Seasonal Menus Drive Sales for Gigi’s Cupcakes Franchisees

Fall menu capitalizes on flavor trends popular on social media, fall holidays

While some retail establishments may lag in keeping a constant flow of foot traffic, Gigi’s Cupcakes is busy luring customers in for cupcakes inspired by seasonal trends and special days on the calendar. Limited availability of these products is an added incentive for customers to make repeat visits to Gigi’s.

Quarterly, Gigi’s creates a new menu of products to satisfy popular demand. The new fall menu features Pumpkin Spice, S’mores, Vanilla and Caramel-flavored products.

“We use the seasons to infuse menus that are relevant to either the time of the year or a trend going on at the time,” says Emily Beesley, Director of Marketing for Gigi’s Cupcakes. “When you have some of these new, trendy or relevant flavors, we can get people to make that extra trip to come in.”

This time of year, everybody is obsessed with pumpkin spice everything. Gigi’s has a cupcake for that. “I just always laugh because you see the hashtag, ‘PSL,’ and all the pumpkin spice latte options and whatnot from Starbucks. So, of course, it makes sense from a cupcake standpoint to have a Pumpkin Spice cupcake, and it’s delicious. Also, we make that one available in our gluten-friendly option,” explains Emily.

We have an answer for those folks who love the chill of Autumn air, too. “You think about campfires as the air gets crisper, so it makes perfect sense to offer a S’mores cupcake,” says Emily. “With that one and our Pumpkin Spice cupcake, we’ve got both pumpkin and chocolate lovers covered.”

“When you have some of these new, trendy or relevant flavors, we can get people to make that extra trip to come in.” – Emily Beesley, Director of Marketing for Gigi’s Cupcakes.

Social media also plays a huge role in influencing both customer buying behavior and Gigi’s menu creation. With the pumpkin spice flavored-everything memes showing up in people’s Facebook feeds and innumerable variations of S’mores recipes on Pinterest boards — including S’mores bars, brownies and cheesecakes — Gigi’s knows that there’s demand for such popular treats this time of year. “The prevalence of these flavors has created a whole social media cultural phenomenon,” says Emily. “They are very good fall flavors for us.”

The sweet and salty trend is another that’s still going strong. Our fall twist on that pairs salted caramel — an Autumn favorite — with both chocolate and vanilla into cheesecakes. What’s more comforting during a season when customers’ thoughts turn to cozy nights inside than these three flavors, sure to evoke memories of home?

“For the fall, we’ve got a Chocolate Salted Caramel cheesecake and a Vanilla Salted Caramel cheesecake. So, we’re capitalizing on both the sweet and salty trend that people really like and are good flavors for fall. We are able to hit the chocolate and vanilla lover with two delicious options,” says Emily.

Our Boxes, filled with mini cupcakes, are always a favorite at holiday time. For Halloween, our franchisees will offer The Boo Box, combining creepy and cute all in one, with six Vanilla and six Devil’s Food mini cupcakes, all ghoulishly decorated for Halloween with witches, pumpkins, and ghosts. The Gobble Box includes six Vanilla and six Devil’s Food mini cupcakes, all decorated with Thanksgiving-themed buttercream frosting.

For customers in search of a special treat to celebrate the season and fall holidays, Gigi’s Cupcakes are second to none. By answering consumer demand for Autumn-inspired flavor profiles and desserts to celebrate the season, Gigi’s Cupcakes franchise owners enjoy increased traffic to their stores, more sales and greater profit potential during the fall.

Learn more about franchising with Gigi’s Cupcakes

Gigi’s Cupcakes is focused on bringing our delicious, gourmet cupcakes to more customers across the country. We are looking to recruit entrepreneurs who have a passion for business ownership and community service. Our goal is to open as many as 20 new locations by the end of 2017.

If you’d like to find out more, visit our research pages or download our free Franchise Information Report.