Gigi’s Cupcakes Franchise Rolls Out New Store Design

Updates increase efficiency, provide a great customer experience and help increase sales for franchise owners

As we quickly approach Gigi’s Cupcakes’ tenth anniversary, we’re excited to announce a new and improved store design, created to make our franchisees more efficient and deliver the very best customer experience. The state-of-the-art design introduces new menu boards and display cases, which have both aesthetic appeal and functional purpose.

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“We are working to implement best practices across the brand, enhance efficiencies and provide an exceptional customer experience within the four walls,” says Jack Sibley, Vice President of Franchise Development for Gigi’s. “As part of this effort, all new Gigi’s locations will include digital display menu boards and temperature-controlled display cases that allow customers to view all our beautiful products up close,” Jack says. New stores will also have upgraded seating areas and interior refurbishments, like new cabinetry and painted wainscoting.

New designs and technology bring an outstanding Gigi’s experience — for customers and for franchise owners

With the upgrades, Gigi’s will create a welcoming environment for all who enter the store, as well as provide franchisees with new technology and functional design that will enhance their day-to-day operations.

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Gigi’s has recently partnered with Revel Systems, a feature-intensive point-of-sale and business management system that gives franchisees a better, clearer look at the strengths of their business, as well as areas that need attention. “This system will capture data about sales, inventory and labor in a way that we’ve never had before,” says Jack, adding that the system provides analytics that will streamline and maximize efficiencies. “The entire upgrade for new Gigi’s locations is about creating an atmosphere that’s cutting-edge, while also providing franchisees with the data they need to make the store run as smoothly as possible.”

All newly opened stores will have the updated design, and we’re here to support and assist our existing franchisees as they incorporate the new elements in their stores to create the best possible customer experience. At Gigi’s, we count on our franchisees to grow the brand in their own communities. To make that possible, we’re committed to providing the resources and assistance you need, whether you’re just now considering opening a store or have been with us for ten years.

In addition to the new store designs and systems, new and existing franchisees will also benefit from an expanded product line, including
recurring and seasonal menu items.

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Find out more about how you can own a brand new Gigi’s location with cutting-edge technology and design

Gigi’s just reached the triple digits on our number of open store locations, and there’s never been a better time to find your place in the Gigi’s family. We’re excited to help entrepreneurs open a Gigi’s Cupcakes featuring our upgraded store design, which equips new franchisees with a solid foundation upon which to build a sustainable business.

We’re looking for people who love being involved in your community and want to bring the joy of Gigi’s Cupcakes to their neighborhood. If that’s you, we can’t wait to talk to you!

Find out more on our research pages, or download a copy of our Franchise Information Report.