bakery franchise

Fall Holidays and Events Fuel Gigi’s Cupcakes Sales

Fall is profitable for Gigi’s, from cupcakes for game day to gourmet treats for school fundraisers

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The gourmet cupcake business is big business year-round and Gigi’s Cupcakes franchisees are especially busy in fall, whether they are making custom creations in team colors for football fans or helping local schools raise money for classroom supplies. The opportunity for creative revenue drivers once school is in session and the weather turns cool is big.

For entrepreneurs with a love for gourmet baked goods and working with the local community, we offer an attractive franchise opportunity that is simple to launch and run. Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those for traditional food franchises. We reported double-digit system sales growth in 2015, and we have prime territories available nationwide. Topped with our signature icing swirl and backed by more than 300 proprietary recipes, each Gigi’s cupcake is a work of art that fans crave.

“A typical trade area for a Gigi’s Cupcakes franchise has 60,000 people, and many of those potential customers are families with kids enrolled in local schools or football fans, whether they are cheering on the neighborhood team or tuning in to watch Monday Night Football. Gigi’s is in the celebration business and fall is an especially busy time of year for our franchisees. The possibilities for community partnerships with local schools alone are numerous,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the busy fall season drives Gigi’s Cupcakes sales:

Schools raise cash with cupcakes

gigis-cupcakes-sales-fallGigi’s Cupcakes franchises offer a fundraising idea that people just can’t resist. While many schools sell fruit or wrapping paper, Gigi’s offers a sweet treat that is a popular alternative.

Many Gigi’s locations offer product certificates, which they will sell to local school organizations, such as PTOs, for a flat amount. Fundraising organizers are then able to turn around and sell them for as much as they like, keeping the difference. Gigi’s has seen the schools they partner with raise several hundred to thousands of dollars, depending upon the prices they set and the duration of the sales. Franchise owners say these fundraising efforts are an easy way to support their local communities.

Football fans love to celebrate

Americans love their football and football season is another perfect inspiration for celebrating with Gigi’s. From local fan boosters to NFL fans, our gourmet cupcakes make the perfect treat at tailgating parties or post-game victory get-togethers. Sixty percent of football fans in 2015-2016 said they would buy sweet snacks to sweeten up the season, according to a study conducted by Field Agent.

Football season also offers months of celebrations typically beginning in August with practices and pre-season football for NFL and running through late fall for high school and junior high level sports and February for the NFL’s ultimate fan event, Super Bowl Sunday. Gigi’s franchisees will work with diehard fans to create freshly baked custom cupcakes in team colors, a much more memorable treat than generic cupcakes sold at the competing local grocery store bakery.

Halloween drives multi-pack Gigi’s Cupcakes sales

Gigi’s creative marketing team works closely with franchisees on a holiday promotion calendar and Halloween is one of our busiest holiday seasons, following Valentine’s Day and Christmas. We offer incredibly creative concoctions that stand out from our competitors. In today’s Pinterest-inspired world, busy consumers want homemade treats that are as fun to look at as they are to eat, but they don’t have time to bake from scratch. That’s where Gigi’s steps in. We create cupcakes that are conversation starters, especially on social media where food photography is such a popular topic.

“Halloween is always a fun time for Gigi’s to flex our creative muscles. Customers rarely just buy one of our holiday-inspired cupcakes; they’ll frequently purchase a dozen or more,” Mickey says.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Three Reasons Franchisees Enjoy Owning a Gigi’s Cupcakes Bakery Franchise

B2B and catering sales, mobile enhancements and ease of scalability are just a few benefits to owning a Gigi’s gourmet cupcake bakery franchise

 Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, as well as kiosk opportunities, provide additional revenue streams year round. Our new mobile ordering system will boost sales and bring even more fans into our loyalty club, which is already 1 million members strong.

Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, as well as kiosk opportunities, provide additional revenue streams year round. Our new mobile ordering system will boost sales and bring even more fans into our loyalty club, which is already 1 million members strong.

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

“Gigi’s is a simple but sophisticated business. There is constant demand for cupcakes, and we have just scratched the surface,” Director of Franchise Development Alan Thompson says.

Here are three reasons franchisees enjoy owning a Gigi’s Cupcakes bakery franchise:

B2B and event sales offer unlimited potential

Event sales, particularly the wedding industry, can greatly boost potential earnings for a Gigi’s Cupcakes franchise. Gigi’s corporate office has an in-house director of sales whose sole goal is to provide support and to educate franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.
“Owning a Gigi’s Cupcakes franchise is a lot of fun. It’s a business where you’re always celebrating with someone, so people come in happy. Our job is to make sure they leave happy,” says Cincinnati-area franchisee Amy Jones.

Revamped website and digital orders mean more sales

Our new best-in-class online ordering system is intuitive, quick and easy for customers to navigate. The buyer can apply reward points to purchases, save favorites for re-order and receive reward points for purchase. These technology enhancements make it even easier for customers to order their favorite Gigi’s products, from cupcakes to cookies — which translates into more sales and healthier bottom lines for franchise owners.

Gigi’s is easily scalable with expansion beyond the traditional bakery

Gigi’s gourmet cupcake bakery is an easily scalable concept — it can be expanded into a satellite store, mall kiosk or food truck set-up. Once you have a single bakery, you can add less-expensive satellite operations within your home market and expand your sales potential.
The success of Amy and Chuck Jones’ Gigi’s Cupcakes bakery in the Kenwood area of Cincinnati led to their opening a kiosk in the high-end Kenwood Towne Center. The kiosk, which is across from a Starbucks, makes it convenient for coffee customers to grab a sweet treat at Gigi’s. The kiosk has been a boon to their overall business as it provides a generous display area for products like wedding cakes and specialty items for corporate events and parties — plus many of the stores in the mall have used Gigi’s for events. Amy says they sell lots of Gigi’s signature cupcakes, but they also sell stuffed and iced cookies, cakes and wedding cakes.

Learn more about Gigi’s

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcake Franchise

Why a Gigi’s Cupcake Franchise Is a Smart Buy

Gigi’s is a smart, low-cost business investment backed by seasoned leadership and a strong technology infrastructure

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When you invest in a franchise, it’s important to know that the leadership at the helm is highly experienced. Gigi’s has a seasoned leadership team. From purchasing and logistics to marketing, our executive team and support staff know what it takes to successfully run a national franchise.

Company infrastructure is also a key characteristic of a successful company. At Gigi’s we have made significant investments in technology, including a revamped website that is fully optimized for mobile customers.

Here are three reasons a Gigi’s Cupcakes franchise is a smart, and delicious, business to run:

Our bakery is a low-cost food franchise with growth opportunity

With startup costs averaging around $300,000 (including our $35,000 franchise fee), the average food and labor costs associated with running a Gigi’s bakery are much lower than those at a traditional food franchise. The average unit volume for our cupcake franchises is about $500,000, and Gigi’s leadership continually strategizes to optimize sales growth through store design improvements, technology investments and B2B sales support.

The demand for our gourmet treats is constant

 

At Gigi’s we know that people love to celebrate 365 days a year with our baked-fresh-daily cupcakes and gourmet treats, from mini cheesecakes to cake bites. Our delectable products are popular in spring, summer, winter and fall, and our creative marketing team provides franchisees with a strategic promotional calendar that generates excitement about our products year round. We also introduce seasonal items, such as our fresh fruit gourmet frozen treats in amazing flavors that generate additional revenue.

From weddings to workplace celebrations, our products help people celebrate life’s special occasions, and the potential revenue from our catering business is extremely promising. Our top-of-the-line signature branding sets us significantly ahead of competitor bakeries in supermarket chains, and our loyalty program is more than 1 million fans strong and growing — thanks to our active social media campaigns, stellar product and fantastic customer service. We know how important loyalty programs are to consumers. Fifty-four percent of consumers would consider increasing their amount of business with a company for a loyalty reward, and 46% said that they already have, according to recent statistics from analytics firm ClickFox.

Gigi's Cupcake Franchise Valentines-Day-Cupcakes

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.

Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

How the Celebration Business Drives Sales

From baby showers to birthday parties, the occasions that warrant celebrating with treats from Gigi’s happen year round

Celebration_BirthdayLineUp_0010-3At Gigi’s Cupcakes, our creative marketing department works with franchise locations to promote our treats year-round, and our revamped consumer website makes it easier than ever for customers to order their favorite Gigi’s treats 365 days a year. People don’t have time to make desserts from scratch in today’s Pinterest-loving world, but they still love the special joy that cupcakes and other indulgent treats bring.

Whether they are helping an office manager plan a corporate celebration or a parent plan a third birthday party, our cupcake and bakery franchisees offer customers the convenience, variety and individual portions that make cupcakes the perfect choice for celebrations. Place our signature box of delectable cupcakes next to a ho-hum box of supermarket baked goods, and we are the winner by far.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the wedding celebrations, office parties planned year round and national holidays such as Valentine’s Day — in which most of our stores do more business than they do in a typical week — and the potential celebration business for Gigi’s is unlimited,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the celebration business drives sales at Gigi’s throughout the calendar year:

Couples say ‘I do’ with Gigi’s

 

Cupcake Box Gigis Cupcake Bakery franchiseThe wedding business is big business in America. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015. Receptions are a big part of that budget, and one of the stars of the menu is the wedding cake.

A large portion of Gigi’s business is driven by catering sales, and many couples are opting to serve cupcakes at their reception instead of a traditional wedding cake. Gigi’s custom cupcakes have that “wow” factor that discriminating couples want. We work to customize the entire dessert menu, whether they opt to serve guests the traditional bride and groom cakes, decide to offer a contemporary cupcake display or want to serve both to their wedding guests. Couples can schedule a tasting with their local Gigi’s location to discuss the full range of custom cakes and cupcakes to help them celebrate their big day, from the engagement party to the wedding reception.

Offices recognize employees, celebrate milestones with Gigi’s

Gigs Cupcakes bakery franchiseThe workplace is another perfect place for celebrating year round with Gigi’s. From Administrative Professionals’ Day in April to National Nurses Week in May, we love giving people a reason to celebrate at work. Our gourmet cupcakes make the perfect treat for office birthday and anniversary recognitions and even for celebrating team victories at work, such as landing a big account.

Gigi’s is the perfect part of any office celebration, and research shows that acknowledging employee contributions builds a sense of community. Approximately 2 million Americans quit their job every month, according to U.S. Bureau of Labor Statistics data, and a study by Accenture reports the largest factor, cited by 43%, is lack of employee recognition.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. The holidays will be here before you know it, and Gigi’s Cupcakes make the perfect client gift. Our full-time director of sales at Gigi’s headquarters is charged with educating franchisees about the unlimited potential to create additional revenue streams by fostering partnerships with other local businesses. The potential for B2B sales for Gigi’s is great as franchisees can make sales for corporate events, such as conferences and annual meetings, as well as sponsorship and fundraising opportunities with area schools.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcake franchise

How Big is the Market for a Bakery Franchise?

From catered events to everyday celebrations, Americans love cupcakes and other baked treats 365 days a year

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Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, in addition to our bakery business, provides additional revenue streams year round, and our new mobile ordering system will help boost sales.

There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. We are poised for expansion, reporting double-digit system sales growth in 2015, and our new consumer website makes it easier than ever for customers to order their favorite Gigi’s treats.

In today’s fast-paced, Pinterest-loving world, people don’t always have time to bake from scratch — but they still want the celebratory feel that cupcakes bring. Our cupcake and bakery franchise offers the convenience, variety and individual portions that make cupcakes an easy choice, and our signature branding outshines ordinary supermarket baked goods by far. Cupcakes are here to stay; Americans eat more than 770 million of them a year.

It’s the ideal time to get in on the ground floor of the fastest-growing bakery and cupcake franchise in the United States. Our leadership team has many combined years of franchise expertise to help you launch a successful Gigi’s bakery, and the demand for gourmet baked goods is on the rise.

Here are three reasons the market for bakery franchises will continue to grow:

Americans love any reason to celebrate

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Grocery store bakery cupcakes pale in comparison to the quality and taste offered by our proprietary recipes and recognizable Gigi’s icing swirl and branding.

American consumers love to celebrate, whether it’s at a birthday party or a baby shower. According to a recentU.S. News & World Report article, 70 percent of parents spent at least $300 on their child’s birthday party, while 14 percent spent more than $1,000. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at all types of special events — from birthdays to office celebrations to weddings. The improving economy means disposable income is on the rise, so many people will opt for sweet treats more often — whether after school or on the weekends.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned year round, and Gigi’s is just beginning to tap into this extensive market,” says Gigi’s Franchise Sales Director, Mickey Skelton.

Couples are spending more on weddings

Event sales, particularly weddings, have the potential to greatly boost potential earnings for a Gigi’s franchise. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015.

A large portion of Gigi’s business is driven by catering sales, and many brides and grooms are opting to serve their guests cupcakes instead of a traditional wedding cake. Gigi’s offers custom cupcakes that add that “wow” factor that discriminating brides want.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. Our in-house director of sales at Gigi’s headquarters is charged with providing support and educating franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Franchise Owner Helps Spread Joy One Cupcake at a Time in North Carolina

Gourmet cupcakes and fundraising partnerships with local nonprofits and schools boost sales, bring smiles

Our biggest cheerleaders are our franchisees, known for their excitement and love for the Gigi’s brand, as well as their strong bonds with the local community.

North Carolina multi-unit Gigi’s gourmet cupcake and bakery franchise owner, Marina Lee, and her husband, Maury Cole, demonstrate daily the Gigi’s culture of closely connecting with the local community. Whether they are donating cupcakes to area first responders or participating in the annual Mix 101.5 FM radiothon for Duke Children’s Hospital & Health Center, the franchise couple believes in creating close ties with the community.

“Connecting with the community is such a big part of what we do, and it’s so wonderful to be a part of making special memories for our customers,” Marina says.

Marina and Maury’s dedication to being good business partners and good community members has garnered them a lot of local, as well as national, press. Marina was featured by Entrepreneur magazine online recently in its Franchise Players Q&A interview column titled, “This Franchisee Takes the (Cup)Cake for Making Customers’ Celebrations Sweet.”

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North Carolina Gigi’s franchise owners Maury Cole and Marina Lee actively participate in numerous community fundraising initiatives.

Here is an excerpt:

Marina Lee had the envy-inducing job of leading teams for Cisco on international assignments in Asia and Europe. Then she and husband, Maury, decided to settle down and go into business together. They chose Raleigh, North Carolina, and Gigi’s Cupcakes, because, as Marina puts it, “Cupcakes are such a happy product. They elicit a smile every time.” She also likes the memories and celebrations her business helps make. As the frosting on that cake, Marina contributes daily leftovers to local first responders and is active in various charities.

Marina and her husband now own three Gigi’s gourmet cupcake and bakery franchises in North Carolina. Their Brier Creek location near Raleigh opened in December 2011 and was a success from the start, skyrocketing to third in sales for the company after just the first year of operation and first in sales after their third year. They opened a kiosk at The Streets of Southpoint Mall in Durham in fall 2015, and their new Wilmington location opened in February 2016.

“This has been a tremendously fun journey,” Marina says. “And we’re thrilled to be open now in Wilmington.”

Marina says she had many requests to deliver cupcakes to weddings all along the southern North Carolina coast from her Brier Creek location. The Wilmington Gigi’s bakery will allow the couple to serve many more coastal destinations.

Marina recently shared her thoughts on how being a Gigi’s multi-unit operator has been a fruitful and fulfilling business investment.

How did you get started with Gigi’s Cupcakes?

I was on a call with a colleague one day who was stopping in the Gigi’s in Auburn, Alabama. At their recommendation, I checked out Gigi’s national website — these gorgeous cupcakes just popped out at me! I told my husband and daughter: “Look we’ve got to go check this place out. I’m drooling over these cupcakes!”

We went to the Raleigh store to check them out, and Gigi’s founder, Gigi Butler, just happened to be there. We fell in love with her and the vision she has for the company. My husband was a stay-at-home dad, and he was looking for a new opportunity. We told Gigi that we could really use a Gigi’s in our local area. The closest bakery to us at that time was 10 miles each way — or I could get grocery store cupcakes. We knew Gigi’s would be a great fit in our community.

What is your business philosophy?

From the very beginning, we said that as long we can keep the lights on and the doors open and make enough profit, we want to give back to the community as much as we possibly can. That’s something that we’ve been able to do. We have a very strong reputation of giving back, and that has brought us a ton of business. It’s really a win/win situation — it builds the brand and gets the word out about Gigi’s.

What attributes does a Gigi’s gourmet cupcake and bakery franchise owner need to succeed?

As long as you’re financially savvy, your Gigi’s Cupcakes business will make a profit. People love cupcakes, and they bring joy to everyone! I have yet to show up anywhere with cupcakes and see people frown. Every time we crack open a Gigi’s Cupcakes box, people’s eyes widen and everybody is delighted. Our cupcakes are over the top and delicious. I believe in our product and love sharing it with everybody.

We also work hands-on in the business. Because of our passion about the company and the products, our excitement shows in every interaction with every customer. We’re constantly talking about and sharing Gigi’s Cupcakes in our community.

What does a typical day for you look like?

As soon as the day starts, the phone starts ringing and I need to see a client. I try to plan for the day, but sometimes, in a good way, the day blows up — so I have to be flexible. We are open seven days a week. My husband is in the store most days, and I take care of the media/marketing.

What does Gigi’s Cupcakes do to help you succeed in the business?

The company is with franchisees every step along the way. There are great people in the home office and when we have experienced issues, such as growing pains, we all put our heads together to figure out a resolution.

The home office team at Gigi’s is great to work with. It’s a growing, young company; having been in the corporate world I know Gigi’s is growing in the right direction at the right pace. Gigi’s offers a great support system to work with, and they also know how to let us tailor our business to our market.

What would you tell others who were interested in buying a Gigi’s Cupcakes franchise?

We talk about it all the time. We live and breathe our business, and we are passionate about it. So many opportunities open up — all through cupcakes! If you put in the passion, it will show with growth and a great bottom line.

What are the greatest challenges in being a Gigi’s Cupcakes franchise owner?

Staffing issues. I use what I learned during my 20 years at an IT company to celebrate our employees. We try to have a dinner every month at a nice restaurant with our employees, we celebrate milestones and we show appreciation for our staff. That helps with retention.

What are the greatest rewards in being a Gigi’s Cupcakes franchise owner?

The greatest reward of owning this business is being able to participate in people’s celebrations and help make their events even more special. Just seeing everybody being so happy is rewarding.

What makes Gigi’s Cupcakes better than your competitors?

The quality of the cupcakes. I tried different competitors’ products, but our cupcakes flat-out taste better. I also love how much giving back we do with local community organizations and schools.

How do you see your future with Gigi’s Cupcakes?

We definitely hope to grow with Gigi’s. It’s a great company with great products fueled by entrepreneurs. I can’t wait to keep growing!

Learn more about Gigi’s

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Bakery Franchise Unveils Dynamic Development Website

Gourmet cupcake bakery franchise launches informational website for prospective owners as it plans U.S. expansion

Gigi’s Cupcakes bakery, one of the largest and fastest-growing gourmet cupcake and bakery franchises in the United States, has announced the launch of our franchise recruitment website, gigiscupcakesfranchise.com. The new site features franchisee interviews, as well as information about our training and franchise support, signature customer service (and signature icing swirl), startup costs and details about what makes a Gigi’s a brand that has experienced double-digit sales growth.

“Communities flock to our grand openings and line up out the door whenever we open a new Gigi’s Cupcakes bakery, but the opportunity for unlimited growth as a Gigi’s franchise owner actually exists outside the four walls of the bakery through special events and B2B sales,” says Gigi’s President and CEO Alan Thompson. “Our typical trade area has 60,000 people, and every one of those people has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering. We’re just beginning to tap into this amazing market of helping people celebrate with Gigi’s gourmet cupcakes and other bakery treats.”

It is a great time to invest in a Gigi’s Cupcakes franchise. Same-store sales are increasing year over year, Gigi’s strong national buying power lowers operating costs and the new Gigi’s consumer website and app will help franchisees tap into the lucrative celebration business. For anyone with a passion for making people smile and a love of cupcakes, Gigi’s Cupcakes is an amazing, affordable and rewarding franchise opportunity with a high potential ROI.

Cupcakes are here to stay. Americans eat more than 770 million of them a year, and they are perfect for celebrating everything from weddings to work milestones. Gigi’s Cupcakes changes its menu monthly, and it has been refined through the years to meet changing consumer needs. In addition to the appeal of Gigi’s traditional gourmet cupcakes, which are inspired by more than 300 proprietary recipes and flavors from Gigi’s personal recipe collection, Gigi’s now offers sugar-free and gluten-free cupcakes.

Gigi’s Cupcakes franchise offers outstanding training and support to franchise owners

Beginning with pre-store sessions in Nashville for owners, managers and bakers, Gigi’s Cupcakes provides stellar ongoing training for every team member responsible for operating a Gigi’s location. The Gigi’s Cupcakes owner website provides updated training resources useful in the day-to-day operation of a storefront. Gigi’s hosts a manager training conference in Nashville, and the annual Owners’ Conference brings franchisees together to share their vision, ideas and best practices. In addition, Gigi’s corporate trainers visit stores throughout the year to assist with all facets of store operations.

New-Consumer-Site

The revamped, easy-to-navigate Gigi’s Cupcakes consumer website and online ordering capabilities will reach new fans and boost sales.

Gigi’s Cupcakes provides all the marketing support owners need to hit the ground running. Gigi’s Home Office provides step-by-step guidance on how to execute a successful grand opening, as well as expertise on launching and growing a bakery’s social media presence. Gigi’s Cupcakes also has a talented in-house graphic team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition.

A Gigi’s Cupcakes franchise has much lower costs than average food businesses of similar size. Space build-out costs are usually lower because more expensive features (such as stove hoods and large grease traps) are not generally required. Food costs are often about 5% lower than the local competition because Gigi’s national buying power lowers costs — increasing margins for franchisees. The store footprint and breakeven sales are lower than the industry average.

A Gigi’s Cupcakes franchise is easily scalable — it can be expanded into a satellite store, mall kiosk or food truck setup, all of which are explained on the website, gigiscupcakesfranchise.com. Once a franchisee owns a single prototype bakery, they can add less-expensive satellite operations within their home market. Gigi’s Cupcakes franchise offers attractive unit-level economics with significant growth opportunities. The Gigi’s management team has decades of restaurant experience, having served with major corporations such as O’Charley’s, Captain D’s and Cracker Barrel.

Gigi’s is a great opportunity for an experienced operator to get into the bakery business with a simple franchise model that is easy to launch and execute. One of the key Gigi’s bakery employees will be the store baker, but for franchisees baking experience is not required. A passion for baking and for making people smile is a must.

“Gigi’s Cupcakes has a strong, positive brand culture that helps drive our growth. Gigi’s Cupcakes blows any competition away,” says Ron Freeman, a Gigi’s Cupcakes multi-unit franchisee in Ohio. “A lot of smaller bakeries can’t stand up to Gigi’s because they don’t have the same resources that a franchise brand does. This allows Gigi’s to enter into this niche marketplace and become the go-to business for cupcake-goers.”

Cost and fees of owning a Gigi’s Cupcakes bakery franchise

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Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential exists for additional revenue streams through B2B and catering sales.

With an initial average investment of $300,000, including the $35,000 franchise fee, for a Gigi’s Cupcakes franchise, the nation’s fastest-growing bakery offers a low-cost investment opportunity with a high potential return. Potential franchise owners typically need $100,000 in liquid capital and a net worth of approximately $250,000. Locations featuring our new store design with refrigerated enclosed cabinets, digital monitors and updated POS systems are experiencing explosive success right out of the gate — with the potential of a million dollars in revenues in the first year of operation — making now the time to bring the Gigi’s signature swirl to your community. We are looking for business owners, particularly multi-unit operators, who are passionate about Gigi’s.
 
 
 

Learn more about Gigi’s

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Three Reasons to Open a Gigi’s Cupcakes Bakery Franchise

Ease of scalability, investment in technology and strong training and support are just a few benefits of owning a Gigi’s Cupcakes

There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. Americans love cupcakes. Each time we launch a new Gigi’s Cupcakes bakery, the local community shows up in droves for the grand opening. We have Gigi’s Cupcakes locations throughout the United States and Korea, and we have plans for as many as 30 more stores in the coming year.

We aren’t just in the bakery business; we also are in the celebration business. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at types of special events — from baby showers to bar mitzvahs.

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Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales beyond our bakeries provides additional revenue streams.

“The real potential for growth as an owner of a Gigi’s bakery extends well beyond the four walls of the retail space — through B2B and catering sales,” says Gigi’s Franchise Sales Director, Mickey Skelton. “A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned, and we’re just beginning to tap into this market. We expect to continue to attract and retain even more Gigi’s fans through our new store design, revamped consumer website and new app.”

Gigi’s Cupcakes customers want delicious, indulgent treats they can’t get anywhere else — and that they definitely can’t make at home. With our proprietary recipes for more than 300 flavors, we offer unique desserts to satisfy any customer. A Gigi’s gourmet cupcake is a work of art, and it is always a popular choice for any event.

“Gigi’s offers over-the-top flavor and over-the-top frosting with over-the-top service,” says Director of Marketing Emily Tucker. “We do everything we can to make the consumer who eats our product feel special.”

Below are three reasons why now is a great time to open a Gigi’s Cupcakes bakery franchise:

Gigi’s is a strong and easily scalable business model

Gigi’s Cupcakes’ franchise business has experienced double-digit sales growth, and that number is growing every year. Several factors contribute to our environment of potential growth and success for franchise owners:

  • Our national buying power and simple buildout design mean lower costs than those of average food businesses of a similar size.
  • Our business models — satellite stores, mall kiosks and food trucks — make it easy to scale and expand your business.
  • Our highly experienced management team has decades of combined restaurant experience.
  • Our locations built with our new store design — featuring refrigerated cabinets, digital monitors and updated point-of-sale systems — can generate huge revenues in the first year of operation.

Digital sales extend profits beyond a bakery’s four walls

Gigi’s Cupcakes has recently announced the rollout of a new and improved consumer app and online ordering system. They are designed to enhance the digital customer experience and make it even easier for customers to order Gigi’s products, from cupcakes to cookies, from the convenience of their home or office. Our revamped consumer website is also part of our commitment to investing in our technology infrastructure.

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The revamped, easy-to-navigate Gigi’s consumer website and online ordering capabilities will reach new fans and boost sales.

“We have more than a million members in our loyalty club, and our new online ordering and delivery system will provide a whole new level of convenience for Gigi’s loyal customers, as well as new fans,” says Gigi’s Cupcakes President and CFO, Chad Fitzhugh.

Strong training and support from Gigi’s headquarters

Beginning with pre-store opening training in our hometown of Nashville for owners, managers and bakers, Gigi’s Cupcakes provides stellar ongoing training for every team member responsible for operating a Gigi’s bakery. We hold a manager training conference in Nashville, and our annual Owners’ Conference brings all our franchisees together to share ideas and best practices. In addition, our corporate trainers visit stores throughout the year to assist with all facets of store operations.

“Gigi’s Cupcakes has been a great franchise to have in my portfolio because of its simplicity and ease of operation,” says Jeff Kaufman, a Gigi’s Cupcakes multi-unit franchisee in Alabama.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Presentation Wins at Franchise Times Conference in Las Vegas

Screen Shot 2016-04-12 at 1.16.07 PMGigi Butler, Chief Brand Officer and Chad Fitzhugh, President and CFO, were met with a warm welcome at the Franchise Times Finance & Growth Conference 2016 in March. The event is the premier franchise lending and dealmaker’s conference.

Chad updated the group on the major investment and restructuring that has occurred at Gigi’s in the past two years. The accomplishments include major national brand exposure, outside capital investment, added operations and marketing support, complete technology overhaul and new store designs with greater sales volume. All of these improvements have contributed to positive same store sales.

The technology overhaul was received as “best in class”. The new integrated technology platforms provide for a cloud based POS system, an easy online ordering and delivery system, a responsive website for home office and individual stores, and a new business intelligence platform.

Gigi’s was part of a select group of successful franchise companies chosen to inform lenders, investors and potential franchisees about the current environment for franchised businesses. Other franchise companies include Buffalo Wild Wings, Dunkin’ Brands, Firehouse Subs, Newk’s Eatery, Tropical Smoothie, and Wingstop.

You can view the presentations made by Gigi Butler and Chad Fitzhugh here.

Amy and Chuck Jones Have Just Opened A Successful New Mall Kiosk in Cincinnati Market

Screen Shot 2016-04-12 at 1.08.30 PMAs her children grew, Amy Jones decided it would be wonderful to find a business the whole family could enjoy. A chance website visit and a trip to a Gigi’s in Dayton sparked Amy’s interest and in 2012, Amy and Chuck Jones opened their own store in the shopping-rich Kenwood area of Cincinnati. Their store is near restaurants and has seating for 26 people, inviting after-dinner traffic from restaurants.

The success of their store led to plans in 2015 for a kiosk in the nearby high-end Kenwood Towne Center. The kiosk opened in December and has been a boon to their overall business.   The kiosk is across from a Starbucks, making it convenient for coffee customers to grab a sweet treat at Gigi’s. Most of the mall traffic is composed of impulse shoppers who make buying a cupcake part of their shopping experience.

Amy says the kiosk has helped their store business because the kiosk provides a generous area for wedding, cakes, corporate and special event displays. Many of the stores in the mall have used Gigi’s for events.

Amy says they sell lots of cupcakes, but they also sell stuffed and iced cookies, cakes and wedding cakes.

Sampling has been a huge part of the Jones’ success. When the store first opened, Amy did not experience long lines waiting for her cupcakes. But her “can do” attitude had her taking mini-cupcakes to everywhere women gathered – from the mall to community events. Her sampling was not a one-day affair. She did this to establish the Gigi’s brand in the community.

Her sampling strategy also paid off when they got ready to move into the mall. She sampled product at every store in the mall and set up a “Gigi’s style Bake Sale” on tables in the mall prior to the kiosk opening.

Amy’s perseverance has served the business and her family well. Their businesses are flourishing. Each of her three children has participated in the businesses working part-time in customer service. One of her daughters has even trained as a decorator. Her husband Chuck helps out when he is not at work. Amy says the retail experience has taught them all lessons about conflict management, helping others and recognizing the good in all kinds of people.

Amy says they strive to “treat everyone like they want to be treated and put the customer first.”