Cutting-edge Technology Streamlines Work for Franchisees

Gigi’s Cupcakes introduces new point-of-sale system, helping franchise owners do business more efficiently

Gigi's FranchiseesGigi’s Cupcakes is reducing costs through unified technology systemwide now that the company has introduced Revel Systems, an iPad-based point of sale system. Revel allows franchise owners to conveniently manage transactions, orders, inventory, labor and accounting using an Apple iPad, which has streamlined and revolutionized Gigi’s Cupcakes.

“Incorporating Revel into the way we do business has completely changed Gigi’s Cupcakes,” says Scott Kelly, Vice President of IT for Gigi’s Cupcakes. “Instead of managing our day-to-day sales, inventory and other business from multiple devices, Revel allows us to integrate those systems and manage everything from an iPad, which enables operators to optimize their labor and cost of goods based on daily – or even hourly – consumer demand and sales data.”

Proven technology allows franchise owners to spend less time on admin work and more time on customer service

The partnership with Revel Systems brings a proven technology to the Gigi’s Cupcakes brand. As a Cloud-enabled point-of-sale system, the software provides secure transactions and real-time reporting. As a result, Revel Systems is expected to improve the online ordering process and smartphone app digital presence.

Revel Systems has already received a strong positive reaction from many of the Gigi’s Cupcakes franchise owners. Gigi’s Cupcakes installed the system in several beta stores and saw just how effective Revel is for both single and multi-unit operators. “Installing a single, system-wide point-of-sale system was an essential step forward for us,” Scott says. “In order to ensure our future is even more successful than our past, we have to be able to use data on both the micro and macro level to maximize efficiencies systemwide. Our franchisees receive extensive training, so employees are able hit the ground running.”

Gigi's cupcakes franchise

Revel Systems is a feature-intensive business platform that completely changes how business is done by integrating all operations and customer channels, driven by the point-of-sale, into a single dashboard. The technology is designed to maximize security, stability, ease of use and service delivery for businesses without having to use multiple devices.

“It’s critical for any franchise to evolve along with technology and continually embrace new and better systems that advance your business,” says Judy Renfrow, Gigi’s President and COO “Technology like Revel enable our operators to spend less time on administrative work, and more time focusing on brand strategy and customer service.”

Learn more about owning a Gigi’s Cupcakes franchise

Gigi’s Cupcakes is on an upward trajectory of growth, we plan to add 15-20 new locations by the end of 2017 and are looking for entrepreneurs who’d like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.