What Products Do We Offer?
Our signature fresh-baked gourmet cupcake is the star of a full menu of indulgent treats at our bakery franchises
The shining star of Gigi’s menu is the delicious gourmet cupcake, baked fresh daily, with the signature Gigi’s swirl. But, through the years, we have grown beyond the cupcake to embrace America’s love for special treats. Our bakery franchises offer a full line of decadent desserts to help customers celebrate, and smile, 365 days a year.
The inspiration for our line of desserts is steeped in family legacy and love. Gigi’s Cupcakes stand apart from the competition with our catalog of 300 proprietary recipes perfected through the years by founder Gigi Butler’s family of Southern bakers. Today Gigi’s Aunt Bennie is a valuable member of the Gigi’s official product team, traveling between Texas and Tennessee to help with Gigi’s product research and development and product staging to ensure that every Gigi’s menu item meets the high standards of the “Gigi’s way.”
“It’s no coincidence that she’s part of the product team. It was Aunt Bennie, along with my mom, who truly influenced me in the world of baking. I remember going to Aunt B’s home every summer when she owned an amazing bakery and catering business,” Gigi says. “I would help her cater events and watch her bake in the kitchen — she’d even let me help occasionally. I would lie on her couch and read all her cake decorating books for hours, looking at all the beautiful photos, and dream that one day I could do all of that. I never really imagined that I would be in the baking business at a young age, because I wanted to sing country music. But, here I am.”
Our signature cupcakes are irresistible
From the over-the-top signature swirl frosting to the fresh, moist consistency of the cake, every Gigi’s cupcake is a work of art made with attention to detail and passion that you can see and taste. Our bakers arrive several hours before opening to turn on the store’s oven, which has the capacity to bake 26 dozen delicious Gigi’s cupcakes in just 22 minutes. The Gigi’s cupcake menu changes monthly, with seasonal additions changing every four months. Our classic varieties are customer favorites, which include the Wedding Cake, Birthday Surprise, Midnight Magic Chocolate Chip and Scarlett’s Red Velvet, which are served daily. Gigi’s also now offers several gluten-free and sugar-free products for customers with dietary restrictions. Taste, appearance, freshness and quality are the four cornerstones of a Gigi’s cupcake, which is the perfect dessert for parties and celebrations, or a just-because treat. Our biggest competitors are bakeries at national chain grocery stores, but their products and packaging pale in comparison to our cupcakes, which are individual works of art baked with love to bring smiles to people’s faces.
Bakery franchise for sale: Satisfying sweet tooths beyond the cupcake
Although it is tough to outshine the “wow” factor of our gourmet cupcakes, our other indulgent desserts are extremely popular. Gigi’s also offers cheesecakes in several varieties, including chocolate chocolate chip, classic cheesecake and lemon berry, which are increasing in popularity at the stores featuring our new design with refrigerated bakery cabinets. Our bakery franchise menu also offers icing-stuffed, baked-from-scratch cookies; delicious dessert loaves, such as banana nut bread with chocolate chips; and mini cupcakes, a bite-size version of our full-size cupcakes for customers. “We have diversified our amazing product offerings to provide a better opportunity for increased frequency from our guests,” says VP of Franchise Development Alan Thompson.
Bakery franchising: Promotions and custom orders drive sales year-round
Every day is a reason to celebrate with Gigi’s, and our bakery franchises offer promotional items throughout the year, such as holiday-themed mini cupcakes in a box and a birthday-in-a-box assortment. Our promotional offerings and custom orders are another way we drive customer interest and sales. Our holiday specials, such as our Halloween Boo Box and our Christmas Jingle Box, are extremely popular with customers, as are our limited-edition flavors that pay homage to fun commemorative days such as National Margarita Day and National Banana Split Day.
Consumers love customization, and Gigi’s works closely with customers to meet their specifications for cupcakes with frosting in specific school, organization or sports team colors for a memorable and delicious experience.
Although we pride ourselves on our hallmark gourmet cupcake product, Gigi’s leadership will continue to respond to customer tastes and demands, refining our menu and ensuring each and every product we offer goes above and beyond — the “Gigi’s way.” Our cupcakes never go out of style, and our stellar customer service and quality menu always result in smiles.