Cupcake Demand Keeps Growing
Cupcake franchise opportunities: Why cupcakes are not a craze or fad
A scene from HBO’s hit TV series Sex and the City in which character Carrie Bradshaw eats a cupcake from a New York City bakery launched a national obsession with gourmet cupcakes over two decades ago.
Cupcakes have been in stores since the mid-1960s, though, and demand for them keeps growing. Americans love desserts and sweet treats, and they consume 770 million cupcakes each year. Cupcakes are a favorite dessert for birthday parties, and according to our proprietary research, seven in 10 Americans spend $300 or more on children’s birthdays. One in seven spends more than $1,000! This doesn’t take into account the adults who love to eat and give cupcakes. Since everyone on the planet has a birthday each year, there’s no shortage of customers for our Gigi’s Cupcakes franchise!
But at Gigi’s, we think every day is a reason to celebrate with a cupcake. Our bakeries offer unique promotional items that customers crave throughout the year, such as holiday-themed mini cupcakes. Our cupcakes are mini works of art that customers just can’t buy anywhere else, and certainly not with the level of quality and creativity associated with Gigi’s. Limited promotional offerings and custom orders are just another way to elevate customer interest and sales. Our holiday specials are extremely popular with customers, as are limited-edition flavors that pay homage to commemorative days such as National Margarita Day and National Banana Split Day.
Some of the most successful Gigi’s stores have phenomenal event sales, providing cupcakes for weddings, bar mitzvahs, baby showers and corporate events. The wedding cake is also increasingly becoming a beautiful display of cupcakes, as couples opt for something nontraditional. On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. The sales possibilities for our gourmet cupcakes and treats and cupcakes are endless.
Consumers love customization, and Gigi’s will work to meet their specifications for mini cupcakes with frosting in specific school, organization or sports team colors for a memorable and delicious experience our customers love to give and eat.
At Gigi’s Cupcakes franchise, our outstanding quality, taste and presentation make us an especially popular choice. Creativity, love and passion go into each and every one of our indulgent treats, which are baked fresh daily with the highest-quality ingredients. Over 300 cupcake flavors, created from proprietary recipes that are unique to the Gigi’s brand, make up our product base. Presented in a gorgeous box, Gigi’s Cupcakes become a special gift for celebration and indulgence.
Customers love our cupcakes, and they love our people. Our stores offer over-the-top hospitality to all our guests as our franchise owners and their staff lovingly make amazing products to bring joy to others. Often, you can find Gigi’s Cupcakes’ owners working within their communities, touching the lives of those they serve.
Are Gigi’s Cupcakes a passing fad? No way. We’re here to stay.