Gigi’s Cupcakes brings a family together in Lexington, Kentucky
Father and daughter John and Halie Raymer have lived and worked all over the world for years, but a new joint venture has brought them closer personally and professionally. Since purchasing a Gigi’s Cupcakes franchise in Lexington, Kentucky earlier this year, building their business together is very exciting.
With John’s and Halie’s careers often taking them to different parts of the country, they are grateful to have their Gigi’s Cupcakes franchise to build a business, so they can have fun and reconnect as a family.
“I really appreciate the opportunity to work with Gigi’s,” John says. “Our franchise has given me the chance to work with my daughter — after we’ve lived in different cities for a lot of years. Gigi’s has given us incredible support as we’ve gotten started in Lexington — the technical support, the offer to help us renovate, the ins and outs of things. If we had a question, the Gigi’s team was there with unconditional support. They have this attitude of, ‘Let us know what we can do to make something happen for you,’ and I really appreciate that. I’m so grateful for the fact that Gigi’s has reconnected my daughter and me, brought us closer and given us something in common.”
Raymers prepare their Gigi’s Cupcakes franchise for grand opening
With completely different professional backgrounds, John and Halie bring complementary strengths to their business. John, who has been an executive for an automotive company for years, is bringing his knowledge of business and management. Halie is bringing not only her passion for baking but a pretty impressive background, too. After earning her degree in baking and pastry arts from Sullivan University, Halie traveled to Germany to participate in the 2013 Culinary Olympics. She won a silver medal in the professional division for butter sculpting before coming to work as a general manager for Gigi’s Cupcakes in Pittsburgh, Pennsylvania. Now she’s using her world-class skills to grow her own Gigi’s Cupcakes franchise.
The Raymers purchased an existing Gigi’s franchise in Lexington earlier this year, and they’ve dedicating much effort to putting their mark on the location. They will be renovating and upgrading to the design that Gigi’s rolled out earlier this year, and are working with their staff members to push their efficiency — and ultimately, the customer experience — to new heights.
“I really enjoyed getting to educate and retrain the staff, and to just reiterate why we do things the way we do,” Halie says. “It was very exciting to revamp the energy and environment in the store. We were retraining people who already had a grasp on what they were doing, but going deeper and diving into the reasons behind our methods was really beneficial.”
What it takes to open a Gigi’s Cupcakes franchise
Although Halie can certainly benefit from her unique baking background as she is growing her Gigi’s franchise, extensive baking experience doesn’t necessarily make or break a Gigi’s Cupcakes. She and John emphasize that it’s more important to have the willingness to put in time and effort.
“What is important is having your core and your team and most importantly support — and that’s what we get from corporate,” Halie says.
John and Halie chose to open a Gigi’s franchise for that very reason — the corporate support for franchisees. “Gigi’s is very well structured, and they have made themselves very available to us for anything that we have needed. When you call them, you’ve got experts in all these different functions who can answer your questions as you run the business. I’ve very much liked having someone else with a stake in our business, as opposed to being out there on my own.”
Bring joy to your community with your own Gigi’s Cupcakes franchise location
If you’re ready to live your dreams of business ownership — perhaps with a family member or loved one — and bring the joy of Gigi’s Cupcakes to your town, we’re eager to meet you! Purchasing a Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise, and it can give you the opportunity to be involved in your community in new and unique ways.
We are positioned to open as many as 20 new locations this year — could your hometown be one of them? For in-depth details about the Gigi’s franchise opportunity, download our free franchise report or learn more by visiting our research pages.