What Is a Gigi’s Cupcakes Franchise?
High demand for gourmet cupcakes drives rapid franchise expansion
Gigi’s Cupcakes is one of the largest and fastest-growing gourmet bakery and cupcake franchises in the United States. We offer popular desserts and delicious, beautiful, award-winning gourmet cupcakes baked fresh daily in our stores.
In 2008, our founder, Gina Gigi Butler, opened her first bakery in Nashville, Tennessee. Since then, Gigi and Gigi’s Cupcakes have enjoyed significant national recognition, with features in Franchise Times, Fox Business, CMT’s Reel Eats, Business Insider, Enterprising Women, MSNBC, Undercover Boss, Fox and Friends and Entrepreneur.
Today, there are nearly 100 Gigi’s Cupcakes franchises operating in 23 states, and we have plans for as many as 20 additional stores in the coming year.
Gigi’s is in the celebration business
We aren’t just in the bakery business. Gigi’s Cupcakes franchises are in the celebration business. Our one-of-a-kind cupcakes with our signature swirl bring happiness and joy to customers every day. Perfect for weddings, birthdays, graduations, Mother’s Day, office parties, baby showers and bachelorette parties — Gigi’s Cupcakes make any celebration more special. Additionally, Gigi’s Cupcakes produces beautifully decorated cakes using our signature recipes.
“The screaming opportunity for growth as an owner exists outside the four walls of our retail space,” says Jay Battle, Senior Vice President of Operations. “Our typical trade area has 60,000 people, and every one of them has to celebrate a birthday. Add to that all the weddings, baby showers, office parties and other celebrations and the opportunity for you to grow a prosperous business is staggering. We’re just beginning to tap into this amazing market.”
Especially for celebrations, Gigi’s customers want delicious, indulgent treats they can’t get anywhere else — and that they definitely can’t make at home. With our proprietary recipes for more than 300 flavors, we offer unique desserts to satisfy any customer. A Gigi’s gourmet cupcake is a work of art, and it is always a popular choice for an event.
Gigi’s cupcake franchise opportunities are an attractive investment
Gigi’s Cupcakes franchises have spread rapidly across 23 states, and that number continues to grow. Several factors combine to generate potential growth and success for franchise owners:
- Our cupcake franchises have much lower costs than average food businesses of similar size.
- Space build-out costs are usually lower because more expensive features (such as hoods and large grease traps) are not generally required.
- The store footprint is 1200 – 1500 sq. feet, which significantly saves on rent expenses.
- The business is easily scalable — it can be expanded into a satellite store, kiosk or food truck set-up, or delivery hub. Once you have a single bakery, you can add less-expensive satellite operations within your home market.
- Gigi’s cupcake franchises offer attractive unit-level economics with significant growth opportunities.
- Our management team has decades of restaurant experience combined, having served with major corporations such as Dairy Queen, Gatti’s Pizza and What-a-Burger.
How do Gigi’s Cupcakes franchise owners describe the business?
Gigi’s Cupcakes franchise owners love working with high-quality products, and they enjoy connecting with people during special life celebrations. This is a truly enjoyable business to own.
“Owning a Gigi’s Cupcakes franchise is a lot of fun. It’s a business where you’re always celebrating with someone, so people come in happy. My job is to make sure they leave happy,” says franchise owner Amy Jones of Cincinnati, Ohio.
Owning one of our cupcake franchises also gives entrepreneurs an opportunity to connect with community members. Our franchise owners participate in civic events, offering discounts and donations to community groups and public servants — such as first responders.
Franchise owners who have combined hard work with commitment to their bakery businesses have experienced financial success.
“As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit,” says Marina Lee, franchise owner from Wilmington, North Carolina. “People love cupcakes! I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes pop out and everybody’s delighted.”
It also takes passion to create and keep a successful Gigi’s Cupcakes franchise business.
“Love what you do,” Marina says. “If you put in the passion and the passion shows through, your business will grow.”