Most restaurant businesses are expensive to open and offer low potential returns. A Gigi’s Cupcakes franchise, however, has a relatively low initial investment, low operating costs and a potential for profits from day one. Most of our new stores bask in overwhelmingly positive response from their customers; they start lining up on opening day, eagerly waiting for the doors to open.

The typical Gigi’s Cupcakes estimated initial cost is between $237,200 and $427,500, including the franchise fee. Among the major capital expenditures is the cost of configuring an existing retail site into a Gigi’s Cupcakes. This cost is site-specific and varies widely as does the availability of landlord-funded “tenant improvements.”

The initial franchise fee to open a Gigi’s Cupcakes is $35,000. This fee is used by Gigi’s to assist you with site selection, in planning the layout of your Gigi’s Cupcakes location, in your initial training, and for the use of Confidential Manuals. In addition, franchisees must pay a continuing monthly royalty fee of 5% and marketing fee of 2.5%.

Gigi’s is a straight-forward business to operate and much less expensive to build out than a typical quick-service restaurant. Gigi’s offers wider margins than the typical QSR, as well, with lower food and labor costs than many food businesses. Gigi’s has secured a family of unique and economical relationships with top food distribution companies in America. As a result — and due to the growing number of successful locations — our stores get the best ingredients at the lowest prices, with convenient order turnaround.

Our target consumer is moms ages 25 to 44, and we are continually implementing ideas intended to make it easier to access Gigi’s such as online ordering, the ‘Sweet Lane’ pick-up window and our smart phone app. Life is busy for families, so the easier we can make it for our customers to get cupcakes, the more success we will have. We love being the hometown brand, but Gigi’s also thrives in urban areas. We do everything we can to make the consumer feel special.

We work to make everything is as seamless as possible. Everything you need to launch your business on opening day, such as the counters, oven, mixer, stainless steel tables and the small wares, is delivered on a single truck. This significantly decreases both installation costs and headaches, and your contractor can quickly complete installation and finishing touches.

Our marketing department provides stores with seasonal promotional materials, and the on-going support needed for store-specific events. Our Support Center Team is here to support franchisees, and ensure that they have what they need to succeed.

If you’d like to learn more about the cupcake franchise cost in your specific market, we want to talk to you. We can help you understand your real estate costs and assist you with financing.

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