Gourmet cupcake bakery franchise launches informational website for prospective owners as it plans U.S. expansion
Gigi’s Cupcakes bakery, one of the largest and fastest-growing gourmet cupcake and bakery franchises in the United States, has announced the launch of our franchise recruitment website, gigiscupcakesfranchise.com. The new site features franchisee interviews, as well as information about our training and franchise support, signature customer service (and signature icing swirl), startup costs and details about what makes a Gigi’s a brand that has experienced double-digit sales growth.
“Communities flock to our grand openings and line up out the door whenever we open a new Gigi’s Cupcakes bakery, but the opportunity for unlimited growth as a Gigi’s franchise owner actually exists outside the four walls of the bakery through special events and B2B sales,” says Gigi’s President and CEO Alan Thompson. “Our typical trade area has 60,000 people, and every one of those people has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering. We’re just beginning to tap into this amazing market of helping people celebrate with Gigi’s gourmet cupcakes and other bakery treats.”
It is a great time to invest in a Gigi’s Cupcakes franchise. Same-store sales are increasing year over year, Gigi’s strong national buying power lowers operating costs and the new Gigi’s consumer website and app will help franchisees tap into the lucrative celebration business. For anyone with a passion for making people smile and a love of cupcakes, Gigi’s Cupcakes is an amazing, affordable and rewarding franchise opportunity with a high potential ROI.
Cupcakes are here to stay. Americans eat more than 770 million of them a year, and they are perfect for celebrating everything from weddings to work milestones. Gigi’s Cupcakes changes its menu monthly, and it has been refined through the years to meet changing consumer needs. In addition to the appeal of Gigi’s traditional gourmet cupcakes, which are inspired by more than 300 proprietary recipes and flavors from Gigi’s personal recipe collection, Gigi’s now offers sugar-free and gluten-free cupcakes.
Gigi’s Cupcakes franchise offers outstanding training and support to franchise owners
Beginning with pre-store sessions in Nashville for owners, managers and bakers, Gigi’s Cupcakes provides stellar ongoing training for every team member responsible for operating a Gigi’s location. The Gigi’s Cupcakes owner website provides updated training resources useful in the day-to-day operation of a storefront. Gigi’s hosts a manager training conference in Nashville, and the annual Owners’ Conference brings franchisees together to share their vision, ideas and best practices. In addition, Gigi’s corporate trainers visit stores throughout the year to assist with all facets of store operations.
Gigi’s Cupcakes provides all the marketing support owners need to hit the ground running. Gigi’s Home Office provides step-by-step guidance on how to execute a successful grand opening, as well as expertise on launching and growing a bakery’s social media presence. Gigi’s Cupcakes also has a talented in-house graphic team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition.
A Gigi’s Cupcakes franchise has much lower costs than average food businesses of similar size. Space build-out costs are usually lower because more expensive features (such as stove hoods and large grease traps) are not generally required. Food costs are often about 5% lower than the local competition because Gigi’s national buying power lowers costs — increasing margins for franchisees. The store footprint and breakeven sales are lower than the industry average.
A Gigi’s Cupcakes franchise is easily scalable — it can be expanded into a satellite store, mall kiosk or food truck setup, all of which are explained on the website, gigiscupcakesfranchise.com. Once a franchisee owns a single prototype bakery, they can add less-expensive satellite operations within their home market. Gigi’s Cupcakes franchise offers attractive unit-level economics with significant growth opportunities. The Gigi’s management team has decades of restaurant experience, having served with major corporations such as O’Charley’s, Captain D’s and Cracker Barrel.
Gigi’s is a great opportunity for an experienced operator to get into the bakery business with a simple franchise model that is easy to launch and execute. One of the key Gigi’s bakery employees will be the store baker, but for franchisees baking experience is not required. A passion for baking and for making people smile is a must.
“Gigi’s Cupcakes has a strong, positive brand culture that helps drive our growth. Gigi’s Cupcakes blows any competition away,” says Ron Freeman, a Gigi’s Cupcakes multi-unit franchisee in Ohio. “A lot of smaller bakeries can’t stand up to Gigi’s because they don’t have the same resources that a franchise brand does. This allows Gigi’s to enter into this niche marketplace and become the go-to business for cupcake-goers.”
Cost and fees of owning a Gigi’s Cupcakes bakery franchise
With an initial average investment of $300,000, including the $35,000 franchise fee, for a Gigi’s Cupcakes franchise, the nation’s fastest-growing bakery offers a low-cost investment opportunity with a high potential return. Potential franchise owners typically need $100,000 in liquid capital and a net worth of approximately $250,000. Locations featuring our new store design with refrigerated enclosed cabinets, digital monitors and updated POS systems are experiencing explosive success right out of the gate — with the potential of a million dollars in revenues in the first year of operation — making now the time to bring the Gigi’s signature swirl to your community. We are looking for business owners, particularly multi-unit operators, who are passionate about Gigi’s.