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Gigi's Cupcakes Franchise

Gigi’s Cupcakes: Driving Sales through convenience ordering

Incorporating cupcake online ordering is good for the bottom line

Gigi’s Cupcakes has made it easier to reach customers via an enhanced cupcake online ordering platform. Now, when customers want to place a cupcake order, big or small, it’s just a few clicks away.

Gigi's Cupcakes Franchise

The Gigi’s Cupcakes brand has partnered with Olo, a New York City-based company at the forefront of cupcake online ordering integration.  “Our team has been working diligently with Olo to create a simple, easy-to-use ordering platform,” says Jack Sibley, Vice President of Franchise Development at Gigi’s Cupcakes. “The enhanced technology delivers the ultimate convenience for a growing number of customer who seek quick, easy delivery or pick-up options by ordering from their smartphones, tablets or computers.”

Online ordering continues to grow in the Food & Beverage industry. Since 2014, an estimated 30 percent of diners age 18-54 have ordered from a restaurant’s website via their phone or tablet, according to Toast Restaurant Management.  As demand builds for online ordering, restaurant analysts say it is only a matter of time before takeout, including online ordering, eclipses dine-in traffic.

This is happening in large part due to convenience rules — particularly among Millennials, as their buying power grows along with their segment of the population. To this point, QSR Magazine reports that digital ordering and delivery have been growing 300% faster than dine-in traffic since 2014.

“With nearly 100 Gigi’s Cupcakes franchises across the U.S., it is mission critical that we provide our customers a multitude of touchpoints to buy Gigi’s products. Olo will help us get there,” Jack says. “Olo enhances our ability to serve customers better, faster and with more personal service. Our customers love Gigi’s Cupcakes, and any way we can get our products to them with convenience and ease is great for the bottom line.” Jack says.

Learn more about owning a Gigi’s Cupcakes Franchise

Gigi’s Cupcakes is on an upward growth trajectory with the goal of adding 30 more franchise locations by the end of 2017. We are looking for entrepreneurs who would like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free franchise information report.

gigi's cupcake franchise

How Big is the Market for a Bakery Franchise?

From catered events to everyday celebrations, Americans love cupcakes and other baked treats 365 days a year

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Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, in addition to our bakery business, provides additional revenue streams year round, and our new mobile ordering system will help boost sales.

There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. We are poised for expansion, reporting double-digit system sales growth in 2015, and our new consumer website makes it easier than ever for customers to order their favorite Gigi’s treats.

In today’s fast-paced, Pinterest-loving world, people don’t always have time to bake from scratch — but they still want the celebratory feel that cupcakes bring. Our cupcake and bakery franchise offers the convenience, variety and individual portions that make cupcakes an easy choice, and our signature branding outshines ordinary supermarket baked goods by far. Cupcakes are here to stay; Americans eat more than 770 million of them a year.

It’s the ideal time to get in on the ground floor of the fastest-growing bakery and cupcake franchise in the United States. Our leadership team has many combined years of franchise expertise to help you launch a successful Gigi’s bakery, and the demand for gourmet baked goods is on the rise.

Here are three reasons the market for bakery franchises will continue to grow:

Americans love any reason to celebrate

CupcakeBox

Grocery store bakery cupcakes pale in comparison to the quality and taste offered by our proprietary recipes and recognizable Gigi’s icing swirl and branding.

American consumers love to celebrate, whether it’s at a birthday party or a baby shower. According to a recentU.S. News & World Report article, 70 percent of parents spent at least $300 on their child’s birthday party, while 14 percent spent more than $1,000. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at all types of special events — from birthdays to office celebrations to weddings. The improving economy means disposable income is on the rise, so many people will opt for sweet treats more often — whether after school or on the weekends.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned year round, and Gigi’s is just beginning to tap into this extensive market,” says Gigi’s Franchise Sales Director, Mickey Skelton.

Couples are spending more on weddings

Event sales, particularly weddings, have the potential to greatly boost potential earnings for a Gigi’s franchise. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015.

A large portion of Gigi’s business is driven by catering sales, and many brides and grooms are opting to serve their guests cupcakes instead of a traditional wedding cake. Gigi’s offers custom cupcakes that add that “wow” factor that discriminating brides want.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. Our in-house director of sales at Gigi’s headquarters is charged with providing support and educating franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Bakery Franchise Unveils Dynamic Development Website

Gourmet cupcake bakery franchise launches informational website for prospective owners as it plans U.S. expansion

Gigi’s Cupcakes bakery, one of the largest and fastest-growing gourmet cupcake and bakery franchises in the United States, has announced the launch of our franchise recruitment website, gigiscupcakesfranchise.com. The new site features franchisee interviews, as well as information about our training and franchise support, signature customer service (and signature icing swirl), startup costs and details about what makes a Gigi’s a brand that has experienced double-digit sales growth.

“Communities flock to our grand openings and line up out the door whenever we open a new Gigi’s Cupcakes bakery, but the opportunity for unlimited growth as a Gigi’s franchise owner actually exists outside the four walls of the bakery through special events and B2B sales,” says Gigi’s President and CEO Alan Thompson. “Our typical trade area has 60,000 people, and every one of those people has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering. We’re just beginning to tap into this amazing market of helping people celebrate with Gigi’s gourmet cupcakes and other bakery treats.”

It is a great time to invest in a Gigi’s Cupcakes franchise. Same-store sales are increasing year over year, Gigi’s strong national buying power lowers operating costs and the new Gigi’s consumer website and app will help franchisees tap into the lucrative celebration business. For anyone with a passion for making people smile and a love of cupcakes, Gigi’s Cupcakes is an amazing, affordable and rewarding franchise opportunity with a high potential ROI.

Cupcakes are here to stay. Americans eat more than 770 million of them a year, and they are perfect for celebrating everything from weddings to work milestones. Gigi’s Cupcakes changes its menu monthly, and it has been refined through the years to meet changing consumer needs. In addition to the appeal of Gigi’s traditional gourmet cupcakes, which are inspired by more than 300 proprietary recipes and flavors from Gigi’s personal recipe collection, Gigi’s now offers sugar-free and gluten-free cupcakes.

Gigi’s Cupcakes franchise offers outstanding training and support to franchise owners

Beginning with pre-store sessions in Nashville for owners, managers and bakers, Gigi’s Cupcakes provides stellar ongoing training for every team member responsible for operating a Gigi’s location. The Gigi’s Cupcakes owner website provides updated training resources useful in the day-to-day operation of a storefront. Gigi’s hosts a manager training conference in Nashville, and the annual Owners’ Conference brings franchisees together to share their vision, ideas and best practices. In addition, Gigi’s corporate trainers visit stores throughout the year to assist with all facets of store operations.

New-Consumer-Site

The revamped, easy-to-navigate Gigi’s Cupcakes consumer website and online ordering capabilities will reach new fans and boost sales.

Gigi’s Cupcakes provides all the marketing support owners need to hit the ground running. Gigi’s Home Office provides step-by-step guidance on how to execute a successful grand opening, as well as expertise on launching and growing a bakery’s social media presence. Gigi’s Cupcakes also has a talented in-house graphic team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition.

A Gigi’s Cupcakes franchise has much lower costs than average food businesses of similar size. Space build-out costs are usually lower because more expensive features (such as stove hoods and large grease traps) are not generally required. Food costs are often about 5% lower than the local competition because Gigi’s national buying power lowers costs — increasing margins for franchisees. The store footprint and breakeven sales are lower than the industry average.

A Gigi’s Cupcakes franchise is easily scalable — it can be expanded into a satellite store, mall kiosk or food truck setup, all of which are explained on the website, gigiscupcakesfranchise.com. Once a franchisee owns a single prototype bakery, they can add less-expensive satellite operations within their home market. Gigi’s Cupcakes franchise offers attractive unit-level economics with significant growth opportunities. The Gigi’s management team has decades of restaurant experience, having served with major corporations such as O’Charley’s, Captain D’s and Cracker Barrel.

Gigi’s is a great opportunity for an experienced operator to get into the bakery business with a simple franchise model that is easy to launch and execute. One of the key Gigi’s bakery employees will be the store baker, but for franchisees baking experience is not required. A passion for baking and for making people smile is a must.

“Gigi’s Cupcakes has a strong, positive brand culture that helps drive our growth. Gigi’s Cupcakes blows any competition away,” says Ron Freeman, a Gigi’s Cupcakes multi-unit franchisee in Ohio. “A lot of smaller bakeries can’t stand up to Gigi’s because they don’t have the same resources that a franchise brand does. This allows Gigi’s to enter into this niche marketplace and become the go-to business for cupcake-goers.”

Cost and fees of owning a Gigi’s Cupcakes bakery franchise

Now-is-the-ideal-time-Gigis

Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential exists for additional revenue streams through B2B and catering sales.

With an initial average investment of $300,000, including the $35,000 franchise fee, for a Gigi’s Cupcakes franchise, the nation’s fastest-growing bakery offers a low-cost investment opportunity with a high potential return. Potential franchise owners typically need $100,000 in liquid capital and a net worth of approximately $250,000. Locations featuring our new store design with refrigerated enclosed cabinets, digital monitors and updated POS systems are experiencing explosive success right out of the gate — with the potential of a million dollars in revenues in the first year of operation — making now the time to bring the Gigi’s signature swirl to your community. We are looking for business owners, particularly multi-unit operators, who are passionate about Gigi’s.
 
 
 

Learn more about Gigi’s

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Why now is the time to own a Gigis Cupcake franchise

Three Reasons to Open a Gigi’s Cupcakes Bakery Franchise

Ease of scalability, investment in technology and strong training and support are just a few benefits of owning a Gigi’s Cupcakes

There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. Americans love cupcakes. Each time we launch a new Gigi’s Cupcakes bakery, the local community shows up in droves for the grand opening. We have Gigi’s Cupcakes locations throughout the United States and Korea, and we have plans for as many as 30 more stores in the coming year.

We aren’t just in the bakery business; we also are in the celebration business. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at types of special events — from baby showers to bar mitzvahs.

Now-is-the-ideal-time-Gigis

Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales beyond our bakeries provides additional revenue streams.

“The real potential for growth as an owner of a Gigi’s bakery extends well beyond the four walls of the retail space — through B2B and catering sales,” says Gigi’s Franchise Sales Director, Mickey Skelton. “A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned, and we’re just beginning to tap into this market. We expect to continue to attract and retain even more Gigi’s fans through our new store design, revamped consumer website and new app.”

Gigi’s Cupcakes customers want delicious, indulgent treats they can’t get anywhere else — and that they definitely can’t make at home. With our proprietary recipes for more than 300 flavors, we offer unique desserts to satisfy any customer. A Gigi’s gourmet cupcake is a work of art, and it is always a popular choice for any event.

“Gigi’s offers over-the-top flavor and over-the-top frosting with over-the-top service,” says Director of Marketing Emily Tucker. “We do everything we can to make the consumer who eats our product feel special.”

Below are three reasons why now is a great time to open a Gigi’s Cupcakes bakery franchise:

Gigi’s is a strong and easily scalable business model

Gigi’s Cupcakes’ franchise business has experienced double-digit sales growth, and that number is growing every year. Several factors contribute to our environment of potential growth and success for franchise owners:

  • Our national buying power and simple buildout design mean lower costs than those of average food businesses of a similar size.
  • Our business models — satellite stores, mall kiosks and food trucks — make it easy to scale and expand your business.
  • Our highly experienced management team has decades of combined restaurant experience.
  • Our locations built with our new store design — featuring refrigerated cabinets, digital monitors and updated point-of-sale systems — can generate huge revenues in the first year of operation.

Digital sales extend profits beyond a bakery’s four walls

Gigi’s Cupcakes has recently announced the rollout of a new and improved consumer app and online ordering system. They are designed to enhance the digital customer experience and make it even easier for customers to order Gigi’s products, from cupcakes to cookies, from the convenience of their home or office. Our revamped consumer website is also part of our commitment to investing in our technology infrastructure.

Gigis-New-Consumer-Site

The revamped, easy-to-navigate Gigi’s consumer website and online ordering capabilities will reach new fans and boost sales.

“We have more than a million members in our loyalty club, and our new online ordering and delivery system will provide a whole new level of convenience for Gigi’s loyal customers, as well as new fans,” says Gigi’s Cupcakes President and CFO, Chad Fitzhugh.

Strong training and support from Gigi’s headquarters

Beginning with pre-store opening training in our hometown of Nashville for owners, managers and bakers, Gigi’s Cupcakes provides stellar ongoing training for every team member responsible for operating a Gigi’s bakery. We hold a manager training conference in Nashville, and our annual Owners’ Conference brings all our franchisees together to share ideas and best practices. In addition, our corporate trainers visit stores throughout the year to assist with all facets of store operations.

“Gigi’s Cupcakes has been a great franchise to have in my portfolio because of its simplicity and ease of operation,” says Jeff Kaufman, a Gigi’s Cupcakes multi-unit franchisee in Alabama.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

The Importance of Mobile for Our Customers

Screen Shot 2016-04-12 at 1.42.02 PMTwo pieces of news got our attention recently. One was that we found that more than 50% of Gigi’s customers visit our website on their mobile phone. The second was how our customers define convenience. Our customers are on the go and they want to be able to order and pick-up when they want, all accessible from their smartphones.

And that news is in line with shopper habits of today. Nearly two-thirds of Americans own smartphones, according to a 2015 Pew Research Center study, making smartphones a serious shopping tool. Retailers are finding that more consumers are shopping from their mobile devices rather than their desktops and laptops. eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year, including 79.0% of smartphone users and 86.0% of tablet users.

Search is the most common starting point for a purchase. Some 48% start their search on search engines, 33% start on a brand website and 26% look to an app.

What are consumers searching for? They are searching for locations, store hours, product reviews, price comparisons, making an actual purchase, checking status of an order, finding coupons or codes, and news of promotions or events.

The mobile responsive design of our new website and our new online ordering system are improving the mobile experience for our customers.