New Texas franchisee Starla Crawford is excited about serving her community with the joy of cupcakes
Our most successful Gigi’s Cupcakes franchisees are passionate about business and enthusiastic about our brand. There’s at least one other characteristic they all share: they love working with people.
Of all the professions that allow people to do meaningful work serving others, owning and operating a Gigi’s Cupcakes franchise has to be one of the most satisfying. Equipping people to celebrate with our delicious and beautiful cupcakes is gratifying work, as we help them make memories and put smiles on their faces.
Starla Crawford, Gigi’s Cupcakes’ newest entrepreneur-turned-franchisee, is a perfect example. Crawfordloves working with people and knows an opportunity when she sees it. In her community, there’s a great deal of need for a full-service bakery with lots of hungry people looking for the ideal cupcakes and cakes for their celebrations.
Crawford’s new Gigi’s Cupcakes is in Lake Jackson, Texas, located between Houston and Freeport. “We are somewhat of a coastal town, about 14 miles to the Gulf of Mexico from where we live,” explains Crawford. “We have a lot of industry and chemicalƒ plants here. We have a college, hospitals and two huge wedding venues that are new in the past five years. Part of our thinking process was that we have an opportunity here, as our area is growing exponentially. I plan to reach out to all these community members to take care of their catering needs.”
For a people-person like Crawford, owning a Gigi’s Cupcakes bakery is a perfect next step in her career. For the last 17 years, Crawford worked with a non-profit organization, the Nolan Ryan Foundation. Her work there was very people-focused and service-oriented. Once her husband, David, retired from his firefighting career, Crawford planned her retirement as well. That’s when she began looking for new opportunities to serve her community.
“Cupcakes have not gone out of style. Everybody still loves them. There’s always going to be special occasions and holidays to celebrate.”
– Gigi’s Franchisee Starla Crawford
“I love people, I enjoyed working for the Nolan Ryan Foundation because I built relationships with customers,” says Crawford. “I see myself doing the same thing with my Gigi’s Cupcakes bakery. I’ll be the front person to greet customers, to build relationships with the community, to go around and advertise in person and take treats to all of the big businesses. Customer service is key, and community relations is everything. I look forward to getting to know different branches of our community that I may not have known before. I’m excited to bring a little joy with baked goods.”
Crawford believes that owning and operating a cupcake bakery with Gigi’s is an excellent fit with long-term potential. “Cupcakes have not gone out of style,” she says. “Everybody still loves them. There’s always going to be special occasions and holidays to celebrate.”
Wanted: entrepreneurs who love people to open more Gigi’s Cupcakes bakeries
If you are a “people person” like Crawford and are looking for a gratifying career, consider opening a Gigi’s Cupcakes bakery. We are actively recruiting entrepreneurs to open franchise locations across the Southeast and Midwest.