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Gigi's Cupcakes New Store Design

Gigi’s Cupcakes Franchise Rolls Out New Store Design

Updates increase efficiency, provide a great customer experience and help increase sales for franchise owners

As we quickly approach Gigi’s Cupcakes’ tenth anniversary, we’re excited to announce a new and improved store design, created to make our franchisees more efficient and deliver the very best customer experience. The state-of-the-art design introduces new menu boards and display cases, which have both aesthetic appeal and functional purpose.

Gigi's Cupcakes New Store Design in East Lansing, MI

“We are working to implement best practices across the brand, enhance efficiencies and provide an exceptional customer experience within the four walls,” says Jack Sibley, Vice President of Franchise Development for Gigi’s. “As part of this effort, all new Gigi’s locations will include digital display menu boards and temperature-controlled display cases that allow customers to view all our beautiful products up close,” Jack says. New stores will also have upgraded seating areas and interior refurbishments, like new cabinetry and painted wainscoting.

New designs and technology bring an outstanding Gigi’s experience — for customers and for franchise owners

With the upgrades, Gigi’s will create a welcoming environment for all who enter the store, as well as provide franchisees with new technology and functional design that will enhance their day-to-day operations.

Gigi's Cupcakes New Store Design in Pittsburg, PA

Gigi’s has recently partnered with Revel Systems, a feature-intensive point-of-sale and business management system that gives franchisees a better, clearer look at the strengths of their business, as well as areas that need attention. “This system will capture data about sales, inventory and labor in a way that we’ve never had before,” says Jack, adding that the system provides analytics that will streamline and maximize efficiencies. “The entire upgrade for new Gigi’s locations is about creating an atmosphere that’s cutting-edge, while also providing franchisees with the data they need to make the store run as smoothly as possible.”

All newly opened stores will have the updated design, and we’re here to support and assist our existing franchisees as they incorporate the new elements in their stores to create the best possible customer experience. At Gigi’s, we count on our franchisees to grow the brand in their own communities. To make that possible, we’re committed to providing the resources and assistance you need, whether you’re just now considering opening a store or have been with us for ten years.

In addition to the new store designs and systems, new and existing franchisees will also benefit from an expanded product line, including
recurring and seasonal menu items.

Gigi's Cupcakes New Store Design in Sprint Hill, TN

Find out more about how you can own a brand new Gigi’s location with cutting-edge technology and design

Gigi’s just reached the triple digits on our number of open store locations, and there’s never been a better time to find your place in the Gigi’s family. We’re excited to help entrepreneurs open a Gigi’s Cupcakes featuring our upgraded store design, which equips new franchisees with a solid foundation upon which to build a sustainable business.

We’re looking for people who love being involved in your community and want to bring the joy of Gigi’s Cupcakes to their neighborhood. If that’s you, we can’t wait to talk to you!

Find out more on our research pages, or download a copy of our Franchise Information Report.

Gigi's cupcakes bakery franchise

Meet Jack Sibley, New Vice President of Franchise Development at Gigi’s Cupcakes

Gigi’s welcomes Jack Sibley to the management team as we plan to open as many as 20 new stores by the end of the year

Gigi's cupcakes bakery franchiseWith a brand that’s growing as quickly as Gigi’s Cupcakes, it’s important to have people on our team who share our vision for a successful future. Jack Sibley — who joined Gigi’s in April 2017 — is one of those people, and we are excited he’s leading franchise development for us.

Jack received his MBA and BA from the University of Georgia and comes to Gigi’s with experience as President of Bamboo Juices. Bamboo is a consumer goods company based in Atlanta, Georgia, and during his time there, Jack built a proven business model and infrastructure that enabled double-digit year-to-year growth. As soon as he stepped into his new role at Gigi’s Cupcakes, he hit the ground running with ideas and action plans to ensure that Gigi’s experiences that same exponential growth.

“Our goal for the rest of 2017 is to open as many as 20 locations,” Jack says. “We have six stores that are currently in the construction phase and several that have already opened this year. So, we’re well on our way to our goal.”

Jack is committed to helping Gigi’s Cupcakes franchisees maximize their business from the very beginning

Jack knows that success is sweeter when you’ve got a team to support you every step of the way, and that’s why he’s passionate about providing the best possible resources and assistance to existing, new and potential franchisees for Gigi’s.

“My job is to make sure our prospects are as informed as they can possibly be before they make one of the biggest decisions or their lives.” Jack says. “From first inquiry, all the way through Grand Opening, our team’s job is to provide the support and assistance necessary to increase the health of the brand and the success of each franchisee.”

Long-term goals are taking shape for Gigi’s Cupcakes franchise

As Gigi’s Cupcakes celebrates its tenth anniversary, Jack is already implementing a plan for steady growth over the next five years. “We’ve grown from one store to more than a hundred stores in the last ten years — and we think the next five years will be bigger than the last ten,” he says, “We still have a lot of areas and markets in the U.S. that hold great potential for Gigi’s.”

In the big picture, Jack wants Gigi’s Cupcakes to be a household name. With a proven business model and a best-in-class product in both quality and taste, Gigi’s is the perfect opportunity for those who dream of owning their own business, and Jack wants potential franchisees to know that they will have all the assistance they need. “As the brand grows, we will continue to provide our support to our single-unit and multi-unit entrepreneurs, in order to fuel a healthy, profitable system throughout the country,” he says.

Gigi's Cupcakes System-Wide Success

In the immediate future, Jack is also assisting existing franchisees with updating their stores. Gigi’s recently rolled out a brand new, state-of-the-art design that will improve customer experience and give franchisees more business tools than ever. With new digital menu boards, upgraded interior design and display cases, and a new point-of-sale system, franchisees will have everything they need with the new design. Although new stores will be constructed with this new design, Jack wants to help existing franchisees update their stores, too. “We are happy to support our franchisees as they make tenant improvements so that every store provides the top-notch customer experience that Gigi’s is known for,” he says.

Learn more about the process of opening your own Gigi’s Cupcakes franchise

As he looks for potential franchisees, Jack looks for individuals who have managed people or run a business before, people who want to make a positive impact on their community and people who are passionate about the Gigi’s Cupcakes brand. He wants to partner with the right people to create positive, intentional growth for Gigi’s.

If you’d like to join Jack Sibley and the Gigi’s family, check out our research pages or request our Franchise Information Report.

Gigi’s Cupcakes Franchise Founder Gigi Butler Appears on Dallas TV

Gigi’s Cupcakes franchise founder Gigi Butler is a natural when it comes to media appearances. From her Undercover Boss episode to baking demos on local television, Gigi loves to share Gigi’s Cupcakes with viewers. When Gigi’s on TV, local franchise owners often see an uptick in store traffic and interest in their products.

Recently, Gigi stopped by Dallas’ “Good Day” show to make Hunka Chunka Banana cupcakes and talk about the history of Gigi’s Cupcakes. We’re including the recipe below so you can try out Gigi’s creation for yourself.

Hunka Chunka Banana Cupcake

  • 4 ripe bananas
  • 2 cups sugar
  • 4 beaten eggs
  • 1 cup oil
  • 2 1/2 cups flour
  • 1 1/2 teaspoons baking soda
  • 1 teaspoon salt
  • 1 1/2 cups chopped pecans
  • 1 cup mini dark chocolate chips

Mash bananas in a large bowl. Add sugar, eggs and oil. Mix well. Add flour, baking soda, salt, pecans and chocolate chips. Beat until smooth. Pour and cup the cakes using a 1/2 cup dipper. Bake at 325 degrees for 28 minutes. Cool and frost cupcakes.

Gigi’s Buttercream Frosting

  • 1½ cups butter, softened (microwave 15 seconds)
  • 8 cups powdered sugar
  • 5 tablespoons milk
  • 2 teaspoons vanilla extract (use clear for whiter frosting)
  • ½ large banana
  • ½ teaspoon fruit fresh
  • 2 tablespoons vanilla pudding
  • 2 drops yellow food coloring

In a large mixer bowl, add softened butter (microwave 15 seconds max). Add powdered sugar and beat well (with mixer), add 2 teaspoons vanilla extract, ½ teaspoon fruit fresh (keeps banana soft and fresh). In another small mixing bowl add 5 tablespoons milk, 2 tablespoons vanilla pudding with a whisk. Mix well and pour into butter and sugar mixture. Take ½ of a large banana and mash into butter and sugar mixture, add 2 small drops of yellow food coloring and beat well until frosting is light and fluffy.

Yield: 5 cups of frosting

This article originally appeared on Fox4News.com

Learn more about Gigi’s Cupcakes Franchise

If you’re interested in owning your own Gigi’s Cupcakes — where you can make and sell this and all of Gigi Butler’s delicious cupcake recipes — check our research pages for more information, request a copy of our free Franchise Information Report or give us a call at 877-890-0704 to start a conversation.

Get the free cupcake franchise report for Gigi's Cupcakes!

Gigi’s Cupcakes Franchise Gives Back to Communities

Our corporate culture of giving trickles down to franchise owners who want to make a difference in the lives of others

Most any holiday drives a spike in Gigi’s Cupcakes sales, and Memorial Day was no exception. This year, we wanted to observe the day by recognizing those who have sacrificed for our country.

Get the free cupcake franchise report for Gigi's Cupcakes!

Our Gigi’s Corporate stores donated 10% of Thursday and Friday’s Mini Flag Box sales towards Carry the Load Memorial Day March. Carry The Load is a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes — military, law enforcement, firefighters and first responders.

“We were honored to donate to such a worthy and meaningful cause,” says Jack Sibley, Vice President of Franchise Development. “We were pleased to recognize the sacrifices of our nation’s heroes throughout our corporately-owned stores. Gigi’s Cupcakes is a company that cares about helping others and using business to impact communities. For entrepreneurs who want to do work that’s both personally and professionally rewarding, they need not look any further than Gigi’s Cupcakes.”

Our culture of caring begins with the greater organization’s commitment to our Corporate Philanthropy partner, St. Jude Children’s Research Hospital. We encourage our franchisees to extend their stores “outside the four walls” and support local groups, clubs and charities.

“A box of Gigi’s cupcakes makes people smile. We have a great product that is as delicious as it is unique and beautiful. And, what many of our franchisees have found is that in being generous with their communities, they receive more than a return on their investment. They also discover a way to be a part of something bigger than themselves,” Jack says.

Franchise owner Emily Goertemoeller of Lafayette, Indiana , came to the realization that to grow her business, it made sense to step up and become a part of the community she serves.

“The more I’m in the bakery, the less my bakery will grow,” Emily says. “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

For Stephanie Easterling, franchise owner in Madison, Wisconsin, her passion for baking and business is second to her monthly charity events. She pairs cupcakes with several causes, including clothing and food drives and collecting for Smile Train, a charity that gives surgeries to needy children with cleft palate issues in third world countries.

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community,” Stephanie says. “We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Now is the time to give back with your Gigi’s Cupcakes franchise

If you’ve been looking for a business that can be both profitable and purposeful, Gigi’s Cupcakes franchise is the ideal opportunity for you. From our management team and corporately-owned stores to our franchise owners scattered across the country, we are a brand devoted to helping others and making a positive change in our communities.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes shares recipe for growth, success

While 2008 was a year of company closures and bank failures, it was the first taste of success for cupcake entrepreneur Gigi Butler.

Still, it took 14 years for Butler to find the right business recipe. In 1994, she moved from a small desert town located between Los Angeles and Bakersfield, California, to lend her voice as a country singer in Nashville. Only 15 at the time, sang at night and cleaned houses during the day to support herself.

A year and a half before the Recession, Butler decided to hang up her honky-tonk hat and focus on her cleaning business, which she had operated for nearly 20 years. When she decided to try her hand at a bakery, she thought her business experience and good credit would land her the right financing.

As Butler puts it, however, she was laughed out of four banks. With only a little in savings, she took a $100,000 advance from her credit cards and opened the first Gigi’s Cupcakes on Feb. 21, 2008. The shop was located on Music Row, close to the clubs where she used to sing.

Since then, Butler has climbed out of credit card debt and to roughly $40 million in sales in 2016. The cupcake business has also expanded to 96 locations in 24 states, 82 of which are franchised by 62 franchisees.

And this year, the company will tack on another 20 units, hoping to grow by another 35 annually.

“Our goal form a corporate standpoint is to own 20 percent of Gigi’s, with 80 percent franchised,” said Jack Sibley, Gigi’s vice president of franchise development.

Behind the cupcake company’s growth is a partnership with private equity fund KeyCorp. The firm bought Gigi’s in June last year. Its affiliate, Sovrano LLC, owns Mr. Gatti’s Pizza.

It also moved the company’s operations to Fort Worth from Gigi’s original Nashville home.

“They’re a family business, and I’m a family business, so it was a perfect fit for me,” Butler said of KeyCorp’s acquisition. “I wanted (the business) to go into another family business that really cared and would grow it.”

She and Sibley told us more about Gigi’s expansion, including plans for a new restaurant prototype, and how the business stands out among other sweet treats.

What’s behind Gigi’s growth?

Butler: The cupcake craze was what it was a few years ago, but people see Gigi’s as more than cupcakes. It’s also about birthdays and weddings and events. It’s occasions and catering. We do a lot of business-to- business with logos for Mercedes Benz and Dell and UberEATS. People are realizing the cupcake trend has worn a little bit, but it’s still part of people’s lives.

How has KeyCorp helped your growth?

Butler: We have the manpower now, and some money behind us to do more advertising, including live TV shows. When your footprint grows, you have to grow your awareness, so it was necessary (to partner with KeyCorp).

How do you differentiate from other cupcake concepts?

Butler: I went from cleaning toilets to being one of the biggest franchisees of cupcakes in the country in eight years. So there’s the story of the brand.
And there’s also my grandparents’ and family’s recipes that I’ve taken as pies and turned into cupcake form. If you can have a cupcake that’s from a 100-year-old recipe, that’s special.

What does your new store prototype entail?

Sibley: Some of the things we’re incorporating are a new type of casing so there’s a display for customers to see the products. We’re also incorporating an expanded line of baked goods so it’ll be more of a destination, rather than a pick-up.

All new stores will be part of the new prototype. We’re working on (retrofitting) our corporate stores. When lease renewals come up, part of the lease negotiation is remodeling the stores. We’re working on a rolling basis.

What else will be new at Gigi’s this year?

Sibley: We’re rolling out an online ordering capability. We also have the Sweet Lane, which is a pick up lane. There’s a lot of new technology that allows us to go to the customer rather than relying on the customer to come to us.

Article originally written by Korri Kezar, Staff writer for the Dallas Business Journal

The creator of Gigi's Cupcakes franchises

Gigi’s Cupcakes Bakery Franchise Is Poised for Nationwide Expansion

Mason, Ohio, franchise’s grand opening is a successful celebration

The creator of Gigi's Cupcakes franchisesAs Gigi’s Cupcakes continues its franchise growth this year, new bakeries are popping up all across the Midwest. This spring, Gigi’s Cupcakes opened new stores in Michigan, Pennsylvania and Mason, Ohio.

In Mason, our founder, Gigi Butler, was on hand for the Grand Opening. She made an appearance on local television and in the store in early May. The day’s events were a magnet for the community, as families gathered for free cupcakes, prizes, giveaways, live music, face painting, and to meet Gigi.

Mason is like many of our country’s communities: its residents are clamoring for cupcakes. When a Gigi’s opens in any neighborhood, it’s big news because there’s always demand for the high-quality, delicious and beautiful products that Gigi’s Cupcakes offers.

“We will continue to provide our support to our single-unit and multi-unit entrepreneurs, and grow a healthy, profitable system throughout the country,” says Jack Sibley, Vice President for Franchise Development. “In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022.”

Prime markets for Gigi’s Cupcakes franchises are available throughout the United States

Gigi’s Cupcakes is the largest and fastest-growing bakery franchise opportunity in the United States. With more than 100 locations in 23 states, Gigi’s offers significant room for growth domestically, particularly in the Southeast, Midwest and Southwest.

Americans eat 770 million cupcakes a year, and Gigi’s is ready to dominate that market. Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s offers. We also proudly own the rights to more than 300 proprietary recipes, many of which come from founder Gigi Butler’s beloved collection of family favorites. Our attractive, unit-level economics provide franchisees with several revenue streams beyond the bakery’s four walls — from kiosks in busy retail areas, to cupcake trucks and onsite delivery through our revamped website and app.

Gigi's Cupcakes Franchise

The ideal Gigi’s territory has a minimum of 60,000 people within the trade area. An optimum territory offers a general population with discretionary income that can be spent on an indulgent treat, a good mix of residential nighttime population, a median home value of $200,000, and average income level of $60,000+.

“We want Gigi’s Cupcakes to be a household name nationwide,” Jack says. “We know our business model works, and we boast a best-in-class product in both quality and taste. We are laser-focused on growing quickly and sustainably. We are selling single-unit, multi-unit and area developments in both existing and new markets because the demand for new stores continues to increase.”

Now is the time to bring Gigi’s Cupcakes to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. This year, we aim to open at least 30 new locations, and we are looking for passionate entrepreneurs to join us in that goal.

Learn more by exploring our research pages or download a copy of our free Franchise Information Report.

Existing Gigi's Cupcakes Franchise for Sale

Existing Gigi’s Cupcakes Bakery Franchises for Sale

Accelerate business ownership when you buy a Gigi’s that’s available for resale

Existing Gigi's Cupcakes Franchise for SaleGigi’s Cupcakes is looking for motivated and passionate entrepreneurs who are eager to get started with their own franchises. Buying an existing Gigi’s Cupcakes can offer a jump-start to ownership, providing an incredible opportunity to hit the ground running as a new franchisee. A resale buyer benefits from the Gigi’s established brand identity, customer base and, perhaps most importantly, revenue stream.

“Buying an existing Gigi’s Cupcakes franchise can be a smart move for many people,” says Jack Sibley, Vice President of Franchise Development. “All of the heavy lifting has already been done in terms of setting up shop. New owners can come in, focus on growing their businesses and take advantage of brand recognition and customer loyalty that’s already in place. It’s a real fast track to franchise ownership and has the high potential for making a quicker profit.”

We have motivated sellers in five markets. Each of these stores offers a new franchise owner the solid foundation upon which to build their business and scale it quickly:

  • ArizonaScottsdale and Camelback: buy both locations for $150,000 with no franchise fee and owner financing up to 70%
  • FloridaTampa: $63,500 with no franchise fee and owner financing available
  • GeorgiaMarietta and Kennesaw: buy both locations for $150,000; custom cupcake transporter Ford Transit for $15,000
  • GeorgiaBuckhead (Atlanta): $195,000
  • GeorgiaPeachtree City: $125,000

Existing units have established the Gigi’s Cupcakes brand in the local market

When you purchase an existing Gigi’s Cupcakes franchise location, you’re benefiting from a store that has enjoyed a presence in its community. Customers are accustomed to relying on Gigi’s for their sweet treats, while businesses routinely turn to them for their corporate needs. People recognize and embrace Gigi’s as an integral member of their communities, which is invaluable to you as a new franchise owner.

Owning an existing Gigi’s gives new franchisees the springboard they need to scale their businesses quickly “outside the four walls” of their shops. Opening a catering side or mall kiosk and nurturing relationships with other businesses are ways that franchisees can generate multiple revenue streams.

Gigi's Cupcakes Franchise

“Gigi’s Cupcakes’ most successful franchisees have increased their sales and grown their businesses by taking their products to their customers — not waiting on customers to come to them,” Jack says. “Many of our locations have delivery options and are able to sell at community and corporate functions. There is a tremendous amount of opportunity to sell both inside and outside of the store.”

Learn more about buying an existing or new Gigi’s Cupcakes franchise

If you are interested in buying an existing Gigi’s Cupcakes franchise in one of our resale markets, we want to talk to you! Click here to see the markets and fill out the information form or call 1-877-890-0704.

We are also looking to partner with entrepreneurs who want to open new franchises in their communities. For more details about the Gigi’s Cupcakes franchise opportunity, download our free Franchise Information Report or visit our research pages.

Gigi's Cupcakes Franchise

Why Gigi’s Cupcakes Are Here to Stay

Gigi’s Cupcakes bakery franchise shows the gourmet cupcake business is stronger than ever

In the late 2000s, when Gigi Butler was trying to secure a loan to open the first Gigi’s Cupcakes bakery in what would become a successful nationwide franchise, banks would laugh at the idea of a cupcake business. Nearly a decade later with almost 100 locations, steadily growing sales and a goal to open 30 more locations by the end of 2017, Gigi’s Cupcakes has proven that gourmet cupcakes are more than a trend; they’re here to stay.

Despite the so-called “cupcake craze” of the past two decades, cupcakes have been in stores since the mid-1960s, and Americans consume 770 million of the sweet treats each year. As the saying goes, good things come in small packages, and a cupcake’s size makes it an easy and quick indulgence for anytime, making everyday a celebration.

Gigi's Cupcakes Franchise

“Customers love our cupcakes, and they love our people,” says Gigi Butler, founder of Gigi’s Cupcakes bakery franchise. “Our stores offer over-the-top hospitality to all our guests as our franchise owners and their staff lovingly make amazing products to bring joy to others. Often, you can find Gigi’s Cupcakes’ owners working within their communities, touching the lives of those they serve.”

Therein lies the staying power of Gigi’s Cupcakes: a customer-first business model and the personal feel of a community mom-and-pop store. Opened in 2008, Gigi’s Cupcakes quickly became a renowned staple of Music City recognizable by the towering, creamy swirl of frosting that tops each cupcake. Featuring family recipes with an artistic decorative flair, the Gigi’s Cupcakes menu grew to include 300 different cupcake flavors to suit any taste, holiday and occasion.

“Our cupcakes are not just baked goods, but artistic, customized creations that customers won’t find anywhere else, and certainly not with the level of quality and creativity associated with Gigi’s Cupcakes,” Gigi says.

The cupcake craze continues today because people love cupcakes

Gigi's Cupcakes FranchiseThe rise in cupcake popularity rode on the coattails of two consumer trends: recession weariness and affordable indulgence, according to a 2016 article published on TheBalance.com. But instead of dying down, cupcakes’ consumer momentum picked up. As a result, franchises like Gigi’s Cupcakes have become household names while still retaining the personal touch that sets it apart from the typical chain.

Undeniably, cupcakes have grown in popularity over the past two decades. A story by The Washington Post explored the reasons why, which ranged from the relative affordability of the small, indulgent cakes, to the experiential component of a boutique bakery, to the joy and nostalgia people get every time they bite into a dainty, beautifully decorated tiny cake. But while cupcakes have become mainstream, they clearly haven’t lost an ounce of their appeal, as Americans continue to consume millions of them each year. “Among portable, single-serving desserts, cupcakes stand out for their red-carpet glamour and infinite flavor combinations,” The Washington Post wrote.

While other cupcake bakeries have tried and failed to ride the cupcake wave, Gigi’s Cupcakes has prevailed. Though it has franchised into more than 90 shops and kiosks throughout the country with more franchises to open by the end of 2017, each and every franchisee is trained by Gigi’s management team to adopt the overly-hospitable, can-do way of doing business known as the “Gigi’s Way.”

“Business is booming, and, Gigi’s Cupcakes has only gotten stronger,” says Alan Thompson, Vice President of Franchise Development. “Our franchise owners receive initial and ongoing training in how to do things the Gigi’s Way.”

“As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit,” says Marina Lee, a Gigi’s franchise owner in Raleigh, North Carolina. “People love cupcakes! Cupcakes bring joy to people. I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes pop out and everybody’s delighted.”

Join the cupcake craze with a Gigi’s Cupcakes bakery franchise

You can invest in thriving cupcake industry and become a Gigi’s Cupcakes franchisee for an initial cost of about $300,000. Learn more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.

Weddings Gigis Cupcake

Modern Weddings Mean More Cupcake Sales for Gigi’s Cupcake Franchise

Gigi’s Cupcakes bakery franchise owners enjoy increased business during wedding season

WeddingsConvenience, variety and unique personal touches are both trademarks of the modern wedding, which means that Gigi’s Cupcakes bakery franchise owners stand to turn a handsome profit when wedding season rolls around.

These days, brides often choose cupcakes in lieu of the traditional tiered wedding cake, which means that Gigi’s Cupcakes are an ideal complement to the dessert table on the Big Day — and a huge sales driver and revenue booster for franchisees.

“The screaming growth market for an owner exists outside the four walls of our retail space,” says Mickey Skelton, Gigi’s Director of Franchise Development. “Our typical trade area has 60,000 people. Think about the thousands of couples who celebrate with engagement parties, bridal showers, weddings and receptions. The opportunity for you to grow a prosperous business is staggering, especially in the spring and summer, which is a popular time for such celebrations. We’re just beginning to tap into this amazing market.”

Gigi’s Cupcakes are a perfect complement to wedding festivities

According to an article published on LABlackPost.com, “anything goes” when it comes to millennial weddings, especially when it comes to food and dessert. While a towering, frilly white cake was once standard for weddings, now colorful and personalized cakes – and often cupcakes – are the norm. Cupcakes are widely recognized in wedding and bridal publications as the “new black” of wedding cakes, which millennial couples prefer for their convenience and wide range of possibilities when it comes to decoration and arrangement. And for a cupcake franchise with locations throughout the U.S., “wedding season” is year-round.

Weddings Gigis CupcakeGigi’s Cupcakes offers more than 300 cupcake flavors and will customize each order down to color, theme and presentation. In an age where customization is key and cupcakes have established themselves as a trend that will stay, Gigi’s Cupcakes has a lot to offer couples tying the knot, and a profitable business opportunity for potential franchise owners.

“Franchise owners can enjoy enormous revenue boosts just by pursuing event catering — especially weddings and related events — in their communities,” says Alan Thompson, Vice-President of Franchise Development for Gigi’s Cupcakes. “Cupcakes are on-trend for modern couples, who are looking for variety, customization and personalization for their guests. Gigi’s Cupcakes delivers in all these categories, and franchise owners across the nation are discovering weddings to be a significant income stream for their businesses.”

The event itself isn’t just a boon to business for Gigi’s; our customers have made the nuptial-inspired flavor a favorite. Of all Gigi’s different cupcake creations, the Wedding Cake cupcake, offered on the daily menu, is one of our most popular and is a top seller.

Since the original Gigi’s Cupcakes was founded near Music Row in 2008, our cupcakes have been a hit at parties and events. Soon after the original store opened, Alan took some of the cupcakes to a church event where they were the talk of the party. We’ve been the centerpiece of celebrations ever since.

Bring Gigi’s Cupcakes Franchise to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. We’re working towards a goal of opening 30 new franchises by the end of 2017. Initial investment starts around $300,000. For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcakes franchise

Gigi’s Cupcakes Bakery Franchise Earns “A” Rating from ‘Franchise Grade’

Prestigious Top 500 list names the nation’s premier gourmet cupcake bakery franchise among the best

franchise grade top 500If you’re looking for a high-rated investment opportunity, you won’t find a sweeter deal than Gigi’s Cupcakes. We have received an “A” grade for 2016 from Franchise Grade, the leader in competitive market research and analysis for the franchise industry, landing a coveted spot on their Top 500 list.

“It’s an honor to achieve an ‘A’ from Franchise Grade,” says Alan Thompson, Vice-President of Franchise Development of Gigi’s Cupcakes. “Gigi’s was built on a simple business model, and franchise owners receive extensive training from the team. Those are at least two of the reasons why Gigi’s ranked high, and why the franchise has seen such tremendous growth over the past 10 years. Our company is strong and healthy, and there’s never been a better time for new entrepreneurs to join us as we move towards our goal of 30 new franchises by the end of 2017.”

FranchiseGrade.com publishes grades for franchises annually, but unlike other franchise ranking systems, the Top 500 is compiled from an analysis of more than 2,300 franchise disclosure documents, using the site’s Franchise Performance Index. Grades are determined by multiple variables pertaining to the franchise system’s performance, including system turnover, franchise relations, franchisee rights, franchise growth, ongoing fees and investment structure. As stated on FranchiseGrade.com, “Our franchise assessment, grading and standardized reporting tools provide industry stakeholders and investors with important data-driven metrics to support the growth of successful franchise systems.”

How ‘Franchise Grade’ evaluated Gigi’s Cupcakes franchise

franchise grade top 500Franchise Grade is a trusted and widely consulted source for not only potential franchise owners, but journalists, government agencies studying the business model and academic institutions exploring the franchise industry. An “A” grade for Gigi’s Cupcakes is easy to quantify: sales have climbed steadily since Gigi’s was founded in 2008, and the average up-front investment is around $300,000 with high potential for return in a nation where 99 percent of its residents eat dessert.

When analyzing Gigi’s Cupcakes, Franchise Grade considered the franchise’s low turnover rate compared to other businesses. Gigi’s Cupcakes also ranked considerably lower than average for royalty fees, which are ongoing expenses paid to the franchisor on top of other costs to operate. In addition, Gigi’s Cupcakes offers computer and technological support, discounts for investors buying more than one franchise location, and both classroom and on-the-job instruction for buyers. Though the franchise has grown and continues to expand, the team is still as hands-on in providing support for new bakers and owners from day one.

“We train our store bakers to not just become bakers, but masters at baking the ‘Gigi’s way,’” says founder and chief brand officer Gigi Butler. “We provide initial training to new franchise owners, and our field training team is always out helping owners, store managers and staff get the business off the ground, teaching best practices and building the business. Our franchise owners and their staff can always expect ongoing training and support. Each of our stores in the franchise system is visited at least once a year.”

Now is the time to join Gigi’s Cupcakes bakery franchise

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.