What is a Gigi’s Cupcakes Franchise?
High demand for gourmet cupcakes drives rapid franchise expansion
Gigi’s Cupcakes is one of the largest and fastest-growing gourmet bakery and cupcake franchises in the United States. We offer popular desserts and delicious, beautiful, award-winning gourmet cupcakes, which are baked fresh daily in our stores. Americans consume more than 770 million cupcakes a year, and Gigi’s is gearing up to grab a larger share of this lucrative market.
Cupcakes exploded in popularity almost two decades ago after Carrie Bradshaw, a character on HBO’s wildly popular Sex and the City, ate a gourmet cupcake from a popular New York City bakery. That scene sparked a national obsession for gourmet cupcakes that helped launch our cupcakes franchise to nationwide success.
In 2008, our founder, Gina Gigi Butler, opened her first bakery in Nashville, Tennessee. Since then, Gigi and Gigi’s Cupcakes have enjoyed significant national recognition, with features in Franchise Times, Fox Business, CMT’s Reel Eats, Business Insider, Enterprising Women, MSNBC, Undercover Boss, Fox and Friends and Entrepreneur.
Today, we have Gigi’s Cupcakes franchises throughout the United States and Korea, and we have plans for as many as 30 additional stores in the coming year.
Gigi’s is in the celebration business
We aren’t just in the bakery business. Gigi’s Cupcakes franchises are in the celebration business. Our one-of-a-kind cupcakes with our signature swirl bring happiness and joy to our customers every day. Perfect for weddings, birthdays, graduations, Mother’s Day, office parties, baby showers and bachelorette parties — Gigi’s Cupcakes make any celebration more special.
“The screaming opportunity for growth as an owner exists outside the four walls of our retail space,” says Gigi’s Director of Franchise Development Mickey Skelton. “Our typical trade area has 60,000 people, and every one of them has to celebrate a birthday. Add to that all the weddings, baby showers, office parties and other celebrations and the opportunity for you to grow a prosperous business is staggering. We’re just beginning to tap into this amazing market.”
Especially for celebrations, Gigi’s customers want delicious, indulgent treats they can’t get anywhere else — and that they definitely can’t make at home. With our proprietary recipes for more than 300 flavors, we offer unique desserts to satisfy any customer. A Gigi’s gourmet cupcake is a work of art, and it is always a popular choice for an event.
Gigi’s cupcake franchise opportunities are an attractive investment
Gigi’s Cupcakes franchise business has experienced double-digit sales growth, and that number is growing every year. Several factors combine to generate potential growth and success for franchise owners.
Our cupcake franchises have much lower costs than average food businesses of similar size. Space build-out costs are usually lower because more expensive features (such as hoods and large grease traps) are not generally required. Food costs are often about 5% lower than average, because our national buying power lowers costs — increasing margins for franchisees. The store footprint and breakeven sales are lower than the industry average.
This business is easily scalable — it can be expanded into a satellite store, mall kiosk or food truck set-up. Once you have a single bakery, you can add less-expensive satellite operations within your home market.
Gigi’s cupcake franchises offer attractive unit-level economics with significant growth opportunities domestically and internationally. Our management team has decades of restaurant experience combined, having served with major corporations such as Dairy Queen, Gatti’s Pizza and What-a-Burger
How do Gigi’s Cupcakes franchise owners describe the business?
Gigi’s Cupcakes franchise owners love working with high-quality products, and they enjoy connecting with people during special life celebrations. This is a truly enjoyable business to own.
“Owning a Gigi’s Cupcakes franchise is a lot of fun. It’s a business where you’re always celebrating with someone, so people come in happy. My job is to make sure they leave happy,” says franchise owner Amy Jones of Cincinnati, Ohio.
Owning one of our cupcake franchises also gives entrepreneurs an opportunity to connect with community members. Our franchise owners participate in civic events, offering discounts and donations to community groups and public servants — such as first responders.
“Running this business has been a true life-changer. Our connections to our community have really shown us how blessed we are and how we can bless others through cupcakes,” says Beth Farrer, a franchise owner in Florence, Kentucky. “There’s something so special about seeing the joy that cake and frosting bring to people.”
Franchise owners who have combined hard work with commitment to their bakery businesses have experienced financial success.
“As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit,” says Marina Lee, franchise owner from Brier Creek, North Carolina. “People love cupcakes! I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes pop out and everybody’s delighted.”
It also takes passion to create and keep a successful Gigi’s Cupcakes franchise business.
“Love what you do,” Marina says. “If you put in the passion and the passion shows through, your business will grow.”
Cupcake franchise opportunities: What does it cost, and who are we looking for?
Opening a typical Gigi’s Cupcakes requires an average investment of approximately $300,000, including the franchise fee. We are looking for passionate and driven franchisees who are excited about opening a gourmet cupcake bakery in their community, with particular emphasis on development in the Southeast, Midwest and Southwest.