Why This Father-Daughter Team Loves Owning a Gigi’s Cupcakes Franchise

Gigi’s Cupcakes brings a family together in Lexington, Kentucky

Father and daughter John and Halie Raymer have lived and worked all over the world for years, but a new joint venture has brought them closer personally and professionally. Since purchasing a Gigi’s Cupcakes franchise in Lexington, Kentucky earlier this year, building their business together is very exciting.

With John’s and Halie’s careers often taking them to different parts of the country, they are grateful to have their Gigi’s Cupcakes franchise to build a business, so they can have fun and reconnect as a family.

“I really appreciate the opportunity to work with Gigi’s,” John says. “Our franchise has given me the chance to work with my daughter — after we’ve lived in different cities for a lot of years. Gigi’s has given us incredible support as we’ve gotten started in Lexington — the technical support, the offer to help us renovate, the ins and outs of things. If we had a question, the Gigi’s team was there with unconditional support. They have this attitude of, ‘Let us know what we can do to make something happen for you,’ and I really appreciate that. I’m so grateful for the fact that Gigi’s has reconnected my daughter and me, brought us closer and given us something in common.”

Raymers prepare their Gigi’s Cupcakes franchise for grand opening

With completely different professional backgrounds, John and Halie bring complementary strengths to their business. John, who has been an executive for an automotive company for years, is bringing his knowledge of business and management. Halie is bringing not only her passion for baking but a pretty impressive background, too. After earning her degree in baking and pastry arts from Sullivan University, Halie traveled to Germany to participate in the 2013 Culinary Olympics. She won a silver medal in the professional division for butter sculpting before coming to work as a general manager for Gigi’s Cupcakes in Pittsburgh, Pennsylvania. Now she’s using her world-class skills to grow her own Gigi’s Cupcakes franchise.

The Raymers purchased an existing Gigi’s franchise in Lexington earlier this year, and they’ve dedicating much effort to putting their mark on the location. They will be renovating and upgrading to the design that Gigi’s rolled out earlier this year, and are working with their staff members to push their efficiency — and ultimately, the customer experience — to new heights.

“I really enjoyed getting to educate and retrain the staff, and to just reiterate why we do things the way we do,” Halie says. “It was very exciting to revamp the energy and environment in the store. We were retraining people who already had a grasp on what they were doing, but going deeper and diving into the reasons behind our methods was really beneficial.”

What it takes to open a Gigi’s Cupcakes franchise

Although Halie can certainly benefit from her unique baking background as she is growing her Gigi’s franchise, extensive baking experience doesn’t necessarily make or break a Gigi’s Cupcakes. She and John emphasize that it’s more important to have the willingness to put in time and effort.

“What is important is having your core and your team and most importantly support — and that’s what we get from corporate,” Halie says.

John and Halie chose to open a Gigi’s franchise for that very reason — the corporate support for franchisees. “Gigi’s is very well structured, and they have made themselves very available to us for anything that we have needed. When you call them, you’ve got experts in all these different functions who can answer your questions as you run the business. I’ve very much liked having someone else with a stake in our business, as opposed to being out there on my own.”

Bring joy to your community with your own Gigi’s Cupcakes franchise location

If you’re ready to live your dreams of business ownership — perhaps with a family member or loved one — and bring the joy of Gigi’s Cupcakes to your town, we’re eager to meet you! Purchasing a Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise, and it can give you the opportunity to be involved in your community in new and unique ways.

We are positioned to open as many as 20 new locations this year — could your hometown be one of them? For in-depth details about the Gigi’s franchise opportunity, download our free franchise report or learn more by visiting our research pages.

Seasonal Menus Drive Sales for Gigi’s Cupcakes Franchisees

Fall menu capitalizes on flavor trends popular on social media, fall holidays

While some retail establishments may lag in keeping a constant flow of foot traffic, Gigi’s Cupcakes is busy luring customers in for cupcakes inspired by seasonal trends and special days on the calendar. Limited availability of these products is an added incentive for customers to make repeat visits to Gigi’s.

Quarterly, Gigi’s creates a new menu of products to satisfy popular demand. The new fall menu features Pumpkin Spice, S’mores, Vanilla and Caramel-flavored products.

“We use the seasons to infuse menus that are relevant to either the time of the year or a trend going on at the time,” says Emily Beesley, Director of Marketing for Gigi’s Cupcakes. “When you have some of these new, trendy or relevant flavors, we can get people to make that extra trip to come in.”

This time of year, everybody is obsessed with pumpkin spice everything. Gigi’s has a cupcake for that. “I just always laugh because you see the hashtag, ‘PSL,’ and all the pumpkin spice latte options and whatnot from Starbucks. So, of course, it makes sense from a cupcake standpoint to have a Pumpkin Spice cupcake, and it’s delicious. Also, we make that one available in our gluten-friendly option,” explains Emily.

We have an answer for those folks who love the chill of Autumn air, too. “You think about campfires as the air gets crisper, so it makes perfect sense to offer a S’mores cupcake,” says Emily. “With that one and our Pumpkin Spice cupcake, we’ve got both pumpkin and chocolate lovers covered.”

“When you have some of these new, trendy or relevant flavors, we can get people to make that extra trip to come in.” – Emily Beesley, Director of Marketing for Gigi’s Cupcakes.

Social media also plays a huge role in influencing both customer buying behavior and Gigi’s menu creation. With the pumpkin spice flavored-everything memes showing up in people’s Facebook feeds and innumerable variations of S’mores recipes on Pinterest boards — including S’mores bars, brownies and cheesecakes — Gigi’s knows that there’s demand for such popular treats this time of year. “The prevalence of these flavors has created a whole social media cultural phenomenon,” says Emily. “They are very good fall flavors for us.”

The sweet and salty trend is another that’s still going strong. Our fall twist on that pairs salted caramel — an Autumn favorite — with both chocolate and vanilla into cheesecakes. What’s more comforting during a season when customers’ thoughts turn to cozy nights inside than these three flavors, sure to evoke memories of home?

“For the fall, we’ve got a Chocolate Salted Caramel cheesecake and a Vanilla Salted Caramel cheesecake. So, we’re capitalizing on both the sweet and salty trend that people really like and are good flavors for fall. We are able to hit the chocolate and vanilla lover with two delicious options,” says Emily.

Our Boxes, filled with mini cupcakes, are always a favorite at holiday time. For Halloween, our franchisees will offer The Boo Box, combining creepy and cute all in one, with six Vanilla and six Devil’s Food mini cupcakes, all ghoulishly decorated for Halloween with witches, pumpkins, and ghosts. The Gobble Box includes six Vanilla and six Devil’s Food mini cupcakes, all decorated with Thanksgiving-themed buttercream frosting.

For customers in search of a special treat to celebrate the season and fall holidays, Gigi’s Cupcakes are second to none. By answering consumer demand for Autumn-inspired flavor profiles and desserts to celebrate the season, Gigi’s Cupcakes franchise owners enjoy increased traffic to their stores, more sales and greater profit potential during the fall.

Learn more about franchising with Gigi’s Cupcakes

Gigi’s Cupcakes is focused on bringing our delicious, gourmet cupcakes to more customers across the country. We are looking to recruit entrepreneurs who have a passion for business ownership and community service. Our goal is to open as many as 20 new locations by the end of 2017.

If you’d like to find out more, visit our research pages or download our free Franchise Information Report.

GiGI's Cupcakes franchise owners

New franchisees Matt and Launa Weston have big plans for their Gigi’s Cupcakes franchise in Utah

Hotel Owner and His Family Bring Gigi’s Cupcakes franchise to the Western U.S.

For experienced businessman Matt Weston, becoming a new franchise owner with Gigi’s Cupcakes made perfect sense. In fact, he was ready to sign on long before he’d even tasted his first Gigi’s cupcake. From a business perspective, Gigi’s concept, reputation and fee structure was impressive enough to motivate the hotel owner to add a Gigi’s Cupcakes franchise to his portfolio.

“Once I had that first cupcake, after everything else I’d seen, I knew it was what we needed to do,” says Matt. “I’ve been with Choice Hotels International and I’ve been with Wyndham Worldwide, and I’ve also been with Hilton and Hampton Inn. I’ve been through the franchise agreements with hotel properties, so I was familiar with it. I was looking into the fee structure and meeting the people who are in charge of Gigi’s and was impressed with how everything was laid out and given to me. It felt very organized.”

GiGI's Cupcakes franchise owners

Matt and Launa Weston bring Gigi’s Cupcakes Franchise to Logan, Utah

Matt and his wife, Launa, were highschool sweethearts, having grown up together in Logan, Utah, where they still live today. The youngest of 13 children, Matt learned a solid work ethic early on from his father, helping out on the family farm. Once his father and brothers bought their first hotel, Matt quickly followed suit.

Almost two years ago, Matt and Launa bought a piece of land where they planned to build a hotel. On it, sat a vacant former Golden Corral restaurant. Even though they leased it for about six months, the new tenant eventually closed his doors. At that point, Matt didn’t want the building to sit empty, but he wasn’t really sure what to put in its place, either.

This was the first step in his finding Gigi’s Cupcakes. “I ended up searching the web for franchises. I wanted to go into franchising if I was going to do this, because I know the benefits of franchising and the support it can bring you and give you — the opportunities to start off running from the beginning if it’s the right fit for you, and the franchise is well organized. So I ended up looking for a franchise to put in there,” Matt recalls.

He decided to explore pizza opportunities and eventually found Gatti’s Pizza, which is owned by the same company that owns Gigi’s Cupcakes. Matt decided against Gatti’s and gave Gigi’s a quick glance-over but also dismissed it right away.

That initial online search, though, planted seeds that Matt and Launa couldn’t shake. He remembered that he enjoyed baking, and she would bring cupcakes home from a local shop as a special treat. Suddenly, running a cupcake bakery didn’t seem that odd, and Matt and Launa discussed the possibility of working a family business with their two grown daughters (of their seven children).

“Even though my search for a franchise was really for a restaurant to go into that empty facility, I decided that I’d have enough support of my family if we wanted to go through and do a Gigi’s Cupcakes franchise. We’ve decided that the location is going to be key to our success, so we’ve searched for a different location — the restaurant’s still there empty — because we want to be in the right place so that people can find us,” says Matt.

The Weston family hopes to be open around the first of the year and looks forward to the busy Valentine’s Day season that all our Gigi’s Cupcakes franchisees experience. Their ideal location will help ensure that they’ll have a steady stream of excited Gigi’s fans when their doors open. “We plan to be in a little strip area of three stores, in a location that’s about 1,400 square feet. It’s right next to a Walgreens, on a very busy intersection here in the town, about a mile away from Utah State University,” says Matt.

The Westons look forward to being cupcake pioneers to the West

Matt and Launa are excited that this will be a family business — an opportunity to leave a legacy while teaching their kids about the benefits of hard work. Matt says, “I really wanted to start something I could involve the whole family in and help them get started from a ground level and teach them. I wanted to give them the opportunity to be an entrepreneur if they want to be an entrepreneur and operate their own business.”

They have great expectations for their Gigi’s Cupcakes bakery. With little to no competition in their area, they anticipate success for their business and plan to grow quickly: “Within 18 months we have a goal of opening our second store, but I really have my sights set on three stores. That’s what I want to get to. If I get beyond that, wonderful, but maintaining three stores is really where I want to be. My family being involved with it will be key in making that work,” says Matt.

“We believe we can make an impact for the whole Gigi’s brand and make it successful in our area. We’re both excited to be a part of it — to be able to open a store and be the face of Gigi’s here in Utah,” adds Launa.

Bring Gigi’s Cupcakes franchise to your area

We have plenty of open territories for development nationwide. If you’d like to introduce Gigi’s Cupcakes to your area and be a pioneer in your part of the country, we want to talk with you.

You can learn more by visiting our research pages, or request a copy of our free Franchise Information Report.   

Gigi's Cupcakes New Store Design

Gigi’s Cupcakes Franchise Rolls Out New Store Design

Updates increase efficiency, provide a great customer experience and help increase sales for franchise owners

As we quickly approach Gigi’s Cupcakes’ tenth anniversary, we’re excited to announce a new and improved store design, created to make our franchisees more efficient and deliver the very best customer experience. The state-of-the-art design introduces new menu boards and display cases, which have both aesthetic appeal and functional purpose.

Gigi's Cupcakes New Store Design in East Lansing, MI

“We are working to implement best practices across the brand, enhance efficiencies and provide an exceptional customer experience within the four walls,” says Jack Sibley, Vice President of Franchise Development for Gigi’s. “As part of this effort, all new Gigi’s locations will include digital display menu boards and temperature-controlled display cases that allow customers to view all our beautiful products up close,” Jack says. New stores will also have upgraded seating areas and interior refurbishments, like new cabinetry and painted wainscoting.

New designs and technology bring an outstanding Gigi’s experience — for customers and for franchise owners

With the upgrades, Gigi’s will create a welcoming environment for all who enter the store, as well as provide franchisees with new technology and functional design that will enhance their day-to-day operations.

Gigi's Cupcakes New Store Design in Pittsburg, PA

Gigi’s has recently partnered with Revel Systems, a feature-intensive point-of-sale and business management system that gives franchisees a better, clearer look at the strengths of their business, as well as areas that need attention. “This system will capture data about sales, inventory and labor in a way that we’ve never had before,” says Jack, adding that the system provides analytics that will streamline and maximize efficiencies. “The entire upgrade for new Gigi’s locations is about creating an atmosphere that’s cutting-edge, while also providing franchisees with the data they need to make the store run as smoothly as possible.”

All newly opened stores will have the updated design, and we’re here to support and assist our existing franchisees as they incorporate the new elements in their stores to create the best possible customer experience. At Gigi’s, we count on our franchisees to grow the brand in their own communities. To make that possible, we’re committed to providing the resources and assistance you need, whether you’re just now considering opening a store or have been with us for ten years.

In addition to the new store designs and systems, new and existing franchisees will also benefit from an expanded product line, including
recurring and seasonal menu items.

Gigi's Cupcakes New Store Design in Sprint Hill, TN

Find out more about how you can own a brand new Gigi’s location with cutting-edge technology and design

Gigi’s just reached the triple digits on our number of open store locations, and there’s never been a better time to find your place in the Gigi’s family. We’re excited to help entrepreneurs open a Gigi’s Cupcakes featuring our upgraded store design, which equips new franchisees with a solid foundation upon which to build a sustainable business.

We’re looking for people who love being involved in your community and want to bring the joy of Gigi’s Cupcakes to their neighborhood. If that’s you, we can’t wait to talk to you!

Find out more on our research pages, or download a copy of our Franchise Information Report.

Gigi's cupcakes bakery franchise

Meet Jack Sibley, New Vice President of Franchise Development at Gigi’s Cupcakes

Gigi’s welcomes Jack Sibley to the management team as we plan to open as many as 20 new stores by the end of the year

Gigi's cupcakes bakery franchiseWith a brand that’s growing as quickly as Gigi’s Cupcakes, it’s important to have people on our team who share our vision for a successful future. Jack Sibley — who joined Gigi’s in April 2017 — is one of those people, and we are excited he’s leading franchise development for us.

Jack received his MBA and BA from the University of Georgia and comes to Gigi’s with experience as President of Bamboo Juices. Bamboo is a consumer goods company based in Atlanta, Georgia, and during his time there, Jack built a proven business model and infrastructure that enabled double-digit year-to-year growth. As soon as he stepped into his new role at Gigi’s Cupcakes, he hit the ground running with ideas and action plans to ensure that Gigi’s experiences that same exponential growth.

“Our goal for the rest of 2017 is to open as many as 20 locations,” Jack says. “We have six stores that are currently in the construction phase and several that have already opened this year. So, we’re well on our way to our goal.”

Jack is committed to helping Gigi’s Cupcakes franchisees maximize their business from the very beginning

Jack knows that success is sweeter when you’ve got a team to support you every step of the way, and that’s why he’s passionate about providing the best possible resources and assistance to existing, new and potential franchisees for Gigi’s.

“My job is to make sure our prospects are as informed as they can possibly be before they make one of the biggest decisions or their lives.” Jack says. “From first inquiry, all the way through Grand Opening, our team’s job is to provide the support and assistance necessary to increase the health of the brand and the success of each franchisee.”

Long-term goals are taking shape for Gigi’s Cupcakes franchise

As Gigi’s Cupcakes celebrates its tenth anniversary, Jack is already implementing a plan for steady growth over the next five years. “We’ve grown from one store to more than a hundred stores in the last ten years — and we think the next five years will be bigger than the last ten,” he says, “We still have a lot of areas and markets in the U.S. that hold great potential for Gigi’s.”

In the big picture, Jack wants Gigi’s Cupcakes to be a household name. With a proven business model and a best-in-class product in both quality and taste, Gigi’s is the perfect opportunity for those who dream of owning their own business, and Jack wants potential franchisees to know that they will have all the assistance they need. “As the brand grows, we will continue to provide our support to our single-unit and multi-unit entrepreneurs, in order to fuel a healthy, profitable system throughout the country,” he says.

Gigi's Cupcakes System-Wide Success

In the immediate future, Jack is also assisting existing franchisees with updating their stores. Gigi’s recently rolled out a brand new, state-of-the-art design that will improve customer experience and give franchisees more business tools than ever. With new digital menu boards, upgraded interior design and display cases, and a new point-of-sale system, franchisees will have everything they need with the new design. Although new stores will be constructed with this new design, Jack wants to help existing franchisees update their stores, too. “We are happy to support our franchisees as they make tenant improvements so that every store provides the top-notch customer experience that Gigi’s is known for,” he says.

Learn more about the process of opening your own Gigi’s Cupcakes franchise

As he looks for potential franchisees, Jack looks for individuals who have managed people or run a business before, people who want to make a positive impact on their community and people who are passionate about the Gigi’s Cupcakes brand. He wants to partner with the right people to create positive, intentional growth for Gigi’s.

If you’d like to join Jack Sibley and the Gigi’s family, check out our research pages or request our Franchise Information Report.

Gigi’s Cupcakes Franchise Founder Gigi Butler Appears on Dallas TV

Gigi’s Cupcakes franchise founder Gigi Butler is a natural when it comes to media appearances. From her Undercover Boss episode to baking demos on local television, Gigi loves to share Gigi’s Cupcakes with viewers. When Gigi’s on TV, local franchise owners often see an uptick in store traffic and interest in their products.

Recently, Gigi stopped by Dallas’ “Good Day” show to make Hunka Chunka Banana cupcakes and talk about the history of Gigi’s Cupcakes. We’re including the recipe below so you can try out Gigi’s creation for yourself.

Hunka Chunka Banana Cupcake

  • 4 ripe bananas
  • 2 cups sugar
  • 4 beaten eggs
  • 1 cup oil
  • 2 1/2 cups flour
  • 1 1/2 teaspoons baking soda
  • 1 teaspoon salt
  • 1 1/2 cups chopped pecans
  • 1 cup mini dark chocolate chips

Mash bananas in a large bowl. Add sugar, eggs and oil. Mix well. Add flour, baking soda, salt, pecans and chocolate chips. Beat until smooth. Pour and cup the cakes using a 1/2 cup dipper. Bake at 325 degrees for 28 minutes. Cool and frost cupcakes.

Gigi’s Buttercream Frosting

  • 1½ cups butter, softened (microwave 15 seconds)
  • 8 cups powdered sugar
  • 5 tablespoons milk
  • 2 teaspoons vanilla extract (use clear for whiter frosting)
  • ½ large banana
  • ½ teaspoon fruit fresh
  • 2 tablespoons vanilla pudding
  • 2 drops yellow food coloring

In a large mixer bowl, add softened butter (microwave 15 seconds max). Add powdered sugar and beat well (with mixer), add 2 teaspoons vanilla extract, ½ teaspoon fruit fresh (keeps banana soft and fresh). In another small mixing bowl add 5 tablespoons milk, 2 tablespoons vanilla pudding with a whisk. Mix well and pour into butter and sugar mixture. Take ½ of a large banana and mash into butter and sugar mixture, add 2 small drops of yellow food coloring and beat well until frosting is light and fluffy.

Yield: 5 cups of frosting

This article originally appeared on Fox4News.com

Learn more about Gigi’s Cupcakes Franchise

If you’re interested in owning your own Gigi’s Cupcakes — where you can make and sell this and all of Gigi Butler’s delicious cupcake recipes — check our research pages for more information, request a copy of our free Franchise Information Report or give us a call at 877-890-0704 to start a conversation.

Get the free cupcake franchise report for Gigi's Cupcakes!

Gigi’s Cupcakes Franchise Gives Back to Communities

Our corporate culture of giving trickles down to franchise owners who want to make a difference in the lives of others

Most any holiday drives a spike in Gigi’s Cupcakes sales, and Memorial Day was no exception. This year, we wanted to observe the day by recognizing those who have sacrificed for our country.

Get the free cupcake franchise report for Gigi's Cupcakes!

Our Gigi’s Corporate stores donated 10% of Thursday and Friday’s Mini Flag Box sales towards Carry the Load Memorial Day March. Carry The Load is a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes — military, law enforcement, firefighters and first responders.

“We were honored to donate to such a worthy and meaningful cause,” says Jack Sibley, Vice President of Franchise Development. “We were pleased to recognize the sacrifices of our nation’s heroes throughout our corporately-owned stores. Gigi’s Cupcakes is a company that cares about helping others and using business to impact communities. For entrepreneurs who want to do work that’s both personally and professionally rewarding, they need not look any further than Gigi’s Cupcakes.”

Our culture of caring begins with the greater organization’s commitment to our Corporate Philanthropy partner, St. Jude Children’s Research Hospital. We encourage our franchisees to extend their stores “outside the four walls” and support local groups, clubs and charities.

“A box of Gigi’s cupcakes makes people smile. We have a great product that is as delicious as it is unique and beautiful. And, what many of our franchisees have found is that in being generous with their communities, they receive more than a return on their investment. They also discover a way to be a part of something bigger than themselves,” Jack says.

Franchise owner Emily Goertemoeller of Lafayette, Indiana , came to the realization that to grow her business, it made sense to step up and become a part of the community she serves.

“The more I’m in the bakery, the less my bakery will grow,” Emily says. “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

For Stephanie Easterling, franchise owner in Madison, Wisconsin, her passion for baking and business is second to her monthly charity events. She pairs cupcakes with several causes, including clothing and food drives and collecting for Smile Train, a charity that gives surgeries to needy children with cleft palate issues in third world countries.

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community,” Stephanie says. “We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Now is the time to give back with your Gigi’s Cupcakes franchise

If you’ve been looking for a business that can be both profitable and purposeful, Gigi’s Cupcakes franchise is the ideal opportunity for you. From our management team and corporately-owned stores to our franchise owners scattered across the country, we are a brand devoted to helping others and making a positive change in our communities.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcakes Franchise

Gigi’s Cupcakes: Driving Sales through convenience ordering

Incorporating cupcake online ordering is good for the bottom line

Gigi’s Cupcakes has made it easier to reach customers via an enhanced cupcake online ordering platform. Now, when customers want to place a cupcake order, big or small, it’s just a few clicks away.

Gigi's Cupcakes Franchise

The Gigi’s Cupcakes brand has partnered with Olo, a New York City-based company at the forefront of cupcake online ordering integration.  “Our team has been working diligently with Olo to create a simple, easy-to-use ordering platform,” says Jack Sibley, Vice President of Franchise Development at Gigi’s Cupcakes. “The enhanced technology delivers the ultimate convenience for a growing number of customer who seek quick, easy delivery or pick-up options by ordering from their smartphones, tablets or computers.”

Online ordering continues to grow in the Food & Beverage industry. Since 2014, an estimated 30 percent of diners age 18-54 have ordered from a restaurant’s website via their phone or tablet, according to Toast Restaurant Management.  As demand builds for online ordering, restaurant analysts say it is only a matter of time before takeout, including online ordering, eclipses dine-in traffic.

This is happening in large part due to convenience rules — particularly among Millennials, as their buying power grows along with their segment of the population. To this point, QSR Magazine reports that digital ordering and delivery have been growing 300% faster than dine-in traffic since 2014.

“With nearly 100 Gigi’s Cupcakes franchises across the U.S., it is mission critical that we provide our customers a multitude of touchpoints to buy Gigi’s products. Olo will help us get there,” Jack says. “Olo enhances our ability to serve customers better, faster and with more personal service. Our customers love Gigi’s Cupcakes, and any way we can get our products to them with convenience and ease is great for the bottom line.” Jack says.

Learn more about owning a Gigi’s Cupcakes Franchise

Gigi’s Cupcakes is on an upward growth trajectory with the goal of adding 30 more franchise locations by the end of 2017. We are looking for entrepreneurs who would like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free franchise information report.

Gigi’s Cupcakes shares recipe for growth, success

While 2008 was a year of company closures and bank failures, it was the first taste of success for cupcake entrepreneur Gigi Butler.

Still, it took 14 years for Butler to find the right business recipe. In 1994, she moved from a small desert town located between Los Angeles and Bakersfield, California, to lend her voice as a country singer in Nashville. Only 15 at the time, sang at night and cleaned houses during the day to support herself.

A year and a half before the Recession, Butler decided to hang up her honky-tonk hat and focus on her cleaning business, which she had operated for nearly 20 years. When she decided to try her hand at a bakery, she thought her business experience and good credit would land her the right financing.

As Butler puts it, however, she was laughed out of four banks. With only a little in savings, she took a $100,000 advance from her credit cards and opened the first Gigi’s Cupcakes on Feb. 21, 2008. The shop was located on Music Row, close to the clubs where she used to sing.

Since then, Butler has climbed out of credit card debt and to roughly $40 million in sales in 2016. The cupcake business has also expanded to 96 locations in 24 states, 82 of which are franchised by 62 franchisees.

And this year, the company will tack on another 20 units, hoping to grow by another 35 annually.

“Our goal form a corporate standpoint is to own 20 percent of Gigi’s, with 80 percent franchised,” said Jack Sibley, Gigi’s vice president of franchise development.

Behind the cupcake company’s growth is a partnership with private equity fund KeyCorp. The firm bought Gigi’s in June last year. Its affiliate, Sovrano LLC, owns Mr. Gatti’s Pizza.

It also moved the company’s operations to Fort Worth from Gigi’s original Nashville home.

“They’re a family business, and I’m a family business, so it was a perfect fit for me,” Butler said of KeyCorp’s acquisition. “I wanted (the business) to go into another family business that really cared and would grow it.”

She and Sibley told us more about Gigi’s expansion, including plans for a new restaurant prototype, and how the business stands out among other sweet treats.

What’s behind Gigi’s growth?

Butler: The cupcake craze was what it was a few years ago, but people see Gigi’s as more than cupcakes. It’s also about birthdays and weddings and events. It’s occasions and catering. We do a lot of business-to- business with logos for Mercedes Benz and Dell and UberEATS. People are realizing the cupcake trend has worn a little bit, but it’s still part of people’s lives.

How has KeyCorp helped your growth?

Butler: We have the manpower now, and some money behind us to do more advertising, including live TV shows. When your footprint grows, you have to grow your awareness, so it was necessary (to partner with KeyCorp).

How do you differentiate from other cupcake concepts?

Butler: I went from cleaning toilets to being one of the biggest franchisees of cupcakes in the country in eight years. So there’s the story of the brand.
And there’s also my grandparents’ and family’s recipes that I’ve taken as pies and turned into cupcake form. If you can have a cupcake that’s from a 100-year-old recipe, that’s special.

What does your new store prototype entail?

Sibley: Some of the things we’re incorporating are a new type of casing so there’s a display for customers to see the products. We’re also incorporating an expanded line of baked goods so it’ll be more of a destination, rather than a pick-up.

All new stores will be part of the new prototype. We’re working on (retrofitting) our corporate stores. When lease renewals come up, part of the lease negotiation is remodeling the stores. We’re working on a rolling basis.

What else will be new at Gigi’s this year?

Sibley: We’re rolling out an online ordering capability. We also have the Sweet Lane, which is a pick up lane. There’s a lot of new technology that allows us to go to the customer rather than relying on the customer to come to us.

Article originally written by Korri Kezar, Staff writer for the Dallas Business Journal

bakery franchise

How to Scale a Gigi’s Cupcakes Franchise Business

Growth opportunity for cupcake franchises is beyond their shop’s four walls

A Gigi’s cupcakes bakery franchise is an affordable investment with high profit potential for the savvy entrepreneur. Our unique business model is flexible and diverse, offering franchisees various opportunities for scaling their businesses quickly. Moving beyond the store is what makes a Gigi’s franchise successful.

bakery franchise

“Gigi’s is a relatively inexpensive franchise that has great unit economics,” says Jack Sibley, Vice President of Franchise Development. “We are able to produce and sell a lot of product without the square footage required for many restaurants or coffee shops. Additionally, we sell a lot of our product outside of what we call the ‘four walls,’ meaning the actual store itself.  Many of our locations have delivery options and are able to sell at community and corporate functions. There is a tremendous amount of opportunity to sell both inside and outside of the store.” 

Augment sales and grow your Gigi’s Cupcakes franchise business

Gigi’s Cupcakes’ most successful franchisees have increased their sales and grown their businesses by taking their products to their customers—not waiting on customers to come to them.

In addition to owning and operating a bakeshop, franchise owners can also explore these opportunities:

gigis cupcakes bakery franchiseOpen a catering business – Cupcakes are a choice dessert at all types of celebrations, from weddings to graduations. Because of their outstanding taste, gorgeous beauty and creative individuality, Gigi’s Cupcakes are always a popular selection, making your franchise’s catering business a healthy revenue source. The typical trade area for a Gigi’s franchise has 60,000 people, and every one of them has to celebrate a birthday. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering.

Build business-to-business relationships – Every corporate event needs a snack or dessert for its meeting. Every business needs to show consistent appreciation for both its customers and employees.  When our franchisees intentionally nurture relationships with the local business community, it can pay off big time. Making Gigi’s Cupcakes the gift or dessert of choice with corporate partners means a rather predictable source of income over the length of the relationship.

Use Gigi’s Cupcakes franchises to help others – Many of our franchisees enjoy giving back to their communities as much as they love their cupcakes, and are committed to helping others. “The more I’m in the bakery, the less my bakery will grow,” says Emily Goertemoeller of Lafayette, Indiana.  “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

Emily partnered with the local Lafayette Public Schools Foundation last year to host a cupcake run/walk. “We formed a council and hired a race coordinator to help with the logistics,” says Emily. “We chose to have the bib pick up the night before the event at the bakery, along with goodie bags and cupcakes available for guests coming in. Final race totals: over 900 participants, 70 volunteers, distributed over 1,000 Gigi’s Cupcakes and raised nearly $20K for the Public Schools Foundation!”

Learn more about growing your Gigi’s Cupcakes bakery franchise

We are focused on continued expansion this year, with plans to open as many as 20 new locations. Find out more by visiting our research pages or downloading our free Franchise Information Report.

See how our bakery franchise is meeting a growing demand