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Gigi's Cupcakes Franchise

Why Gigi’s Cupcakes Are Here to Stay

Gigi’s Cupcakes bakery franchise shows the gourmet cupcake business is stronger than ever

In the late 2000s, when Gigi Butler was trying to secure a loan to open the first Gigi’s Cupcakes bakery in what would become a successful nationwide franchise, banks would laugh at the idea of a cupcake business. Nearly a decade later with almost 100 locations, steadily growing sales and a goal to open 30 more locations by the end of 2017, Gigi’s Cupcakes has proven that gourmet cupcakes are more than a trend; they’re here to stay.

Despite the so-called “cupcake craze” of the past two decades, cupcakes have been in stores since the mid-1960s, and Americans consume 770 million of the sweet treats each year. As the saying goes, good things come in small packages, and a cupcake’s size makes it an easy and quick indulgence for anytime, making everyday a celebration.

Gigi's Cupcakes Franchise

“Customers love our cupcakes, and they love our people,” says Gigi Butler, founder of Gigi’s Cupcakes bakery franchise. “Our stores offer over-the-top hospitality to all our guests as our franchise owners and their staff lovingly make amazing products to bring joy to others. Often, you can find Gigi’s Cupcakes’ owners working within their communities, touching the lives of those they serve.”

Therein lies the staying power of Gigi’s Cupcakes: a customer-first business model and the personal feel of a community mom-and-pop store. Opened in 2008, Gigi’s Cupcakes quickly became a renowned staple of Music City recognizable by the towering, creamy swirl of frosting that tops each cupcake. Featuring family recipes with an artistic decorative flair, the Gigi’s Cupcakes menu grew to include 300 different cupcake flavors to suit any taste, holiday and occasion.

“Our cupcakes are not just baked goods, but artistic, customized creations that customers won’t find anywhere else, and certainly not with the level of quality and creativity associated with Gigi’s Cupcakes,” Gigi says.

The cupcake craze continues today because people love cupcakes

Gigi's Cupcakes FranchiseThe rise in cupcake popularity rode on the coattails of two consumer trends: recession weariness and affordable indulgence, according to a 2016 article published on TheBalance.com. But instead of dying down, cupcakes’ consumer momentum picked up. As a result, franchises like Gigi’s Cupcakes have become household names while still retaining the personal touch that sets it apart from the typical chain.

Undeniably, cupcakes have grown in popularity over the past two decades. A story by The Washington Post explored the reasons why, which ranged from the relative affordability of the small, indulgent cakes, to the experiential component of a boutique bakery, to the joy and nostalgia people get every time they bite into a dainty, beautifully decorated tiny cake. But while cupcakes have become mainstream, they clearly haven’t lost an ounce of their appeal, as Americans continue to consume millions of them each year. “Among portable, single-serving desserts, cupcakes stand out for their red-carpet glamour and infinite flavor combinations,” The Washington Post wrote.

While other cupcake bakeries have tried and failed to ride the cupcake wave, Gigi’s Cupcakes has prevailed. Though it has franchised into more than 90 shops and kiosks throughout the country with more franchises to open by the end of 2017, each and every franchisee is trained by Gigi’s management team to adopt the overly-hospitable, can-do way of doing business known as the “Gigi’s Way.”

“Business is booming, and, Gigi’s Cupcakes has only gotten stronger,” says Alan Thompson, Vice President of Franchise Development. “Our franchise owners receive initial and ongoing training in how to do things the Gigi’s Way.”

“As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit,” says Marina Lee, a Gigi’s franchise owner in Raleigh, North Carolina. “People love cupcakes! Cupcakes bring joy to people. I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes pop out and everybody’s delighted.”

Join the cupcake craze with a Gigi’s Cupcakes bakery franchise

You can invest in thriving cupcake industry and become a Gigi’s Cupcakes franchisee for an initial cost of about $300,000. Learn more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.

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Springtime Means Success for Gigi’s Cupcakes Franchisees

Our springtime-themed offerings increase revenue as customers celebrate holidays with gifts and party treats

bakery franchiseFor most people, celebrating the holidays in any season is synonymous with indulging in delicious treats. The new life of springtime brings a calendar full of opportunities for celebrating loved ones. At Gigi’s Cupcakes, we call these “holi-dates” — a reason to drive traffic and sales to our Gigi’s Cupcakes bakeries where we celebrate celebrating!

Springtime means Easter, Passover, teacher appreciation, Mother’s Day, Father’s Day and graduation — all occasions when Gigi’s Cupcakes take center stage at dinners, parties and events. This time of year is especially meaningful and lucrative for Gigi’s Cupcakes franchise owners who enjoy helping their customers make special memories, while their businesses see increased traffic and sales.

“From mid-February to Memorial Day, our Gigi’s Cupcakes franchisees see an uptick in business as the warm temperatures bring more people into our stores who are looking for that special addition to their dinner or party,” Mickey Skelton, Director of Franchise Development with Gigi’s Cupcakes, said. “So many of Gigi’s recipes originated with her own family’s holiday celebrations, so it’s no surprise our customers love Gigi’s Cupcakes at the holidays.”

Customers love to celebrate the holidays with Gigi’s Cupcakes

Helping customers celebrate is important for our franchisees, and the holidays lend themselves to the magical traditions that memories are made of.

“I really love everything about my business. I could have never dreamed that I would be able to work at a job that I truly love to go to. I love the guest interaction and giving back to the community. It is such an amazing thing — to bring smiles to people’s faces through something as simple as cupcakes. I’m so honored to be part of people’s memories and traditions,” Emily Goertemoeller, Franchise Owner with Gigi’s Cupcakes, says.

Each season brings a new limited-time menu, featuring flavors, colors and decorations typical of that time of year. Our holiday-themed mini cupcake boxes are bestsellers among customers and feature favorite symbols of the season and icons for the occasion. This spring you’re likely to see bright flowers, confetti, butterflies, graduation caps, diplomas and wise old owls on our over-the-top signature Gigi’s swirl of frosting.

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Our holiday offerings have the same great artistry and taste as those treats we offer all year long. At Gigi’s Cupcakes, our creative marketing department works with franchise locations to promote our holiday treats. We support franchisees with marketing materials for their local market, and our revamped consumer website makes it easier than ever for customers to order their favorite Gigi’s treats to celebrate Mom, Dad, teacher or graduate.

Learn more about Gigi’s Cupcakes franchise

Gigi’s Cupcakes franchise owners find their businesses are busy year-round. The calendar is always filled with new “holi-dates” ready for celebrating as the seasons change. Because we are in the celebration business, Gigi’s Cupcakes desserts are always in demand.

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.