Gigi Butler, Chief Brand Officer and Chad Fitzhugh, President and CFO, were met with a warm welcome at the Franchise Times Finance & Growth Conference 2016 in March. The event is the premier franchise lending and dealmaker’s conference.
Chad updated the group on the major investment and restructuring that has occurred at Gigi’s in the past two years. The accomplishments include major national brand exposure, outside capital investment, added operations and marketing support, complete technology overhaul and new store designs with greater sales volume. All of these improvements have contributed to positive same store sales.
The technology overhaul was received as “best in class”. The new integrated technology platforms provide for a cloud based POS system, an easy online ordering and delivery system, a responsive website for home office and individual stores, and a new business intelligence platform.
Gigi’s was part of a select group of successful franchise companies chosen to inform lenders, investors and potential franchisees about the current environment for franchised businesses. Other franchise companies include Buffalo Wild Wings, Dunkin’ Brands, Firehouse Subs, Newk’s Eatery, Tropical Smoothie, and Wingstop.
You can view the presentations made by Gigi Butler and Chad Fitzhugh here.