Meet The Management Team
Experienced franchise team drives Gigi’s growth
The Gigi’s franchising leadership team is truly a team. We bring combined experiences in the food and franchising industries including What-a-Burger, Gatti’s Pizza, Dairy Queen and Jack-In-The-Box, TGI Friday’s as well as relationships that have been formed in escalating Gigi’s Cupcakes’ status.
From the beginning of each location’s development process to every store’s grand opening and beyond, our leadership team, staff and franchise support partners work closely with Gigi’s franchise owners to ensure that each Gigi’s location has everything it needs to succeed.
Gigi Butler: Founder and Chief Brand Officer
Gigi Butler opened her first Gigi’s Cupcakes location just off of Music Row in Nashville, Tennessee, in 2008. Today, with 100 locations and counting, Gigi’s is the largest cupcake franchise in the world.
But when Gigi moved from California to Nashville in 1994, building a sweet empire was not part of her plan. The singer/songwriter moved to Nashville to pursue her dream of a career in the music industry. An entrepreneur at the age of 15, she opened Gigi’s Cleaning Company. She continued that business when she landed in Music City; she cleaned houses during the day and sang at honky-tonks at night. After a decade of pursuing music, Gigi stepped back and focused on her financial future. She decided to take a chance on another passion – baking.
After being turned down by several banks, she leveraged personal credit cards to fund the business. She gambled everything she had to open her first location on February 21, 2008, and she had $33 left to her name. Fortunately, her sweet treats quickly became Nashville’s delicacy dessert of choice. Soon after, Gigi’s Franchising was born, and Gigi’s Cupcakes locations began popping up throughout the South. Now they are spreading across the country.
Judy Renfrow: President and Chief Operating Officer
Ms. Renfrow serves as our CEO and was previously the President and Chief Operating Officer after June 2016. Since 2010, Ms. Renfrow has served as Principal at Renfrow Strategic Consulting, a strategic operations consulting company in the Dallas/Fort Worth, Texas area.
Tamala Fowler: President and Chief Operating Officer
Tamala has serves as our President and Chief Operating Officer. She is an expert in operations and has been in the restaurant industry throughout her career in the US and abroad with brands such as Olive Garden, Dickey’s Barbecue and TGI Fridays.
Travis Edmondson: Vice President of Franchise Development
As Vice President of Development, Travis is responsible for all development of the Gigi’s brand. A veteran restaurant professional, Travis has worked for several restaurant groups and been a franchisee himself. He has worked for chains like, Simple Simon’s Pizza, Cheezies pizza, Pollo Campero and most recently as VP of Franchise Sales & Development at Marco’s Pizza.