Entries by brandjournalists

New franchisees Matt and Launa Weston have big plans for their Gigi’s Cupcakes franchise in Utah

Hotel Owner and His Family Bring Gigi’s Cupcakes franchise to the Western U.S. For experienced businessman Matt Weston, becoming a new franchise owner with Gigi’s Cupcakes made perfect sense. In fact, he was ready to sign on long before he’d even tasted his first Gigi’s cupcake. From a business perspective, Gigi’s concept, reputation and fee […]

NFL Football Players Bring Gigi’s Cupcakes franchise to Austin, Texas

New Gigi’s Cupcakes franchise to open by first of the year When our newest Gigi’s Cupcakes franchise owners first met in college, they weren’t thinking their friendship would take them from the football field to a bakery kitchen. That’s exactly what’s happened, though, for NFL football players Brian Orakpo (now with the Tennessee Titans), Michael […]

Gigi’s Cupcakes Franchise Gives Back to Communities

Our corporate culture of giving trickles down to franchise owners who want to make a difference in the lives of others Most any holiday drives a spike in Gigi’s Cupcakes sales, and Memorial Day was no exception. This year, we wanted to observe the day by recognizing those who have sacrificed for our country. Our […]

Gigi’s Cupcakes: Driving Sales through convenience ordering

Incorporating cupcake online ordering is good for the bottom line Gigi’s Cupcakes has made it easier to reach customers via an enhanced cupcake online ordering platform. Now, when customers want to place a cupcake order, big or small, it’s just a few clicks away. The Gigi’s Cupcakes brand has partnered with Olo, a New York […]

How to Scale a Gigi’s Cupcakes Franchise Business

Growth opportunity for cupcake franchises is beyond their shop’s four walls A Gigi’s cupcakes bakery franchise is an affordable investment with high profit potential for the savvy entrepreneur. Our unique business model is flexible and diverse, offering franchisees various opportunities for scaling their businesses quickly. Moving beyond the store is what makes a Gigi’s franchise successful. “Gigi’s […]

Gigi’s Cupcakes Franchise Owner Profile: Stephanie Easterling

Madison, Wisconsin, franchisee’s successful bakery is personally and professionally rewarding For Gigi’s Cupcakes franchise owner, Stephanie Easterling, her memories of childhood and baking are virtually inseparable. Family time meant being together in the kitchen, cooking and eating. Professionally, Stephanie trained as a CPA but wanted an outlet for creative expression and the opportunity to use […]