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Gigi’s Cupcakes Franchise Founder Gigi Butler Appears on Dallas TV

Gigi’s Cupcakes franchise founder Gigi Butler is a natural when it comes to media appearances. From her Undercover Boss episode to baking demos on local television, Gigi loves to share Gigi’s Cupcakes with viewers. When Gigi’s on TV, local franchise owners often see an uptick in store traffic and interest in their products.

Recently, Gigi stopped by Dallas’ “Good Day” show to make Hunka Chunka Banana cupcakes and talk about the history of Gigi’s Cupcakes. We’re including the recipe below so you can try out Gigi’s creation for yourself.

Hunka Chunka Banana Cupcake

  • 4 ripe bananas
  • 2 cups sugar
  • 4 beaten eggs
  • 1 cup oil
  • 2 1/2 cups flour
  • 1 1/2 teaspoons baking soda
  • 1 teaspoon salt
  • 1 1/2 cups chopped pecans
  • 1 cup mini dark chocolate chips

Mash bananas in a large bowl. Add sugar, eggs and oil. Mix well. Add flour, baking soda, salt, pecans and chocolate chips. Beat until smooth. Pour and cup the cakes using a 1/2 cup dipper. Bake at 325 degrees for 28 minutes. Cool and frost cupcakes.

Gigi’s Buttercream Frosting

  • 1½ cups butter, softened (microwave 15 seconds)
  • 8 cups powdered sugar
  • 5 tablespoons milk
  • 2 teaspoons vanilla extract (use clear for whiter frosting)
  • ½ large banana
  • ½ teaspoon fruit fresh
  • 2 tablespoons vanilla pudding
  • 2 drops yellow food coloring

In a large mixer bowl, add softened butter (microwave 15 seconds max). Add powdered sugar and beat well (with mixer), add 2 teaspoons vanilla extract, ½ teaspoon fruit fresh (keeps banana soft and fresh). In another small mixing bowl add 5 tablespoons milk, 2 tablespoons vanilla pudding with a whisk. Mix well and pour into butter and sugar mixture. Take ½ of a large banana and mash into butter and sugar mixture, add 2 small drops of yellow food coloring and beat well until frosting is light and fluffy.

Yield: 5 cups of frosting

This article originally appeared on Fox4News.com

Learn more about Gigi’s Cupcakes Franchise

If you’re interested in owning your own Gigi’s Cupcakes — where you can make and sell this and all of Gigi Butler’s delicious cupcake recipes — check our research pages for more information, request a copy of our free Franchise Information Report or give us a call at 877-890-0704 to start a conversation.

Gigi's Cupcakes Franchise

Gigi’s Cupcakes: Driving Sales through convenience ordering

Incorporating cupcake online ordering is good for the bottom line

Gigi’s Cupcakes has made it easier to reach customers via an enhanced cupcake online ordering platform. Now, when customers want to place a cupcake order, big or small, it’s just a few clicks away.

Gigi's Cupcakes Franchise

The Gigi’s Cupcakes brand has partnered with Olo, a New York City-based company at the forefront of cupcake online ordering integration.  “Our team has been working diligently with Olo to create a simple, easy-to-use ordering platform,” says Jack Sibley, Vice President of Franchise Development at Gigi’s Cupcakes. “The enhanced technology delivers the ultimate convenience for a growing number of customer who seek quick, easy delivery or pick-up options by ordering from their smartphones, tablets or computers.”

Online ordering continues to grow in the Food & Beverage industry. Since 2014, an estimated 30 percent of diners age 18-54 have ordered from a restaurant’s website via their phone or tablet, according to Toast Restaurant Management.  As demand builds for online ordering, restaurant analysts say it is only a matter of time before takeout, including online ordering, eclipses dine-in traffic.

This is happening in large part due to convenience rules — particularly among Millennials, as their buying power grows along with their segment of the population. To this point, QSR Magazine reports that digital ordering and delivery have been growing 300% faster than dine-in traffic since 2014.

“With nearly 100 Gigi’s Cupcakes franchises across the U.S., it is mission critical that we provide our customers a multitude of touchpoints to buy Gigi’s products. Olo will help us get there,” Jack says. “Olo enhances our ability to serve customers better, faster and with more personal service. Our customers love Gigi’s Cupcakes, and any way we can get our products to them with convenience and ease is great for the bottom line.” Jack says.

Learn more about owning a Gigi’s Cupcakes Franchise

Gigi’s Cupcakes is on an upward growth trajectory with the goal of adding 30 more franchise locations by the end of 2017. We are looking for entrepreneurs who would like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free franchise information report.

Gigi’s Cupcakes shares recipe for growth, success

While 2008 was a year of company closures and bank failures, it was the first taste of success for cupcake entrepreneur Gigi Butler.

Still, it took 14 years for Butler to find the right business recipe. In 1994, she moved from a small desert town located between Los Angeles and Bakersfield, California, to lend her voice as a country singer in Nashville. Only 15 at the time, sang at night and cleaned houses during the day to support herself.

A year and a half before the Recession, Butler decided to hang up her honky-tonk hat and focus on her cleaning business, which she had operated for nearly 20 years. When she decided to try her hand at a bakery, she thought her business experience and good credit would land her the right financing.

As Butler puts it, however, she was laughed out of four banks. With only a little in savings, she took a $100,000 advance from her credit cards and opened the first Gigi’s Cupcakes on Feb. 21, 2008. The shop was located on Music Row, close to the clubs where she used to sing.

Since then, Butler has climbed out of credit card debt and to roughly $40 million in sales in 2016. The cupcake business has also expanded to 96 locations in 24 states, 82 of which are franchised by 62 franchisees.

And this year, the company will tack on another 20 units, hoping to grow by another 35 annually.

“Our goal form a corporate standpoint is to own 20 percent of Gigi’s, with 80 percent franchised,” said Jack Sibley, Gigi’s vice president of franchise development.

Behind the cupcake company’s growth is a partnership with private equity fund KeyCorp. The firm bought Gigi’s in June last year. Its affiliate, Sovrano LLC, owns Mr. Gatti’s Pizza.

It also moved the company’s operations to Fort Worth from Gigi’s original Nashville home.

“They’re a family business, and I’m a family business, so it was a perfect fit for me,” Butler said of KeyCorp’s acquisition. “I wanted (the business) to go into another family business that really cared and would grow it.”

She and Sibley told us more about Gigi’s expansion, including plans for a new restaurant prototype, and how the business stands out among other sweet treats.

What’s behind Gigi’s growth?

Butler: The cupcake craze was what it was a few years ago, but people see Gigi’s as more than cupcakes. It’s also about birthdays and weddings and events. It’s occasions and catering. We do a lot of business-to- business with logos for Mercedes Benz and Dell and UberEATS. People are realizing the cupcake trend has worn a little bit, but it’s still part of people’s lives.

How has KeyCorp helped your growth?

Butler: We have the manpower now, and some money behind us to do more advertising, including live TV shows. When your footprint grows, you have to grow your awareness, so it was necessary (to partner with KeyCorp).

How do you differentiate from other cupcake concepts?

Butler: I went from cleaning toilets to being one of the biggest franchisees of cupcakes in the country in eight years. So there’s the story of the brand.
And there’s also my grandparents’ and family’s recipes that I’ve taken as pies and turned into cupcake form. If you can have a cupcake that’s from a 100-year-old recipe, that’s special.

What does your new store prototype entail?

Sibley: Some of the things we’re incorporating are a new type of casing so there’s a display for customers to see the products. We’re also incorporating an expanded line of baked goods so it’ll be more of a destination, rather than a pick-up.

All new stores will be part of the new prototype. We’re working on (retrofitting) our corporate stores. When lease renewals come up, part of the lease negotiation is remodeling the stores. We’re working on a rolling basis.

What else will be new at Gigi’s this year?

Sibley: We’re rolling out an online ordering capability. We also have the Sweet Lane, which is a pick up lane. There’s a lot of new technology that allows us to go to the customer rather than relying on the customer to come to us.

Article originally written by Korri Kezar, Staff writer for the Dallas Business Journal

Cutting-edge Technology Streamlines Work for Franchisees

Gigi’s Cupcakes introduces new point-of-sale system, helping franchise owners do business more efficiently

Gigi's FranchiseesGigi’s Cupcakes is reducing costs through unified technology systemwide now that the company has introduced Revel Systems, an iPad-based point of sale system. Revel allows franchise owners to conveniently manage transactions, orders, inventory, labor and accounting using an Apple iPad, which has streamlined and revolutionized Gigi’s Cupcakes.

“Incorporating Revel into the way we do business has completely changed Gigi’s Cupcakes,” says Scott Kelly, Vice President of IT for Gigi’s Cupcakes. “Instead of managing our day-to-day sales, inventory and other business from multiple devices, Revel allows us to integrate those systems and manage everything from an iPad, which enables operators to optimize their labor and cost of goods based on daily – or even hourly – consumer demand and sales data.”

Proven technology allows franchise owners to spend less time on admin work and more time on customer service

The partnership with Revel Systems brings a proven technology to the Gigi’s Cupcakes brand. As a Cloud-enabled point-of-sale system, the software provides secure transactions and real-time reporting. As a result, Revel Systems is expected to improve the online ordering process and smartphone app digital presence.

Revel Systems has already received a strong positive reaction from many of the Gigi’s Cupcakes franchise owners. Gigi’s Cupcakes installed the system in several beta stores and saw just how effective Revel is for both single and multi-unit operators. “Installing a single, system-wide point-of-sale system was an essential step forward for us,” Scott says. “In order to ensure our future is even more successful than our past, we have to be able to use data on both the micro and macro level to maximize efficiencies systemwide. Our franchisees receive extensive training, so employees are able hit the ground running.”

Gigi's cupcakes franchise

Revel Systems is a feature-intensive business platform that completely changes how business is done by integrating all operations and customer channels, driven by the point-of-sale, into a single dashboard. The technology is designed to maximize security, stability, ease of use and service delivery for businesses without having to use multiple devices.

“It’s critical for any franchise to evolve along with technology and continually embrace new and better systems that advance your business,” says Judy Renfrow, Gigi’s President and COO “Technology like Revel enable our operators to spend less time on administrative work, and more time focusing on brand strategy and customer service.”

Learn more about owning a Gigi’s Cupcakes franchise

Gigi’s Cupcakes is on an upward trajectory of growth, we plan to add 15-20 new locations by the end of 2017 and are looking for entrepreneurs who’d like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.

See how our bakery franchise is meeting a growing demand

Gigi’s Cupcakes Franchise Growth Explodes in 2017

Gigi’s plans to open an additional 15-20 locations this year

It’s been a busy start to 2017 for Gigi’s Cupcakes franchise, as the brand has enjoyed sustained growth, with more on the way. In the first half of 2017, Gigi’s has successfully opened three stores, have six under construction and four more in the site selection process.

Gigi’s Cupcakes plans to open up to 20 additional locations this year in both existing and new markets. It’s an aggressive goal that will grow Gigi’s storefronts by nearly 25% system-wide.

See how our bakery franchise is meeting a growing demand

“We know we have the demand, bandwidth and infrastructure to accommodate the growth, so we are moving forward with an aggressive 3-year strategy” says Jack Sibley, Vice President of Franchise Sales for Gigi’s Cupcakes, “there are a lot of prime markets that still exist for both single-unit and multi-unit franchisees, and with nearly 100 locations open system-wide, we’ve just started to scratch the surface of our opportunity.”

New stores open in Michigan, Pennsylvania and Ohio

This spring, Gigi’s Cupcakes opened new stores in East Lansing, Michigan; McCandless, Pennsylvania; and Mason, Ohio. Each of these markets welcomed our stores with pent-up demand for our delicious and beautiful cupcakes.

While we have been extremely successful in the Southern United States, we are excited to be opening new stores in the Midwest and beyond. We now have 13 stores in Texas and have another 3 in the pipeline. In the past two years, we’ve opened stores in Indiana, Illinois, Kansas, Missouri and Wisconsin, so we are beginning to expand pretty quickly throughout the Midwest.

“We want Gigi’s Cupcakes to be a household name,” says Jack Sibley, Vice President of Franchise Development for Gigi’s Cupcakes. “We know our business model works, and we boast a best-in-class product in both quality and taste. We will continue to provide support to our single-unit and multi-unit entrepreneurs, in order to grow a healthy, profitable system throughout the country. In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022. There are just so many opportunities and communities clamoring for Gigi’s. We believe our future is extremely bright.”

Now is the time to bring Gigi’s Cupcakes to your community

Join Gigi by purchasing your own cupcake franchise for saleGigi’s Cupcakes has relatively low startup and operating costs, meaning it’s an inexpensive franchise with great unit economics. We are able to produce and sell a lot of product with minimal square footage. The typical Gigi’s Cupcakes franchise cost ranged from $237,200 to $427,500, which includes the franchise fee.

“We are laser focused on growing quickly while maintaining sustainable operations,” says Jack. “We are selling single-units and area developments in both existing markets and new markets because the demand for new stores continues to increase. Once customers and professionals get a taste of the brand and its people, many recognize the opportunity to bring it to their community and want to dive in.”

Learn more about Gigi’s Cupcakes franchise

As we expand across the country, we are looking for passionate entrepreneurs in prime markets who want to join us. Find out more by exploring our research pages or downloading our free Franchise Information Report.

The creator of Gigi's Cupcakes franchises

Gigi’s Cupcakes Bakery Franchise Is Poised for Nationwide Expansion

Mason, Ohio, franchise’s grand opening is a successful celebration

The creator of Gigi's Cupcakes franchisesAs Gigi’s Cupcakes continues its franchise growth this year, new bakeries are popping up all across the Midwest. This spring, Gigi’s Cupcakes opened new stores in Michigan, Pennsylvania and Mason, Ohio.

In Mason, our founder, Gigi Butler, was on hand for the Grand Opening. She made an appearance on local television and in the store in early May. The day’s events were a magnet for the community, as families gathered for free cupcakes, prizes, giveaways, live music, face painting, and to meet Gigi.

Mason is like many of our country’s communities: its residents are clamoring for cupcakes. When a Gigi’s opens in any neighborhood, it’s big news because there’s always demand for the high-quality, delicious and beautiful products that Gigi’s Cupcakes offers.

“We will continue to provide our support to our single-unit and multi-unit entrepreneurs, and grow a healthy, profitable system throughout the country,” says Jack Sibley, Vice President for Franchise Development. “In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022.”

Prime markets for Gigi’s Cupcakes franchises are available throughout the United States

Gigi’s Cupcakes is the largest and fastest-growing bakery franchise opportunity in the United States. With more than 100 locations in 23 states, Gigi’s offers significant room for growth domestically, particularly in the Southeast, Midwest and Southwest.

Americans eat 770 million cupcakes a year, and Gigi’s is ready to dominate that market. Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s offers. We also proudly own the rights to more than 300 proprietary recipes, many of which come from founder Gigi Butler’s beloved collection of family favorites. Our attractive, unit-level economics provide franchisees with several revenue streams beyond the bakery’s four walls — from kiosks in busy retail areas, to cupcake trucks and onsite delivery through our revamped website and app.

Gigi's Cupcakes Franchise

The ideal Gigi’s territory has a minimum of 60,000 people within the trade area. An optimum territory offers a general population with discretionary income that can be spent on an indulgent treat, a good mix of residential nighttime population, a median home value of $200,000, and average income level of $60,000+.

“We want Gigi’s Cupcakes to be a household name nationwide,” Jack says. “We know our business model works, and we boast a best-in-class product in both quality and taste. We are laser-focused on growing quickly and sustainably. We are selling single-unit, multi-unit and area developments in both existing and new markets because the demand for new stores continues to increase.”

Now is the time to bring Gigi’s Cupcakes to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. This year, we aim to open at least 30 new locations, and we are looking for passionate entrepreneurs to join us in that goal.

Learn more by exploring our research pages or download a copy of our free Franchise Information Report.

Existing Gigi's Cupcakes Franchise for Sale

Existing Gigi’s Cupcakes Bakery Franchises for Sale

Accelerate business ownership when you buy a Gigi’s that’s available for resale

Existing Gigi's Cupcakes Franchise for SaleGigi’s Cupcakes is looking for motivated and passionate entrepreneurs who are eager to get started with their own franchises. Buying an existing Gigi’s Cupcakes can offer a jump-start to ownership, providing an incredible opportunity to hit the ground running as a new franchisee. A resale buyer benefits from the Gigi’s established brand identity, customer base and, perhaps most importantly, revenue stream.

“Buying an existing Gigi’s Cupcakes franchise can be a smart move for many people,” says Jack Sibley, Vice President of Franchise Development. “All of the heavy lifting has already been done in terms of setting up shop. New owners can come in, focus on growing their businesses and take advantage of brand recognition and customer loyalty that’s already in place. It’s a real fast track to franchise ownership and has the high potential for making a quicker profit.”

We have motivated sellers in five markets. Each of these stores offers a new franchise owner the solid foundation upon which to build their business and scale it quickly:

  • ArizonaScottsdale and Camelback: buy both locations for $150,000 with no franchise fee and owner financing up to 70%
  • FloridaTampa: $63,500 with no franchise fee and owner financing available
  • GeorgiaMarietta and Kennesaw: buy both locations for $150,000; custom cupcake transporter Ford Transit for $15,000
  • GeorgiaBuckhead (Atlanta): $195,000
  • GeorgiaPeachtree City: $125,000

Existing units have established the Gigi’s Cupcakes brand in the local market

When you purchase an existing Gigi’s Cupcakes franchise location, you’re benefiting from a store that has enjoyed a presence in its community. Customers are accustomed to relying on Gigi’s for their sweet treats, while businesses routinely turn to them for their corporate needs. People recognize and embrace Gigi’s as an integral member of their communities, which is invaluable to you as a new franchise owner.

Owning an existing Gigi’s gives new franchisees the springboard they need to scale their businesses quickly “outside the four walls” of their shops. Opening a catering side or mall kiosk and nurturing relationships with other businesses are ways that franchisees can generate multiple revenue streams.

Gigi's Cupcakes Franchise

“Gigi’s Cupcakes’ most successful franchisees have increased their sales and grown their businesses by taking their products to their customers — not waiting on customers to come to them,” Jack says. “Many of our locations have delivery options and are able to sell at community and corporate functions. There is a tremendous amount of opportunity to sell both inside and outside of the store.”

Learn more about buying an existing or new Gigi’s Cupcakes franchise

If you are interested in buying an existing Gigi’s Cupcakes franchise in one of our resale markets, we want to talk to you! Click here to see the markets and fill out the information form or call 1-877-890-0704.

We are also looking to partner with entrepreneurs who want to open new franchises in their communities. For more details about the Gigi’s Cupcakes franchise opportunity, download our free Franchise Information Report or visit our research pages.

Gigi's Cupcakes Franchise

Why Gigi’s Cupcakes Are Here to Stay

Gigi’s Cupcakes bakery franchise shows the gourmet cupcake business is stronger than ever

In the late 2000s, when Gigi Butler was trying to secure a loan to open the first Gigi’s Cupcakes bakery in what would become a successful nationwide franchise, banks would laugh at the idea of a cupcake business. Nearly a decade later with almost 100 locations, steadily growing sales and a goal to open 30 more locations by the end of 2017, Gigi’s Cupcakes has proven that gourmet cupcakes are more than a trend; they’re here to stay.

Despite the so-called “cupcake craze” of the past two decades, cupcakes have been in stores since the mid-1960s, and Americans consume 770 million of the sweet treats each year. As the saying goes, good things come in small packages, and a cupcake’s size makes it an easy and quick indulgence for anytime, making everyday a celebration.

Gigi's Cupcakes Franchise

“Customers love our cupcakes, and they love our people,” says Gigi Butler, founder of Gigi’s Cupcakes bakery franchise. “Our stores offer over-the-top hospitality to all our guests as our franchise owners and their staff lovingly make amazing products to bring joy to others. Often, you can find Gigi’s Cupcakes’ owners working within their communities, touching the lives of those they serve.”

Therein lies the staying power of Gigi’s Cupcakes: a customer-first business model and the personal feel of a community mom-and-pop store. Opened in 2008, Gigi’s Cupcakes quickly became a renowned staple of Music City recognizable by the towering, creamy swirl of frosting that tops each cupcake. Featuring family recipes with an artistic decorative flair, the Gigi’s Cupcakes menu grew to include 300 different cupcake flavors to suit any taste, holiday and occasion.

“Our cupcakes are not just baked goods, but artistic, customized creations that customers won’t find anywhere else, and certainly not with the level of quality and creativity associated with Gigi’s Cupcakes,” Gigi says.

The cupcake craze continues today because people love cupcakes

Gigi's Cupcakes FranchiseThe rise in cupcake popularity rode on the coattails of two consumer trends: recession weariness and affordable indulgence, according to a 2016 article published on TheBalance.com. But instead of dying down, cupcakes’ consumer momentum picked up. As a result, franchises like Gigi’s Cupcakes have become household names while still retaining the personal touch that sets it apart from the typical chain.

Undeniably, cupcakes have grown in popularity over the past two decades. A story by The Washington Post explored the reasons why, which ranged from the relative affordability of the small, indulgent cakes, to the experiential component of a boutique bakery, to the joy and nostalgia people get every time they bite into a dainty, beautifully decorated tiny cake. But while cupcakes have become mainstream, they clearly haven’t lost an ounce of their appeal, as Americans continue to consume millions of them each year. “Among portable, single-serving desserts, cupcakes stand out for their red-carpet glamour and infinite flavor combinations,” The Washington Post wrote.

While other cupcake bakeries have tried and failed to ride the cupcake wave, Gigi’s Cupcakes has prevailed. Though it has franchised into more than 90 shops and kiosks throughout the country with more franchises to open by the end of 2017, each and every franchisee is trained by Gigi’s management team to adopt the overly-hospitable, can-do way of doing business known as the “Gigi’s Way.”

“Business is booming, and, Gigi’s Cupcakes has only gotten stronger,” says Alan Thompson, Vice President of Franchise Development. “Our franchise owners receive initial and ongoing training in how to do things the Gigi’s Way.”

“As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit,” says Marina Lee, a Gigi’s franchise owner in Raleigh, North Carolina. “People love cupcakes! Cupcakes bring joy to people. I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes pop out and everybody’s delighted.”

Join the cupcake craze with a Gigi’s Cupcakes bakery franchise

You can invest in thriving cupcake industry and become a Gigi’s Cupcakes franchisee for an initial cost of about $300,000. Learn more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.

Gigi's Cupcakes Founder Gigi Butler

Gigi’s Cupcakes Founder to Make Special Appearance at Oak Creek Location’s Grand Opening Event on Saturday, May 20

Oak Creek, Wisconsin (May 12, 2017) – A special guest appearance by Gigi Butler, Gigi’s Cupcakes founder who was featured on the hit television show Undercover Boss, will highlight the grand opening celebration for the new Gigi’s Cupcakes in Oak Creek, Saturday, May 20 from 12:00 noon – 6:00 p.m. The event will feature special giveaways including a KitchenAid mixer, free samples of Gigi’s mini cupcakes and raffle prizes from other local businesses. Gigi’s is also donating 20% of sales from grand opening day to Royal Family Kids, an organization that provides volunteer support through camps, clubs and mentors for pre-teen children who have experienced abuse and neglect.

Ms. Butler will make a special appearance in-store from 1- 3 p.m., giving Oak Creek residents a chance to meet the culinary creator behind the popular brand.

The store is owned and operated by Wisconsin natives, Tina and Larry Haase, marking the third Gigi’s Cupcakes location to open in Wisconsin. The grand opening will take place at the store, located in Drexel Town Square at 330 West Town Square Way.

“I’m so excited to introduce Gigi’s Cupcakes to Oak Creek and cannot wait to share how wonderful our cupcakes are at our grand opening celebration,” Tina said. “From the first moment I walked into a Gigi’s Cupcakes location over 4 years ago, I fell in love! Larry and I are truly honored to now be part of the Gigi’s family and have our founder attend the grand opening to share her passion for the Gigi’s brand with our guests.”

Best known for its signature “Gigi’s swirl” and an incredible variety of gourmet, over-the-top cupcakes with icing piled high and exquisite decorations, the bakery offers a variety of gourmet desserts that guests will have the opportunity to try, including 300 rotating cupcake flavors with gluten friendly options, mini cupcakes, custom cakes, cheesecakes and stuffed cookies.

Ms. Butler’s story is the American Dream come true. Moving to Nashville in 1994 from California to pursue a career in music at 15 years old, Gigi supported her dream by cleaning houses during the day and singing late nights at the honky tonks. While she loved music, she also had a
passion for the culinary arts and baking. As years went by, she decided to take a chance on baking. She took a huge risk by opening a cupcake boutique in a high rent area just off of Music Row on Broadway in Nashville on February 21, 2008 – not far from the bars where she sang. 
 
Soon after opening, Gigi’s Cupcakes became Nashville’s delicacy dessert of choice and now nine years later, it has expanded to locations across 24 states – making Gigi’s the largest cupcake franchise in the country.

More information on Gigi’s Cupcakes is available at gigiscupcakesusa.com.

About Gigi’s Cupcakes

Founded in 2008 by Gina “Gigi” Butler as a local boutique bakery in downtown Nashville, Tenn., Gigi’s Cupcakes has grown into America’s largest cupcake franchise with over 100 locations nationwide. In 2016, Gigi’s Cupcakes was acquired by an affiliate of Fort Worth-based FundCorp. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more all made from recipes created by Gigi, whose American Dream story has inspired people across the country.
More information on Gigi’s Cupcakes is available at gigiscupcakesusa.com. Gigi’s franchise information is available at gigiscupcakesfranchise.com.

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Media Contact:
Audra London
BizCom Associates
214-282-5253
audra@bizcompr.com

Weddings Gigis Cupcake

Modern Weddings Mean More Cupcake Sales for Gigi’s Cupcake Franchise

Gigi’s Cupcakes bakery franchise owners enjoy increased business during wedding season

WeddingsConvenience, variety and unique personal touches are both trademarks of the modern wedding, which means that Gigi’s Cupcakes bakery franchise owners stand to turn a handsome profit when wedding season rolls around.

These days, brides often choose cupcakes in lieu of the traditional tiered wedding cake, which means that Gigi’s Cupcakes are an ideal complement to the dessert table on the Big Day — and a huge sales driver and revenue booster for franchisees.

“The screaming growth market for an owner exists outside the four walls of our retail space,” says Mickey Skelton, Gigi’s Director of Franchise Development. “Our typical trade area has 60,000 people. Think about the thousands of couples who celebrate with engagement parties, bridal showers, weddings and receptions. The opportunity for you to grow a prosperous business is staggering, especially in the spring and summer, which is a popular time for such celebrations. We’re just beginning to tap into this amazing market.”

Gigi’s Cupcakes are a perfect complement to wedding festivities

According to an article published on LABlackPost.com, “anything goes” when it comes to millennial weddings, especially when it comes to food and dessert. While a towering, frilly white cake was once standard for weddings, now colorful and personalized cakes – and often cupcakes – are the norm. Cupcakes are widely recognized in wedding and bridal publications as the “new black” of wedding cakes, which millennial couples prefer for their convenience and wide range of possibilities when it comes to decoration and arrangement. And for a cupcake franchise with locations throughout the U.S., “wedding season” is year-round.

Weddings Gigis CupcakeGigi’s Cupcakes offers more than 300 cupcake flavors and will customize each order down to color, theme and presentation. In an age where customization is key and cupcakes have established themselves as a trend that will stay, Gigi’s Cupcakes has a lot to offer couples tying the knot, and a profitable business opportunity for potential franchise owners.

“Franchise owners can enjoy enormous revenue boosts just by pursuing event catering — especially weddings and related events — in their communities,” says Alan Thompson, Vice-President of Franchise Development for Gigi’s Cupcakes. “Cupcakes are on-trend for modern couples, who are looking for variety, customization and personalization for their guests. Gigi’s Cupcakes delivers in all these categories, and franchise owners across the nation are discovering weddings to be a significant income stream for their businesses.”

The event itself isn’t just a boon to business for Gigi’s; our customers have made the nuptial-inspired flavor a favorite. Of all Gigi’s different cupcake creations, the Wedding Cake cupcake, offered on the daily menu, is one of our most popular and is a top seller.

Since the original Gigi’s Cupcakes was founded near Music Row in 2008, our cupcakes have been a hit at parties and events. Soon after the original store opened, Alan took some of the cupcakes to a church event where they were the talk of the party. We’ve been the centerpiece of celebrations ever since.

Bring Gigi’s Cupcakes Franchise to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. We’re working towards a goal of opening 30 new franchises by the end of 2017. Initial investment starts around $300,000. For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.