What Are Our Growth Markets?
This is an advantageous time to open a Gigi’s Cupcakes as we expand into new markets
With nearly 100 locations in 27 states, Gigi’s offers significant room for growth domestically, particularly in the Southeast, Midwest, and Southwest.
Gigi’s prime growth markets are suburban areas with trade areas that include a local population with discretionary income that can be spent on an indulgent treat like a gourmet cupcake. Gigi’s customers tend to make a higher income than the general population, and 70% of Gigi’s customers have a college degree. Our research also shows that 60% of our customers have children.
Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s offers. We proudly own the rights to more than 300 proprietary recipes, many of which come from founder Gigi Butler’s beloved collection of family favorites. Our attractive unit-level economics provide franchisees with several revenue streams beyond the bakery’s four walls — from kiosks in busy retail areas to cupcake trucks and onsite delivery through our revamped website and app.
“Gigi’s offers a winning business model that meets consumer demand for sweets, as well as the ongoing party and event business,” says Gigi’s CEO Judy Renfrow. “It’s a full product line that helps people celebrate 365 days a year, from weddings and baby showers to birthday parties and graduations. Our recipes are baked with love, and our customers can taste the difference. Our attention to detail, from the Gigi’s signature swirl to our beautiful packaging, make Gigi’s a brand with great growth potential.”
Gigi’s offers a tremendous investment and growth opportunity
Gigi’s is poised to become America’s bakery and is expanding nationally with a relatively low initial investment and corporate leadership with unprecedented experience, Gigi’s is actively seeking entrepreneurs who have a passion for brand-building, a strong sense of community, business acumen and a desire to improve their lives.
“Gigi’s cupcakes make people happy, and the operating system is a very simple and profitable one for franchisees if they are willing to work hard. Our product is over-the-top and unique. You can’t find a comparable cupcake anywhere else,” says Gigi’s President and COO, Tamala Fowler.