Business training, marketing support and purchasing power help franchise owners succeed
The nation’s premier gourmet cupcakes bakery franchise, Gigi’s Cupcakes, owes our success
to our network of thriving franchise owners. In our dedication to franchisees, the Gigi’s home office provides marketing support and business training, which begin the day the franchise agreement is signed. Because we are able to make large-scale purchases as a company for equipment, goods and products, our franchisees also benefit from lower operating costs.
“The company is with franchisees every step along the way,” North Carolina multi-unit Gigi’s Cupcakes franchise owner, Marina Lee says. “There are great people in the home office and when we have experienced issues, such as growing pains, we all put our heads together to figure out a resolution.”
Franchise owners receive almost 150 hours of training
Owners, managers and bakers begin with a pre-store training in Nashville, Fort Worth, or other training locations. Our owner website provides updated training resources useful in the daily operation of a store. We host a manager training conference, as well as periodic Owners Conferences. Our corporate trainers also visit stores throughout the year to assist in all facets of store operations.
Gigi’s Owner Training includes 20 hours of classroom instruction and 12 hours of on-the-job, in-store training, to be conducted over a three to four day period prior to Initial Training. Our Initial Training includes 23 hours of classroom instruction and 79 hours of on-the-job training in-store, to be conducted over a two-week period in a training store.
Gigi’s owners need not have baking experience, but we do look for franchisees who are passionate about baking or the cupcake industry. We will train your store baker with all the skills needed to operate our state-of-the-art ovens, and your decorator will learn to master the “Gigi’s way” and the Gigi’s signature swirl, the hallmark of our beautiful and delicious gourmet cupcakes.
Marina says, “The home office team at Gigi’s is great to work with. It’s a growing, young company; having been in the corporate world I know Gigi’s is growing in the right direction at the right pace.”
Gigi’s home office provides marketing support and purchasing power
We provide all the marketing support owners need to hit the ground running, including step-by-step guidance on how to execute a successful grand opening, including an appearance by Gigi herself, and launch and grow your store’s social media presence. Gigi’s also has a talented in-house graphics team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition.
Our leveraged national purchasing power helps reduce costs. Gigi’s has secured unique and lucrative relationships with many of the top food distribution and manufacturing companies in America. As a result — and due to our growing number of successful locations across the country — our stores get the best ingredients at the lowest prices, with order turnaround often in as little as one day.
Gigi’s Cupcakes bakery franchise is committed to helping franchisees succeed, offering training and support, which makes the business attractive to entrepreneurs.
“Gigi’s offers a great support system to work with, and they also know how to let us tailor our business to our market,” Marina says.
Learn more about Gigi’s Cupcakes franchise
There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.
Our startup costs are low, averaging around $300,000 (including our franchise fee and all other costs necessary to open), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015 and 2016, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.