What Systems and Support Do You Offer?
Beginning with pre-store training in Nashville for owners, managers and bakers, Gigi’s provides stellar ongoing training for every team member responsible for operating a Gigi’s location.
Our owner website provides updated training resources useful in the day-to-day operation of a store. We host a manager training conference, and our annual Owners Conference brings all our franchisees together to share their vision, ideas and best practices. In addition, our corporate trainers visit stores throughout the year to assist in all facets of store operations.
“Gigi’s Cupcakes has a simple franchise model to follow and execute. For me, it’s been a great franchise to have in my portfolio alongside other, non-conflicting brands because of its simplicity and ease of operation,” says Jeff Kaufman, a Gigi’s Cupcakes multi-unit franchisee in Alabama.
We provide all the marketing support owners need to hit the ground running. Gigi’s Home Office provides step-by-step guidance on how to execute a successful grand opening, and we provide expertise on launching and growing your store’s social media presence. Gigi’s also has a talented in-house graphic team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition. “We want to make the life of our franchisees as easy as possible,” says Director of Franchise Development Mickey Skelton.
Gigi’s Owner Training includes 12 hours of classroom instruction and 29 hours of on-the-job, in-store training, to be conducted over a one-week period prior to Initial Training. Our Initial Training Program for owners and management includes 23 hours of classroom instruction and 79 hours of on-the-job training in-store, to be conducted over a two-week period.
Our leveraged national purchasing power helps reduce costs
Gigi’s has secured a family of unique and lucrative relationships with many of the top food distribution companies in America. As a result — and due to our growing number of successful locations across the country — our stores get the best ingredients at the lowest prices, with order turnaround often in as little as one day.
We teach you to bake and decorate
Gigi’s owners need not have baking experience, but we do look for franchisees who are passionate about baking or the cupcake industry. We will train your store baker with all the skills needed to operate our state-of-the-art ovens, and your decorator will learn to master the “Gigi’s way” and the Gigi’s signature swirl, the hallmark of our beautiful and delicious gourmet cupcakes.
Field training support doesn’t end on opening day
On any given day, our field training team is working directly with franchise owners, store managers and staff at a new store pre-opening, at a store grand opening weekend, or at one of our Gigi’s Cupcakes locations around the country providing ongoing training and in-store support. This team of industry veterans spends the majority of their time on the road helping to implement operational best practices. Every store in the Gigi’s franchise system is visited at least once a year and often more. Our team works hard to build solid, trustworthy relationships with each and every franchise owner and local store team member, to help them build their business.
From initial training to ongoing marketing, Gigi’s Home Office provides the support franchisees need to run a profitable store.