National Bakery Franchise Begins Testing Breakfast Items, Cupcake-Infused Ice Cream at Nashville-Area Bakery
Gigi’s Cupcakes bakery franchise has opened a new flagship corporate training center and test kitchen in the Nashville area that will serve as the company’s testing ground for continued menu innovation throughout the brand’s nearly 100 bakeries nationwide.
The Spring Hill, Tennessee, location will offer new breakfast menu items, such as quiche, muffins and cinnamon rolls. It also sells a new line of ice cream that features three proprietary Gigi’s cupcake flavors – Red Velvet, Midnight Magic and Wedding Cake – mixed into ice cream and served in handcrafted waffle cones. The store also includes a full-service coffee bar serving Gigi’s specialty coffee.
“Innovation is at the heart of the Gigi’s Cupcakes brand and we are not stopping with just cupcakes,” says founder Gina “Gigi” Butler. “There is a huge demand from our customers for more breakfast options, and we’re excited to test these new items and begin to roll them out to franchisees.”
Gigi’s Cupcakes, best known for its signature “Gigi’s swirl,” offers a variety of gourmet desserts, including 300 rotating cupcake flavors, mini cupcakes, cheesecakes, stuffed cookies, bread loaves and custom cakes, all of which are freshly baked and decorated daily at local Gigi’s Cupcakes bakeries.
In a move to further grow sales of the brand’s diverse menu, Gigi’s Cupcakes recently unveiled a bakery prototype that features upgrades such as refrigerated bakery cases, high-definition electronic menu boards and greater seating capacity compared with its traditional locations.
Gigi’s Cupcakes bakery franchise is looking to partner with entrepreneurs to open stores nationwide
Founded in 2008 as a local boutique bakery in Nashville, Tennessee, Gigi’s Cupcakes has grown into America’s largest cupcake franchise with nearly 100 locations in 23 states. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more. Recipes are created by founder Gina “Gigi” Butler, whose American dream success story has inspired people across the country.
Interested in becoming an owner? If you are looking for a great opportunity, and you have the business acumen and financial wherewithal, Gigi’s Cupcakes may be the concept and opportunity you have been looking for. We have a business model that yields high-volume sales with lower occupancy and buildout costs than you might expect. We also have lower labor and food costs than typical food service franchises. All this adds up to an opportunity that can change your life. Gigi’s is committed to making sure we choose the right people to join us in building Gigi’s Cupcakes locations nationally.