Our springtime-themed offerings increase revenue as customers celebrate holidays with gifts and party treats
For most people, celebrating the holidays in any season is synonymous with indulging in delicious treats. The new life of springtime brings a calendar full of opportunities for celebrating loved ones. At Gigi’s Cupcakes, we call these “holi-dates” — a reason to drive traffic and sales to our Gigi’s Cupcakes bakeries where we celebrate celebrating!
Springtime means Easter, Passover, teacher appreciation, Mother’s Day, Father’s Day and graduation — all occasions when Gigi’s Cupcakes take center stage at dinners, parties and events. This time of year is especially meaningful and lucrative for Gigi’s Cupcakes franchise owners who enjoy helping their customers make special memories, while their businesses see increased traffic and sales.
“From mid-February to Memorial Day, our Gigi’s Cupcakes franchisees see an uptick in business as the warm temperatures bring more people into our stores who are looking for that special addition to their dinner or party,” Mickey Skelton, Director of Franchise Development with Gigi’s Cupcakes, said. “So many of Gigi’s recipes originated with her own family’s holiday celebrations, so it’s no surprise our customers love Gigi’s Cupcakes at the holidays.”
Customers love to celebrate the holidays with Gigi’s Cupcakes
Helping customers celebrate is important for our franchisees, and the holidays lend themselves to the magical traditions that memories are made of.
“I really love everything about my business. I could have never dreamed that I would be able to work at a job that I truly love to go to. I love the guest interaction and giving back to the community. It is such an amazing thing — to bring smiles to people’s faces through something as simple as cupcakes. I’m so honored to be part of people’s memories and traditions,” Emily Goertemoeller, Franchise Owner with Gigi’s Cupcakes, says.
Each season brings a new limited-time menu, featuring flavors, colors and decorations typical of that time of year. Our holiday-themed mini cupcake boxes are bestsellers among customers and feature favorite symbols of the season and icons for the occasion. This spring you’re likely to see bright flowers, confetti, butterflies, graduation caps, diplomas and wise old owls on our over-the-top signature Gigi’s swirl of frosting.
Our holiday offerings have the same great artistry and taste as those treats we offer all year long. At Gigi’s Cupcakes, our creative marketing department works with franchise locations to promote our holiday treats. We support franchisees with marketing materials for their local market, and our revamped consumer website makes it easier than ever for customers to order their favorite Gigi’s treats to celebrate Mom, Dad, teacher or graduate.
Learn more about Gigi’s Cupcakes franchise
Gigi’s Cupcakes franchise owners find their businesses are busy year-round. The calendar is always filled with new “holi-dates” ready for celebrating as the seasons change. Because we are in the celebration business, Gigi’s Cupcakes desserts are always in demand.
Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.