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Weddings Gigis Cupcake

Modern Weddings Mean More Cupcake Sales for Gigi’s Cupcake Franchise

Gigi’s Cupcakes bakery franchise owners enjoy increased business during wedding season

WeddingsConvenience, variety and unique personal touches are both trademarks of the modern wedding, which means that Gigi’s Cupcakes bakery franchise owners stand to turn a handsome profit when wedding season rolls around.

These days, brides often choose cupcakes in lieu of the traditional tiered wedding cake, which means that Gigi’s Cupcakes are an ideal complement to the dessert table on the Big Day — and a huge sales driver and revenue booster for franchisees.

“The screaming growth market for an owner exists outside the four walls of our retail space,” says Mickey Skelton, Gigi’s Director of Franchise Development. “Our typical trade area has 60,000 people. Think about the thousands of couples who celebrate with engagement parties, bridal showers, weddings and receptions. The opportunity for you to grow a prosperous business is staggering, especially in the spring and summer, which is a popular time for such celebrations. We’re just beginning to tap into this amazing market.”

Gigi’s Cupcakes are a perfect complement to wedding festivities

According to an article published on LABlackPost.com, “anything goes” when it comes to millennial weddings, especially when it comes to food and dessert. While a towering, frilly white cake was once standard for weddings, now colorful and personalized cakes – and often cupcakes – are the norm. Cupcakes are widely recognized in wedding and bridal publications as the “new black” of wedding cakes, which millennial couples prefer for their convenience and wide range of possibilities when it comes to decoration and arrangement. And for a cupcake franchise with locations throughout the U.S., “wedding season” is year-round.

Weddings Gigis CupcakeGigi’s Cupcakes offers more than 300 cupcake flavors and will customize each order down to color, theme and presentation. In an age where customization is key and cupcakes have established themselves as a trend that will stay, Gigi’s Cupcakes has a lot to offer couples tying the knot, and a profitable business opportunity for potential franchise owners.

“Franchise owners can enjoy enormous revenue boosts just by pursuing event catering — especially weddings and related events — in their communities,” says Alan Thompson, Vice-President of Franchise Development for Gigi’s Cupcakes. “Cupcakes are on-trend for modern couples, who are looking for variety, customization and personalization for their guests. Gigi’s Cupcakes delivers in all these categories, and franchise owners across the nation are discovering weddings to be a significant income stream for their businesses.”

The event itself isn’t just a boon to business for Gigi’s; our customers have made the nuptial-inspired flavor a favorite. Of all Gigi’s different cupcake creations, the Wedding Cake cupcake, offered on the daily menu, is one of our most popular and is a top seller.

Since the original Gigi’s Cupcakes was founded near Music Row in 2008, our cupcakes have been a hit at parties and events. Soon after the original store opened, Alan took some of the cupcakes to a church event where they were the talk of the party. We’ve been the centerpiece of celebrations ever since.

Bring Gigi’s Cupcakes Franchise to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. We’re working towards a goal of opening 30 new franchises by the end of 2017. Initial investment starts around $300,000. For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcakes franchise

Gigi’s Cupcakes Bakery Franchise Earns “A” Rating from ‘Franchise Grade’

Prestigious Top 500 list names the nation’s premier gourmet cupcake bakery franchise among the best

franchise grade top 500If you’re looking for a high-rated investment opportunity, you won’t find a sweeter deal than Gigi’s Cupcakes. We have received an “A” grade for 2016 from Franchise Grade, the leader in competitive market research and analysis for the franchise industry, landing a coveted spot on their Top 500 list.

“It’s an honor to achieve an ‘A’ from Franchise Grade,” says Alan Thompson, Vice-President of Franchise Development of Gigi’s Cupcakes. “Gigi’s was built on a simple business model, and franchise owners receive extensive training from the team. Those are at least two of the reasons why Gigi’s ranked high, and why the franchise has seen such tremendous growth over the past 10 years. Our company is strong and healthy, and there’s never been a better time for new entrepreneurs to join us as we move towards our goal of 30 new franchises by the end of 2017.”

FranchiseGrade.com publishes grades for franchises annually, but unlike other franchise ranking systems, the Top 500 is compiled from an analysis of more than 2,300 franchise disclosure documents, using the site’s Franchise Performance Index. Grades are determined by multiple variables pertaining to the franchise system’s performance, including system turnover, franchise relations, franchisee rights, franchise growth, ongoing fees and investment structure. As stated on FranchiseGrade.com, “Our franchise assessment, grading and standardized reporting tools provide industry stakeholders and investors with important data-driven metrics to support the growth of successful franchise systems.”

How ‘Franchise Grade’ evaluated Gigi’s Cupcakes franchise

franchise grade top 500Franchise Grade is a trusted and widely consulted source for not only potential franchise owners, but journalists, government agencies studying the business model and academic institutions exploring the franchise industry. An “A” grade for Gigi’s Cupcakes is easy to quantify: sales have climbed steadily since Gigi’s was founded in 2008, and the average up-front investment is around $300,000 with high potential for return in a nation where 99 percent of its residents eat dessert.

When analyzing Gigi’s Cupcakes, Franchise Grade considered the franchise’s low turnover rate compared to other businesses. Gigi’s Cupcakes also ranked considerably lower than average for royalty fees, which are ongoing expenses paid to the franchisor on top of other costs to operate. In addition, Gigi’s Cupcakes offers computer and technological support, discounts for investors buying more than one franchise location, and both classroom and on-the-job instruction for buyers. Though the franchise has grown and continues to expand, the team is still as hands-on in providing support for new bakers and owners from day one.

“We train our store bakers to not just become bakers, but masters at baking the ‘Gigi’s way,’” says founder and chief brand officer Gigi Butler. “We provide initial training to new franchise owners, and our field training team is always out helping owners, store managers and staff get the business off the ground, teaching best practices and building the business. Our franchise owners and their staff can always expect ongoing training and support. Each of our stores in the franchise system is visited at least once a year.”

Now is the time to join Gigi’s Cupcakes bakery franchise

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

bakery franchise

Gigi’s Cupcakes Franchise Review: Beth Farrar

Franchisee trades corporate career for cupcakes

Gigi's Cupcake Franchise Review

Gigi’s Cupcakes franchise owner Beth Farrar fell in love with Gigi’s first as a customer and now owns a successful franchise in her hometown of Florence, Kentucky.

Beth’s passion for baking and creating is widely known to her friends and family and she spent the first part of her career in the culinary world as a chef before transitioning into a corporate role in event planning and training. Her brother, David, introduced her to the original Gigi’s Cupcakes on Broadway shortly after he moved to Nashville. She immediately fell in love with our product and shared her obsession with then fiancé Matt. The couple traveled from Gigi’s location to Gigi’s location trying our many delicious flavors.

Shortly after her early retirement from Procter & Gamble, Beth announced to Matt that she was going to bring Gigi’s Cupcakes to Northern Kentucky. And that’s just what she did in December 2012, along with now husband, Matt. Now Beth is known as the “Cupcake Lady” and folks take pictures with Rosie, her colorful branded cupcake car, as they delight in the joy that cake and frosting bring. Her Florence store is also a training and testing store for Gigi’s.

Gigi’s Cupcakes bakery franchisees bless others through baking

The husband and wife franchise team believe in paying it forward and work with a few favorite charities, like the Mary Rose Soup Kitchen and Life Line Ministries. They also share cupcakes as thank you gifts and special treats for area first responders. But the biggest honor by far is their involvement and confectionary donations to the Royal Prom — an event that gives folks of all ages with disabilities the opportunity to attend a prom where they get made over, dress up in formal attire and where everyone is crowned King and Queen for the night.

“Running this business has been a true life-changer. Our connections to our community have really shown us how blessed we are and how we can bless others through cupcakes,” Beth says.

Our baked-fresh quality makes our products stand out

Gigi's Cupcakes Franchise Review

Beth takes pride in the Gigi’s difference that makes her cupcakes stand out. “I love creating something you love and that you are a fan of. A lot of bakeries are not making things from scratch. We bake our products fresh everyday and frost them by hand. We don’t have conveyor machinery. The quality and unique flavors offered by Gigi’s help us stand out,” Beth says.

Beth recently received her Woman Owned Business Certification through the Women’s Business Enterprise National Council and her Gigi’s location has also been approved by the Better Business Bureau. Her Florence, Kentucky, team won 2014’s Best Cupcake by NKY Magazine and was a finalist in 2015 and 2016.

Sharing their love for Gigi’s Cupcakes with their hometown remains a high priority for Beth and Matt just as providing great customer service and fantastic fresh-baked gourmet cupcakes every day. “Owning a Gigi’s Cupcakes franchise has been a rewarding experience. It is hard work, but there are a lot of rewards. Our staff and connection with the community have been treasures to us, and there’s something so special about seeing the joy that cake and frosting bring.”

Beth is also appreciative of Gigi’s founder Gigi Butler’s entrepreneurial vision and spirit. “She exemplifies the true American story and the chance she took has branched out to take a chance on all of us franchisees.”

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Franchisee Review: Emily Goertemoeller

Owner celebrates first anniversary and says franchise exceeds her wildest expectations

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Gigi’s Cupcakes franchise owner Emily Goertemoeller thought she was destined for a “regular” job with “banker’s hours” when she left Florida and a 16-year successful career with Toyota to move back home to Indiana a couple of years ago.

Finding a job as a bank loan officer, though, didn’t happen the way she had anticipated. While Emily wanted an “easy” job, banking executives wanted to make her a branch manager — a position she didn’t want. She put off employment as long as possible until she took the time for soul-searching to discover her true passion: baking.

With a new career in mind, Emily set out to discover how to make money doing what she loved. As she researched bakeries for sale, she saw a Gigi’s Cupcakes food truck in Indianapolis. She was pleasantly surprised to learn Gigi’s Cupcakes was a franchise; she knew their reputation from her time in Florida when clients had given her cupcakes and friends had raved enthusiastically about the product. Her curiosity led her to Internet research and the Gigi’s website.

“I started with Gigi’s story and it made me cry,” Emily says. “I Googled her name and read any interviews and articles I could find. Then, I read every single article on the franchise owners on the website. And I thought, ‘These people are a lot like me and were in similar positions when they started their businesses.” Immediately, Emily felt an emotional connection to the brand, even though she never dreamed of being an entrepreneur or business owner.

Gigi’s Cupcakes bakery franchise ownership is a rewarding career

Emily’s Lafayette, Indiana, Gigi’s Cupcakes franchise, though, is exceeding her wildest expectations, having just celebrated one year in business. The bakery has grown in its inaugural year, bringing more than 100 people into the store for an anniversary celebration. With school back in session, the cupcake customers increased, and Emily added a few new members to her team to manage the uptick in business. “God continues to bless us with a fabulous team of talented and spunky individuals. They all work together and help Gigi’s Lafayette spread love one cupcake at a time here in the bakery and throughout the community.”

For Emily, her Gigi’s Cupcakes business is all about the intangible rewards. She treasures encouraging others and being a blessing. “I have a chalkboard out front. Every morning I write a Bible verse on it and it’s amazing how much positive feedback I get about that chalkboard. So many people will thank me for posting a message that’s uplifting.”

Community service is also important to Emily’s success. She says, “The more I’m in the bakery, the less my bakery will grow. Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

And on September 25th, Emily and Gigi’s will host the first Cupcake Run/Walk for Public Education. The event will feature an 8-yard dash, a 5K, and a 10K race with the goal of raising $10,000 for public education in Tippecanoe County. Emily expects more than 500 will participate.

“I really love everything about my business. I could have never dreamed that I would be able to work at a job that I truly love to go to. I love the guest interaction and giving back to the community. It is such an amazing thing — to bring smiles to people’s faces through something as simple as cupcakes. I’m so honored to be part of people’s memories and traditions,” Emily says.

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

How the Celebration Business Drives Sales

From baby showers to birthday parties, the occasions that warrant celebrating with treats from Gigi’s happen year round

Celebration_BirthdayLineUp_0010-3At Gigi’s Cupcakes, our creative marketing department works with franchise locations to promote our treats year-round, and our revamped consumer website makes it easier than ever for customers to order their favorite Gigi’s treats 365 days a year. People don’t have time to make desserts from scratch in today’s Pinterest-loving world, but they still love the special joy that cupcakes and other indulgent treats bring.

Whether they are helping an office manager plan a corporate celebration or a parent plan a third birthday party, our cupcake and bakery franchisees offer customers the convenience, variety and individual portions that make cupcakes the perfect choice for celebrations. Place our signature box of delectable cupcakes next to a ho-hum box of supermarket baked goods, and we are the winner by far.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the wedding celebrations, office parties planned year round and national holidays such as Valentine’s Day — in which most of our stores do more business than they do in a typical week — and the potential celebration business for Gigi’s is unlimited,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the celebration business drives sales at Gigi’s throughout the calendar year:

Couples say ‘I do’ with Gigi’s

 

Cupcake Box Gigis Cupcake Bakery franchiseThe wedding business is big business in America. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015. Receptions are a big part of that budget, and one of the stars of the menu is the wedding cake.

A large portion of Gigi’s business is driven by catering sales, and many couples are opting to serve cupcakes at their reception instead of a traditional wedding cake. Gigi’s custom cupcakes have that “wow” factor that discriminating couples want. We work to customize the entire dessert menu, whether they opt to serve guests the traditional bride and groom cakes, decide to offer a contemporary cupcake display or want to serve both to their wedding guests. Couples can schedule a tasting with their local Gigi’s location to discuss the full range of custom cakes and cupcakes to help them celebrate their big day, from the engagement party to the wedding reception.

Offices recognize employees, celebrate milestones with Gigi’s

Gigs Cupcakes bakery franchiseThe workplace is another perfect place for celebrating year round with Gigi’s. From Administrative Professionals’ Day in April to National Nurses Week in May, we love giving people a reason to celebrate at work. Our gourmet cupcakes make the perfect treat for office birthday and anniversary recognitions and even for celebrating team victories at work, such as landing a big account.

Gigi’s is the perfect part of any office celebration, and research shows that acknowledging employee contributions builds a sense of community. Approximately 2 million Americans quit their job every month, according to U.S. Bureau of Labor Statistics data, and a study by Accenture reports the largest factor, cited by 43%, is lack of employee recognition.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. The holidays will be here before you know it, and Gigi’s Cupcakes make the perfect client gift. Our full-time director of sales at Gigi’s headquarters is charged with educating franchisees about the unlimited potential to create additional revenue streams by fostering partnerships with other local businesses. The potential for B2B sales for Gigi’s is great as franchisees can make sales for corporate events, such as conferences and annual meetings, as well as sponsorship and fundraising opportunities with area schools.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcake franchise

How Big is the Market for a Bakery Franchise?

From catered events to everyday celebrations, Americans love cupcakes and other baked treats 365 days a year

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Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, in addition to our bakery business, provides additional revenue streams year round, and our new mobile ordering system will help boost sales.

There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. We are poised for expansion, reporting double-digit system sales growth in 2015, and our new consumer website makes it easier than ever for customers to order their favorite Gigi’s treats.

In today’s fast-paced, Pinterest-loving world, people don’t always have time to bake from scratch — but they still want the celebratory feel that cupcakes bring. Our cupcake and bakery franchise offers the convenience, variety and individual portions that make cupcakes an easy choice, and our signature branding outshines ordinary supermarket baked goods by far. Cupcakes are here to stay; Americans eat more than 770 million of them a year.

It’s the ideal time to get in on the ground floor of the fastest-growing bakery and cupcake franchise in the United States. Our leadership team has many combined years of franchise expertise to help you launch a successful Gigi’s bakery, and the demand for gourmet baked goods is on the rise.

Here are three reasons the market for bakery franchises will continue to grow:

Americans love any reason to celebrate

CupcakeBox

Grocery store bakery cupcakes pale in comparison to the quality and taste offered by our proprietary recipes and recognizable Gigi’s icing swirl and branding.

American consumers love to celebrate, whether it’s at a birthday party or a baby shower. According to a recentU.S. News & World Report article, 70 percent of parents spent at least $300 on their child’s birthday party, while 14 percent spent more than $1,000. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at all types of special events — from birthdays to office celebrations to weddings. The improving economy means disposable income is on the rise, so many people will opt for sweet treats more often — whether after school or on the weekends.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned year round, and Gigi’s is just beginning to tap into this extensive market,” says Gigi’s Franchise Sales Director, Mickey Skelton.

Couples are spending more on weddings

Event sales, particularly weddings, have the potential to greatly boost potential earnings for a Gigi’s franchise. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015.

A large portion of Gigi’s business is driven by catering sales, and many brides and grooms are opting to serve their guests cupcakes instead of a traditional wedding cake. Gigi’s offers custom cupcakes that add that “wow” factor that discriminating brides want.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. Our in-house director of sales at Gigi’s headquarters is charged with providing support and educating franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Franchise Owner Helps Spread Joy One Cupcake at a Time in North Carolina

Gourmet cupcakes and fundraising partnerships with local nonprofits and schools boost sales, bring smiles

Our biggest cheerleaders are our franchisees, known for their excitement and love for the Gigi’s brand, as well as their strong bonds with the local community.

North Carolina multi-unit Gigi’s gourmet cupcake and bakery franchise owner, Marina Lee, and her husband, Maury Cole, demonstrate daily the Gigi’s culture of closely connecting with the local community. Whether they are donating cupcakes to area first responders or participating in the annual Mix 101.5 FM radiothon for Duke Children’s Hospital & Health Center, the franchise couple believes in creating close ties with the community.

“Connecting with the community is such a big part of what we do, and it’s so wonderful to be a part of making special memories for our customers,” Marina says.

Marina and Maury’s dedication to being good business partners and good community members has garnered them a lot of local, as well as national, press. Marina was featured by Entrepreneur magazine online recently in its Franchise Players Q&A interview column titled, “This Franchisee Takes the (Cup)Cake for Making Customers’ Celebrations Sweet.”

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North Carolina Gigi’s franchise owners Maury Cole and Marina Lee actively participate in numerous community fundraising initiatives.

Here is an excerpt:

Marina Lee had the envy-inducing job of leading teams for Cisco on international assignments in Asia and Europe. Then she and husband, Maury, decided to settle down and go into business together. They chose Raleigh, North Carolina, and Gigi’s Cupcakes, because, as Marina puts it, “Cupcakes are such a happy product. They elicit a smile every time.” She also likes the memories and celebrations her business helps make. As the frosting on that cake, Marina contributes daily leftovers to local first responders and is active in various charities.

Marina and her husband now own three Gigi’s gourmet cupcake and bakery franchises in North Carolina. Their Brier Creek location near Raleigh opened in December 2011 and was a success from the start, skyrocketing to third in sales for the company after just the first year of operation and first in sales after their third year. They opened a kiosk at The Streets of Southpoint Mall in Durham in fall 2015, and their new Wilmington location opened in February 2016.

“This has been a tremendously fun journey,” Marina says. “And we’re thrilled to be open now in Wilmington.”

Marina says she had many requests to deliver cupcakes to weddings all along the southern North Carolina coast from her Brier Creek location. The Wilmington Gigi’s bakery will allow the couple to serve many more coastal destinations.

Marina recently shared her thoughts on how being a Gigi’s multi-unit operator has been a fruitful and fulfilling business investment.

How did you get started with Gigi’s Cupcakes?

I was on a call with a colleague one day who was stopping in the Gigi’s in Auburn, Alabama. At their recommendation, I checked out Gigi’s national website — these gorgeous cupcakes just popped out at me! I told my husband and daughter: “Look we’ve got to go check this place out. I’m drooling over these cupcakes!”

We went to the Raleigh store to check them out, and Gigi’s founder, Gigi Butler, just happened to be there. We fell in love with her and the vision she has for the company. My husband was a stay-at-home dad, and he was looking for a new opportunity. We told Gigi that we could really use a Gigi’s in our local area. The closest bakery to us at that time was 10 miles each way — or I could get grocery store cupcakes. We knew Gigi’s would be a great fit in our community.

What is your business philosophy?

From the very beginning, we said that as long we can keep the lights on and the doors open and make enough profit, we want to give back to the community as much as we possibly can. That’s something that we’ve been able to do. We have a very strong reputation of giving back, and that has brought us a ton of business. It’s really a win/win situation — it builds the brand and gets the word out about Gigi’s.

What attributes does a Gigi’s gourmet cupcake and bakery franchise owner need to succeed?

As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit. People love cupcakes, and they bring joy to everyone! I have yet to show up anywhere with cupcakes and see people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes widen and everybody is delighted. Our cupcakes are over the top and delicious. I believe in our product and love sharing it with everybody.

We also work hands-on in the business. Because of our passion about the company and the products, our excitement shows in every interaction with every customer. We’re constantly talking about and sharing Gigi’s Cupcakes in our community.

What does a typical day for you look like?

As soon as the day starts, the phone starts ringing and I need to see a client. I try to plan for the day, but sometimes, in a good way, the day blows up — so I have to be flexible. We are open seven days a week. My husband is in the store most days, and I take care of the media/marketing.

What does Gigi’s Cupcakes do to help you succeed in the business?

The company is with franchisees every step along the way. There are great people in the home office and when we have experienced issues, such as growing pains, we all put our heads together to figure out a resolution.

The home office team at Gigi’s is great to work with. It’s a growing, young company; having been in the corporate world I know Gigi’s is growing in the right direction at the right pace. Gigi’s offers a great support system to work with, and they also know how to let us tailor our business to our market.

What would you tell others who were interested in buying a Gigi’s Cupcakes franchise?

We talk about it all the time. We live and breathe our business, and we are passionate about it. So many opportunities open up — all through cupcakes! If you put in the passion, it will show with growth and a great bottom line.

What are the greatest challenges in being a Gigi’s Cupcakes franchise owner?

Staffing issues. I use what I learned during my 20 years at an IT company to celebrate our employees. We try to have a dinner every month at a nice restaurant with our employees, we celebrate milestones and we show appreciation for our staff. That helps with retention.

What are the greatest rewards in being a Gigi’s Cupcakes franchise owner?

The greatest reward of owning this business is being able to participate in people’s celebrations and help make their events even more special. Just seeing everybody being so happy is rewarding.

What makes Gigi’s Cupcakes better than your competitors?

The quality of the cupcakes. I tried different competitors’ products, but our cupcakes flat-out taste better. I also love how much giving back we do with local community organizations and schools.

How do you see your future with Gigi’s Cupcakes?

We definitely hope to grow with Gigi’s. It’s a great company with great products fueled by entrepreneurs. I can’t wait to keep growing!

Learn more about Gigi’s

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.