Amy and Chuck Jones Have Just Opened A Successful New Mall Kiosk in Cincinnati Market

Screen Shot 2016-04-12 at 1.08.30 PMAs her children grew, Amy Jones decided it would be wonderful to find a business the whole family could enjoy. A chance website visit and a trip to a Gigi’s in Dayton sparked Amy’s interest and in 2012, Amy and Chuck Jones opened their own store in the shopping-rich Kenwood area of Cincinnati. Their store is near restaurants and has seating for 26 people, inviting after-dinner traffic from restaurants.

The success of their store led to plans in 2015 for a kiosk in the nearby high-end Kenwood Towne Center. The kiosk opened in December and has been a boon to their overall business.   The kiosk is across from a Starbucks, making it convenient for coffee customers to grab a sweet treat at Gigi’s. Most of the mall traffic is composed of impulse shoppers who make buying a cupcake part of their shopping experience.

Amy says the kiosk has helped their store business because the kiosk provides a generous area for wedding, cakes, corporate and special event displays. Many of the stores in the mall have used Gigi’s for events.

Amy says they sell lots of cupcakes, but they also sell stuffed and iced cookies, cakes and wedding cakes.

Sampling has been a huge part of the Jones’ success. When the store first opened, Amy did not experience long lines waiting for her cupcakes. But her “can do” attitude had her taking mini-cupcakes to everywhere women gathered – from the mall to community events. Her sampling was not a one-day affair. She did this to establish the Gigi’s brand in the community.

Her sampling strategy also paid off when they got ready to move into the mall. She sampled product at every store in the mall and set up a “Gigi’s style Bake Sale” on tables in the mall prior to the kiosk opening.

Amy’s perseverance has served the business and her family well. Their businesses are flourishing. Each of her three children has participated in the businesses working part-time in customer service. One of her daughters has even trained as a decorator. Her husband Chuck helps out when he is not at work. Amy says the retail experience has taught them all lessons about conflict management, helping others and recognizing the good in all kinds of people.

Amy says they strive to “treat everyone like they want to be treated and put the customer first.”

The Importance of Mobile for Our Customers

Screen Shot 2016-04-12 at 1.42.02 PMTwo pieces of news got our attention recently. One was that we found that more than 50% of Gigi’s customers visit our website on their mobile phone. The second was how our customers define convenience. Our customers are on the go and they want to be able to order and pick-up when they want, all accessible from their smartphones.

And that news is in line with shopper habits of today. Nearly two-thirds of Americans own smartphones, according to a 2015 Pew Research Center study, making smartphones a serious shopping tool. Retailers are finding that more consumers are shopping from their mobile devices rather than their desktops and laptops. eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year, including 79.0% of smartphone users and 86.0% of tablet users.

Search is the most common starting point for a purchase. Some 48% start their search on search engines, 33% start on a brand website and 26% look to an app.

What are consumers searching for? They are searching for locations, store hours, product reviews, price comparisons, making an actual purchase, checking status of an order, finding coupons or codes, and news of promotions or events.

The mobile responsive design of our new website and our new online ordering system are improving the mobile experience for our customers.

Take a Look at Our New Website!

Screen Shot 2016-04-12 at 1.34.00 PMWe are extremely excited about our new website and online ordering system. The new website has been visually revamped to more accurately express our brand with a fresh, contemporary look and feel. The user experience is more intuitive with minimal clicks to purchase. The site uses a responsive design that allows for improved views for desktop, tablet or smartphone.  We have more ways to engage with our customers and to provide quicker updates to our site.

Using analytics, we found that most web visitors visit the menu and the order online page. We simplified the menu page showcasing all of our products on one page, including new assortment boxes to entice and grow check averages. Each item provides an order button. Customers can order from the menu page, from the store page or from the online order page.

A new Celebrations section has been added to the site, with dropdowns for Birthdays/Cakes, Special Occasions and Weddings. We know that Gigi’s has a special place at the table during moments such as birthdays, baby showers, corporate events, holidays, office events, receptions and more. Our new Birthday Box is one of the first important assortments we have added.

The new online ordering system is a best in class. It is the most advanced online ordering system available for restaurants and food stores today. It is intuitive, quick and easy for both the customer and Gigi’s to navigate. The seamless integration means our website visitors have a clean and simple ordering experience and never have to leave our site. The buyer can apply reward points to purchases, save favorites for re-order and receive reward points for purchase. On the back end, the the online ordering system integrates with our point of sale, provides Order Cloud notification, and delivers a simple method for change to menus and prices.

We hope you spend some time on our new site and see all the improvements.

The Story of Nodini’s Coconut Caramel Cupcake

Screen Shot 2016-04-12 at 2.04.13 PMThis great cupcake is our personal favorite at the home office and often seen at special occasions this spring. Many of our great cupcakes are inspired by Gigi’s own family recipes and this one is no exception. Gigi’s great grandfather came from Italy in the 1920s with baking traditions that were handed down in the family. Gigi’s grandmother baked an Italian Wedding Cake for good luck at all the family weddings. Now we take this traditional Italian wedding cake and fill it with caramel, top it with delicious buttercream frosting and sprinkle it with toasted coconut. Then we drizzle it with caramel and chocolate ganache to finish it off. Our tradition is eating them at weddings and any other day.

View Video

Gigi’s Cupcakes Bakery Franchise Turns Eight

America’s largest bakery franchise celebrates eighth anniversary in business with launch of spring menu

Gigi’s Cupcakes recently celebrated its eighth anniversary with the launch of a new spring menu.

Gigi’s locations nationwide now offer the new spring menu with items such as a Birthday Box with a dozen of Gigi’s most popular cupcakes, a new cheesecake, new gluten-free cupcakes and new signature cupcake flavors like Lemonberry, Nodini’s Coconut Caramel, Raspberry Buckle, Texas Milk Chocolate and Gigi’s Party.

As a salute to Gigi’s eighth birthday, the Gigi’s Party cupcake is a devil’s food cake topped with lavender buttercream frosting and sprinkled with decorettes and edible glitter. Devil’s food and buttercream is a rare combination at Gigi’s, but it’s a customer favorite.

Each new flavor included in the spring menu represents a special memory from our founder and culinary creator Gini “Gigi” Butler’s journey. To celebrate eight years, Gina is sharing the stories behind the recipes she holds close to her heart on Gigi’s Cupcakes’ website and Facebook page.

Gina opened her first Gigi’s location in the heart of Nashville, Tennessee, in 2008 with just $33 left to her name. In eight short years, Gigi’s Cupcakes has grown into the largest cupcake franchise in the country. Best known for the signature “Gigi’s Swirl,” the bakery now has 101 locations nationwide — making it America’s favorite bakery.

“I’m so proud and humbled by this incredible journey,” Gina says. “Eight years ago, I opened the doors to my little bakery in Nashville and prayed that customers would come in to experience a Gigi’s Cupcake. I’m so grateful they did. The Nashville community embraced us immediately, and then we began to open locations across America and internationally just last year. My heart is forever thankful for the blessing that Gigi’s Cupcakes has been to me and so many others.”

Gigi’s Cupcakes bakery franchises offer unique gourmet desserts

Unlike any other, Gigi’s Cupcakes is known for our incredible variety of gourmet cupcakes with icing piled high and exquisite decorations. The bakery offers a variety of gourmet desserts with a menu of 300 rotating cupcake flavors, including gluten-free and sugar-free options, mini cupcakes, custom cakes, cheesecakes and stuffed cookies. Fans will have the opportunity to enjoy Gigi’s signature flavors, such as Scarlett’s Red Velvet, Chocolate Turtle, Wedding Cake, Chocolate Chip Cookie Dough, Kentucky Bourbon Pie, Chocolate Torte, Midnight Magic, White Midnight Magic and more.

Gigi’s Cupcakes bakery franchise wants to partner with entrepreneurs to open stores nationwide

Interested in becoming an owner? If you are looking for a great opportunity, and you have the business acumen and financial wherewithal, Gigi’s Cupcakes may be the concept and opportunity you have been looking for. We have a business model that yields high-volume sales with lower occupancy and buildout costs than you might expect. We also have lower labor and food costs than typical food service franchises. All this adds up to an opportunity that can change your life. Gigi’s is committed to making sure we choose the right people to join us in building Gigi’s Cupcakes locations nationally.

Source Article.

Gigi’s Cupcakes Introduces Sugar-Free Cupcakes

America’s largest bakery franchise offers sugar-free cupcakes daily

America’s favorite gourmet bakery franchise, Gigi’s Cupcakes, has added two new sugar-free cupcakes to its menu. Diabetics and guests who prefer a healthier alternative can now enjoy Gigi’s mouthwatering cupcakes every day of the week.

 The new Chocolate Magic cupcake has a chocolate cake base, topped with chocolate frosting, sugar-free chocolate chips and a drizzle of chocolate ganache. The White Magic cupcake is made with yellow cake, topped with white chocolate frosting, sugar-free white chocolate chips and a drizzle of chocolate ganache. Gigi’s sugar-free cupcakes are sweetened with SPLENDA ® and topped with frosting sweetened with sugar substitute Malitol.

 “Offering healthier options every day is very exciting for us,” said Gina “Gigi” Butler, founder of Gigi’s Cupcakes. “We are looking forward to introducing even more ways our guests can treat themselves with our delicious gourmet cupcakes.”

 In addition to a wide range of gourmet cupcakes, Gigi’s Cupcakes also offers a variety of other gourmet desserts: including gluten-free cupcakes, pies, stuffed cookies, cheesecakes, mini cupcakes and custom cakes, including wedding cakes.

Gigi’s Cupcakes bakery franchise is 8 years old

Founded in 2008 as a local boutique bakery in Nashville, Tennessee, Gigi’s Cupcakes has grown into America’s largest cupcake franchise, with more than 100 locations in 23 states. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more. Recipes are created by founder Gina “Gigi” Butler, whose “American dream” story has inspired people across the country.

Gigi’s Cupcakes bakery franchise is looking to partner with entrepreneurs to open stores nationwide

Interested in becoming an owner? If you are looking for a great opportunity, and you have the business acumen and financial wherewithal, Gigi’s Cupcakes may be the concept and opportunity you have been looking for. We have a business model that yields high-volume sales with lower occupancy and buildout costs than you might expect. We also have lower labor and food costs than typical food service franchises. All this adds up to an opportunity that can change your life. Gigi’s is committed to making sure we choose the right people to join us in building Gigi’s Cupcakes locations nationally.

Source Article.

Gigi's Cupcakes Founder Gigi Butler

Gigi’s Cupcakes Bakery Franchise Debuts Flagship Corporate Training Center and Test Kitchen

National Bakery Franchise Begins Testing Breakfast Items, Cupcake-Infused Ice Cream at Nashville-Area Bakery

Gigi’s Cupcakes bakery franchise has opened a new flagship corporate training center and test kitchen in the Nashville area that will serve as the company’s testing ground for continued menu innovation throughout the brand’s nearly 100 bakeries nationwide.

The Spring Hill, Tennessee, location will offer new breakfast menu items, such as quiche, muffins and cinnamon rolls. It also sells a new line of ice cream that features three proprietary Gigi’s cupcake flavors – Red Velvet, Midnight Magic and Wedding Cake – mixed into ice cream and served in handcrafted waffle cones. The store also includes a full-service coffee bar serving Gigi’s specialty coffee.

“Innovation is at the heart of the Gigi’s Cupcakes brand and we are not stopping with just cupcakes,” says founder Gina “Gigi” Butler. “There is a huge demand from our customers for more breakfast options, and we’re excited to test these new items and begin to roll them out to franchisees.”

Gigi’s Cupcakes, best known for its signature “Gigi’s swirl,” offers a variety of gourmet desserts, including 300 rotating cupcake flavors, mini cupcakes, cheesecakes, stuffed cookies, bread loaves and custom cakes, all of which are freshly baked and decorated daily at local Gigi’s Cupcakes bakeries.

In a move to further grow sales of the brand’s diverse menu, Gigi’s Cupcakes recently unveiled a bakery prototype that features upgrades such as refrigerated bakery cases, high-definition electronic menu boards and greater seating capacity compared with its traditional locations.

Gigi’s Cupcakes bakery franchise is looking to partner with entrepreneurs to open stores nationwide

Founded in 2008 as a local boutique bakery in Nashville, Tennessee, Gigi’s Cupcakes has grown into America’s largest cupcake franchise with nearly 100 locations in 23 states. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more. Recipes are created by founder Gina “Gigi” Butler, whose American dream success story has inspired people across the country.

Interested in becoming an owner? If you are looking for a great opportunity, and you have the business acumen and financial wherewithal, Gigi’s Cupcakes may be the concept and opportunity you have been looking for. We have a business model that yields high-volume sales with lower occupancy and buildout costs than you might expect. We also have lower labor and food costs than typical food service franchises. All this adds up to an opportunity that can change your life. Gigi’s is committed to making sure we choose the right people to join us in building Gigi’s Cupcakes locations nationally.

Source Article.

Gigi’s Cupcakes Bakery Franchise Founder Gigi Butler Makes Whipped Cream

Learn a quick and easy way to make whipped cream to top any Gigi’s Cupcakes dessert

Gigi’s Cupcakes bakery franchise founder Gigi Butler shows you how to make some very simple and delicious whipped cream topping for your favorite Gigi’s Cupcakes’ desserts! It doesn’t take long, and your family will thank you for it! Enjoy!