What Products Do We Offer?
Our signature fresh-baked gourmet cupcake is the star of a full menu of indulgent treats!
The shining star of Gigi’s menu is the delicious gourmet cupcake, baked fresh daily, with the signature Gigi’s swirl. But, through the years, we have grown beyond the cupcake to embrace America’s love for special treats. Our bakery franchises offer a full line of decadent desserts to help customers celebrate, and smile, 365 days a year.
The inspiration for our line of desserts is steeped in family legacy and love. Gigi’s Cupcakes stand apart from the competition with our catalog that includes hundreds of proprietary recipes perfected through the years by founder Gigi Butler’s family of Southern bakers. Gigi’s Aunt Bennie as a valuable member of the Gigi’s product team, traveled between Texas and Tennessee to put the family’s touch on Gigi’s product research, development and staging to ensure that every Gigi’s menu item upholds our quality and taste standards.
“It was Aunt Bennie, along with my mom, who truly influenced me in the world of baking. I remember going to Aunt B’s home every summer when she owned an amazing bakery and catering business,” Gigi says. “I would help her cater events and watch her bake in the kitchen — she’d even let me help occasionally. I would lie on her couch and read all her cake decorating books for hours, looking at all the beautiful photos, and dream that one day I could do all of that. I never really imagined that I would be in the baking business at a young age, because I wanted to sing country music. But, here I am.”
Our signature cupcakes are irresistible
From our over-the-top signature swirl frosting to the fresh, moist consistency of our cake, each Gigi’s cupcake is a work of art made with attention to detail and passion that you can see and taste. Our store’s ovens have the capacity to bake 26 dozen delicious Gigi’s cupcakes in 20 minutes or less. The Gigi’s cupcake menu offers 12 core products, our best sellers, with seasonal additions each quarter. We have special menu options for December and February. Our classic varieties are customer favorites, which include the Wedding Cake, Midnight Magic Chocolate Chip and Scarlett’s Red Velvet — all served daily. Gigi’s also offers several gluten-friendly products for customers with dietary restrictions. Taste, appearance, freshness and quality are the four cornerstones of a Gigi’s cupcake, which is the perfect dessert for parties and celebrations, or a “just-because” treat. Our main competitors are bakeries in national chain grocery stores, but their products and packaging pale in comparison to our cupcakes, which are individual works of art baked with love to bring smiles to people’s faces. Gigi describes our beautiful, curved cases, full of luscious cupcakes as an “abundance of goodness” for our guests.
Bakery franchise for sale: Satisfying sweet tooths beyond the cupcake
Although it is tough to outshine the “wow” factor of our gourmet cupcakes, our other indulgent desserts are extremely popular. Gigi’s also offers cheesecakes, most popular are the turtle and classic cheesecakes. Our refrigerated bakery cabinets beautifully display cheesecakes and entice guests. Our bakery menu offers icing-stuffed, baked-from-scratch cookies; delicious dessert loaves, such as banana bread; and mini cupcakes, a bite-size version of our full-size cupcakes. “We have diversified, and are continuing to broaden our amazing product offerings to provide a better opportunity for increased frequency from our guests,” says President and COO, Judy Renfrow.
Bakery franchising: Promotions and custom orders drive sales year-round
Every day is a reason to celebrate with Gigi’s, and our franchises offer promotional items throughout the year, such as holiday-themed mini cupcakes in a box and a birthday-in-a-box assortment. Our promotional offerings and custom orders are another way we drive customer interest and sales. Our holiday specials, such as our Halloween Boo Box and our Christmas Jingle Box, meet our guests’ requests for seasonal gift boxes, as do our limited-edition flavors that pay homage to fun commemorative days such as National Margarita Day and National Banana Split Day.
Consumers love customization, and Gigi’s works closely with our owners to meet the specifications and needs for cupcakes their community. Gigi’s owners frequently bake special cupcakes frosted for specific school, organization or sports team colors. We work to make memorable and delicious experiences.
Although we pride ourselves on our hallmark cupcakes, Gigi’s leadership continues to respond to customer tastes and demands, refining our menu and ensuring each and every product we offer goes above and beyond — the “Gigi’s way.” Our cupcakes never go out of style, and our stellar customer service and quality menu always brings smiles.