How Gigi’s Cupcakes Bakery Franchise Supports Owners

Business training, marketing support and purchasing power help franchise owners succeed

The nation’s premier gourmet cupcakes bakery franchise, Gigi’s Cupcakes, owes our success

to our network of thriving franchise owners. In our dedication to franchisees, the Gigi’s home office provides marketing support and business training, which begin the day the franchise agreement is signed. Because we are able to make large-scale purchases as a company for equipment, goods and products, our franchisees also benefit from lower operating costs.

Successful Gigi's cupcakes franchisees

“The company is with franchisees every step along the way,” North Carolina multi-unit Gigi’s Cupcakes franchise owner, Marina Lee says. “There are great people in the home office and when we have experienced issues, such as growing pains, we all put our heads together to figure out a resolution.”

Franchise owners receive almost 150 hours of training

Owners, managers and bakers begin with a pre-store training in Nashville, Fort Worth, or other training locations. Our owner website provides updated training resources useful in the daily operation of a store. We host a manager training conference, as well as periodic Owners Conferences. Our corporate trainers also visit stores throughout the year to assist in all facets of store operations.

Gigi’s Owner Training includes 20 hours of classroom instruction and 12 hours of on-the-job, in-store training, to be conducted over a three to four day period prior to Initial Training. Our Initial Training includes 23 hours of classroom instruction and 79 hours of on-the-job training in-store, to be conducted over a two-week period in a training store.
Gigi’s owners need not have baking experience, but we do look for franchisees who are passionate about baking or the cupcake industry. We will train your store baker with all the skills needed to operate our state-of-the-art ovens, and your decorator will learn to master the “Gigi’s way” and the Gigi’s signature swirl, the hallmark of our beautiful and delicious gourmet cupcakes.

Marina says, “The home office team at Gigi’s is great to work with. It’s a growing, young company; having been in the corporate world I know Gigi’s is growing in the right direction at the right pace.”

Gigi’s home office provides marketing support and purchasing power

Gigi's CupcakesWe provide all the marketing support owners need to hit the ground running, including step-by-step guidance on how to execute a successful grand opening, including an appearance by Gigi herself, and launch and grow your store’s social media presence. Gigi’s also has a talented in-house graphics team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition.

Our leveraged national purchasing power helps reduce costs. Gigi’s has secured unique and lucrative relationships with many of the top food distribution and manufacturing companies in America. As a result — and due to our growing number of successful locations across the country — our stores get the best ingredients at the lowest prices, with order turnaround often in as little as one day.

Gigi’s Cupcakes bakery franchise is committed to helping franchisees succeed, offering training and support, which makes the business attractive to entrepreneurs.

“Gigi’s offers a great support system to work with, and they also know how to let us tailor our business to our market,” Marina says.

Learn more about Gigi’s Cupcakes franchise

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our franchise fee and all other costs necessary to open), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015 and 2016, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

5 Fast Facts About Gigi’s Cupcakes Bakery Franchise

Now is the time to join Gigi’s Cupcakes franchise

Gigi's Bakery Franchise

The largest and fastest-growing bakery franchise in the country, Gigi’s Cupcakes franchise continues nationwide expansion. Now is the time to join our team as a Gigi’s Cupcakes franchisee. We offer a smart investment for savvy entrepreneurs, an unparalleled product and  exceptional training and support inthe $4 billion cupcake industry.

“A box of Gigi’s cupcakes makes people smile, and the operating system is a very simple and model for franchisees to run. Our product is over-the-top, unique and beautiful. You can’t find a comparable cupcake anywhere else,” Director of Franchise Development Alan Thompson says.

Consider these five fast facts about Gigi’s Cupcakes bakery franchise.

1. Gigi’s Cupcakes franchise is a smart buy

Unlike most restaurant businesses, which are expensive to open and offer lower potential returns, a Gigi’s Cupcakes franchise has a low initial investment, low operating costs and a high potential for good returns from day one. The typical Gigi’s Cupcakes franchise cost is between $237,200 and $397,500, including the franchise fee. Typically, the Gigi’s Cupcakes franchise cost is around $300,000, and average unit volume is around $500,000, with several new stores on pace to almost double average unit sales.

2. Celebrations year-round mean cupcakes are always in demand

Americans consume 779 million cupcakes each year, as they celebrate birthdays, graduations, weddings and new babies.Gigi’s is in the celebration business, and there’s no shortage of customers for our Gigi’s Cupcakes franchise.

Our bakeries offer unique promotional items that customers crave throughout the year, such as holiday-themed mini cupcakes. Limited promotional offerings and custom orders are just another way to elevate customer interest and sales.

At Gigi’s, we think every day is a reason to celebrate with a cupcake.

3. Gigi’s Cupcakes has growth opportunities in the Southeast and Midwest

With almost 100 stores open throughout the United States, we havesignificant growth opportunities throughout the Southeast and Midwest. The ideal location for establishing a Gigi’s territory must have a minimum of 60,000 people in the trade area. An optimum territory offers a general population with discretionary income that can be spent on an indulgent treat, a good mix of residential nighttime population And daytime employees.

Gigi's Cupcake and Bakery Franchise

4. Gigi’s Cupcakes are exceptional and unique

At Gigi’s Cupcakes franchise, the outstanding quality, taste and presentation of our products make us an especially popular choice. Creativity, love and passion go into each and every one of our indulgent treats, which are baked fresh daily with the highest-quality ingredients. We offer more than 300 cupcake flavors, created from proprietary recipes that are unique to the Gigi’s brand. Presented in a gorgeous box, Gigi’s Cupcakes become a special gift for celebration and indulgence.

Customers love our cupcakes, and they love our people. Our stores offer over-the-top hospitality to all our guests as our franchise owners and their staff lovingly make amazing products to bring joy to others.

5. Franchisees are set for success from day one

From your first conversation with our franchise specialists to your new store’s Grand Opening, we are committed to your success as a franchisee. We are a people-oriented company and can help you with every step in the process — including real estate, site selection and third party financing. We offer ongoing training (both online and in-person), as well as marketing support for our franchisees.

You need not be a baker to open a Gigi’s Cupcakes franchise. We’ll teach you how to bake. We simply require entrepreneurs to be passionate about their work.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

bakery franchise

Gigi’s Cupcakes Franchise Review: Beth Farrar

Franchisee trades corporate career for cupcakes

Gigi's Cupcake Franchise Review

Gigi’s Cupcakes franchise owner Beth Farrar fell in love with Gigi’s first as a customer and now owns a successful franchise in her hometown of Florence, Kentucky.

Beth’s passion for baking and creating is widely known to her friends and family and she spent the first part of her career in the culinary world as a chef before transitioning into a corporate role in event planning and training. Her brother, David, introduced her to the original Gigi’s Cupcakes on Broadway shortly after he moved to Nashville. She immediately fell in love with our product and shared her obsession with then fiancé Matt. The couple traveled from Gigi’s location to Gigi’s location trying our many delicious flavors.

Shortly after her early retirement from Procter & Gamble, Beth announced to Matt that she was going to bring Gigi’s Cupcakes to Northern Kentucky. And that’s just what she did in December 2012, along with now husband, Matt. Now Beth is known as the “Cupcake Lady” and folks take pictures with Rosie, her colorful branded cupcake car, as they delight in the joy that cake and frosting bring. Her Florence store is also a training and testing store for Gigi’s.

Gigi’s Cupcakes bakery franchisees bless others through baking

The husband and wife franchise team believe in paying it forward and work with a few favorite charities, like the Mary Rose Soup Kitchen and Life Line Ministries. They also share cupcakes as thank you gifts and special treats for area first responders. But the biggest honor by far is their involvement and confectionary donations to the Royal Prom — an event that gives folks of all ages with disabilities the opportunity to attend a prom where they get made over, dress up in formal attire and where everyone is crowned King and Queen for the night.

“Running this business has been a true life-changer. Our connections to our community have really shown us how blessed we are and how we can bless others through cupcakes,” Beth says.

Our baked-fresh quality makes our products stand out

Gigi's Cupcakes Franchise Review

Beth takes pride in the Gigi’s difference that makes her cupcakes stand out. “I love creating something you love and that you are a fan of. A lot of bakeries are not making things from scratch. We bake our products fresh everyday and frost them by hand. We don’t have conveyor machinery. The quality and unique flavors offered by Gigi’s help us stand out,” Beth says.

Beth recently received her Woman Owned Business Certification through the Women’s Business Enterprise National Council and her Gigi’s location has also been approved by the Better Business Bureau. Her Florence, Kentucky, team won 2014’s Best Cupcake by NKY Magazine and was a finalist in 2015 and 2016.

Sharing their love for Gigi’s Cupcakes with their hometown remains a high priority for Beth and Matt just as providing great customer service and fantastic fresh-baked gourmet cupcakes every day. “Owning a Gigi’s Cupcakes franchise has been a rewarding experience. It is hard work, but there are a lot of rewards. Our staff and connection with the community have been treasures to us, and there’s something so special about seeing the joy that cake and frosting bring.”

Beth is also appreciative of Gigi’s founder Gigi Butler’s entrepreneurial vision and spirit. “She exemplifies the true American story and the chance she took has branched out to take a chance on all of us franchisees.”

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Franchise Stands Out in The Nearly $4 Billion Bakery Industry

Blockbuster branding, stellar product and ease of scalability make our business a smart choice

Gigi's Cupcakes Franchise
Gigi’s Cupcakes franchisees have the advantage of owning a beloved business concept backed by stellar branding and delicious products that outshine our competitors’ sweet treats. We are the largest and fastest-growing bakery franchise opportunity in the United States with low startup fees averaging around $300,000 (including our $35,000 franchise fee) as well as lower typical food and labor costs than what traditional food franchisees incur.

With nearly 100 locations in 23 states, Gigi’s offers significant room for growth nationwide. Americans’ love for cupcakes is strong, eating more than 700 million a year, and Gigi’s is poised to dominate that market. Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s creates and customers crave.

“A box of Gigi’s cupcakes makes people smile, and the operating system is a very simple and profitable one for franchisees to run. Our product is over-the-top and unique and easy. You can’t find a comparable cupcake anywhere else,” says Director of Franchise Development Alan Thompson.

Here are three ways Gigi’s stands out in the nearly $4 billion bakery industry:

Our brand recognition is unmatched

Set Gigi’s cupcakes in our signature-branded box next to an ordinary package of cupcakes from your neighborhood big box grocery store and the Gigi’s cupcakes will be immediately devoured. Our brand’s namesake, Gigi Butler, is also a celebrity in her own right, frequently speaking to business groups and organizations nationwide. Her inspiring story of how she went from cleaning houses to cupcakes queen was also widely publicized during her appearance on Undercover Boss.

We have legions of loyal fans, more than 1 million to be precise, thanks to our active social media campaigns, stellar product and fantastic customer service. Loyalty programs are important to today’s busy consumer. Fifty-four percent of consumers would consider increasing their amount of business with a company for a loyalty reward, and 46% said that they already have, according to recent statistics from analytics firm ClickFox.

We offer a wide selection of sweet treats

Although our signature gourmet cupcake will always be the star of the show, our expanded menu includes delicious individual cheesecakes, mini cupcakes, cookies and even seasonal items like gourmet popsicles in the summer. Topped with our signature icing swirl and backed by more than 300 proprietary recipes, each Gigi’s cupcake is a work of art.

“Ninety-nine percent of Americans eat dessert, and 70 percent of Americans eat dessert at least once a week. Gigi’s is a winning business model that meets consumer demand for sweets of all kinds, as well as the year-round party and event business,” says Gigi’s Director of Franchise Development Alan Thompson.

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Gigi’s business model is easy to scale

Once you open a Gigi’s bakery and word spreads about your products it’s easy to expand. We have three expansion models for franchisees to grow their business: satellite stores, kiosks in bustling retail areas and fun branded cupcake trucks. The true revenue potential is outside of our bakeries’ four walls through B2B and catering opportunities and special events, from bachelorette parties to baby showers.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and an assortment of bakery treats. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi’s Cupcakes Franchisee Review: Emily Goertemoeller

Owner celebrates first anniversary and says franchise exceeds her wildest expectations

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Gigi’s Cupcakes franchise owner Emily Goertemoeller thought she was destined for a “regular” job with “banker’s hours” when she left Florida and a 16-year successful career with Toyota to move back home to Indiana a couple of years ago.

Finding a job as a bank loan officer, though, didn’t happen the way she had anticipated. While Emily wanted an “easy” job, banking executives wanted to make her a branch manager — a position she didn’t want. She put off employment as long as possible until she took the time for soul-searching to discover her true passion: baking.

With a new career in mind, Emily set out to discover how to make money doing what she loved. As she researched bakeries for sale, she saw a Gigi’s Cupcakes food truck in Indianapolis. She was pleasantly surprised to learn Gigi’s Cupcakes was a franchise; she knew their reputation from her time in Florida when clients had given her cupcakes and friends had raved enthusiastically about the product. Her curiosity led her to Internet research and the Gigi’s website.

“I started with Gigi’s story and it made me cry,” Emily says. “I Googled her name and read any interviews and articles I could find. Then, I read every single article on the franchise owners on the website. And I thought, ‘These people are a lot like me and were in similar positions when they started their businesses.” Immediately, Emily felt an emotional connection to the brand, even though she never dreamed of being an entrepreneur or business owner.

Gigi’s Cupcakes bakery franchise ownership is a rewarding career

Emily’s Lafayette, Indiana, Gigi’s Cupcakes franchise, though, is exceeding her wildest expectations, having just celebrated one year in business. The bakery has grown in its inaugural year, bringing more than 100 people into the store for an anniversary celebration. With school back in session, the cupcake customers increased, and Emily added a few new members to her team to manage the uptick in business. “God continues to bless us with a fabulous team of talented and spunky individuals. They all work together and help Gigi’s Lafayette spread love one cupcake at a time here in the bakery and throughout the community.”

For Emily, her Gigi’s Cupcakes business is all about the intangible rewards. She treasures encouraging others and being a blessing. “I have a chalkboard out front. Every morning I write a Bible verse on it and it’s amazing how much positive feedback I get about that chalkboard. So many people will thank me for posting a message that’s uplifting.”

Community service is also important to Emily’s success. She says, “The more I’m in the bakery, the less my bakery will grow. Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

And on September 25th, Emily and Gigi’s will host the first Cupcake Run/Walk for Public Education. The event will feature an 8-yard dash, a 5K, and a 10K race with the goal of raising $10,000 for public education in Tippecanoe County. Emily expects more than 500 will participate.

“I really love everything about my business. I could have never dreamed that I would be able to work at a job that I truly love to go to. I love the guest interaction and giving back to the community. It is such an amazing thing — to bring smiles to people’s faces through something as simple as cupcakes. I’m so honored to be part of people’s memories and traditions,” Emily says.

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

bakery franchise

Fall Holidays and Events Fuel Gigi’s Cupcakes Sales

Fall is profitable for Gigi’s, from cupcakes for game day to gourmet treats for school fundraisers

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The gourmet cupcake business is big business year-round and Gigi’s Cupcakes franchisees are especially busy in fall, whether they are making custom creations in team colors for football fans or helping local schools raise money for classroom supplies. The opportunity for creative revenue drivers once school is in session and the weather turns cool is big.

For entrepreneurs with a love for gourmet baked goods and working with the local community, we offer an attractive franchise opportunity that is simple to launch and run. Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those for traditional food franchises. We reported double-digit system sales growth in 2015, and we have prime territories available nationwide. Topped with our signature icing swirl and backed by more than 300 proprietary recipes, each Gigi’s cupcake is a work of art that fans crave.

“A typical trade area for a Gigi’s Cupcakes franchise has 60,000 people, and many of those potential customers are families with kids enrolled in local schools or football fans, whether they are cheering on the neighborhood team or tuning in to watch Monday Night Football. Gigi’s is in the celebration business and fall is an especially busy time of year for our franchisees. The possibilities for community partnerships with local schools alone are numerous,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the busy fall season drives Gigi’s Cupcakes sales:

Schools raise cash with cupcakes

gigis-cupcakes-sales-fallGigi’s Cupcakes franchises offer a fundraising idea that people just can’t resist. While many schools sell fruit or wrapping paper, Gigi’s offers a sweet treat that is a popular alternative.

Many Gigi’s locations offer product certificates, which they will sell to local school organizations, such as PTOs, for a flat amount. Fundraising organizers are then able to turn around and sell them for as much as they like, keeping the difference. Gigi’s has seen the schools they partner with raise several hundred to thousands of dollars, depending upon the prices they set and the duration of the sales. Franchise owners say these fundraising efforts are an easy way to support their local communities.

Football fans love to celebrate

Americans love their football and football season is another perfect inspiration for celebrating with Gigi’s. From local fan boosters to NFL fans, our gourmet cupcakes make the perfect treat at tailgating parties or post-game victory get-togethers. Sixty percent of football fans in 2015-2016 said they would buy sweet snacks to sweeten up the season, according to a study conducted by Field Agent.

Football season also offers months of celebrations typically beginning in August with practices and pre-season football for NFL and running through late fall for high school and junior high level sports and February for the NFL’s ultimate fan event, Super Bowl Sunday. Gigi’s franchisees will work with diehard fans to create freshly baked custom cupcakes in team colors, a much more memorable treat than generic cupcakes sold at the competing local grocery store bakery.

Halloween drives multi-pack Gigi’s Cupcakes sales

Gigi’s creative marketing team works closely with franchisees on a holiday promotion calendar and Halloween is one of our busiest holiday seasons, following Valentine’s Day and Christmas. We offer incredibly creative concoctions that stand out from our competitors. In today’s Pinterest-inspired world, busy consumers want homemade treats that are as fun to look at as they are to eat, but they don’t have time to bake from scratch. That’s where Gigi’s steps in. We create cupcakes that are conversation starters, especially on social media where food photography is such a popular topic.

“Halloween is always a fun time for Gigi’s to flex our creative muscles. Customers rarely just buy one of our holiday-inspired cupcakes; they’ll frequently purchase a dozen or more,” Mickey says.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Three Reasons Franchisees Enjoy Owning a Gigi’s Cupcakes Bakery Franchise

B2B and catering sales, mobile enhancements and ease of scalability are just a few benefits to owning a Gigi’s gourmet cupcake bakery franchise

 Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, as well as kiosk opportunities, provide additional revenue streams year round. Our new mobile ordering system will boost sales and bring even more fans into our loyalty club, which is already 1 million members strong.

Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, as well as kiosk opportunities, provide additional revenue streams year round. Our new mobile ordering system will boost sales and bring even more fans into our loyalty club, which is already 1 million members strong.

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

“Gigi’s is a simple but sophisticated business. There is constant demand for cupcakes, and we have just scratched the surface,” Director of Franchise Development Alan Thompson says.

Here are three reasons franchisees enjoy owning a Gigi’s Cupcakes bakery franchise:

B2B and event sales offer unlimited potential

Event sales, particularly the wedding industry, can greatly boost potential earnings for a Gigi’s Cupcakes franchise. Gigi’s corporate office has an in-house director of sales whose sole goal is to provide support and to educate franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.
“Owning a Gigi’s Cupcakes franchise is a lot of fun. It’s a business where you’re always celebrating with someone, so people come in happy. Our job is to make sure they leave happy,” says Cincinnati-area franchisee Amy Jones.

Revamped website and digital orders mean more sales

Our new best-in-class online ordering system is intuitive, quick and easy for customers to navigate. The buyer can apply reward points to purchases, save favorites for re-order and receive reward points for purchase. These technology enhancements make it even easier for customers to order their favorite Gigi’s products, from cupcakes to cookies — which translates into more sales and healthier bottom lines for franchise owners.

Gigi’s is easily scalable with expansion beyond the traditional bakery

Gigi’s gourmet cupcake bakery is an easily scalable concept — it can be expanded into a satellite store, mall kiosk or food truck set-up. Once you have a single bakery, you can add less-expensive satellite operations within your home market and expand your sales potential.
The success of Amy and Chuck Jones’ Gigi’s Cupcakes bakery in the Kenwood area of Cincinnati led to their opening a kiosk in the high-end Kenwood Towne Center. The kiosk, which is across from a Starbucks, makes it convenient for coffee customers to grab a sweet treat at Gigi’s. The kiosk has been a boon to their overall business as it provides a generous display area for products like wedding cakes and specialty items for corporate events and parties — plus many of the stores in the mall have used Gigi’s for events. Amy says they sell lots of Gigi’s signature cupcakes, but they also sell stuffed and iced cookies, cakes and wedding cakes.

Learn more about Gigi’s

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcake Franchise

Why a Gigi’s Cupcake Franchise Is a Smart Buy

Gigi’s is a smart, low-cost business investment backed by seasoned leadership and a strong technology infrastructure

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When you invest in a franchise, it’s important to know that the leadership at the helm is highly experienced. Gigi’s has a seasoned leadership team. From purchasing and logistics to marketing, our executive team and support staff know what it takes to successfully run a national franchise.

Company infrastructure is also a key characteristic of a successful company. At Gigi’s we have made significant investments in technology, including a revamped website that is fully optimized for mobile customers.

Here are three reasons a Gigi’s Cupcakes franchise is a smart, and delicious, business to run:

Our bakery is a low-cost food franchise with growth opportunity

With startup costs averaging around $300,000 (including our $35,000 franchise fee), the average food and labor costs associated with running a Gigi’s bakery are much lower than those at a traditional food franchise. The average unit volume for our cupcake franchises is about $500,000, and Gigi’s leadership continually strategizes to optimize sales growth through store design improvements, technology investments and B2B sales support.

The demand for our gourmet treats is constant

 

At Gigi’s we know that people love to celebrate 365 days a year with our baked-fresh-daily cupcakes and gourmet treats, from mini cheesecakes to cake bites. Our delectable products are popular in spring, summer, winter and fall, and our creative marketing team provides franchisees with a strategic promotional calendar that generates excitement about our products year round. We also introduce seasonal items, such as our fresh fruit gourmet frozen treats in amazing flavors that generate additional revenue.

From weddings to workplace celebrations, our products help people celebrate life’s special occasions, and the potential revenue from our catering business is extremely promising. Our top-of-the-line signature branding sets us significantly ahead of competitor bakeries in supermarket chains, and our loyalty program is more than 1 million fans strong and growing — thanks to our active social media campaigns, stellar product and fantastic customer service. We know how important loyalty programs are to consumers. Fifty-four percent of consumers would consider increasing their amount of business with a company for a loyalty reward, and 46% said that they already have, according to recent statistics from analytics firm ClickFox.

Gigi's Cupcake Franchise Valentines-Day-Cupcakes

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.

Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

How the Celebration Business Drives Sales

From baby showers to birthday parties, the occasions that warrant celebrating with treats from Gigi’s happen year round

Celebration_BirthdayLineUp_0010-3At Gigi’s Cupcakes, our creative marketing department works with franchise locations to promote our treats year-round, and our revamped consumer website makes it easier than ever for customers to order their favorite Gigi’s treats 365 days a year. People don’t have time to make desserts from scratch in today’s Pinterest-loving world, but they still love the special joy that cupcakes and other indulgent treats bring.

Whether they are helping an office manager plan a corporate celebration or a parent plan a third birthday party, our cupcake and bakery franchisees offer customers the convenience, variety and individual portions that make cupcakes the perfect choice for celebrations. Place our signature box of delectable cupcakes next to a ho-hum box of supermarket baked goods, and we are the winner by far.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the wedding celebrations, office parties planned year round and national holidays such as Valentine’s Day — in which most of our stores do more business than they do in a typical week — and the potential celebration business for Gigi’s is unlimited,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the celebration business drives sales at Gigi’s throughout the calendar year:

Couples say ‘I do’ with Gigi’s

 

Cupcake Box Gigis Cupcake Bakery franchiseThe wedding business is big business in America. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015. Receptions are a big part of that budget, and one of the stars of the menu is the wedding cake.

A large portion of Gigi’s business is driven by catering sales, and many couples are opting to serve cupcakes at their reception instead of a traditional wedding cake. Gigi’s custom cupcakes have that “wow” factor that discriminating couples want. We work to customize the entire dessert menu, whether they opt to serve guests the traditional bride and groom cakes, decide to offer a contemporary cupcake display or want to serve both to their wedding guests. Couples can schedule a tasting with their local Gigi’s location to discuss the full range of custom cakes and cupcakes to help them celebrate their big day, from the engagement party to the wedding reception.

Offices recognize employees, celebrate milestones with Gigi’s

Gigs Cupcakes bakery franchiseThe workplace is another perfect place for celebrating year round with Gigi’s. From Administrative Professionals’ Day in April to National Nurses Week in May, we love giving people a reason to celebrate at work. Our gourmet cupcakes make the perfect treat for office birthday and anniversary recognitions and even for celebrating team victories at work, such as landing a big account.

Gigi’s is the perfect part of any office celebration, and research shows that acknowledging employee contributions builds a sense of community. Approximately 2 million Americans quit their job every month, according to U.S. Bureau of Labor Statistics data, and a study by Accenture reports the largest factor, cited by 43%, is lack of employee recognition.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. The holidays will be here before you know it, and Gigi’s Cupcakes make the perfect client gift. Our full-time director of sales at Gigi’s headquarters is charged with educating franchisees about the unlimited potential to create additional revenue streams by fostering partnerships with other local businesses. The potential for B2B sales for Gigi’s is great as franchisees can make sales for corporate events, such as conferences and annual meetings, as well as sponsorship and fundraising opportunities with area schools.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcake franchise

How Big is the Market for a Bakery Franchise?

From catered events to everyday celebrations, Americans love cupcakes and other baked treats 365 days a year

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Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, in addition to our bakery business, provides additional revenue streams year round, and our new mobile ordering system will help boost sales.

There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. We are poised for expansion, reporting double-digit system sales growth in 2015, and our new consumer website makes it easier than ever for customers to order their favorite Gigi’s treats.

In today’s fast-paced, Pinterest-loving world, people don’t always have time to bake from scratch — but they still want the celebratory feel that cupcakes bring. Our cupcake and bakery franchise offers the convenience, variety and individual portions that make cupcakes an easy choice, and our signature branding outshines ordinary supermarket baked goods by far. Cupcakes are here to stay; Americans eat more than 770 million of them a year.

It’s the ideal time to get in on the ground floor of the fastest-growing bakery and cupcake franchise in the United States. Our leadership team has many combined years of franchise expertise to help you launch a successful Gigi’s bakery, and the demand for gourmet baked goods is on the rise.

Here are three reasons the market for bakery franchises will continue to grow:

Americans love any reason to celebrate

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Grocery store bakery cupcakes pale in comparison to the quality and taste offered by our proprietary recipes and recognizable Gigi’s icing swirl and branding.

American consumers love to celebrate, whether it’s at a birthday party or a baby shower. According to a recentU.S. News & World Report article, 70 percent of parents spent at least $300 on their child’s birthday party, while 14 percent spent more than $1,000. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at all types of special events — from birthdays to office celebrations to weddings. The improving economy means disposable income is on the rise, so many people will opt for sweet treats more often — whether after school or on the weekends.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned year round, and Gigi’s is just beginning to tap into this extensive market,” says Gigi’s Franchise Sales Director, Mickey Skelton.

Couples are spending more on weddings

Event sales, particularly weddings, have the potential to greatly boost potential earnings for a Gigi’s franchise. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015.

A large portion of Gigi’s business is driven by catering sales, and many brides and grooms are opting to serve their guests cupcakes instead of a traditional wedding cake. Gigi’s offers custom cupcakes that add that “wow” factor that discriminating brides want.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. Our in-house director of sales at Gigi’s headquarters is charged with providing support and educating franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.