How Much Can I Make?
Gigi’s growth potential extends far beyond the four walls of your cupcake franchise
It is a great time to get in on the fastest-growing bakery and cupcake franchise in the United States, and our seasoned leadership team has the franchise expertise to help you launch and thrive a Gigi’s Cupcakes franchise.
Gigi’s is poised for continued expansion, and with low startup costs estimated between $237,200 and $427,500 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those at traditional food franchises. We still have attractive territories available in the Southeast and Midwest for single and multi-unit operators, and are seeking business entrepreneurs who want to be a part of the growth.
“Gigi’s is a hometown brand, and we engage heavily in the communities in which we operate.” says Jack Sibley, Gigi’s Vice President of Franchise Development. “That’s part of the reason Gigi’s is often able to thrive in smaller markets, not just in urban settings. It’s a huge opportunity for our operators — getting into local communities and providing our one-of-a-kind gourmet treats to families, business owners and event planners.”
The average unit volume for our cupcake franchises is about $550,000*, and Gigi’s leadership continually strategizes to optimize sales growth through store design improvements, technology investments, B2B sales support, online ordering and an IOS and Android App for customers.
Gigi’s Cupcakes franchise opportunities: New store design is more profitable
Gigi’s launched a new store design in 2015, and several of the locations featuring the new design are reporting remarkably higher sales. The new store design enhances the buying process, and features enclosed refrigerated bakery cabinets with lighting designed to showcase our full line of products. It includes digital menu displays, increased seating, and layout and aesthetics that are translating into increased sales for franchisees.
Retail options and digital orders mean more sales
In addition to the store front, Gigi’s franchisees often add to their business with a variety of expansion models: Weddings and community events kiosks, which can thrive in busy suburban malls; or cupcake trucks, which have benefitted from the surge in food truck popularity, and Gigi’s strong social media presence. Gigi’s is also investing in technology infrastructure, such as our improved app, designed to enhance the online customer experience and make it even easier for customers to order their favorite Gigi’s products from the convenience of their home or office.
B2B and event sales offer unlimited potential
Event sales, particularly the wedding industry, can greatly boost sales for a Gigi’s franchise. Gigi’s corporate office has an in-house director of sales whose sole mission is to provide support and to educate franchisees about how to interact with other businesses and create additional revenue streams.
The potential for B2B sales is unlimited as franchisees work with local businesses to develop partnerships that lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.
Are you interested in being part of the largest specialty-dessert and bakery franchise in the country? Franchise territories are available in the Southeast and Midwest for single and multi-unit operators with the passion and drive to launch a Gigi’s bakery in their community.