Love Working With People? A Gigi’s Cupcakes Franchise May Be Perfect for You

New Texas franchisee Starla Crawford is excited about serving her community with the joy of cupcakes

Our most successful Gigi’s Cupcakes franchisees are passionate about business and enthusiastic about our brand. There’s at least one other characteristic they all share: they love working with people.

Of all the professions that allow people to do meaningful work serving others, owning and operating a Gigi’s Cupcakes franchise has to be one of the most satisfying. Equipping people to celebrate with our delicious and beautiful cupcakes is gratifying work, as we help them make memories and put smiles on their faces.

Starla Crawford, Gigi’s Cupcakes’ newest entrepreneur-turned-franchisee, is a perfect example. Crawfordloves working with people and knows an opportunity when she sees it. In her community, there’s a great deal of need for a full-service bakery with lots of hungry people looking for the ideal cupcakes and cakes for their celebrations.

Crawford’s new Gigi’s Cupcakes is in Lake Jackson, Texas, located between Houston and Freeport. “We are somewhat of a coastal town, about 14 miles to the Gulf of Mexico from where we live,” explains Crawford. “We have a lot of industry and chemicalƒ plants here. We have a college, hospitals and two huge wedding venues that are new in the past five years. Part of our thinking process was that we have an opportunity here, as our area is growing exponentially. I plan to reach out to all these community members to take care of their catering needs.”

For a people-person like Crawford, owning a Gigi’s Cupcakes bakery is a perfect next step in her career. For the last 17 years, Crawford worked with a non-profit organization, the Nolan Ryan Foundation. Her work there was very people-focused and service-oriented. Once her husband, David, retired from his firefighting career, Crawford planned her retirement as well. That’s when she began looking for new opportunities to serve her community.

“Cupcakes have not gone out of style. Everybody still loves them. There’s always going to be special occasions and holidays to celebrate.”
– Gigi’s Franchisee Starla Crawford

“I love people, I enjoyed working for the Nolan Ryan Foundation because I built relationships with customers,” says Crawford. “I see myself doing the same thing with my Gigi’s Cupcakes bakery. I’ll be the front person to greet customers, to build relationships with the community, to go around and advertise in person and take treats to all of the big businesses. Customer service is key, and community relations is everything. I look forward to getting to know different branches of our community that I may not have known before. I’m excited to bring a little joy with baked goods.”

Crawford believes that owning and operating a cupcake bakery with Gigi’s is an excellent fit with long-term potential. “Cupcakes have not gone out of style,” she says. “Everybody still loves them. There’s always going to be special occasions and holidays to celebrate.”

Wanted: entrepreneurs who love people to open more Gigi’s Cupcakes bakeries

If you are a “people person” like Crawford and are looking for a gratifying career, consider opening a Gigi’s Cupcakes bakery. We are actively recruiting entrepreneurs to open franchise locations across the Southeast and Midwest.

To learn more, continue exploring our research pages and request a copy of our free Franchise Information report.

GiGI's Cupcakes franchise owners

New franchisees Matt and Launa Weston have big plans for their Gigi’s Cupcakes franchise in Utah

Hotel Owner and His Family Bring Gigi’s Cupcakes franchise to the Western U.S.

For experienced businessman Matt Weston, becoming a new franchise owner with Gigi’s Cupcakes made perfect sense. In fact, he was ready to sign on long before he’d even tasted his first Gigi’s cupcake. From a business perspective, Gigi’s concept, reputation and fee structure was impressive enough to motivate the hotel owner to add a Gigi’s Cupcakes franchise to his portfolio.

“Once I had that first cupcake, after everything else I’d seen, I knew it was what we needed to do,” says Matt. “I’ve been with Choice Hotels International and I’ve been with Wyndham Worldwide, and I’ve also been with Hilton and Hampton Inn. I’ve been through the franchise agreements with hotel properties, so I was familiar with it. I was looking into the fee structure and meeting the people who are in charge of Gigi’s and was impressed with how everything was laid out and given to me. It felt very organized.”

GiGI's Cupcakes franchise owners

Matt and Launa Weston bring Gigi’s Cupcakes Franchise to Logan, Utah

Matt and his wife, Launa, were highschool sweethearts, having grown up together in Logan, Utah, where they still live today. The youngest of 13 children, Matt learned a solid work ethic early on from his father, helping out on the family farm. Once his father and brothers bought their first hotel, Matt quickly followed suit.

Almost two years ago, Matt and Launa bought a piece of land where they planned to build a hotel. On it, sat a vacant former Golden Corral restaurant. Even though they leased it for about six months, the new tenant eventually closed his doors. At that point, Matt didn’t want the building to sit empty, but he wasn’t really sure what to put in its place, either.

This was the first step in his finding Gigi’s Cupcakes. “I ended up searching the web for franchises. I wanted to go into franchising if I was going to do this, because I know the benefits of franchising and the support it can bring you and give you — the opportunities to start off running from the beginning if it’s the right fit for you, and the franchise is well organized. So I ended up looking for a franchise to put in there,” Matt recalls.

He decided to explore pizza opportunities and eventually found Gatti’s Pizza, which is owned by the same company that owns Gigi’s Cupcakes. Matt decided against Gatti’s and gave Gigi’s a quick glance-over but also dismissed it right away.

That initial online search, though, planted seeds that Matt and Launa couldn’t shake. He remembered that he enjoyed baking, and she would bring cupcakes home from a local shop as a special treat. Suddenly, running a cupcake bakery didn’t seem that odd, and Matt and Launa discussed the possibility of working a family business with their two grown daughters (of their seven children).

“Even though my search for a franchise was really for a restaurant to go into that empty facility, I decided that I’d have enough support of my family if we wanted to go through and do a Gigi’s Cupcakes franchise. We’ve decided that the location is going to be key to our success, so we’ve searched for a different location — the restaurant’s still there empty — because we want to be in the right place so that people can find us,” says Matt.

The Weston family hopes to be open around the first of the year and looks forward to the busy Valentine’s Day season that all our Gigi’s Cupcakes franchisees experience. Their ideal location will help ensure that they’ll have a steady stream of excited Gigi’s fans when their doors open. “We plan to be in a little strip area of three stores, in a location that’s about 1,400 square feet. It’s right next to a Walgreens, on a very busy intersection here in the town, about a mile away from Utah State University,” says Matt.

The Westons look forward to being cupcake pioneers to the West

Matt and Launa are excited that this will be a family business — an opportunity to leave a legacy while teaching their kids about the benefits of hard work. Matt says, “I really wanted to start something I could involve the whole family in and help them get started from a ground level and teach them. I wanted to give them the opportunity to be an entrepreneur if they want to be an entrepreneur and operate their own business.”

They have great expectations for their Gigi’s Cupcakes bakery. With little to no competition in their area, they anticipate success for their business and plan to grow quickly: “Within 18 months we have a goal of opening our second store, but I really have my sights set on three stores. That’s what I want to get to. If I get beyond that, wonderful, but maintaining three stores is really where I want to be. My family being involved with it will be key in making that work,” says Matt.

“We believe we can make an impact for the whole Gigi’s brand and make it successful in our area. We’re both excited to be a part of it — to be able to open a store and be the face of Gigi’s here in Utah,” adds Launa.

Bring Gigi’s Cupcakes franchise to your area

We have plenty of open territories for development nationwide. If you’d like to introduce Gigi’s Cupcakes to your area and be a pioneer in your part of the country, we want to talk with you.

You can learn more by visiting our research pages, or request a copy of our free Franchise Information Report.   

Gigi's Cupcakes New Store Design

Gigi’s Cupcakes Franchise Rolls Out New Store Design

Updates increase efficiency, provide a great customer experience and help increase sales for franchise owners

As we quickly approach Gigi’s Cupcakes’ tenth anniversary, we’re excited to announce a new and improved store design, created to make our franchisees more efficient and deliver the very best customer experience. The state-of-the-art design introduces new menu boards and display cases, which have both aesthetic appeal and functional purpose.

Gigi's Cupcakes New Store Design in East Lansing, MI

“We are working to implement best practices across the brand, enhance efficiencies and provide an exceptional customer experience within the four walls,” says Jack Sibley, Vice President of Franchise Development for Gigi’s. “As part of this effort, all new Gigi’s locations will include digital display menu boards and temperature-controlled display cases that allow customers to view all our beautiful products up close,” Jack says. New stores will also have upgraded seating areas and interior refurbishments, like new cabinetry and painted wainscoting.

New designs and technology bring an outstanding Gigi’s experience — for customers and for franchise owners

With the upgrades, Gigi’s will create a welcoming environment for all who enter the store, as well as provide franchisees with new technology and functional design that will enhance their day-to-day operations.

Gigi's Cupcakes New Store Design in Pittsburg, PA

Gigi’s has recently partnered with Revel Systems, a feature-intensive point-of-sale and business management system that gives franchisees a better, clearer look at the strengths of their business, as well as areas that need attention. “This system will capture data about sales, inventory and labor in a way that we’ve never had before,” says Jack, adding that the system provides analytics that will streamline and maximize efficiencies. “The entire upgrade for new Gigi’s locations is about creating an atmosphere that’s cutting-edge, while also providing franchisees with the data they need to make the store run as smoothly as possible.”

All newly opened stores will have the updated design, and we’re here to support and assist our existing franchisees as they incorporate the new elements in their stores to create the best possible customer experience. At Gigi’s, we count on our franchisees to grow the brand in their own communities. To make that possible, we’re committed to providing the resources and assistance you need, whether you’re just now considering opening a store or have been with us for ten years.

In addition to the new store designs and systems, new and existing franchisees will also benefit from an expanded product line, including
recurring and seasonal menu items.

Gigi's Cupcakes New Store Design in Sprint Hill, TN

Find out more about how you can own a brand new Gigi’s location with cutting-edge technology and design

Gigi’s just reached the triple digits on our number of open store locations, and there’s never been a better time to find your place in the Gigi’s family. We’re excited to help entrepreneurs open a Gigi’s Cupcakes featuring our upgraded store design, which equips new franchisees with a solid foundation upon which to build a sustainable business.

We’re looking for people who love being involved in your community and want to bring the joy of Gigi’s Cupcakes to their neighborhood. If that’s you, we can’t wait to talk to you!

Find out more on our research pages, or download a copy of our Franchise Information Report.

Gigi's cupcakes bakery franchise

Meet Jack Sibley, New Vice President of Franchise Development at Gigi’s Cupcakes

Gigi’s welcomes Jack Sibley to the management team as we plan to open as many as 20 new stores by the end of the year

Gigi's cupcakes bakery franchiseWith a brand that’s growing as quickly as Gigi’s Cupcakes, it’s important to have people on our team who share our vision for a successful future. Jack Sibley — who joined Gigi’s in April 2017 — is one of those people, and we are excited he’s leading franchise development for us.

Jack received his MBA and BA from the University of Georgia and comes to Gigi’s with experience as President of Bamboo Juices. Bamboo is a consumer goods company based in Atlanta, Georgia, and during his time there, Jack built a proven business model and infrastructure that enabled double-digit year-to-year growth. As soon as he stepped into his new role at Gigi’s Cupcakes, he hit the ground running with ideas and action plans to ensure that Gigi’s experiences that same exponential growth.

“Our goal for the rest of 2017 is to open as many as 20 locations,” Jack says. “We have six stores that are currently in the construction phase and several that have already opened this year. So, we’re well on our way to our goal.”

Jack is committed to helping Gigi’s Cupcakes franchisees maximize their business from the very beginning

Jack knows that success is sweeter when you’ve got a team to support you every step of the way, and that’s why he’s passionate about providing the best possible resources and assistance to existing, new and potential franchisees for Gigi’s.

“My job is to make sure our prospects are as informed as they can possibly be before they make one of the biggest decisions or their lives.” Jack says. “From first inquiry, all the way through Grand Opening, our team’s job is to provide the support and assistance necessary to increase the health of the brand and the success of each franchisee.”

Long-term goals are taking shape for Gigi’s Cupcakes franchise

As Gigi’s Cupcakes celebrates its tenth anniversary, Jack is already implementing a plan for steady growth over the next five years. “We’ve grown from one store to more than a hundred stores in the last ten years — and we think the next five years will be bigger than the last ten,” he says, “We still have a lot of areas and markets in the U.S. that hold great potential for Gigi’s.”

In the big picture, Jack wants Gigi’s Cupcakes to be a household name. With a proven business model and a best-in-class product in both quality and taste, Gigi’s is the perfect opportunity for those who dream of owning their own business, and Jack wants potential franchisees to know that they will have all the assistance they need. “As the brand grows, we will continue to provide our support to our single-unit and multi-unit entrepreneurs, in order to fuel a healthy, profitable system throughout the country,” he says.

Gigi's Cupcakes System-Wide Success

In the immediate future, Jack is also assisting existing franchisees with updating their stores. Gigi’s recently rolled out a brand new, state-of-the-art design that will improve customer experience and give franchisees more business tools than ever. With new digital menu boards, upgraded interior design and display cases, and a new point-of-sale system, franchisees will have everything they need with the new design. Although new stores will be constructed with this new design, Jack wants to help existing franchisees update their stores, too. “We are happy to support our franchisees as they make tenant improvements so that every store provides the top-notch customer experience that Gigi’s is known for,” he says.

Learn more about the process of opening your own Gigi’s Cupcakes franchise

As he looks for potential franchisees, Jack looks for individuals who have managed people or run a business before, people who want to make a positive impact on their community and people who are passionate about the Gigi’s Cupcakes brand. He wants to partner with the right people to create positive, intentional growth for Gigi’s.

If you’d like to join Jack Sibley and the Gigi’s family, check out our research pages or request our Franchise Information Report.

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Gigi’s Cupcakes Franchise Gives Back to Communities

Our corporate culture of giving trickles down to franchise owners who want to make a difference in the lives of others

Most any holiday drives a spike in Gigi’s Cupcakes sales, and Memorial Day was no exception. This year, we wanted to observe the day by recognizing those who have sacrificed for our country.

Get the free cupcake franchise report for Gigi's Cupcakes!

Our Gigi’s Corporate stores donated 10% of Thursday and Friday’s Mini Flag Box sales towards Carry the Load Memorial Day March. Carry The Load is a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes — military, law enforcement, firefighters and first responders.

“We were honored to donate to such a worthy and meaningful cause,” says Jack Sibley, Vice President of Franchise Development. “We were pleased to recognize the sacrifices of our nation’s heroes throughout our corporately-owned stores. Gigi’s Cupcakes is a company that cares about helping others and using business to impact communities. For entrepreneurs who want to do work that’s both personally and professionally rewarding, they need not look any further than Gigi’s Cupcakes.”

Our culture of caring begins with the greater organization’s commitment to our Corporate Philanthropy partner, St. Jude Children’s Research Hospital. We encourage our franchisees to extend their stores “outside the four walls” and support local groups, clubs and charities.

“A box of Gigi’s cupcakes makes people smile. We have a great product that is as delicious as it is unique and beautiful. And, what many of our franchisees have found is that in being generous with their communities, they receive more than a return on their investment. They also discover a way to be a part of something bigger than themselves,” Jack says.

Franchise owner Emily Goertemoeller of Lafayette, Indiana , came to the realization that to grow her business, it made sense to step up and become a part of the community she serves.

“The more I’m in the bakery, the less my bakery will grow,” Emily says. “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

For Stephanie Easterling, franchise owner in Madison, Wisconsin, her passion for baking and business is second to her monthly charity events. She pairs cupcakes with several causes, including clothing and food drives and collecting for Smile Train, a charity that gives surgeries to needy children with cleft palate issues in third world countries.

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community,” Stephanie says. “We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Now is the time to give back with your Gigi’s Cupcakes franchise

If you’ve been looking for a business that can be both profitable and purposeful, Gigi’s Cupcakes franchise is the ideal opportunity for you. From our management team and corporately-owned stores to our franchise owners scattered across the country, we are a brand devoted to helping others and making a positive change in our communities.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcakes Franchise

Gigi’s Cupcakes: Driving Sales through convenience ordering

Incorporating cupcake online ordering is good for the bottom line

Gigi’s Cupcakes has made it easier to reach customers via an enhanced cupcake online ordering platform. Now, when customers want to place a cupcake order, big or small, it’s just a few clicks away.

Gigi's Cupcakes Franchise

The Gigi’s Cupcakes brand has partnered with Olo, a New York City-based company at the forefront of cupcake online ordering integration.  “Our team has been working diligently with Olo to create a simple, easy-to-use ordering platform,” says Jack Sibley, Vice President of Franchise Development at Gigi’s Cupcakes. “The enhanced technology delivers the ultimate convenience for a growing number of customer who seek quick, easy delivery or pick-up options by ordering from their smartphones, tablets or computers.”

Online ordering continues to grow in the Food & Beverage industry. Since 2014, an estimated 30 percent of diners age 18-54 have ordered from a restaurant’s website via their phone or tablet, according to Toast Restaurant Management.  As demand builds for online ordering, restaurant analysts say it is only a matter of time before takeout, including online ordering, eclipses dine-in traffic.

This is happening in large part due to convenience rules — particularly among Millennials, as their buying power grows along with their segment of the population. To this point, QSR Magazine reports that digital ordering and delivery have been growing 300% faster than dine-in traffic since 2014.

“With nearly 100 Gigi’s Cupcakes franchises across the U.S., it is mission critical that we provide our customers a multitude of touchpoints to buy Gigi’s products. Olo will help us get there,” Jack says. “Olo enhances our ability to serve customers better, faster and with more personal service. Our customers love Gigi’s Cupcakes, and any way we can get our products to them with convenience and ease is great for the bottom line.” Jack says.

Learn more about owning a Gigi’s Cupcakes Franchise

Gigi’s Cupcakes is on an upward growth trajectory with the goal of adding 30 more franchise locations by the end of 2017. We are looking for entrepreneurs who would like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free franchise information report.

bakery franchise

How to Scale a Gigi’s Cupcakes Franchise Business

Growth opportunity for cupcake franchises is beyond their shop’s four walls

A Gigi’s cupcakes bakery franchise is an affordable investment with high profit potential for the savvy entrepreneur. Our unique business model is flexible and diverse, offering franchisees various opportunities for scaling their businesses quickly. Moving beyond the store is what makes a Gigi’s franchise successful.

bakery franchise

“Gigi’s is a relatively inexpensive franchise that has great unit economics,” says Jack Sibley, Vice President of Franchise Development. “We are able to produce and sell a lot of product without the square footage required for many restaurants or coffee shops. Additionally, we sell a lot of our product outside of what we call the ‘four walls,’ meaning the actual store itself.  Many of our locations have delivery options and are able to sell at community and corporate functions. There is a tremendous amount of opportunity to sell both inside and outside of the store.” 

Augment sales and grow your Gigi’s Cupcakes franchise business

Gigi’s Cupcakes’ most successful franchisees have increased their sales and grown their businesses by taking their products to their customers—not waiting on customers to come to them.

In addition to owning and operating a bakeshop, franchise owners can also explore these opportunities:

gigis cupcakes bakery franchiseOpen a catering business – Cupcakes are a choice dessert at all types of celebrations, from weddings to graduations. Because of their outstanding taste, gorgeous beauty and creative individuality, Gigi’s Cupcakes are always a popular selection, making your franchise’s catering business a healthy revenue source. The typical trade area for a Gigi’s franchise has 60,000 people, and every one of them has to celebrate a birthday. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering.

Build business-to-business relationships – Every corporate event needs a snack or dessert for its meeting. Every business needs to show consistent appreciation for both its customers and employees.  When our franchisees intentionally nurture relationships with the local business community, it can pay off big time. Making Gigi’s Cupcakes the gift or dessert of choice with corporate partners means a rather predictable source of income over the length of the relationship.

Use Gigi’s Cupcakes franchises to help others – Many of our franchisees enjoy giving back to their communities as much as they love their cupcakes, and are committed to helping others. “The more I’m in the bakery, the less my bakery will grow,” says Emily Goertemoeller of Lafayette, Indiana.  “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

Emily partnered with the local Lafayette Public Schools Foundation last year to host a cupcake run/walk. “We formed a council and hired a race coordinator to help with the logistics,” says Emily. “We chose to have the bib pick up the night before the event at the bakery, along with goodie bags and cupcakes available for guests coming in. Final race totals: over 900 participants, 70 volunteers, distributed over 1,000 Gigi’s Cupcakes and raised nearly $20K for the Public Schools Foundation!”

Learn more about growing your Gigi’s Cupcakes bakery franchise

We are focused on continued expansion this year, with plans to open as many as 20 new locations. Find out more by visiting our research pages or downloading our free Franchise Information Report.

See how our bakery franchise is meeting a growing demand

Why now is the time to own a Gigis Cupcake franchise

Gigi’s Cupcakes Franchise Owner Profile: Stephanie Easterling

Madison, Wisconsin, franchisee’s successful bakery is personally and professionally rewarding

For Gigi’s Cupcakes franchise owner, Stephanie Easterling, her memories of childhood and baking are virtually inseparable. Family time meant being together in the kitchen, cooking and eating. Professionally, Stephanie trained as a CPA but wanted an outlet for creative expression and the opportunity to use her sales and marketing skills. When a Gigi’s Cupcakes came on the market in Madison, Wisconsin, almost two years ago, she jumped at the chance to own it.

“I saw Gigi’s being a really good fit for me — with my love of cooking and baking,” Stephanie says. “I knew that franchising with Gigi’s would mean I would have support from the franchisor, but I would also have some ability to be creative with my own business, as well.”

For Stephanie, the love of baking is second only to the love of business, staff development and helping others. It’s deeply gratifying for Stephanie to work closely with her store manager and staff to find creative ways to help others and grow the business. Each month, the store sponsors some type of themed charity event designed to collect donations for worthy recipients.

Stephanie’s Gigi’s Cupcakes franchise has paired cupcakes with several different causes, including warm clothing and non-perishable food drives for the Madison community. The latest was brunch and happy hour events. The happy hour featured cupcakes with drink themes, as the bakery collected donations for Smile Train, a charity that gives surgeries to needy children with cleft palate issues in Third World countries.

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community,” says Stephanie. “We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Stephanie is also passionate about investing in her team. As owner, she feels a responsibility to help them develop professionally and to guide them to reach their career goals. “That’s fun for me,” she says. “I love working with them, helping them and growing the business, while making coming to work something they love to do.”

What does it take to be a successful a Gigi’s Cupcakes franchise owner?

Success for Stephanie is about far more than a bottom line on a ledger, although she reports her first 18 months in business as financially successful. Stephanie points to the progress she’s made making a difference in the lives of people around her, including her team, community members and strangers near and far who need her help. Pursuing creative ways to use her business to help others is paramount to doing well success, according to Stephanie.

“To be successful as a Gigi’s Cupcakes franchisee, you need to be entrepreneurial, driven and passionate,” she says. “And not just passionate about our product, but passionate about coming up with ideas about how to sell more, how to offer better customer service, how to retain customers and provide a customized experience. You definitely need creativity and the right team around you to be successful.”

Stephanie highly recommends the franchise model — specifically, with Gigi’s Cupcakes — to entrepreneurs. Owning a franchise is the best of both worlds, she says.

“Being a Gigi’s franchisee is really rewarding,” says Stephanie. “The best part is you’re able to run your own business, but it’s within the confines of a support group that can help you in a lot of ways. I knew nothing about food or labor costs when I started, but now, I feel like I understand it.

“I also think there’s enough flexibility that allows you to make your business a success in the way you want it to be a success — meaning setting your own prices and specials and deciding what events you want to do. They are always open to new ideas. It’s a partnership that I have with them that I really treasure.” With no plans to slow down, Stephanie’s future with Gigi’s Cupcakes is bright.

She’s planning to expand her business with a second location that would be a designated space for her wedding cake decorator to work, selling the customized wedding experience to couples. It would also serve as a place for gatherings: birthday parties, cake decorating classes or vendor events.

Now is the time to join Gigi’s Cupcakes franchise

Gigi’s Cupcake franchise is the ideal opportunity for entrepreneurs who are passionate about pursuing a business endeavor that’s personally and professionally rewarding. If you’re like Stephanie Easterling — you love baking, you’re seeking a creative outlet, you love people and you want to help your community — then Gigi’s Cupcakes franchise ownership may be perfect for you.

Learn more by exploring the opportunity on our research pages or requesting a copy of our free Franchise Information Report.


Cutting-edge Technology Streamlines Work for Franchisees

Gigi’s Cupcakes introduces new point-of-sale system, helping franchise owners do business more efficiently

Gigi's FranchiseesGigi’s Cupcakes is reducing costs through unified technology systemwide now that the company has introduced Revel Systems, an iPad-based point of sale system. Revel allows franchise owners to conveniently manage transactions, orders, inventory, labor and accounting using an Apple iPad, which has streamlined and revolutionized Gigi’s Cupcakes.

“Incorporating Revel into the way we do business has completely changed Gigi’s Cupcakes,” says Scott Kelly, Vice President of IT for Gigi’s Cupcakes. “Instead of managing our day-to-day sales, inventory and other business from multiple devices, Revel allows us to integrate those systems and manage everything from an iPad, which enables operators to optimize their labor and cost of goods based on daily – or even hourly – consumer demand and sales data.”

Proven technology allows franchise owners to spend less time on admin work and more time on customer service

The partnership with Revel Systems brings a proven technology to the Gigi’s Cupcakes brand. As a Cloud-enabled point-of-sale system, the software provides secure transactions and real-time reporting. As a result, Revel Systems is expected to improve the online ordering process and smartphone app digital presence.

Revel Systems has already received a strong positive reaction from many of the Gigi’s Cupcakes franchise owners. Gigi’s Cupcakes installed the system in several beta stores and saw just how effective Revel is for both single and multi-unit operators. “Installing a single, system-wide point-of-sale system was an essential step forward for us,” Scott says. “In order to ensure our future is even more successful than our past, we have to be able to use data on both the micro and macro level to maximize efficiencies systemwide. Our franchisees receive extensive training, so employees are able hit the ground running.”

Gigi's cupcakes franchise

Revel Systems is a feature-intensive business platform that completely changes how business is done by integrating all operations and customer channels, driven by the point-of-sale, into a single dashboard. The technology is designed to maximize security, stability, ease of use and service delivery for businesses without having to use multiple devices.

“It’s critical for any franchise to evolve along with technology and continually embrace new and better systems that advance your business,” says Judy Renfrow, Gigi’s President and COO “Technology like Revel enable our operators to spend less time on administrative work, and more time focusing on brand strategy and customer service.”

Learn more about owning a Gigi’s Cupcakes franchise

Gigi’s Cupcakes is on an upward trajectory of growth, we plan to add 15-20 new locations by the end of 2017 and are looking for entrepreneurs who’d like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.

See how our bakery franchise is meeting a growing demand

Gigi’s Cupcakes Franchise Growth Explodes in 2017

Gigi’s plans to open an additional 15-20 locations this year

It’s been a busy start to 2017 for Gigi’s Cupcakes franchise, as the brand has enjoyed sustained growth, with more on the way. In the first half of 2017, Gigi’s has successfully opened three stores, have six under construction and four more in the site selection process.

Gigi’s Cupcakes plans to open up to 20 additional locations this year in both existing and new markets. It’s an aggressive goal that will grow Gigi’s storefronts by nearly 25% system-wide.

See how our bakery franchise is meeting a growing demand

“We know we have the demand, bandwidth and infrastructure to accommodate the growth, so we are moving forward with an aggressive 3-year strategy” says Jack Sibley, Vice President of Franchise Sales for Gigi’s Cupcakes, “there are a lot of prime markets that still exist for both single-unit and multi-unit franchisees, and with nearly 100 locations open system-wide, we’ve just started to scratch the surface of our opportunity.”

New stores open in Michigan, Pennsylvania and Ohio

This spring, Gigi’s Cupcakes opened new stores in East Lansing, Michigan; McCandless, Pennsylvania; and Mason, Ohio. Each of these markets welcomed our stores with pent-up demand for our delicious and beautiful cupcakes.

While we have been extremely successful in the Southern United States, we are excited to be opening new stores in the Midwest and beyond. We now have 13 stores in Texas and have another 3 in the pipeline. In the past two years, we’ve opened stores in Indiana, Illinois, Kansas, Missouri and Wisconsin, so we are beginning to expand pretty quickly throughout the Midwest.

“We want Gigi’s Cupcakes to be a household name,” says Jack Sibley, Vice President of Franchise Development for Gigi’s Cupcakes. “We know our business model works, and we boast a best-in-class product in both quality and taste. We will continue to provide support to our single-unit and multi-unit entrepreneurs, in order to grow a healthy, profitable system throughout the country. In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022. There are just so many opportunities and communities clamoring for Gigi’s. We believe our future is extremely bright.”

Now is the time to bring Gigi’s Cupcakes to your community

Join Gigi by purchasing your own cupcake franchise for saleGigi’s Cupcakes has relatively low startup and operating costs, meaning it’s an inexpensive franchise with great unit economics. We are able to produce and sell a lot of product with minimal square footage. The typical Gigi’s Cupcakes franchise cost ranged from $237,200 to $427,500, which includes the franchise fee.

“We are laser focused on growing quickly while maintaining sustainable operations,” says Jack. “We are selling single-units and area developments in both existing markets and new markets because the demand for new stores continues to increase. Once customers and professionals get a taste of the brand and its people, many recognize the opportunity to bring it to their community and want to dive in.”

Learn more about Gigi’s Cupcakes franchise

As we expand across the country, we are looking for passionate entrepreneurs in prime markets who want to join us. Find out more by exploring our research pages or downloading our free Franchise Information Report.