Gigi’s is a smart, low-cost business investment backed by seasoned leadership and a strong technology infrastructure
When you invest in a franchise, it’s important to know that the leadership at the helm is highly experienced. Gigi’s has a seasoned leadership team. From purchasing and logistics to marketing, our executive team and support staff know what it takes to successfully run a national franchise.
Company infrastructure is also a key characteristic of a successful company. At Gigi’s we have made significant investments in technology, including a revamped website that is fully optimized for mobile customers.
Here are three reasons a Gigi’s Cupcakes franchise is a smart, and delicious, business to run:
Our bakery is a low-cost food franchise with growth opportunity
With startup costs averaging around $300,000 (including our $35,000 franchise fee), the average food and labor costs associated with running a Gigi’s bakery are much lower than those at a traditional food franchise. The average unit volume for our cupcake franchises is about $500,000, and Gigi’s leadership continually strategizes to optimize sales growth through store design improvements, technology investments and B2B sales support.
The demand for our gourmet treats is constant
At Gigi’s we know that people love to celebrate 365 days a year with our baked-fresh-daily cupcakes and gourmet treats, from mini cheesecakes to cake bites. Our delectable products are popular in spring, summer, winter and fall, and our creative marketing team provides franchisees with a strategic promotional calendar that generates excitement about our products year round. We also introduce seasonal items, such as our fresh fruit gourmet frozen treats in amazing flavors that generate additional revenue.
From weddings to workplace celebrations, our products help people celebrate life’s special occasions, and the potential revenue from our catering business is extremely promising. Our top-of-the-line signature branding sets us significantly ahead of competitor bakeries in supermarket chains, and our loyalty program is more than 1 million fans strong and growing — thanks to our active social media campaigns, stellar product and fantastic customer service. We know how important loyalty programs are to consumers. Fifty-four percent of consumers would consider increasing their amount of business with a company for a loyalty reward, and 46% said that they already have, according to recent statistics from analytics firm ClickFox.
Now is a great time to bring Gigi’s Cupcakes to your community
There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.
Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.
Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.