The summer brings Gigi's bakery franchise lots of business

Summer Season Drives Gigi’s Cupcakes Sales

Summer is particularly busy for Gigi’s Cupcakes bakery franchises.  

The season brings in customers looking for the perfect desserts to top off their sun-soaked celebrations. Summer offers myriad opportunities for Gigi’s franchisees to pursue relationships outside the store walls that help them scale their business and drive sales.

Why now is the time to own a Gigis Cupcake franchise

“There’s something about the changing seasons and food,” says Jack Sibley, Vice President of Franchise Development. “Once summer arrives, customers are looking for the ideal dessert for the family reunion at the lake or the July 4th picnic. Our franchisees definitely notice an increase in traffic – school’s out and more people are thinking about summer fun. Gigi’s Cupcakes, naturally, come to mind as the perfect complement to any summer event.”

Summer vacation means more time to enjoy Gigi’s Cupcakes

Summer holidays – Father’s Day and Independence Day are two family-oriented holidays that call for festive desserts. Many of our franchisees see sales spike as customers choose themed cupcakes for their holiday celebrations.

Cupcakes are especially popular for outdoor events — such as a July 4th picnic, a day at the lake or cheering on your favorite team — as they can be easily customized, are portable and self-contained. What better way to celebrate than with a cute tie topper for Dad’s cupcake; a patriotic, starred-and-striped box of mini cupcakes for the Fourth; or bats, balls and gloves adorning the winning team’s treats?

The possibilities are truly endless for customers, and our most successful franchisees approach the summer with creativity in anticipation of dessert demand that reflects the calendar.

Kids’ classes – Some of our franchise owners take the opportunity to reach out to children during the summer by offering cupcake decorating workshops. School’s out, and kids are looking for things to do. Spending time at Gigi’s is a delicious answer! For a nominal fee, kids get to learn a new skill; Mom and Dad get a break; and Gigi’s franchise owners are able to bring in extra revenue while making new contacts in the community.

Gigi's Cupcake bakery Franchise

“The cupcake decorating classes are a good income generator and also very memorable for the participants,” says Emily Goertemoeller, Gigi’s Cupcakes franchise owner in Lafayette, Indiana. “I have people coming in each week saying they participated in a class here a year or more ago and their face lights up with how fun it was! To us, it’s pretty ‘cupcakes-as-usual,’ but they see it through the eager and excited eyes of a cupcake-lover-and-decorating newbie!”

Opportunity outside the store – The summer is also the perfect time for franchise owners to work on growing their business. Longer days and more relaxed schedules mean charity fundraisers, weddings and receptions, and corporate events. Our most successful franchisees have grown their businesses by taking their products to their customers — not waiting on customers to come to them.

“Gigi’s is a relatively inexpensive franchise that has great unit economics,” Jack says. “We are able to produce and sell a lot of product without a lot of square footage. Additionally, we sell a lot of our product outside of what we call the ‘four walls,’ meaning the actual store itself.  Many of our locations have delivery options and are able to sell at community and corporate functions. Particularly during the summer months, there is a tremendous amount of opportunity to sell both inside and outside of the store.”

Gigi's Cupcakes bakery franchise

It’s time to join Gigi’s Cupcakes bakery franchise

There’s never been a better time to join Gigi’s Cupcakes. Our brand is poised for rapid nationwide expansion, as we aim to add 30 new locations this year.

Find out more by visiting our research pages or downloading our free Franchise Information Report.


bakery franchise

How to Scale a Gigi’s Cupcakes Franchise Business

Growth opportunity for cupcake franchises is beyond their shop’s four walls

A Gigi’s cupcakes bakery franchise is an affordable investment with high profit potential for the savvy entrepreneur. Our unique business model is flexible and diverse, offering franchisees various opportunities for scaling their businesses quickly. Moving beyond the store is what makes a Gigi’s franchise successful.

bakery franchise

“Gigi’s is a relatively inexpensive franchise that has great unit economics,” says Jack Sibley, Vice President of Franchise Development. “We are able to produce and sell a lot of product without the square footage required for many restaurants or coffee shops. Additionally, we sell a lot of our product outside of what we call the ‘four walls,’ meaning the actual store itself.  Many of our locations have delivery options and are able to sell at community and corporate functions. There is a tremendous amount of opportunity to sell both inside and outside of the store.” 

Augment sales and grow your Gigi’s Cupcakes franchise business

Gigi’s Cupcakes’ most successful franchisees have increased their sales and grown their businesses by taking their products to their customers—not waiting on customers to come to them.

In addition to owning and operating a bakeshop, franchise owners can also explore these opportunities:

gigis cupcakes bakery franchiseOpen a catering business – Cupcakes are a choice dessert at all types of celebrations, from weddings to graduations. Because of their outstanding taste, gorgeous beauty and creative individuality, Gigi’s Cupcakes are always a popular selection, making your franchise’s catering business a healthy revenue source. The typical trade area for a Gigi’s franchise has 60,000 people, and every one of them has to celebrate a birthday. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering.

Build business-to-business relationships – Every corporate event needs a snack or dessert for its meeting. Every business needs to show consistent appreciation for both its customers and employees.  When our franchisees intentionally nurture relationships with the local business community, it can pay off big time. Making Gigi’s Cupcakes the gift or dessert of choice with corporate partners means a rather predictable source of income over the length of the relationship.

Use Gigi’s Cupcakes franchises to help others – Many of our franchisees enjoy giving back to their communities as much as they love their cupcakes, and are committed to helping others. “The more I’m in the bakery, the less my bakery will grow,” says Emily Goertemoeller of Lafayette, Indiana.  “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

Emily partnered with the local Lafayette Public Schools Foundation last year to host a cupcake run/walk. “We formed a council and hired a race coordinator to help with the logistics,” says Emily. “We chose to have the bib pick up the night before the event at the bakery, along with goodie bags and cupcakes available for guests coming in. Final race totals: over 900 participants, 70 volunteers, distributed over 1,000 Gigi’s Cupcakes and raised nearly $20K for the Public Schools Foundation!”

Learn more about growing your Gigi’s Cupcakes bakery franchise

We are focused on continued expansion this year, with plans to open as many as 20 new locations. Find out more by visiting our research pages or downloading our free Franchise Information Report.

See how our bakery franchise is meeting a growing demand

Why now is the time to own a Gigis Cupcake franchise

Gigi’s Cupcakes Franchise Owner Profile: Stephanie Easterling

Madison, Wisconsin, franchisee’s successful bakery is personally and professionally rewarding

For Gigi’s Cupcakes franchise owner, Stephanie Easterling, her memories of childhood and baking are virtually inseparable. Family time meant being together in the kitchen, cooking and eating. Professionally, Stephanie trained as a CPA but wanted an outlet for creative expression and the opportunity to use her sales and marketing skills. When a Gigi’s Cupcakes came on the market in Madison, Wisconsin, almost two years ago, she jumped at the chance to own it.

“I saw Gigi’s being a really good fit for me — with my love of cooking and baking,” Stephanie says. “I knew that franchising with Gigi’s would mean I would have support from the franchisor, but I would also have some ability to be creative with my own business, as well.”

For Stephanie, the love of baking is second only to the love of business, staff development and helping others. It’s deeply gratifying for Stephanie to work closely with her store manager and staff to find creative ways to help others and grow the business. Each month, the store sponsors some type of themed charity event designed to collect donations for worthy recipients.

Stephanie’s Gigi’s Cupcakes franchise has paired cupcakes with several different causes, including warm clothing and non-perishable food drives for the Madison community. The latest was brunch and happy hour events. The happy hour featured cupcakes with drink themes, as the bakery collected donations for Smile Train, a charity that gives surgeries to needy children with cleft palate issues in Third World countries.

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community,” says Stephanie. “We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Stephanie is also passionate about investing in her team. As owner, she feels a responsibility to help them develop professionally and to guide them to reach their career goals. “That’s fun for me,” she says. “I love working with them, helping them and growing the business, while making coming to work something they love to do.”

What does it take to be a successful a Gigi’s Cupcakes franchise owner?

Success for Stephanie is about far more than a bottom line on a ledger, although she reports her first 18 months in business as financially successful. Stephanie points to the progress she’s made making a difference in the lives of people around her, including her team, community members and strangers near and far who need her help. Pursuing creative ways to use her business to help others is paramount to doing well success, according to Stephanie.

“To be successful as a Gigi’s Cupcakes franchisee, you need to be entrepreneurial, driven and passionate,” she says. “And not just passionate about our product, but passionate about coming up with ideas about how to sell more, how to offer better customer service, how to retain customers and provide a customized experience. You definitely need creativity and the right team around you to be successful.”

Stephanie highly recommends the franchise model — specifically, with Gigi’s Cupcakes — to entrepreneurs. Owning a franchise is the best of both worlds, she says.

“Being a Gigi’s franchisee is really rewarding,” says Stephanie. “The best part is you’re able to run your own business, but it’s within the confines of a support group that can help you in a lot of ways. I knew nothing about food or labor costs when I started, but now, I feel like I understand it.

“I also think there’s enough flexibility that allows you to make your business a success in the way you want it to be a success — meaning setting your own prices and specials and deciding what events you want to do. They are always open to new ideas. It’s a partnership that I have with them that I really treasure.” With no plans to slow down, Stephanie’s future with Gigi’s Cupcakes is bright.

She’s planning to expand her business with a second location that would be a designated space for her wedding cake decorator to work, selling the customized wedding experience to couples. It would also serve as a place for gatherings: birthday parties, cake decorating classes or vendor events.

Now is the time to join Gigi’s Cupcakes franchise

Gigi’s Cupcake franchise is the ideal opportunity for entrepreneurs who are passionate about pursuing a business endeavor that’s personally and professionally rewarding. If you’re like Stephanie Easterling — you love baking, you’re seeking a creative outlet, you love people and you want to help your community — then Gigi’s Cupcakes franchise ownership may be perfect for you.

Learn more by exploring the opportunity on our research pages or requesting a copy of our free Franchise Information Report.