The creator of Gigi's Cupcakes franchises

Gigi’s Cupcakes Bakery Franchise Is Poised for Nationwide Expansion

Mason, Ohio, franchise’s grand opening is a successful celebration

The creator of Gigi's Cupcakes franchisesAs Gigi’s Cupcakes continues its franchise growth this year, new bakeries are popping up all across the Midwest. This spring, Gigi’s Cupcakes opened new stores in Michigan, Pennsylvania and Mason, Ohio.

In Mason, our founder, Gigi Butler, was on hand for the Grand Opening. She made an appearance on local television and in the store in early May. The day’s events were a magnet for the community, as families gathered for free cupcakes, prizes, giveaways, live music, face painting, and to meet Gigi.

Mason is like many of our country’s communities: its residents are clamoring for cupcakes. When a Gigi’s opens in any neighborhood, it’s big news because there’s always demand for the high-quality, delicious and beautiful products that Gigi’s Cupcakes offers.

“We will continue to provide our support to our single-unit and multi-unit entrepreneurs, and grow a healthy, profitable system throughout the country,” says Jack Sibley, Vice President for Franchise Development. “In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022.”

Prime markets for Gigi’s Cupcakes franchises are available throughout the United States

Gigi’s Cupcakes is the largest and fastest-growing bakery franchise opportunity in the United States. With more than 100 locations in 23 states, Gigi’s offers significant room for growth domestically, particularly in the Southeast, Midwest and Southwest.

Americans eat 770 million cupcakes a year, and Gigi’s is ready to dominate that market. Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s offers. We also proudly own the rights to more than 300 proprietary recipes, many of which come from founder Gigi Butler’s beloved collection of family favorites. Our attractive, unit-level economics provide franchisees with several revenue streams beyond the bakery’s four walls — from kiosks in busy retail areas, to cupcake trucks and onsite delivery through our revamped website and app.

Gigi's Cupcakes Franchise

The ideal Gigi’s territory has a minimum of 60,000 people within the trade area. An optimum territory offers a general population with discretionary income that can be spent on an indulgent treat, a good mix of residential nighttime population, a median home value of $200,000, and average income level of $60,000+.

“We want Gigi’s Cupcakes to be a household name nationwide,” Jack says. “We know our business model works, and we boast a best-in-class product in both quality and taste. We are laser-focused on growing quickly and sustainably. We are selling single-unit, multi-unit and area developments in both existing and new markets because the demand for new stores continues to increase.”

Now is the time to bring Gigi’s Cupcakes to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. This year, we aim to open at least 30 new locations, and we are looking for passionate entrepreneurs to join us in that goal.

Learn more by exploring our research pages or download a copy of our free Franchise Information Report.

Existing Gigi's Cupcakes Franchise for Sale

Existing Gigi’s Cupcakes Bakery Franchises for Sale

Accelerate business ownership when you buy a Gigi’s that’s available for resale

Existing Gigi's Cupcakes Franchise for SaleGigi’s Cupcakes is looking for motivated and passionate entrepreneurs who are eager to get started with their own franchises. Buying an existing Gigi’s Cupcakes can offer a jump-start to ownership, providing an incredible opportunity to hit the ground running as a new franchisee. A resale buyer benefits from the Gigi’s established brand identity, customer base and, perhaps most importantly, revenue stream.

“Buying an existing Gigi’s Cupcakes franchise can be a smart move for many people,” says Jack Sibley, Vice President of Franchise Development. “All of the heavy lifting has already been done in terms of setting up shop. New owners can come in, focus on growing their businesses and take advantage of brand recognition and customer loyalty that’s already in place. It’s a real fast track to franchise ownership and has the high potential for making a quicker profit.”

We have motivated sellers in five markets. Each of these stores offers a new franchise owner the solid foundation upon which to build their business and scale it quickly:

  • ArizonaScottsdale and Camelback: buy both locations for $150,000 with no franchise fee and owner financing up to 70%
  • FloridaTampa: $63,500 with no franchise fee and owner financing available
  • GeorgiaMarietta and Kennesaw: buy both locations for $150,000; custom cupcake transporter Ford Transit for $15,000
  • GeorgiaBuckhead (Atlanta): $195,000
  • GeorgiaPeachtree City: $125,000

Existing units have established the Gigi’s Cupcakes brand in the local market

When you purchase an existing Gigi’s Cupcakes franchise location, you’re benefiting from a store that has enjoyed a presence in its community. Customers are accustomed to relying on Gigi’s for their sweet treats, while businesses routinely turn to them for their corporate needs. People recognize and embrace Gigi’s as an integral member of their communities, which is invaluable to you as a new franchise owner.

Owning an existing Gigi’s gives new franchisees the springboard they need to scale their businesses quickly “outside the four walls” of their shops. Opening a catering side or mall kiosk and nurturing relationships with other businesses are ways that franchisees can generate multiple revenue streams.

Gigi's Cupcakes Franchise

“Gigi’s Cupcakes’ most successful franchisees have increased their sales and grown their businesses by taking their products to their customers — not waiting on customers to come to them,” Jack says. “Many of our locations have delivery options and are able to sell at community and corporate functions. There is a tremendous amount of opportunity to sell both inside and outside of the store.”

Learn more about buying an existing or new Gigi’s Cupcakes franchise

If you are interested in buying an existing Gigi’s Cupcakes franchise in one of our resale markets, we want to talk to you! Click here to see the markets and fill out the information form or call 1-877-890-0704.

We are also looking to partner with entrepreneurs who want to open new franchises in their communities. For more details about the Gigi’s Cupcakes franchise opportunity, download our free Franchise Information Report or visit our research pages.

Gigi's Cupcakes Franchise

Why Gigi’s Cupcakes Are Here to Stay

Gigi’s Cupcakes bakery franchise shows the gourmet cupcake business is stronger than ever

In the late 2000s, when Gigi Butler was trying to secure a loan to open the first Gigi’s Cupcakes bakery in what would become a successful nationwide franchise, banks would laugh at the idea of a cupcake business. Nearly a decade later with almost 100 locations, steadily growing sales and a goal to open 30 more locations by the end of 2017, Gigi’s Cupcakes has proven that gourmet cupcakes are more than a trend; they’re here to stay.

Despite the so-called “cupcake craze” of the past two decades, cupcakes have been in stores since the mid-1960s, and Americans consume 770 million of the sweet treats each year. As the saying goes, good things come in small packages, and a cupcake’s size makes it an easy and quick indulgence for anytime, making everyday a celebration.

Gigi's Cupcakes Franchise

“Customers love our cupcakes, and they love our people,” says Gigi Butler, founder of Gigi’s Cupcakes bakery franchise. “Our stores offer over-the-top hospitality to all our guests as our franchise owners and their staff lovingly make amazing products to bring joy to others. Often, you can find Gigi’s Cupcakes’ owners working within their communities, touching the lives of those they serve.”

Therein lies the staying power of Gigi’s Cupcakes: a customer-first business model and the personal feel of a community mom-and-pop store. Opened in 2008, Gigi’s Cupcakes quickly became a renowned staple of Music City recognizable by the towering, creamy swirl of frosting that tops each cupcake. Featuring family recipes with an artistic decorative flair, the Gigi’s Cupcakes menu grew to include 300 different cupcake flavors to suit any taste, holiday and occasion.

“Our cupcakes are not just baked goods, but artistic, customized creations that customers won’t find anywhere else, and certainly not with the level of quality and creativity associated with Gigi’s Cupcakes,” Gigi says.

The cupcake craze continues today because people love cupcakes

Gigi's Cupcakes FranchiseThe rise in cupcake popularity rode on the coattails of two consumer trends: recession weariness and affordable indulgence, according to a 2016 article published on But instead of dying down, cupcakes’ consumer momentum picked up. As a result, franchises like Gigi’s Cupcakes have become household names while still retaining the personal touch that sets it apart from the typical chain.

Undeniably, cupcakes have grown in popularity over the past two decades. A story by The Washington Post explored the reasons why, which ranged from the relative affordability of the small, indulgent cakes, to the experiential component of a boutique bakery, to the joy and nostalgia people get every time they bite into a dainty, beautifully decorated tiny cake. But while cupcakes have become mainstream, they clearly haven’t lost an ounce of their appeal, as Americans continue to consume millions of them each year. “Among portable, single-serving desserts, cupcakes stand out for their red-carpet glamour and infinite flavor combinations,” The Washington Post wrote.

While other cupcake bakeries have tried and failed to ride the cupcake wave, Gigi’s Cupcakes has prevailed. Though it has franchised into more than 90 shops and kiosks throughout the country with more franchises to open by the end of 2017, each and every franchisee is trained by Gigi’s management team to adopt the overly-hospitable, can-do way of doing business known as the “Gigi’s Way.”

“Business is booming, and, Gigi’s Cupcakes has only gotten stronger,” says Alan Thompson, Vice President of Franchise Development. “Our franchise owners receive initial and ongoing training in how to do things the Gigi’s Way.”

“As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit,” says Marina Lee, a Gigi’s franchise owner in Raleigh, North Carolina. “People love cupcakes! Cupcakes bring joy to people. I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes pop out and everybody’s delighted.”

Join the cupcake craze with a Gigi’s Cupcakes bakery franchise

You can invest in thriving cupcake industry and become a Gigi’s Cupcakes franchisee for an initial cost of about $300,000. Learn more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.

Gigi's Cupcakes Founder Gigi Butler

Gigi’s Cupcakes Founder to Make Special Appearance at Oak Creek Location’s Grand Opening Event on Saturday, May 20

Oak Creek, Wisconsin (May 12, 2017) – A special guest appearance by Gigi Butler, Gigi’s Cupcakes founder who was featured on the hit television show Undercover Boss, will highlight the grand opening celebration for the new Gigi’s Cupcakes in Oak Creek, Saturday, May 20 from 12:00 noon – 6:00 p.m. The event will feature special giveaways including a KitchenAid mixer, free samples of Gigi’s mini cupcakes and raffle prizes from other local businesses. Gigi’s is also donating 20% of sales from grand opening day to Royal Family Kids, an organization that provides volunteer support through camps, clubs and mentors for pre-teen children who have experienced abuse and neglect.

Ms. Butler will make a special appearance in-store from 1- 3 p.m., giving Oak Creek residents a chance to meet the culinary creator behind the popular brand.

The store is owned and operated by Wisconsin natives, Tina and Larry Haase, marking the third Gigi’s Cupcakes location to open in Wisconsin. The grand opening will take place at the store, located in Drexel Town Square at 330 West Town Square Way.

“I’m so excited to introduce Gigi’s Cupcakes to Oak Creek and cannot wait to share how wonderful our cupcakes are at our grand opening celebration,” Tina said. “From the first moment I walked into a Gigi’s Cupcakes location over 4 years ago, I fell in love! Larry and I are truly honored to now be part of the Gigi’s family and have our founder attend the grand opening to share her passion for the Gigi’s brand with our guests.”

Best known for its signature “Gigi’s swirl” and an incredible variety of gourmet, over-the-top cupcakes with icing piled high and exquisite decorations, the bakery offers a variety of gourmet desserts that guests will have the opportunity to try, including 300 rotating cupcake flavors with gluten friendly options, mini cupcakes, custom cakes, cheesecakes and stuffed cookies.

Ms. Butler’s story is the American Dream come true. Moving to Nashville in 1994 from California to pursue a career in music at 15 years old, Gigi supported her dream by cleaning houses during the day and singing late nights at the honky tonks. While she loved music, she also had a
passion for the culinary arts and baking. As years went by, she decided to take a chance on baking. She took a huge risk by opening a cupcake boutique in a high rent area just off of Music Row on Broadway in Nashville on February 21, 2008 – not far from the bars where she sang. 
Soon after opening, Gigi’s Cupcakes became Nashville’s delicacy dessert of choice and now nine years later, it has expanded to locations across 24 states – making Gigi’s the largest cupcake franchise in the country.

More information on Gigi’s Cupcakes is available at

About Gigi’s Cupcakes

Founded in 2008 by Gina “Gigi” Butler as a local boutique bakery in downtown Nashville, Tenn., Gigi’s Cupcakes has grown into America’s largest cupcake franchise with over 100 locations nationwide. In 2016, Gigi’s Cupcakes was acquired by an affiliate of Fort Worth-based FundCorp. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more all made from recipes created by Gigi, whose American Dream story has inspired people across the country.
More information on Gigi’s Cupcakes is available at Gigi’s franchise information is available at


Media Contact:
Audra London
BizCom Associates

Weddings Gigis Cupcake

Modern Weddings Mean More Cupcake Sales for Gigi’s Cupcake Franchise

Gigi’s Cupcakes bakery franchise owners enjoy increased business during wedding season

WeddingsConvenience, variety and unique personal touches are both trademarks of the modern wedding, which means that Gigi’s Cupcakes bakery franchise owners stand to turn a handsome profit when wedding season rolls around.

These days, brides often choose cupcakes in lieu of the traditional tiered wedding cake, which means that Gigi’s Cupcakes are an ideal complement to the dessert table on the Big Day — and a huge sales driver and revenue booster for franchisees.

“The screaming growth market for an owner exists outside the four walls of our retail space,” says Mickey Skelton, Gigi’s Director of Franchise Development. “Our typical trade area has 60,000 people. Think about the thousands of couples who celebrate with engagement parties, bridal showers, weddings and receptions. The opportunity for you to grow a prosperous business is staggering, especially in the spring and summer, which is a popular time for such celebrations. We’re just beginning to tap into this amazing market.”

Gigi’s Cupcakes are a perfect complement to wedding festivities

According to an article published on, “anything goes” when it comes to millennial weddings, especially when it comes to food and dessert. While a towering, frilly white cake was once standard for weddings, now colorful and personalized cakes – and often cupcakes – are the norm. Cupcakes are widely recognized in wedding and bridal publications as the “new black” of wedding cakes, which millennial couples prefer for their convenience and wide range of possibilities when it comes to decoration and arrangement. And for a cupcake franchise with locations throughout the U.S., “wedding season” is year-round.

Weddings Gigis CupcakeGigi’s Cupcakes offers more than 300 cupcake flavors and will customize each order down to color, theme and presentation. In an age where customization is key and cupcakes have established themselves as a trend that will stay, Gigi’s Cupcakes has a lot to offer couples tying the knot, and a profitable business opportunity for potential franchise owners.

“Franchise owners can enjoy enormous revenue boosts just by pursuing event catering — especially weddings and related events — in their communities,” says Alan Thompson, Vice-President of Franchise Development for Gigi’s Cupcakes. “Cupcakes are on-trend for modern couples, who are looking for variety, customization and personalization for their guests. Gigi’s Cupcakes delivers in all these categories, and franchise owners across the nation are discovering weddings to be a significant income stream for their businesses.”

The event itself isn’t just a boon to business for Gigi’s; our customers have made the nuptial-inspired flavor a favorite. Of all Gigi’s different cupcake creations, the Wedding Cake cupcake, offered on the daily menu, is one of our most popular and is a top seller.

Since the original Gigi’s Cupcakes was founded near Music Row in 2008, our cupcakes have been a hit at parties and events. Soon after the original store opened, Alan took some of the cupcakes to a church event where they were the talk of the party. We’ve been the centerpiece of celebrations ever since.

Bring Gigi’s Cupcakes Franchise to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. We’re working towards a goal of opening 30 new franchises by the end of 2017. Initial investment starts around $300,000. For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcakes franchise

Gigi’s Cupcakes Bakery Franchise Earns “A” Rating from ‘Franchise Grade’

Prestigious Top 500 list names the nation’s premier gourmet cupcake bakery franchise among the best

franchise grade top 500If you’re looking for a high-rated investment opportunity, you won’t find a sweeter deal than Gigi’s Cupcakes. We have received an “A” grade for 2016 from Franchise Grade, the leader in competitive market research and analysis for the franchise industry, landing a coveted spot on their Top 500 list.

“It’s an honor to achieve an ‘A’ from Franchise Grade,” says Alan Thompson, Vice-President of Franchise Development of Gigi’s Cupcakes. “Gigi’s was built on a simple business model, and franchise owners receive extensive training from the team. Those are at least two of the reasons why Gigi’s ranked high, and why the franchise has seen such tremendous growth over the past 10 years. Our company is strong and healthy, and there’s never been a better time for new entrepreneurs to join us as we move towards our goal of 30 new franchises by the end of 2017.” publishes grades for franchises annually, but unlike other franchise ranking systems, the Top 500 is compiled from an analysis of more than 2,300 franchise disclosure documents, using the site’s Franchise Performance Index. Grades are determined by multiple variables pertaining to the franchise system’s performance, including system turnover, franchise relations, franchisee rights, franchise growth, ongoing fees and investment structure. As stated on, “Our franchise assessment, grading and standardized reporting tools provide industry stakeholders and investors with important data-driven metrics to support the growth of successful franchise systems.”

How ‘Franchise Grade’ evaluated Gigi’s Cupcakes franchise

franchise grade top 500Franchise Grade is a trusted and widely consulted source for not only potential franchise owners, but journalists, government agencies studying the business model and academic institutions exploring the franchise industry. An “A” grade for Gigi’s Cupcakes is easy to quantify: sales have climbed steadily since Gigi’s was founded in 2008, and the average up-front investment is around $300,000 with high potential for return in a nation where 99 percent of its residents eat dessert.

When analyzing Gigi’s Cupcakes, Franchise Grade considered the franchise’s low turnover rate compared to other businesses. Gigi’s Cupcakes also ranked considerably lower than average for royalty fees, which are ongoing expenses paid to the franchisor on top of other costs to operate. In addition, Gigi’s Cupcakes offers computer and technological support, discounts for investors buying more than one franchise location, and both classroom and on-the-job instruction for buyers. Though the franchise has grown and continues to expand, the team is still as hands-on in providing support for new bakers and owners from day one.

“We train our store bakers to not just become bakers, but masters at baking the ‘Gigi’s way,’” says founder and chief brand officer Gigi Butler. “We provide initial training to new franchise owners, and our field training team is always out helping owners, store managers and staff get the business off the ground, teaching best practices and building the business. Our franchise owners and their staff can always expect ongoing training and support. Each of our stores in the franchise system is visited at least once a year.”

Now is the time to join Gigi’s Cupcakes bakery franchise

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcake franchise

Springtime Means Success for Gigi’s Cupcakes Franchisees

Our springtime-themed offerings increase revenue as customers celebrate holidays with gifts and party treats

bakery franchiseFor most people, celebrating the holidays in any season is synonymous with indulging in delicious treats. The new life of springtime brings a calendar full of opportunities for celebrating loved ones. At Gigi’s Cupcakes, we call these “holi-dates” — a reason to drive traffic and sales to our Gigi’s Cupcakes bakeries where we celebrate celebrating!

Springtime means Easter, Passover, teacher appreciation, Mother’s Day, Father’s Day and graduation — all occasions when Gigi’s Cupcakes take center stage at dinners, parties and events. This time of year is especially meaningful and lucrative for Gigi’s Cupcakes franchise owners who enjoy helping their customers make special memories, while their businesses see increased traffic and sales.

“From mid-February to Memorial Day, our Gigi’s Cupcakes franchisees see an uptick in business as the warm temperatures bring more people into our stores who are looking for that special addition to their dinner or party,” Mickey Skelton, Director of Franchise Development with Gigi’s Cupcakes, said. “So many of Gigi’s recipes originated with her own family’s holiday celebrations, so it’s no surprise our customers love Gigi’s Cupcakes at the holidays.”

Customers love to celebrate the holidays with Gigi’s Cupcakes

Helping customers celebrate is important for our franchisees, and the holidays lend themselves to the magical traditions that memories are made of.

“I really love everything about my business. I could have never dreamed that I would be able to work at a job that I truly love to go to. I love the guest interaction and giving back to the community. It is such an amazing thing — to bring smiles to people’s faces through something as simple as cupcakes. I’m so honored to be part of people’s memories and traditions,” Emily Goertemoeller, Franchise Owner with Gigi’s Cupcakes, says.

Each season brings a new limited-time menu, featuring flavors, colors and decorations typical of that time of year. Our holiday-themed mini cupcake boxes are bestsellers among customers and feature favorite symbols of the season and icons for the occasion. This spring you’re likely to see bright flowers, confetti, butterflies, graduation caps, diplomas and wise old owls on our over-the-top signature Gigi’s swirl of frosting.

bakery franchise

Our holiday offerings have the same great artistry and taste as those treats we offer all year long. At Gigi’s Cupcakes, our creative marketing department works with franchise locations to promote our holiday treats. We support franchisees with marketing materials for their local market, and our revamped consumer website makes it easier than ever for customers to order their favorite Gigi’s treats to celebrate Mom, Dad, teacher or graduate.

Learn more about Gigi’s Cupcakes franchise

Gigi’s Cupcakes franchise owners find their businesses are busy year-round. The calendar is always filled with new “holi-dates” ready for celebrating as the seasons change. Because we are in the celebration business, Gigi’s Cupcakes desserts are always in demand.

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcakes Dessert Franchise

Gigi’s Gourmet Bakery Shops for Resale Offer Easy Investment Opportunity

The gourmet cupcake franchise has prime, established locations for sale, which are ideal for entrepreneurs looking for an easy-to-launch business

Gigi’s Cupcakes is one of the most sought-after gourmet cupcake and bakery franchises in the country. Our rapid growth and robust business model elevate the fun business of helping people celebrate life events into a great franchise opportunity with low occupancy and build-out costs. Buying an existing franchise location that is well-established in the community and offers excellent brand recognition is a great way to make inroads with our thriving brand.

Gigis Cupcakes Dessert Franchise

Gigi’s is a simple business model and even more so when franchisees purchase an existing bakery with established brand recognition in the local community. Gigi’s offers great potential margins with lower food and labor costs than many food businesses. The break-even point for franchisees is low, with a high sales-to-investment ratio. With sales augmented by B2B opportunities, online delivery and special events and catering opportunities, Gigi’s growth potential extends beyond the bakery’s four walls.

“Gigi’s currently offers several prime locations for resale, which offer a great opportunity to ramp up quickly with a well-loved brand that boasts incredible brand recognition,” says Alan Thompson, Franchise Sales Director. “By purchasing an existing franchise location, the new owner reaps the benefit of a very fast, simplified start-up process, as well as a built-in customer base.”

Gigi’s Cupcakes specializes in popular desserts, such as cheesecakes, and delicious, beautiful, award-winning gourmet cupcakes and mini cupcakes, all of which are baked fresh daily in our stores. Americans consume more than 770 million cupcakes a year, and Gigi’s is gearing up to grab a larger share of this lucrative market. With our proprietary recipes for more than 300 flavors, we offer unique desserts to satisfy any customer. A Gigi’s gourmet cupcake is a work of art, and it is always a popular choice for an event.

With nearly 100 stores open throughout the United States, we often have existing locations that come open for resale. Qualifications and pricing for existing Gigi’s franchise locations vary, depending on the business.

Established bakeshops in thriving communities make prime investment

Gigi’s Cupcakes gourmet cupcakes currently has several existing bakeshops for sale in prime markets, including Knoxville TN, Phoenix AZ San Antonio TX, Lexington KY, and other prime areas. Contact us about pricing, and potential owner financing for these great locations. Email or call 615-507-8940.

Gigi’s franchisees love selling one-of-a-kind baked goods

Gigi’s Cupcakes franchisees are in the celebration business. Our one-of-a-kind cupcakes with our signature swirl and highly-recognizable branding bring happiness and joy to our customers every day. Our typical trade area has 60,000 people, and every one of them has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity to grow a prosperous business boosted by special catering sales is staggering. We’re just beginning to tap into this amazing market. Gigi’s Cupcakes franchise business has experienced huge unit growth, and that number is growing every year.

Gigi’s Cupcakes franchise owners love working with high-quality products, and they enjoy connecting with people during special life celebrations. This is a truly enjoyable business to own. Running one of our cupcake franchises also gives entrepreneurs an opportunity to connect with community members. Our franchise owners participate in civic events, offering discounts and donations to community groups and public servants — such as first responders. We are looking for passionate and driven franchisees who are excited about bringing our gourmet cupcake bakery to their communities and helping community members celebrate life’s special occasions year-round. If you like to bring Joy to others, this may be the perfect business opportunity for you.

Now is the time to bring Gigi’s Cupcakes to your town

Gigi’s Cupcakes franchise offers a low-cost, lower-risk and scalable bakery franchise that features gourmet cupcakes and an assortment of bakery treats. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

How Gigi’s Cupcakes Bakery Franchise Supports Owners

Business training, marketing support and purchasing power help franchise owners succeed

The nation’s premier gourmet cupcakes bakery franchise, Gigi’s Cupcakes, owes our success

to our network of thriving franchise owners. In our dedication to franchisees, the Gigi’s home office provides marketing support and business training, which begin the day the franchise agreement is signed. Because we are able to make large-scale purchases as a company for equipment, goods and products, our franchisees also benefit from lower operating costs.

Successful Gigi's cupcakes franchisees

“The company is with franchisees every step along the way,” North Carolina multi-unit Gigi’s Cupcakes franchise owner, Marina Lee says. “There are great people in the home office and when we have experienced issues, such as growing pains, we all put our heads together to figure out a resolution.”

Franchise owners receive almost 150 hours of training

Owners, managers and bakers begin with a pre-store training in Nashville, Fort Worth, or other training locations. Our owner website provides updated training resources useful in the daily operation of a store. We host a manager training conference, as well as periodic Owners Conferences. Our corporate trainers also visit stores throughout the year to assist in all facets of store operations.

Gigi’s Owner Training includes 20 hours of classroom instruction and 12 hours of on-the-job, in-store training, to be conducted over a three to four day period prior to Initial Training. Our Initial Training includes 23 hours of classroom instruction and 79 hours of on-the-job training in-store, to be conducted over a two-week period in a training store.
Gigi’s owners need not have baking experience, but we do look for franchisees who are passionate about baking or the cupcake industry. We will train your store baker with all the skills needed to operate our state-of-the-art ovens, and your decorator will learn to master the “Gigi’s way” and the Gigi’s signature swirl, the hallmark of our beautiful and delicious gourmet cupcakes.

Marina says, “The home office team at Gigi’s is great to work with. It’s a growing, young company; having been in the corporate world I know Gigi’s is growing in the right direction at the right pace.”

Gigi’s home office provides marketing support and purchasing power

Gigi's CupcakesWe provide all the marketing support owners need to hit the ground running, including step-by-step guidance on how to execute a successful grand opening, including an appearance by Gigi herself, and launch and grow your store’s social media presence. Gigi’s also has a talented in-house graphics team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition.

Our leveraged national purchasing power helps reduce costs. Gigi’s has secured unique and lucrative relationships with many of the top food distribution and manufacturing companies in America. As a result — and due to our growing number of successful locations across the country — our stores get the best ingredients at the lowest prices, with order turnaround often in as little as one day.

Gigi’s Cupcakes bakery franchise is committed to helping franchisees succeed, offering training and support, which makes the business attractive to entrepreneurs.

“Gigi’s offers a great support system to work with, and they also know how to let us tailor our business to our market,” Marina says.

Learn more about Gigi’s Cupcakes franchise

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our franchise fee and all other costs necessary to open), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015 and 2016, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

bakery franchise

Gigi’s Cupcakes Franchise Review: Beth Farrar

Franchisee trades corporate career for cupcakes

Gigi's Cupcake Franchise Review

Gigi’s Cupcakes franchise owner Beth Farrar fell in love with Gigi’s first as a customer and now owns a successful franchise in her hometown of Florence, Kentucky.

Beth’s passion for baking and creating is widely known to her friends and family and she spent the first part of her career in the culinary world as a chef before transitioning into a corporate role in event planning and training. Her brother, David, introduced her to the original Gigi’s Cupcakes on Broadway shortly after he moved to Nashville. She immediately fell in love with our product and shared her obsession with then fiancé Matt. The couple traveled from Gigi’s location to Gigi’s location trying our many delicious flavors.

Shortly after her early retirement from Procter & Gamble, Beth announced to Matt that she was going to bring Gigi’s Cupcakes to Northern Kentucky. And that’s just what she did in December 2012, along with now husband, Matt. Now Beth is known as the “Cupcake Lady” and folks take pictures with Rosie, her colorful branded cupcake car, as they delight in the joy that cake and frosting bring. Her Florence store is also a training and testing store for Gigi’s.

Gigi’s Cupcakes bakery franchisees bless others through baking

The husband and wife franchise team believe in paying it forward and work with a few favorite charities, like the Mary Rose Soup Kitchen and Life Line Ministries. They also share cupcakes as thank you gifts and special treats for area first responders. But the biggest honor by far is their involvement and confectionary donations to the Royal Prom — an event that gives folks of all ages with disabilities the opportunity to attend a prom where they get made over, dress up in formal attire and where everyone is crowned King and Queen for the night.

“Running this business has been a true life-changer. Our connections to our community have really shown us how blessed we are and how we can bless others through cupcakes,” Beth says.

Our baked-fresh quality makes our products stand out

Gigi's Cupcakes Franchise Review

Beth takes pride in the Gigi’s difference that makes her cupcakes stand out. “I love creating something you love and that you are a fan of. A lot of bakeries are not making things from scratch. We bake our products fresh everyday and frost them by hand. We don’t have conveyor machinery. The quality and unique flavors offered by Gigi’s help us stand out,” Beth says.

Beth recently received her Woman Owned Business Certification through the Women’s Business Enterprise National Council and her Gigi’s location has also been approved by the Better Business Bureau. Her Florence, Kentucky, team won 2014’s Best Cupcake by NKY Magazine and was a finalist in 2015 and 2016.

Sharing their love for Gigi’s Cupcakes with their hometown remains a high priority for Beth and Matt just as providing great customer service and fantastic fresh-baked gourmet cupcakes every day. “Owning a Gigi’s Cupcakes franchise has been a rewarding experience. It is hard work, but there are a lot of rewards. Our staff and connection with the community have been treasures to us, and there’s something so special about seeing the joy that cake and frosting bring.”

Beth is also appreciative of Gigi’s founder Gigi Butler’s entrepreneurial vision and spirit. “She exemplifies the true American story and the chance she took has branched out to take a chance on all of us franchisees.”

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.