Meet Our Franchisees
See why owning a cupcake franchise is fun and profitable
Our Gigi’s Cupcakes bakery franchise owners are men and women who love to go to work every day. They enjoy putting smiles on guests’ faces, and helping them celebrate 365 days a year. Our franchisees love the brand they represent; the products they serve; and, the communities they support.
Entrepreneurs discover rewarding and profitable careers when they open and operate a Gigi’s Cupcakes bakery franchise business. Some of the most common adjectives include “rewarding,” “fun,” “profitable” and “life-changing.” The bakeries become community social hubs and the source for celebratory treats. We encourage our franchise owners to participate in civic events and offer special discounts, as well as donations to community groups, public servants and first responders. The people behind the “Gigi’s way” are what makes our company unique.
“Gigi’s Cupcakes set ourselves apart with an outstanding product and top-notch branding. It’s all in the swirl that’s made with lots of yummy frosting! The unique flavors with fun names make us stand out. Customers love our beautiful packaging and branding. The product is fun, and it tastes great and looks pretty. It’s easy to promote; you just have to get cupcakes in people’s mouths.”
– Amy Jones, Cincinnati, Ohio
“As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit. People love cupcakes! Cupcakes bring joy to people. I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes pop out and everybody’s delighted.”
– Marina Lee, Wilmington, North Carolina
“This business is fun! When people walk in my store, they are usually looking for a gift for a celebration. I love to bring joy to people through cupcakes. When I walk into my store every morning, I don’t feel like I’m walking into work. My store is pink and green and it’s cute! It’s a happy place.”
– Dee Florea, Granger, Indiana
Gigi’s franchisees enjoy being active in their communities
“Connecting with the community is such a big part of what we do, and it’s so wonderful to be a part of making special memories for our customers.”
“The more I’m in the bakery, the less my bakery will grow. Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”
“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community. We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”
Gigi’s franchisees enjoy being a part of our brand and franchise network
“Gigi’s founder Gigi Butler exemplifies the true American story, and the chance she took has branched out to take a chance on all of us franchisees.”
“Being a Gigi’s franchisee is really rewarding. The best part is you’re able to run your own business, but it’s within the confines of a support group that can help you in a lot of ways. I knew nothing about food or labor costs when I started, but now, I feel like I understand it.
“I also think there’s enough flexibility that allows you to make your business a success in the way you want it to be a success — meaning setting your own prices and specials and deciding what events you want to do. They are always open to new ideas. It’s the partnership that I have with them that I really treasure.”
Gigi’s franchisees love spreading joy through our unique products that blow away our competitors
“I really love everything about my business. I could have never dreamed that I would be able to work at a job that I truly love to go to. It is such an amazing thing — to bring smiles to people’s faces through something as simple as cupcakes. I’m so honored to be part of people’s memories and traditions.”
“I love creating something that [I love and that I’m a fan of]. A lot of bakeries are not making things from scratch. We bake our products fresh every day and frost them by hand. We don’t have conveyor machinery. The quality and unique flavors offered by Gigi’s help us stand out.”