Ease of scalability, investment in technology and strong training and support are just a few benefits of owning a Gigi’s Cupcakes
There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. Americans love cupcakes. Each time we launch a new Gigi’s Cupcakes bakery, the local community shows up in droves for the grand opening. We have Gigi’s Cupcakes locations throughout the United States and Korea, and we have plans for as many as 30 more stores in the coming year.
We aren’t just in the bakery business; we also are in the celebration business. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at types of special events — from baby showers to bar mitzvahs.
“The real potential for growth as an owner of a Gigi’s bakery extends well beyond the four walls of the retail space — through B2B and catering sales,” says Gigi’s Franchise Sales Director, Mickey Skelton. “A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned, and we’re just beginning to tap into this market. We expect to continue to attract and retain even more Gigi’s fans through our new store design, revamped consumer website and new app.”
Gigi’s Cupcakes customers want delicious, indulgent treats they can’t get anywhere else — and that they definitely can’t make at home. With our proprietary recipes for more than 300 flavors, we offer unique desserts to satisfy any customer. A Gigi’s gourmet cupcake is a work of art, and it is always a popular choice for any event.
“Gigi’s offers over-the-top flavor and over-the-top frosting with over-the-top service,” says Director of Marketing Emily Tucker. “We do everything we can to make the consumer who eats our product feel special.”
Below are three reasons why now is a great time to open a Gigi’s Cupcakes bakery franchise:
Gigi’s is a strong and easily scalable business model
Gigi’s Cupcakes’ franchise business has experienced double-digit sales growth, and that number is growing every year. Several factors contribute to our environment of potential growth and success for franchise owners:
- Our national buying power and simple buildout design mean lower costs than those of average food businesses of a similar size.
- Our business models — satellite stores, mall kiosks and food trucks — make it easy to scale and expand your business.
- Our highly experienced management team has decades of combined restaurant experience.
- Our locations built with our new store design — featuring refrigerated cabinets, digital monitors and updated point-of-sale systems — can generate huge revenues in the first year of operation.
Digital sales extend profits beyond a bakery’s four walls
Gigi’s Cupcakes has recently announced the rollout of a new and improved consumer app and online ordering system. They are designed to enhance the digital customer experience and make it even easier for customers to order Gigi’s products, from cupcakes to cookies, from the convenience of their home or office. Our revamped consumer website is also part of our commitment to investing in our technology infrastructure.
“We have more than a million members in our loyalty club, and our new online ordering and delivery system will provide a whole new level of convenience for Gigi’s loyal customers, as well as new fans,” says Gigi’s Cupcakes President and CFO, Chad Fitzhugh.
Strong training and support from Gigi’s headquarters
Beginning with pre-store opening training in our hometown of Nashville for owners, managers and bakers, Gigi’s Cupcakes provides stellar ongoing training for every team member responsible for operating a Gigi’s bakery. We hold a manager training conference in Nashville, and our annual Owners’ Conference brings all our franchisees together to share ideas and best practices. In addition, our corporate trainers visit stores throughout the year to assist with all facets of store operations.
“Gigi’s Cupcakes has been a great franchise to have in my portfolio because of its simplicity and ease of operation,” says Jeff Kaufman, a Gigi’s Cupcakes multi-unit franchisee in Alabama.