Gigi’s plans to open an additional 15-20 locations this year
It’s been a busy start to 2017 for Gigi’s Cupcakes franchise, as the brand has enjoyed sustained growth, with more on the way. In the first half of 2017, Gigi’s has successfully opened three stores, have six under construction and four more in the site selection process.
Gigi’s Cupcakes plans to open up to 20 additional locations this year in both existing and new markets. It’s an aggressive goal that will grow Gigi’s storefronts by nearly 25% system-wide.
“We know we have the demand, bandwidth and infrastructure to accommodate the growth, so we are moving forward with an aggressive 3-year strategy” says Jack Sibley, Vice President of Franchise Sales for Gigi’s Cupcakes, “there are a lot of prime markets that still exist for both single-unit and multi-unit franchisees, and with nearly 100 locations open system-wide, we’ve just started to scratch the surface of our opportunity.”
New stores open in Michigan, Pennsylvania and Ohio
This spring, Gigi’s Cupcakes opened new stores in East Lansing, Michigan; McCandless, Pennsylvania; and Mason, Ohio. Each of these markets welcomed our stores with pent-up demand for our delicious and beautiful cupcakes.
While we have been extremely successful in the Southern United States, we are excited to be opening new stores in the Midwest and beyond. We now have 13 stores in Texas and have another 3 in the pipeline. In the past two years, we’ve opened stores in Indiana, Illinois, Kansas, Missouri and Wisconsin, so we are beginning to expand pretty quickly throughout the Midwest.
“We want Gigi’s Cupcakes to be a household name,” says Jack Sibley, Vice President of Franchise Development for Gigi’s Cupcakes. “We know our business model works, and we boast a best-in-class product in both quality and taste. We will continue to provide support to our single-unit and multi-unit entrepreneurs, in order to grow a healthy, profitable system throughout the country. In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022. There are just so many opportunities and communities clamoring for Gigi’s. We believe our future is extremely bright.”
Now is the time to bring Gigi’s Cupcakes to your community
Gigi’s Cupcakes has relatively low startup and operating costs, meaning it’s an inexpensive franchise with great unit economics. We are able to produce and sell a lot of product with minimal square footage. The typical Gigi’s Cupcakes franchise cost ranged from $237,200 to $427,500, which includes the franchise fee.
“We are laser focused on growing quickly while maintaining sustainable operations,” says Jack. “We are selling single-units and area developments in both existing markets and new markets because the demand for new stores continues to increase. Once customers and professionals get a taste of the brand and its people, many recognize the opportunity to bring it to their community and want to dive in.”
Learn more about Gigi’s Cupcakes franchise
As we expand across the country, we are looking for passionate entrepreneurs in prime markets who want to join us. Find out more by exploring our research pages or downloading our free Franchise Information Report.