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Gigi’s Cupcakes Franchise Founder Gigi Butler Appears on Dallas TV

Gigi’s Cupcakes franchise founder Gigi Butler is a natural when it comes to media appearances. From her Undercover Boss episode to baking demos on local television, Gigi loves to share Gigi’s Cupcakes with viewers. When Gigi’s on TV, local franchise owners often see an uptick in store traffic and interest in their products.

Recently, Gigi stopped by Dallas’ “Good Day” show to make Hunka Chunka Banana cupcakes and talk about the history of Gigi’s Cupcakes. We’re including the recipe below so you can try out Gigi’s creation for yourself.

Hunka Chunka Banana Cupcake

  • 4 ripe bananas
  • 2 cups sugar
  • 4 beaten eggs
  • 1 cup oil
  • 2 1/2 cups flour
  • 1 1/2 teaspoons baking soda
  • 1 teaspoon salt
  • 1 1/2 cups chopped pecans
  • 1 cup mini dark chocolate chips

Mash bananas in a large bowl. Add sugar, eggs and oil. Mix well. Add flour, baking soda, salt, pecans and chocolate chips. Beat until smooth. Pour and cup the cakes using a 1/2 cup dipper. Bake at 325 degrees for 28 minutes. Cool and frost cupcakes.

Gigi’s Buttercream Frosting

  • 1½ cups butter, softened (microwave 15 seconds)
  • 8 cups powdered sugar
  • 5 tablespoons milk
  • 2 teaspoons vanilla extract (use clear for whiter frosting)
  • ½ large banana
  • ½ teaspoon fruit fresh
  • 2 tablespoons vanilla pudding
  • 2 drops yellow food coloring

In a large mixer bowl, add softened butter (microwave 15 seconds max). Add powdered sugar and beat well (with mixer), add 2 teaspoons vanilla extract, ½ teaspoon fruit fresh (keeps banana soft and fresh). In another small mixing bowl add 5 tablespoons milk, 2 tablespoons vanilla pudding with a whisk. Mix well and pour into butter and sugar mixture. Take ½ of a large banana and mash into butter and sugar mixture, add 2 small drops of yellow food coloring and beat well until frosting is light and fluffy.

Yield: 5 cups of frosting

This article originally appeared on Fox4News.com

Learn more about Gigi’s Cupcakes Franchise

If you’re interested in owning your own Gigi’s Cupcakes — where you can make and sell this and all of Gigi Butler’s delicious cupcake recipes — check our research pages for more information, request a copy of our free Franchise Information Report or give us a call at 877-890-0704 to start a conversation.

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Gigi’s Cupcakes Franchise Gives Back to Communities

Our corporate culture of giving trickles down to franchise owners who want to make a difference in the lives of others

Most any holiday drives a spike in Gigi’s Cupcakes sales, and Memorial Day was no exception. This year, we wanted to observe the day by recognizing those who have sacrificed for our country.

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Our Gigi’s Corporate stores donated 10% of Thursday and Friday’s Mini Flag Box sales towards Carry the Load Memorial Day March. Carry The Load is a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes — military, law enforcement, firefighters and first responders.

“We were honored to donate to such a worthy and meaningful cause,” says Jack Sibley, Vice President of Franchise Development. “We were pleased to recognize the sacrifices of our nation’s heroes throughout our corporately-owned stores. Gigi’s Cupcakes is a company that cares about helping others and using business to impact communities. For entrepreneurs who want to do work that’s both personally and professionally rewarding, they need not look any further than Gigi’s Cupcakes.”

Our culture of caring begins with the greater organization’s commitment to our Corporate Philanthropy partner, St. Jude Children’s Research Hospital. We encourage our franchisees to extend their stores “outside the four walls” and support local groups, clubs and charities.

“A box of Gigi’s cupcakes makes people smile. We have a great product that is as delicious as it is unique and beautiful. And, what many of our franchisees have found is that in being generous with their communities, they receive more than a return on their investment. They also discover a way to be a part of something bigger than themselves,” Jack says.

Franchise owner Emily Goertemoeller of Lafayette, Indiana , came to the realization that to grow her business, it made sense to step up and become a part of the community she serves.

“The more I’m in the bakery, the less my bakery will grow,” Emily says. “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

For Stephanie Easterling, franchise owner in Madison, Wisconsin, her passion for baking and business is second to her monthly charity events. She pairs cupcakes with several causes, including clothing and food drives and collecting for Smile Train, a charity that gives surgeries to needy children with cleft palate issues in third world countries.

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community,” Stephanie says. “We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Now is the time to give back with your Gigi’s Cupcakes franchise

If you’ve been looking for a business that can be both profitable and purposeful, Gigi’s Cupcakes franchise is the ideal opportunity for you. From our management team and corporately-owned stores to our franchise owners scattered across the country, we are a brand devoted to helping others and making a positive change in our communities.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcakes Franchise

Gigi’s Cupcakes: Driving Sales through convenience ordering

Incorporating cupcake online ordering is good for the bottom line

Gigi’s Cupcakes has made it easier to reach customers via an enhanced cupcake online ordering platform. Now, when customers want to place a cupcake order, big or small, it’s just a few clicks away.

Gigi's Cupcakes Franchise

The Gigi’s Cupcakes brand has partnered with Olo, a New York City-based company at the forefront of cupcake online ordering integration.  “Our team has been working diligently with Olo to create a simple, easy-to-use ordering platform,” says Jack Sibley, Vice President of Franchise Development at Gigi’s Cupcakes. “The enhanced technology delivers the ultimate convenience for a growing number of customer who seek quick, easy delivery or pick-up options by ordering from their smartphones, tablets or computers.”

Online ordering continues to grow in the Food & Beverage industry. Since 2014, an estimated 30 percent of diners age 18-54 have ordered from a restaurant’s website via their phone or tablet, according to Toast Restaurant Management.  As demand builds for online ordering, restaurant analysts say it is only a matter of time before takeout, including online ordering, eclipses dine-in traffic.

This is happening in large part due to convenience rules — particularly among Millennials, as their buying power grows along with their segment of the population. To this point, QSR Magazine reports that digital ordering and delivery have been growing 300% faster than dine-in traffic since 2014.

“With nearly 100 Gigi’s Cupcakes franchises across the U.S., it is mission critical that we provide our customers a multitude of touchpoints to buy Gigi’s products. Olo will help us get there,” Jack says. “Olo enhances our ability to serve customers better, faster and with more personal service. Our customers love Gigi’s Cupcakes, and any way we can get our products to them with convenience and ease is great for the bottom line.” Jack says.

Learn more about owning a Gigi’s Cupcakes Franchise

Gigi’s Cupcakes is on an upward growth trajectory with the goal of adding 30 more franchise locations by the end of 2017. We are looking for entrepreneurs who would like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free franchise information report.