Fall Holidays and Events Fuel Gigi’s Cupcakes Sales

Fall is profitable for Gigi’s, from cupcakes for game day to gourmet treats for school fundraisers


The gourmet cupcake business is big business year-round and Gigi’s Cupcakes franchisees are especially busy in fall, whether they are making custom creations in team colors for football fans or helping local schools raise money for classroom supplies. The opportunity for creative revenue drivers once school is in session and the weather turns cool is big.

For entrepreneurs with a love for gourmet baked goods and working with the local community, we offer an attractive franchise opportunity that is simple to launch and run. Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those for traditional food franchises. We reported double-digit system sales growth in 2015, and we have prime territories available nationwide. Topped with our signature icing swirl and backed by more than 300 proprietary recipes, each Gigi’s cupcake is a work of art that fans crave.

“A typical trade area for a Gigi’s Cupcakes franchise has 60,000 people, and many of those potential customers are families with kids enrolled in local schools or football fans, whether they are cheering on the neighborhood team or tuning in to watch Monday Night Football. Gigi’s is in the celebration business and fall is an especially busy time of year for our franchisees. The possibilities for community partnerships with local schools alone are numerous,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the busy fall season drives Gigi’s Cupcakes sales:

Schools raise cash with cupcakes

gigis-cupcakes-sales-fallGigi’s Cupcakes franchises offer a fundraising idea that people just can’t resist. While many schools sell fruit or wrapping paper, Gigi’s offers a sweet treat that is a popular alternative.

Many Gigi’s locations offer product certificates, which they will sell to local school organizations, such as PTOs, for a flat amount. Fundraising organizers are then able to turn around and sell them for as much as they like, keeping the difference. Gigi’s has seen the schools they partner with raise several hundred to thousands of dollars, depending upon the prices they set and the duration of the sales. Franchise owners say these fundraising efforts are an easy way to support their local communities.

Football fans love to celebrate

Americans love their football and football season is another perfect inspiration for celebrating with Gigi’s. From local fan boosters to NFL fans, our gourmet cupcakes make the perfect treat at tailgating parties or post-game victory get-togethers. Sixty percent of football fans in 2015-2016 said they would buy sweet snacks to sweeten up the season, according to a study conducted by Field Agent.

Football season also offers months of celebrations typically beginning in August with practices and pre-season football for NFL and running through late fall for high school and junior high level sports and February for the NFL’s ultimate fan event, Super Bowl Sunday. Gigi’s franchisees will work with diehard fans to create freshly baked custom cupcakes in team colors, a much more memorable treat than generic cupcakes sold at the competing local grocery store bakery.

Halloween drives multi-pack Gigi’s Cupcakes sales

Gigi’s creative marketing team works closely with franchisees on a holiday promotion calendar and Halloween is one of our busiest holiday seasons, following Valentine’s Day and Christmas. We offer incredibly creative concoctions that stand out from our competitors. In today’s Pinterest-inspired world, busy consumers want homemade treats that are as fun to look at as they are to eat, but they don’t have time to bake from scratch. That’s where Gigi’s steps in. We create cupcakes that are conversation starters, especially on social media where food photography is such a popular topic.

“Halloween is always a fun time for Gigi’s to flex our creative muscles. Customers rarely just buy one of our holiday-inspired cupcakes; they’ll frequently purchase a dozen or more,” Mickey says.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.