What Are Our Growth Markets?
This is an opportune time to open a Gigi’s Cupcakes as we expand in the United States
Gigi’s Cupcakes is the largest and fastest-growing bakery franchise opportunity in the United States. With nearly 100 locations in 23 states, Gigi’s offers significant room for growth domestically, particularly in the Southeast, Midwest and Southwest.
Americans eat 770 million cupcakes a year, and Gigi’s is ready to dominate that market. Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s offers and Pinterest-loving customers want. We also proudly own the rights to more than 300 proprietary recipes, many of which come from founder Gigi Butler’s beloved collection of family favorites. Our attractive unit-level economics provide franchisees with several revenue streams beyond the bakery’s four walls — from kiosks in busy retail areas to cupcake trucks and onsite delivery through our revamped website and app.
“Ninety-nine percent of Americans eat dessert, and 70 percent of Americans eat dessert at least once a week. Gigi’s offers a winning business model that meets consumer demand for sweets, as well as the ongoing party and event business. Seven in 10 Americans spend $300 or more on children’s birthdays, and one in seven spends more than $1,000,” says Gigi’s VP of Franchise Development, Alan Thompson. “Gigi’s offers a full product line that helps people celebrate 365 days a year, from weddings to baby showers. Our recipes are baked with love, and our customers can taste the difference. Our attention to detail, from the Gigi’s signature swirl to our beautiful packaging, make Gigi’s a profitable brand with great growth potential.”
Bakery franchise opportunities: What territories are available?
With the business model proven, Gigi’s is actively seeking passionate entrepreneurs who want to get in on the ground floor of a franchise that is low-cost and easily scalable.
Because of the lack of competition and our outstanding branding and quality, Gigi’s is the only brand with the franchise team expertise, the technology and the proven business model to ensure that consumers celebrate 365 days a year with Gigi’s.
The ideal Gigi’s territory has a minimum of 60,000 people within the trade area. An optimum territory offers a general population with discretionary income that can be spent on an indulgent treat, a good mix of residential nighttime population, a median home value of $200,000 and average income level of $60,000.
“Gigi’s growth opportunity is limitless at this point, especially in B2B. Gone is the day of the six-tier wedding cake. People are looking for variety and options, and there is no better place than the cupcake,” says Gigi’s VP of Franchise Development Alan Thompson. “Our target consumer group is moms ages 25 to 44. We are the hometown brand, but Gigi’s thrives in urban areas, as well. We do everything we can to make the consumer feel special, and the consumer who eats our product feels special.”
Gigi’s offers a tremendous investment and growth opportunity
Gigi’s is poised to become America’s bakery and is ramping up for rapid expansion across the United States. With a relatively low initial investment and corporate leadership with unprecedented experience in franchising, Gigi’s is actively seeking entrepreneurs who have a passion for baking, a strong sense of community and who have a desire to improve their lives. We offer a much-lower-than-average food and labor cost than a typical restaurant, and our scalable model has a low break-even.
“Gigi’s cupcakes make people happy, and the operating system is a very simple and profitable one for franchisees to run. Our product is over-the-top and unique. You can’t find a comparable cupcake anywhere else,” says Gigi’s VP of Franchise Development Alan Thompson.