Two pieces of news got our attention recently. One was that we found that more than 50% of Gigi’s customers visit our website on their mobile phone. The second was how our customers define convenience. Our customers are on the go and they want to be able to order and pick-up when they want, all accessible from their smartphones.
And that news is in line with shopper habits of today. Nearly two-thirds of Americans own smartphones, according to a 2015 Pew Research Center study, making smartphones a serious shopping tool. Retailers are finding that more consumers are shopping from their mobile devices rather than their desktops and laptops. eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year, including 79.0% of smartphone users and 86.0% of tablet users.
Search is the most common starting point for a purchase. Some 48% start their search on search engines, 33% start on a brand website and 26% look to an app.
What are consumers searching for? They are searching for locations, store hours, product reviews, price comparisons, making an actual purchase, checking status of an order, finding coupons or codes, and news of promotions or events.
The mobile responsive design of our new website and our new online ordering system are improving the mobile experience for our customers.