B2B and catering sales, mobile enhancements and ease of scalability are just a few benefits to owning a Gigi’s gourmet cupcake bakery franchise
There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.
Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.
“Gigi’s is a simple but sophisticated business. There is constant demand for cupcakes, and we have just scratched the surface,” Director of Franchise Development Alan Thompson says.
Here are three reasons franchisees enjoy owning a Gigi’s Cupcakes bakery franchise:
B2B and event sales offer unlimited potential
Event sales, particularly the wedding industry, can greatly boost potential earnings for a Gigi’s Cupcakes franchise. Gigi’s corporate office has an in-house director of sales whose sole goal is to provide support and to educate franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.
“Owning a Gigi’s Cupcakes franchise is a lot of fun. It’s a business where you’re always celebrating with someone, so people come in happy. Our job is to make sure they leave happy,” says Cincinnati-area franchisee Amy Jones.
Revamped website and digital orders mean more sales
Our new best-in-class online ordering system is intuitive, quick and easy for customers to navigate. The buyer can apply reward points to purchases, save favorites for re-order and receive reward points for purchase. These technology enhancements make it even easier for customers to order their favorite Gigi’s products, from cupcakes to cookies — which translates into more sales and healthier bottom lines for franchise owners.
Gigi’s is easily scalable with expansion beyond the traditional bakery
Gigi’s gourmet cupcake bakery is an easily scalable concept — it can be expanded into a satellite store, mall kiosk or food truck set-up. Once you have a single bakery, you can add less-expensive satellite operations within your home market and expand your sales potential.
The success of Amy and Chuck Jones’ Gigi’s Cupcakes bakery in the Kenwood area of Cincinnati led to their opening a kiosk in the high-end Kenwood Towne Center. The kiosk, which is across from a Starbucks, makes it convenient for coffee customers to grab a sweet treat at Gigi’s. The kiosk has been a boon to their overall business as it provides a generous display area for products like wedding cakes and specialty items for corporate events and parties — plus many of the stores in the mall have used Gigi’s for events. Amy says they sell lots of Gigi’s signature cupcakes, but they also sell stuffed and iced cookies, cakes and wedding cakes.