Posts

Gigi’s Cupcakes Franchise Founder Gigi Butler Appears on Dallas TV

Gigi’s Cupcakes franchise founder Gigi Butler is a natural when it comes to media appearances. From her Undercover Boss episode to baking demos on local television, Gigi loves to share Gigi’s Cupcakes with viewers. When Gigi’s on TV, local franchise owners often see an uptick in store traffic and interest in their products.

Recently, Gigi stopped by Dallas’ “Good Day” show to make Hunka Chunka Banana cupcakes and talk about the history of Gigi’s Cupcakes. We’re including the recipe below so you can try out Gigi’s creation for yourself.

Hunka Chunka Banana Cupcake

  • 4 ripe bananas
  • 2 cups sugar
  • 4 beaten eggs
  • 1 cup oil
  • 2 1/2 cups flour
  • 1 1/2 teaspoons baking soda
  • 1 teaspoon salt
  • 1 1/2 cups chopped pecans
  • 1 cup mini dark chocolate chips

Mash bananas in a large bowl. Add sugar, eggs and oil. Mix well. Add flour, baking soda, salt, pecans and chocolate chips. Beat until smooth. Pour and cup the cakes using a 1/2 cup dipper. Bake at 325 degrees for 28 minutes. Cool and frost cupcakes.

Gigi’s Buttercream Frosting

  • 1½ cups butter, softened (microwave 15 seconds)
  • 8 cups powdered sugar
  • 5 tablespoons milk
  • 2 teaspoons vanilla extract (use clear for whiter frosting)
  • ½ large banana
  • ½ teaspoon fruit fresh
  • 2 tablespoons vanilla pudding
  • 2 drops yellow food coloring

In a large mixer bowl, add softened butter (microwave 15 seconds max). Add powdered sugar and beat well (with mixer), add 2 teaspoons vanilla extract, ½ teaspoon fruit fresh (keeps banana soft and fresh). In another small mixing bowl add 5 tablespoons milk, 2 tablespoons vanilla pudding with a whisk. Mix well and pour into butter and sugar mixture. Take ½ of a large banana and mash into butter and sugar mixture, add 2 small drops of yellow food coloring and beat well until frosting is light and fluffy.

Yield: 5 cups of frosting

This article originally appeared on Fox4News.com

Learn more about Gigi’s Cupcakes Franchise

If you’re interested in owning your own Gigi’s Cupcakes — where you can make and sell this and all of Gigi Butler’s delicious cupcake recipes — check our research pages for more information, request a copy of our free Franchise Information Report or give us a call at 877-890-0704 to start a conversation.

Gigi’s Cupcakes shares recipe for growth, success

While 2008 was a year of company closures and bank failures, it was the first taste of success for cupcake entrepreneur Gigi Butler.

Still, it took 14 years for Butler to find the right business recipe. In 1994, she moved from a small desert town located between Los Angeles and Bakersfield, California, to lend her voice as a country singer in Nashville. Only 15 at the time, sang at night and cleaned houses during the day to support herself.

A year and a half before the Recession, Butler decided to hang up her honky-tonk hat and focus on her cleaning business, which she had operated for nearly 20 years. When she decided to try her hand at a bakery, she thought her business experience and good credit would land her the right financing.

As Butler puts it, however, she was laughed out of four banks. With only a little in savings, she took a $100,000 advance from her credit cards and opened the first Gigi’s Cupcakes on Feb. 21, 2008. The shop was located on Music Row, close to the clubs where she used to sing.

Since then, Butler has climbed out of credit card debt and to roughly $40 million in sales in 2016. The cupcake business has also expanded to 96 locations in 24 states, 82 of which are franchised by 62 franchisees.

And this year, the company will tack on another 20 units, hoping to grow by another 35 annually.

“Our goal form a corporate standpoint is to own 20 percent of Gigi’s, with 80 percent franchised,” said Jack Sibley, Gigi’s vice president of franchise development.

Behind the cupcake company’s growth is a partnership with private equity fund KeyCorp. The firm bought Gigi’s in June last year. Its affiliate, Sovrano LLC, owns Mr. Gatti’s Pizza.

It also moved the company’s operations to Fort Worth from Gigi’s original Nashville home.

“They’re a family business, and I’m a family business, so it was a perfect fit for me,” Butler said of KeyCorp’s acquisition. “I wanted (the business) to go into another family business that really cared and would grow it.”

She and Sibley told us more about Gigi’s expansion, including plans for a new restaurant prototype, and how the business stands out among other sweet treats.

What’s behind Gigi’s growth?

Butler: The cupcake craze was what it was a few years ago, but people see Gigi’s as more than cupcakes. It’s also about birthdays and weddings and events. It’s occasions and catering. We do a lot of business-to- business with logos for Mercedes Benz and Dell and UberEATS. People are realizing the cupcake trend has worn a little bit, but it’s still part of people’s lives.

How has KeyCorp helped your growth?

Butler: We have the manpower now, and some money behind us to do more advertising, including live TV shows. When your footprint grows, you have to grow your awareness, so it was necessary (to partner with KeyCorp).

How do you differentiate from other cupcake concepts?

Butler: I went from cleaning toilets to being one of the biggest franchisees of cupcakes in the country in eight years. So there’s the story of the brand.
And there’s also my grandparents’ and family’s recipes that I’ve taken as pies and turned into cupcake form. If you can have a cupcake that’s from a 100-year-old recipe, that’s special.

What does your new store prototype entail?

Sibley: Some of the things we’re incorporating are a new type of casing so there’s a display for customers to see the products. We’re also incorporating an expanded line of baked goods so it’ll be more of a destination, rather than a pick-up.

All new stores will be part of the new prototype. We’re working on (retrofitting) our corporate stores. When lease renewals come up, part of the lease negotiation is remodeling the stores. We’re working on a rolling basis.

What else will be new at Gigi’s this year?

Sibley: We’re rolling out an online ordering capability. We also have the Sweet Lane, which is a pick up lane. There’s a lot of new technology that allows us to go to the customer rather than relying on the customer to come to us.

Article originally written by Korri Kezar, Staff writer for the Dallas Business Journal

The creator of Gigi's Cupcakes franchises

Gigi’s Cupcakes Bakery Franchise Is Poised for Nationwide Expansion

Mason, Ohio, franchise’s grand opening is a successful celebration

The creator of Gigi's Cupcakes franchisesAs Gigi’s Cupcakes continues its franchise growth this year, new bakeries are popping up all across the Midwest. This spring, Gigi’s Cupcakes opened new stores in Michigan, Pennsylvania and Mason, Ohio.

In Mason, our founder, Gigi Butler, was on hand for the Grand Opening. She made an appearance on local television and in the store in early May. The day’s events were a magnet for the community, as families gathered for free cupcakes, prizes, giveaways, live music, face painting, and to meet Gigi.

Mason is like many of our country’s communities: its residents are clamoring for cupcakes. When a Gigi’s opens in any neighborhood, it’s big news because there’s always demand for the high-quality, delicious and beautiful products that Gigi’s Cupcakes offers.

“We will continue to provide our support to our single-unit and multi-unit entrepreneurs, and grow a healthy, profitable system throughout the country,” says Jack Sibley, Vice President for Franchise Development. “In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022.”

Prime markets for Gigi’s Cupcakes franchises are available throughout the United States

Gigi’s Cupcakes is the largest and fastest-growing bakery franchise opportunity in the United States. With more than 100 locations in 23 states, Gigi’s offers significant room for growth domestically, particularly in the Southeast, Midwest and Southwest.

Americans eat 770 million cupcakes a year, and Gigi’s is ready to dominate that market. Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s offers. We also proudly own the rights to more than 300 proprietary recipes, many of which come from founder Gigi Butler’s beloved collection of family favorites. Our attractive, unit-level economics provide franchisees with several revenue streams beyond the bakery’s four walls — from kiosks in busy retail areas, to cupcake trucks and onsite delivery through our revamped website and app.

Gigi's Cupcakes Franchise

The ideal Gigi’s territory has a minimum of 60,000 people within the trade area. An optimum territory offers a general population with discretionary income that can be spent on an indulgent treat, a good mix of residential nighttime population, a median home value of $200,000, and average income level of $60,000+.

“We want Gigi’s Cupcakes to be a household name nationwide,” Jack says. “We know our business model works, and we boast a best-in-class product in both quality and taste. We are laser-focused on growing quickly and sustainably. We are selling single-unit, multi-unit and area developments in both existing and new markets because the demand for new stores continues to increase.”

Now is the time to bring Gigi’s Cupcakes to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. This year, we aim to open at least 30 new locations, and we are looking for passionate entrepreneurs to join us in that goal.

Learn more by exploring our research pages or download a copy of our free Franchise Information Report.

Gigi's Cupcakes Franchise

Why Gigi’s Cupcakes Are Here to Stay

Gigi’s Cupcakes bakery franchise shows the gourmet cupcake business is stronger than ever

In the late 2000s, when Gigi Butler was trying to secure a loan to open the first Gigi’s Cupcakes bakery in what would become a successful nationwide franchise, banks would laugh at the idea of a cupcake business. Nearly a decade later with almost 100 locations, steadily growing sales and a goal to open 30 more locations by the end of 2017, Gigi’s Cupcakes has proven that gourmet cupcakes are more than a trend; they’re here to stay.

Despite the so-called “cupcake craze” of the past two decades, cupcakes have been in stores since the mid-1960s, and Americans consume 770 million of the sweet treats each year. As the saying goes, good things come in small packages, and a cupcake’s size makes it an easy and quick indulgence for anytime, making everyday a celebration.

Gigi's Cupcakes Franchise

“Customers love our cupcakes, and they love our people,” says Gigi Butler, founder of Gigi’s Cupcakes bakery franchise. “Our stores offer over-the-top hospitality to all our guests as our franchise owners and their staff lovingly make amazing products to bring joy to others. Often, you can find Gigi’s Cupcakes’ owners working within their communities, touching the lives of those they serve.”

Therein lies the staying power of Gigi’s Cupcakes: a customer-first business model and the personal feel of a community mom-and-pop store. Opened in 2008, Gigi’s Cupcakes quickly became a renowned staple of Music City recognizable by the towering, creamy swirl of frosting that tops each cupcake. Featuring family recipes with an artistic decorative flair, the Gigi’s Cupcakes menu grew to include 300 different cupcake flavors to suit any taste, holiday and occasion.

“Our cupcakes are not just baked goods, but artistic, customized creations that customers won’t find anywhere else, and certainly not with the level of quality and creativity associated with Gigi’s Cupcakes,” Gigi says.

The cupcake craze continues today because people love cupcakes

Gigi's Cupcakes FranchiseThe rise in cupcake popularity rode on the coattails of two consumer trends: recession weariness and affordable indulgence, according to a 2016 article published on TheBalance.com. But instead of dying down, cupcakes’ consumer momentum picked up. As a result, franchises like Gigi’s Cupcakes have become household names while still retaining the personal touch that sets it apart from the typical chain.

Undeniably, cupcakes have grown in popularity over the past two decades. A story by The Washington Post explored the reasons why, which ranged from the relative affordability of the small, indulgent cakes, to the experiential component of a boutique bakery, to the joy and nostalgia people get every time they bite into a dainty, beautifully decorated tiny cake. But while cupcakes have become mainstream, they clearly haven’t lost an ounce of their appeal, as Americans continue to consume millions of them each year. “Among portable, single-serving desserts, cupcakes stand out for their red-carpet glamour and infinite flavor combinations,” The Washington Post wrote.

While other cupcake bakeries have tried and failed to ride the cupcake wave, Gigi’s Cupcakes has prevailed. Though it has franchised into more than 90 shops and kiosks throughout the country with more franchises to open by the end of 2017, each and every franchisee is trained by Gigi’s management team to adopt the overly-hospitable, can-do way of doing business known as the “Gigi’s Way.”

“Business is booming, and, Gigi’s Cupcakes has only gotten stronger,” says Alan Thompson, Vice President of Franchise Development. “Our franchise owners receive initial and ongoing training in how to do things the Gigi’s Way.”

“As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit,” says Marina Lee, a Gigi’s franchise owner in Raleigh, North Carolina. “People love cupcakes! Cupcakes bring joy to people. I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes pop out and everybody’s delighted.”

Join the cupcake craze with a Gigi’s Cupcakes bakery franchise

You can invest in thriving cupcake industry and become a Gigi’s Cupcakes franchisee for an initial cost of about $300,000. Learn more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.

Gigi's Cupcakes Founder Gigi Butler

Gigi’s Cupcakes Founder to Make Special Appearance at Oak Creek Location’s Grand Opening Event on Saturday, May 20

Oak Creek, Wisconsin (May 12, 2017) – A special guest appearance by Gigi Butler, Gigi’s Cupcakes founder who was featured on the hit television show Undercover Boss, will highlight the grand opening celebration for the new Gigi’s Cupcakes in Oak Creek, Saturday, May 20 from 12:00 noon – 6:00 p.m. The event will feature special giveaways including a KitchenAid mixer, free samples of Gigi’s mini cupcakes and raffle prizes from other local businesses. Gigi’s is also donating 20% of sales from grand opening day to Royal Family Kids, an organization that provides volunteer support through camps, clubs and mentors for pre-teen children who have experienced abuse and neglect.

Ms. Butler will make a special appearance in-store from 1- 3 p.m., giving Oak Creek residents a chance to meet the culinary creator behind the popular brand.

The store is owned and operated by Wisconsin natives, Tina and Larry Haase, marking the third Gigi’s Cupcakes location to open in Wisconsin. The grand opening will take place at the store, located in Drexel Town Square at 330 West Town Square Way.

“I’m so excited to introduce Gigi’s Cupcakes to Oak Creek and cannot wait to share how wonderful our cupcakes are at our grand opening celebration,” Tina said. “From the first moment I walked into a Gigi’s Cupcakes location over 4 years ago, I fell in love! Larry and I are truly honored to now be part of the Gigi’s family and have our founder attend the grand opening to share her passion for the Gigi’s brand with our guests.”

Best known for its signature “Gigi’s swirl” and an incredible variety of gourmet, over-the-top cupcakes with icing piled high and exquisite decorations, the bakery offers a variety of gourmet desserts that guests will have the opportunity to try, including 300 rotating cupcake flavors with gluten friendly options, mini cupcakes, custom cakes, cheesecakes and stuffed cookies.

Ms. Butler’s story is the American Dream come true. Moving to Nashville in 1994 from California to pursue a career in music at 15 years old, Gigi supported her dream by cleaning houses during the day and singing late nights at the honky tonks. While she loved music, she also had a
passion for the culinary arts and baking. As years went by, she decided to take a chance on baking. She took a huge risk by opening a cupcake boutique in a high rent area just off of Music Row on Broadway in Nashville on February 21, 2008 – not far from the bars where she sang. 
 
Soon after opening, Gigi’s Cupcakes became Nashville’s delicacy dessert of choice and now nine years later, it has expanded to locations across 24 states – making Gigi’s the largest cupcake franchise in the country.

More information on Gigi’s Cupcakes is available at gigiscupcakesusa.com.

About Gigi’s Cupcakes

Founded in 2008 by Gina “Gigi” Butler as a local boutique bakery in downtown Nashville, Tenn., Gigi’s Cupcakes has grown into America’s largest cupcake franchise with over 100 locations nationwide. In 2016, Gigi’s Cupcakes was acquired by an affiliate of Fort Worth-based FundCorp. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more all made from recipes created by Gigi, whose American Dream story has inspired people across the country.
More information on Gigi’s Cupcakes is available at gigiscupcakesusa.com. Gigi’s franchise information is available at gigiscupcakesfranchise.com.

###

Media Contact:
Audra London
BizCom Associates
214-282-5253
audra@bizcompr.com

gigi's cupcakes franchise

Gigi’s Cupcakes Bakery Franchise Earns “A” Rating from ‘Franchise Grade’

Prestigious Top 500 list names the nation’s premier gourmet cupcake bakery franchise among the best

franchise grade top 500If you’re looking for a high-rated investment opportunity, you won’t find a sweeter deal than Gigi’s Cupcakes. We have received an “A” grade for 2016 from Franchise Grade, the leader in competitive market research and analysis for the franchise industry, landing a coveted spot on their Top 500 list.

“It’s an honor to achieve an ‘A’ from Franchise Grade,” says Alan Thompson, Vice-President of Franchise Development of Gigi’s Cupcakes. “Gigi’s was built on a simple business model, and franchise owners receive extensive training from the team. Those are at least two of the reasons why Gigi’s ranked high, and why the franchise has seen such tremendous growth over the past 10 years. Our company is strong and healthy, and there’s never been a better time for new entrepreneurs to join us as we move towards our goal of 30 new franchises by the end of 2017.”

FranchiseGrade.com publishes grades for franchises annually, but unlike other franchise ranking systems, the Top 500 is compiled from an analysis of more than 2,300 franchise disclosure documents, using the site’s Franchise Performance Index. Grades are determined by multiple variables pertaining to the franchise system’s performance, including system turnover, franchise relations, franchisee rights, franchise growth, ongoing fees and investment structure. As stated on FranchiseGrade.com, “Our franchise assessment, grading and standardized reporting tools provide industry stakeholders and investors with important data-driven metrics to support the growth of successful franchise systems.”

How ‘Franchise Grade’ evaluated Gigi’s Cupcakes franchise

franchise grade top 500Franchise Grade is a trusted and widely consulted source for not only potential franchise owners, but journalists, government agencies studying the business model and academic institutions exploring the franchise industry. An “A” grade for Gigi’s Cupcakes is easy to quantify: sales have climbed steadily since Gigi’s was founded in 2008, and the average up-front investment is around $300,000 with high potential for return in a nation where 99 percent of its residents eat dessert.

When analyzing Gigi’s Cupcakes, Franchise Grade considered the franchise’s low turnover rate compared to other businesses. Gigi’s Cupcakes also ranked considerably lower than average for royalty fees, which are ongoing expenses paid to the franchisor on top of other costs to operate. In addition, Gigi’s Cupcakes offers computer and technological support, discounts for investors buying more than one franchise location, and both classroom and on-the-job instruction for buyers. Though the franchise has grown and continues to expand, the team is still as hands-on in providing support for new bakers and owners from day one.

“We train our store bakers to not just become bakers, but masters at baking the ‘Gigi’s way,’” says founder and chief brand officer Gigi Butler. “We provide initial training to new franchise owners, and our field training team is always out helping owners, store managers and staff get the business off the ground, teaching best practices and building the business. Our franchise owners and their staff can always expect ongoing training and support. Each of our stores in the franchise system is visited at least once a year.”

Now is the time to join Gigi’s Cupcakes bakery franchise

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Franchise Owner Helps Spread Joy One Cupcake at a Time in North Carolina

Gourmet cupcakes and fundraising partnerships with local nonprofits and schools boost sales, bring smiles

Our biggest cheerleaders are our franchisees, known for their excitement and love for the Gigi’s brand, as well as their strong bonds with the local community.

North Carolina multi-unit Gigi’s gourmet cupcake and bakery franchise owner, Marina Lee, and her husband, Maury Cole, demonstrate daily the Gigi’s culture of closely connecting with the local community. Whether they are donating cupcakes to area first responders or participating in the annual Mix 101.5 FM radiothon for Duke Children’s Hospital & Health Center, the franchise couple believes in creating close ties with the community.

“Connecting with the community is such a big part of what we do, and it’s so wonderful to be a part of making special memories for our customers,” Marina says.

Marina and Maury’s dedication to being good business partners and good community members has garnered them a lot of local, as well as national, press. Marina was featured by Entrepreneur magazine online recently in its Franchise Players Q&A interview column titled, “This Franchisee Takes the (Cup)Cake for Making Customers’ Celebrations Sweet.”

Gigis-NorthCarolina-Franchisees

North Carolina Gigi’s franchise owners Maury Cole and Marina Lee actively participate in numerous community fundraising initiatives.

Here is an excerpt:

Marina Lee had the envy-inducing job of leading teams for Cisco on international assignments in Asia and Europe. Then she and husband, Maury, decided to settle down and go into business together. They chose Raleigh, North Carolina, and Gigi’s Cupcakes, because, as Marina puts it, “Cupcakes are such a happy product. They elicit a smile every time.” She also likes the memories and celebrations her business helps make. As the frosting on that cake, Marina contributes daily leftovers to local first responders and is active in various charities.

Marina and her husband now own three Gigi’s gourmet cupcake and bakery franchises in North Carolina. Their Brier Creek location near Raleigh opened in December 2011 and was a success from the start, skyrocketing to third in sales for the company after just the first year of operation and first in sales after their third year. They opened a kiosk at The Streets of Southpoint Mall in Durham in fall 2015, and their new Wilmington location opened in February 2016.

“This has been a tremendously fun journey,” Marina says. “And we’re thrilled to be open now in Wilmington.”

Marina says she had many requests to deliver cupcakes to weddings all along the southern North Carolina coast from her Brier Creek location. The Wilmington Gigi’s bakery will allow the couple to serve many more coastal destinations.

Marina recently shared her thoughts on how being a Gigi’s multi-unit operator has been a fruitful and fulfilling business investment.

How did you get started with Gigi’s Cupcakes?

I was on a call with a colleague one day who was stopping in the Gigi’s in Auburn, Alabama. At their recommendation, I checked out Gigi’s national website — these gorgeous cupcakes just popped out at me! I told my husband and daughter: “Look we’ve got to go check this place out. I’m drooling over these cupcakes!”

We went to the Raleigh store to check them out, and Gigi’s founder, Gigi Butler, just happened to be there. We fell in love with her and the vision she has for the company. My husband was a stay-at-home dad, and he was looking for a new opportunity. We told Gigi that we could really use a Gigi’s in our local area. The closest bakery to us at that time was 10 miles each way — or I could get grocery store cupcakes. We knew Gigi’s would be a great fit in our community.

What is your business philosophy?

From the very beginning, we said that as long we can keep the lights on and the doors open and make enough profit, we want to give back to the community as much as we possibly can. That’s something that we’ve been able to do. We have a very strong reputation of giving back, and that has brought us a ton of business. It’s really a win/win situation — it builds the brand and gets the word out about Gigi’s.

What attributes does a Gigi’s gourmet cupcake and bakery franchise owner need to succeed?

As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit. People love cupcakes, and they bring joy to everyone! I have yet to show up anywhere with cupcakes and see people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes widen and everybody is delighted. Our cupcakes are over the top and delicious. I believe in our product and love sharing it with everybody.

We also work hands-on in the business. Because of our passion about the company and the products, our excitement shows in every interaction with every customer. We’re constantly talking about and sharing Gigi’s Cupcakes in our community.

What does a typical day for you look like?

As soon as the day starts, the phone starts ringing and I need to see a client. I try to plan for the day, but sometimes, in a good way, the day blows up — so I have to be flexible. We are open seven days a week. My husband is in the store most days, and I take care of the media/marketing.

What does Gigi’s Cupcakes do to help you succeed in the business?

The company is with franchisees every step along the way. There are great people in the home office and when we have experienced issues, such as growing pains, we all put our heads together to figure out a resolution.

The home office team at Gigi’s is great to work with. It’s a growing, young company; having been in the corporate world I know Gigi’s is growing in the right direction at the right pace. Gigi’s offers a great support system to work with, and they also know how to let us tailor our business to our market.

What would you tell others who were interested in buying a Gigi’s Cupcakes franchise?

We talk about it all the time. We live and breathe our business, and we are passionate about it. So many opportunities open up — all through cupcakes! If you put in the passion, it will show with growth and a great bottom line.

What are the greatest challenges in being a Gigi’s Cupcakes franchise owner?

Staffing issues. I use what I learned during my 20 years at an IT company to celebrate our employees. We try to have a dinner every month at a nice restaurant with our employees, we celebrate milestones and we show appreciation for our staff. That helps with retention.

What are the greatest rewards in being a Gigi’s Cupcakes franchise owner?

The greatest reward of owning this business is being able to participate in people’s celebrations and help make their events even more special. Just seeing everybody being so happy is rewarding.

What makes Gigi’s Cupcakes better than your competitors?

The quality of the cupcakes. I tried different competitors’ products, but our cupcakes flat-out taste better. I also love how much giving back we do with local community organizations and schools.

How do you see your future with Gigi’s Cupcakes?

We definitely hope to grow with Gigi’s. It’s a great company with great products fueled by entrepreneurs. I can’t wait to keep growing!

Learn more about Gigi’s

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Bakery Franchise Unveils Dynamic Development Website

Gourmet cupcake bakery franchise launches informational website for prospective owners as it plans U.S. expansion

Gigi’s Cupcakes bakery, one of the largest and fastest-growing gourmet cupcake and bakery franchises in the United States, has announced the launch of our franchise recruitment website, gigiscupcakesfranchise.com. The new site features franchisee interviews, as well as information about our training and franchise support, signature customer service (and signature icing swirl), startup costs and details about what makes a Gigi’s a brand that has experienced double-digit sales growth.

“Communities flock to our grand openings and line up out the door whenever we open a new Gigi’s Cupcakes bakery, but the opportunity for unlimited growth as a Gigi’s franchise owner actually exists outside the four walls of the bakery through special events and B2B sales,” says Gigi’s President and CEO Alan Thompson. “Our typical trade area has 60,000 people, and every one of those people has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering. We’re just beginning to tap into this amazing market of helping people celebrate with Gigi’s gourmet cupcakes and other bakery treats.”

It is a great time to invest in a Gigi’s Cupcakes franchise. Same-store sales are increasing year over year, Gigi’s strong national buying power lowers operating costs and the new Gigi’s consumer website and app will help franchisees tap into the lucrative celebration business. For anyone with a passion for making people smile and a love of cupcakes, Gigi’s Cupcakes is an amazing, affordable and rewarding franchise opportunity with a high potential ROI.

Cupcakes are here to stay. Americans eat more than 770 million of them a year, and they are perfect for celebrating everything from weddings to work milestones. Gigi’s Cupcakes changes its menu monthly, and it has been refined through the years to meet changing consumer needs. In addition to the appeal of Gigi’s traditional gourmet cupcakes, which are inspired by more than 300 proprietary recipes and flavors from Gigi’s personal recipe collection, Gigi’s now offers sugar-free and gluten-free cupcakes.

Gigi’s Cupcakes franchise offers outstanding training and support to franchise owners

Beginning with pre-store sessions in Nashville for owners, managers and bakers, Gigi’s Cupcakes provides stellar ongoing training for every team member responsible for operating a Gigi’s location. The Gigi’s Cupcakes owner website provides updated training resources useful in the day-to-day operation of a storefront. Gigi’s hosts a manager training conference in Nashville, and the annual Owners’ Conference brings franchisees together to share their vision, ideas and best practices. In addition, Gigi’s corporate trainers visit stores throughout the year to assist with all facets of store operations.

New-Consumer-Site

The revamped, easy-to-navigate Gigi’s Cupcakes consumer website and online ordering capabilities will reach new fans and boost sales.

Gigi’s Cupcakes provides all the marketing support owners need to hit the ground running. Gigi’s Home Office provides step-by-step guidance on how to execute a successful grand opening, as well as expertise on launching and growing a bakery’s social media presence. Gigi’s Cupcakes also has a talented in-house graphic team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition.

A Gigi’s Cupcakes franchise has much lower costs than average food businesses of similar size. Space build-out costs are usually lower because more expensive features (such as stove hoods and large grease traps) are not generally required. Food costs are often about 5% lower than the local competition because Gigi’s national buying power lowers costs — increasing margins for franchisees. The store footprint and breakeven sales are lower than the industry average.

A Gigi’s Cupcakes franchise is easily scalable — it can be expanded into a satellite store, mall kiosk or food truck setup, all of which are explained on the website, gigiscupcakesfranchise.com. Once a franchisee owns a single prototype bakery, they can add less-expensive satellite operations within their home market. Gigi’s Cupcakes franchise offers attractive unit-level economics with significant growth opportunities. The Gigi’s management team has decades of restaurant experience, having served with major corporations such as O’Charley’s, Captain D’s and Cracker Barrel.

Gigi’s is a great opportunity for an experienced operator to get into the bakery business with a simple franchise model that is easy to launch and execute. One of the key Gigi’s bakery employees will be the store baker, but for franchisees baking experience is not required. A passion for baking and for making people smile is a must.

“Gigi’s Cupcakes has a strong, positive brand culture that helps drive our growth. Gigi’s Cupcakes blows any competition away,” says Ron Freeman, a Gigi’s Cupcakes multi-unit franchisee in Ohio. “A lot of smaller bakeries can’t stand up to Gigi’s because they don’t have the same resources that a franchise brand does. This allows Gigi’s to enter into this niche marketplace and become the go-to business for cupcake-goers.”

Cost and fees of owning a Gigi’s Cupcakes bakery franchise

Now-is-the-ideal-time-Gigis

Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential exists for additional revenue streams through B2B and catering sales.

With an initial average investment of $300,000, including the $35,000 franchise fee, for a Gigi’s Cupcakes franchise, the nation’s fastest-growing bakery offers a low-cost investment opportunity with a high potential return. Potential franchise owners typically need $100,000 in liquid capital and a net worth of approximately $250,000. Locations featuring our new store design with refrigerated enclosed cabinets, digital monitors and updated POS systems are experiencing explosive success right out of the gate — with the potential of a million dollars in revenues in the first year of operation — making now the time to bring the Gigi’s signature swirl to your community. We are looking for business owners, particularly multi-unit operators, who are passionate about Gigi’s.
 
 
 

Learn more about Gigi’s

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Why now is the time to own a Gigis Cupcake franchise

Three Reasons to Open a Gigi’s Cupcakes Bakery Franchise

Ease of scalability, investment in technology and strong training and support are just a few benefits of owning a Gigi’s Cupcakes

There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. Americans love cupcakes. Each time we launch a new Gigi’s Cupcakes bakery, the local community shows up in droves for the grand opening. We have Gigi’s Cupcakes locations throughout the United States and Korea, and we have plans for as many as 30 more stores in the coming year.

We aren’t just in the bakery business; we also are in the celebration business. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at types of special events — from baby showers to bar mitzvahs.

Now-is-the-ideal-time-Gigis

Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales beyond our bakeries provides additional revenue streams.

“The real potential for growth as an owner of a Gigi’s bakery extends well beyond the four walls of the retail space — through B2B and catering sales,” says Gigi’s Franchise Sales Director, Mickey Skelton. “A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned, and we’re just beginning to tap into this market. We expect to continue to attract and retain even more Gigi’s fans through our new store design, revamped consumer website and new app.”

Gigi’s Cupcakes customers want delicious, indulgent treats they can’t get anywhere else — and that they definitely can’t make at home. With our proprietary recipes for more than 300 flavors, we offer unique desserts to satisfy any customer. A Gigi’s gourmet cupcake is a work of art, and it is always a popular choice for any event.

“Gigi’s offers over-the-top flavor and over-the-top frosting with over-the-top service,” says Director of Marketing Emily Tucker. “We do everything we can to make the consumer who eats our product feel special.”

Below are three reasons why now is a great time to open a Gigi’s Cupcakes bakery franchise:

Gigi’s is a strong and easily scalable business model

Gigi’s Cupcakes’ franchise business has experienced double-digit sales growth, and that number is growing every year. Several factors contribute to our environment of potential growth and success for franchise owners:

  • Our national buying power and simple buildout design mean lower costs than those of average food businesses of a similar size.
  • Our business models — satellite stores, mall kiosks and food trucks — make it easy to scale and expand your business.
  • Our highly experienced management team has decades of combined restaurant experience.
  • Our locations built with our new store design — featuring refrigerated cabinets, digital monitors and updated point-of-sale systems — can generate huge revenues in the first year of operation.

Digital sales extend profits beyond a bakery’s four walls

Gigi’s Cupcakes has recently announced the rollout of a new and improved consumer app and online ordering system. They are designed to enhance the digital customer experience and make it even easier for customers to order Gigi’s products, from cupcakes to cookies, from the convenience of their home or office. Our revamped consumer website is also part of our commitment to investing in our technology infrastructure.

Gigis-New-Consumer-Site

The revamped, easy-to-navigate Gigi’s consumer website and online ordering capabilities will reach new fans and boost sales.

“We have more than a million members in our loyalty club, and our new online ordering and delivery system will provide a whole new level of convenience for Gigi’s loyal customers, as well as new fans,” says Gigi’s Cupcakes President and CFO, Chad Fitzhugh.

Strong training and support from Gigi’s headquarters

Beginning with pre-store opening training in our hometown of Nashville for owners, managers and bakers, Gigi’s Cupcakes provides stellar ongoing training for every team member responsible for operating a Gigi’s bakery. We hold a manager training conference in Nashville, and our annual Owners’ Conference brings all our franchisees together to share ideas and best practices. In addition, our corporate trainers visit stores throughout the year to assist with all facets of store operations.

“Gigi’s Cupcakes has been a great franchise to have in my portfolio because of its simplicity and ease of operation,” says Jeff Kaufman, a Gigi’s Cupcakes multi-unit franchisee in Alabama.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Presentation Wins at Franchise Times Conference in Las Vegas

Screen Shot 2016-04-12 at 1.16.07 PMGigi Butler, Chief Brand Officer and Chad Fitzhugh, President and CFO, were met with a warm welcome at the Franchise Times Finance & Growth Conference 2016 in March. The event is the premier franchise lending and dealmaker’s conference.

Chad updated the group on the major investment and restructuring that has occurred at Gigi’s in the past two years. The accomplishments include major national brand exposure, outside capital investment, added operations and marketing support, complete technology overhaul and new store designs with greater sales volume. All of these improvements have contributed to positive same store sales.

The technology overhaul was received as “best in class”. The new integrated technology platforms provide for a cloud based POS system, an easy online ordering and delivery system, a responsive website for home office and individual stores, and a new business intelligence platform.

Gigi’s was part of a select group of successful franchise companies chosen to inform lenders, investors and potential franchisees about the current environment for franchised businesses. Other franchise companies include Buffalo Wild Wings, Dunkin’ Brands, Firehouse Subs, Newk’s Eatery, Tropical Smoothie, and Wingstop.

You can view the presentations made by Gigi Butler and Chad Fitzhugh here.