Why Do Franchisees Enjoy Owning a Gigi’s Cupcakes Bakery Franchise?

Community service, brand quality and unique products offer franchisees a satisfying experience

When it comes to doing work you love, Gigi’s Cupcakes franchise owners have good things to say about ownership. They create and serve our one-of-a-kind gourmet cupcakes and desserts to members of their communities while also running a fun and attractive local business.

Gigi’s Cupcakes has grown from a single store on Broadway Street near Nashville’s Music Row in 2008 to one of the most sought-after gourmet cupcake and bakery franchises in the country. With franchise locations across the U.S., our rapid growth and robust model elevates the business of celebrating life events into a great franchise opportunity with low occupancy and build-out costs.

As interested entrepreneurs look into the Gigi’s franchise opportunity, hearing first-hand from our owners about their businesses can help with the decision-making process. We asked our franchise owners what they loved most about owning their bakeries, and here’s what they had to say.

Gigi’s franchisees enjoy being active in their communities

“Connecting with the community is such a big part of what we do, and it’s so wonderful to be a part of making special memories for our customers.”

Marina Lee, Raleigh, North Carolina

“The more I’m in the bakery, the less my bakery will grow. Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

Emily Goertemoeller, Lafayette, Indiana

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community. We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Stephanie Easterling, Madison, Wisconsin

Gigi’s franchisees enjoy being a part of our brand and franchise network

“Gigi’s founder Gigi Butler exemplifies the true American story, and the chance she took has branched out to take a chance on all of us franchisees.”

Beth Farrar, Florence, Kentucky

“Being a Gigi’s franchisee is really rewarding. The best part is you’re able to run your own business, but it’s within the confines of a support group that can help you in a lot of ways. I knew nothing about food or labor costs when I started, but now, I feel like I understand it.

“I also think there’s enough flexibility that allows you to make your business a success in the way you want it to be a success — meaning setting your own prices and specials and deciding what events you want to do. They are always open to new ideas. It’s the partnership that I have with them that I really treasure.”

Stephanie Easterling, Madison, Wisconsin

Gigi’s franchisees love spreading joy through our unique products that blow away our competitors

“I really love everything about my business. I could have never dreamed that I would be able to work at a job that I truly love to go to. It is such an amazing thing — to bring smiles to people’s faces through something as simple as cupcakes. I’m so honored to be part of people’s memories and traditions.”

Emily Goertemoeller, Lafayette, Indiana

“I love creating something that [I love and that I’m a fan of]. A lot of bakeries are not making things from scratch. We bake our products fresh every day and frost them by hand. We don’t have conveyor machinery. The quality and unique flavors offered by Gigi’s help us stand out.”

Beth Farrar, Florence, Kentucky

Learn more about opening a Gigi’s Cupcakes bakery franchise

There’s never been a better time to join the Gigi’s Cupcakes franchise family. We are actively recruiting new franchisees all across the country. If you’re passionate about business ownership and serving your community, we want to talk with you.

Find out more by visiting our research pages or requesting a copy of our free Franchise Information Report.