Weddings Gigis Cupcake

Modern Weddings Mean More Cupcake Sales for Gigi’s Cupcake Franchise

Gigi’s Cupcakes bakery franchise owners enjoy increased business during wedding season

WeddingsConvenience, variety and unique personal touches are both trademarks of the modern wedding, which means that Gigi’s Cupcakes bakery franchise owners stand to turn a handsome profit when wedding season rolls around.

These days, brides often choose cupcakes in lieu of the traditional tiered wedding cake, which means that Gigi’s Cupcakes are an ideal complement to the dessert table on the Big Day — and a huge sales driver and revenue booster for franchisees.

“The screaming growth market for an owner exists outside the four walls of our retail space,” says Mickey Skelton, Gigi’s Director of Franchise Development. “Our typical trade area has 60,000 people. Think about the thousands of couples who celebrate with engagement parties, bridal showers, weddings and receptions. The opportunity for you to grow a prosperous business is staggering, especially in the spring and summer, which is a popular time for such celebrations. We’re just beginning to tap into this amazing market.”

Gigi’s Cupcakes are a perfect complement to wedding festivities

According to an article published on LABlackPost.com, “anything goes” when it comes to millennial weddings, especially when it comes to food and dessert. While a towering, frilly white cake was once standard for weddings, now colorful and personalized cakes – and often cupcakes – are the norm. Cupcakes are widely recognized in wedding and bridal publications as the “new black” of wedding cakes, which millennial couples prefer for their convenience and wide range of possibilities when it comes to decoration and arrangement. And for a cupcake franchise with locations throughout the U.S., “wedding season” is year-round.

Weddings Gigis CupcakeGigi’s Cupcakes offers more than 300 cupcake flavors and will customize each order down to color, theme and presentation. In an age where customization is key and cupcakes have established themselves as a trend that will stay, Gigi’s Cupcakes has a lot to offer couples tying the knot, and a profitable business opportunity for potential franchise owners.

“Franchise owners can enjoy enormous revenue boosts just by pursuing event catering — especially weddings and related events — in their communities,” says Alan Thompson, Vice-President of Franchise Development for Gigi’s Cupcakes. “Cupcakes are on-trend for modern couples, who are looking for variety, customization and personalization for their guests. Gigi’s Cupcakes delivers in all these categories, and franchise owners across the nation are discovering weddings to be a significant income stream for their businesses.”

The event itself isn’t just a boon to business for Gigi’s; our customers have made the nuptial-inspired flavor a favorite. Of all Gigi’s different cupcake creations, the Wedding Cake cupcake, offered on the daily menu, is one of our most popular and is a top seller.

Since the original Gigi’s Cupcakes was founded near Music Row in 2008, our cupcakes have been a hit at parties and events. Soon after the original store opened, Alan took some of the cupcakes to a church event where they were the talk of the party. We’ve been the centerpiece of celebrations ever since.

Bring Gigi’s Cupcakes Franchise to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. We’re working towards a goal of opening 30 new franchises by the end of 2017. Initial investment starts around $300,000. For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcakes franchise

Gigi’s Cupcakes Bakery Franchise Earns “A” Rating from ‘Franchise Grade’

Prestigious Top 500 list names the nation’s premier gourmet cupcake bakery franchise among the best

franchise grade top 500If you’re looking for a high-rated investment opportunity, you won’t find a sweeter deal than Gigi’s Cupcakes. We have received an “A” grade for 2016 from Franchise Grade, the leader in competitive market research and analysis for the franchise industry, landing a coveted spot on their Top 500 list.

“It’s an honor to achieve an ‘A’ from Franchise Grade,” says Alan Thompson, Vice-President of Franchise Development of Gigi’s Cupcakes. “Gigi’s was built on a simple business model, and franchise owners receive extensive training from the team. Those are at least two of the reasons why Gigi’s ranked high, and why the franchise has seen such tremendous growth over the past 10 years. Our company is strong and healthy, and there’s never been a better time for new entrepreneurs to join us as we move towards our goal of 30 new franchises by the end of 2017.”

FranchiseGrade.com publishes grades for franchises annually, but unlike other franchise ranking systems, the Top 500 is compiled from an analysis of more than 2,300 franchise disclosure documents, using the site’s Franchise Performance Index. Grades are determined by multiple variables pertaining to the franchise system’s performance, including system turnover, franchise relations, franchisee rights, franchise growth, ongoing fees and investment structure. As stated on FranchiseGrade.com, “Our franchise assessment, grading and standardized reporting tools provide industry stakeholders and investors with important data-driven metrics to support the growth of successful franchise systems.”

How ‘Franchise Grade’ evaluated Gigi’s Cupcakes franchise

franchise grade top 500Franchise Grade is a trusted and widely consulted source for not only potential franchise owners, but journalists, government agencies studying the business model and academic institutions exploring the franchise industry. An “A” grade for Gigi’s Cupcakes is easy to quantify: sales have climbed steadily since Gigi’s was founded in 2008, and the average up-front investment is around $300,000 with high potential for return in a nation where 99 percent of its residents eat dessert.

When analyzing Gigi’s Cupcakes, Franchise Grade considered the franchise’s low turnover rate compared to other businesses. Gigi’s Cupcakes also ranked considerably lower than average for royalty fees, which are ongoing expenses paid to the franchisor on top of other costs to operate. In addition, Gigi’s Cupcakes offers computer and technological support, discounts for investors buying more than one franchise location, and both classroom and on-the-job instruction for buyers. Though the franchise has grown and continues to expand, the team is still as hands-on in providing support for new bakers and owners from day one.

“We train our store bakers to not just become bakers, but masters at baking the ‘Gigi’s way,’” says founder and chief brand officer Gigi Butler. “We provide initial training to new franchise owners, and our field training team is always out helping owners, store managers and staff get the business off the ground, teaching best practices and building the business. Our franchise owners and their staff can always expect ongoing training and support. Each of our stores in the franchise system is visited at least once a year.”

Now is the time to join Gigi’s Cupcakes bakery franchise

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcakes Dessert Franchise

Gigi’s Gourmet Bakery Shops for Resale Offer Easy Investment Opportunity

The gourmet cupcake franchise has prime, established locations for sale, which are ideal for entrepreneurs looking for an easy-to-launch business

Gigi’s Cupcakes is one of the most sought-after gourmet cupcake and bakery franchises in the country. Our rapid growth and robust business model elevate the fun business of helping people celebrate life events into a great franchise opportunity with low occupancy and build-out costs. Buying an existing franchise location that is well-established in the community and offers excellent brand recognition is a great way to make inroads with our thriving brand.

Gigis Cupcakes Dessert Franchise

Gigi’s is a simple business model and even more so when franchisees purchase an existing bakery with established brand recognition in the local community. Gigi’s offers great potential margins with lower food and labor costs than many food businesses. The break-even point for franchisees is low, with a high sales-to-investment ratio. With sales augmented by B2B opportunities, online delivery and special events and catering opportunities, Gigi’s growth potential extends beyond the bakery’s four walls.

“Gigi’s currently offers several prime locations for resale, which offer a great opportunity to ramp up quickly with a well-loved brand that boasts incredible brand recognition,” says Alan Thompson, Franchise Sales Director. “By purchasing an existing franchise location, the new owner reaps the benefit of a very fast, simplified start-up process, as well as a built-in customer base.”

Gigi’s Cupcakes specializes in popular desserts, such as cheesecakes, and delicious, beautiful, award-winning gourmet cupcakes and mini cupcakes, all of which are baked fresh daily in our stores. Americans consume more than 770 million cupcakes a year, and Gigi’s is gearing up to grab a larger share of this lucrative market. With our proprietary recipes for more than 300 flavors, we offer unique desserts to satisfy any customer. A Gigi’s gourmet cupcake is a work of art, and it is always a popular choice for an event.

With nearly 100 stores open throughout the United States, we often have existing locations that come open for resale. Qualifications and pricing for existing Gigi’s franchise locations vary, depending on the business.

Established bakeshops in thriving communities make prime investment

Gigi’s Cupcakes gourmet cupcakes currently has several existing bakeshops for sale in prime markets, including Knoxville TN, Phoenix AZ San Antonio TX, Lexington KY, and other prime areas. Contact us about pricing, and potential owner financing for these great locations. Email Kevin@franchiseoc.com or call 615-507-8940.

Gigi’s franchisees love selling one-of-a-kind baked goods

Gigi’s Cupcakes franchisees are in the celebration business. Our one-of-a-kind cupcakes with our signature swirl and highly-recognizable branding bring happiness and joy to our customers every day. Our typical trade area has 60,000 people, and every one of them has a birthday to celebrate. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity to grow a prosperous business boosted by special catering sales is staggering. We’re just beginning to tap into this amazing market. Gigi’s Cupcakes franchise business has experienced huge unit growth, and that number is growing every year.

Gigi’s Cupcakes franchise owners love working with high-quality products, and they enjoy connecting with people during special life celebrations. This is a truly enjoyable business to own. Running one of our cupcake franchises also gives entrepreneurs an opportunity to connect with community members. Our franchise owners participate in civic events, offering discounts and donations to community groups and public servants — such as first responders. We are looking for passionate and driven franchisees who are excited about bringing our gourmet cupcake bakery to their communities and helping community members celebrate life’s special occasions year-round. If you like to bring Joy to others, this may be the perfect business opportunity for you.

Now is the time to bring Gigi’s Cupcakes to your town

Gigi’s Cupcakes franchise offers a low-cost, lower-risk and scalable bakery franchise that features gourmet cupcakes and an assortment of bakery treats. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

How Gigi’s Cupcakes Bakery Franchise Supports Owners

Business training, marketing support and purchasing power help franchise owners succeed

The nation’s premier gourmet cupcakes bakery franchise, Gigi’s Cupcakes, owes our success

to our network of thriving franchise owners. In our dedication to franchisees, the Gigi’s home office provides marketing support and business training, which begin the day the franchise agreement is signed. Because we are able to make large-scale purchases as a company for equipment, goods and products, our franchisees also benefit from lower operating costs.

Successful Gigi's cupcakes franchisees

“The company is with franchisees every step along the way,” North Carolina multi-unit Gigi’s Cupcakes franchise owner, Marina Lee says. “There are great people in the home office and when we have experienced issues, such as growing pains, we all put our heads together to figure out a resolution.”

Franchise owners receive almost 150 hours of training

Owners, managers and bakers begin with a pre-store training in Nashville, Fort Worth, or other training locations. Our owner website provides updated training resources useful in the daily operation of a store. We host a manager training conference, as well as periodic Owners Conferences. Our corporate trainers also visit stores throughout the year to assist in all facets of store operations.

Gigi’s Owner Training includes 20 hours of classroom instruction and 12 hours of on-the-job, in-store training, to be conducted over a three to four day period prior to Initial Training. Our Initial Training includes 23 hours of classroom instruction and 79 hours of on-the-job training in-store, to be conducted over a two-week period in a training store.
Gigi’s owners need not have baking experience, but we do look for franchisees who are passionate about baking or the cupcake industry. We will train your store baker with all the skills needed to operate our state-of-the-art ovens, and your decorator will learn to master the “Gigi’s way” and the Gigi’s signature swirl, the hallmark of our beautiful and delicious gourmet cupcakes.

Marina says, “The home office team at Gigi’s is great to work with. It’s a growing, young company; having been in the corporate world I know Gigi’s is growing in the right direction at the right pace.”

Gigi’s home office provides marketing support and purchasing power

Gigi's CupcakesWe provide all the marketing support owners need to hit the ground running, including step-by-step guidance on how to execute a successful grand opening, including an appearance by Gigi herself, and launch and grow your store’s social media presence. Gigi’s also has a talented in-house graphics team that provides Gigi’s-branded promotional graphics that help drive sales and build brand recognition.

Our leveraged national purchasing power helps reduce costs. Gigi’s has secured unique and lucrative relationships with many of the top food distribution and manufacturing companies in America. As a result — and due to our growing number of successful locations across the country — our stores get the best ingredients at the lowest prices, with order turnaround often in as little as one day.

Gigi’s Cupcakes bakery franchise is committed to helping franchisees succeed, offering training and support, which makes the business attractive to entrepreneurs.

“Gigi’s offers a great support system to work with, and they also know how to let us tailor our business to our market,” Marina says.

Learn more about Gigi’s Cupcakes franchise

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our franchise fee and all other costs necessary to open), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015 and 2016, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

bakery franchise

Gigi’s Cupcakes Franchise Review: Beth Farrar

Franchisee trades corporate career for cupcakes

Gigi's Cupcake Franchise Review

Gigi’s Cupcakes franchise owner Beth Farrar fell in love with Gigi’s first as a customer and now owns a successful franchise in her hometown of Florence, Kentucky.

Beth’s passion for baking and creating is widely known to her friends and family and she spent the first part of her career in the culinary world as a chef before transitioning into a corporate role in event planning and training. Her brother, David, introduced her to the original Gigi’s Cupcakes on Broadway shortly after he moved to Nashville. She immediately fell in love with our product and shared her obsession with then fiancé Matt. The couple traveled from Gigi’s location to Gigi’s location trying our many delicious flavors.

Shortly after her early retirement from Procter & Gamble, Beth announced to Matt that she was going to bring Gigi’s Cupcakes to Northern Kentucky. And that’s just what she did in December 2012, along with now husband, Matt. Now Beth is known as the “Cupcake Lady” and folks take pictures with Rosie, her colorful branded cupcake car, as they delight in the joy that cake and frosting bring. Her Florence store is also a training and testing store for Gigi’s.

Gigi’s Cupcakes bakery franchisees bless others through baking

The husband and wife franchise team believe in paying it forward and work with a few favorite charities, like the Mary Rose Soup Kitchen and Life Line Ministries. They also share cupcakes as thank you gifts and special treats for area first responders. But the biggest honor by far is their involvement and confectionary donations to the Royal Prom — an event that gives folks of all ages with disabilities the opportunity to attend a prom where they get made over, dress up in formal attire and where everyone is crowned King and Queen for the night.

“Running this business has been a true life-changer. Our connections to our community have really shown us how blessed we are and how we can bless others through cupcakes,” Beth says.

Our baked-fresh quality makes our products stand out

Gigi's Cupcakes Franchise Review

Beth takes pride in the Gigi’s difference that makes her cupcakes stand out. “I love creating something you love and that you are a fan of. A lot of bakeries are not making things from scratch. We bake our products fresh everyday and frost them by hand. We don’t have conveyor machinery. The quality and unique flavors offered by Gigi’s help us stand out,” Beth says.

Beth recently received her Woman Owned Business Certification through the Women’s Business Enterprise National Council and her Gigi’s location has also been approved by the Better Business Bureau. Her Florence, Kentucky, team won 2014’s Best Cupcake by NKY Magazine and was a finalist in 2015 and 2016.

Sharing their love for Gigi’s Cupcakes with their hometown remains a high priority for Beth and Matt just as providing great customer service and fantastic fresh-baked gourmet cupcakes every day. “Owning a Gigi’s Cupcakes franchise has been a rewarding experience. It is hard work, but there are a lot of rewards. Our staff and connection with the community have been treasures to us, and there’s something so special about seeing the joy that cake and frosting bring.”

Beth is also appreciative of Gigi’s founder Gigi Butler’s entrepreneurial vision and spirit. “She exemplifies the true American story and the chance she took has branched out to take a chance on all of us franchisees.”

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Three Reasons Franchisees Enjoy Owning a Gigi’s Cupcakes Bakery Franchise

B2B and catering sales, mobile enhancements and ease of scalability are just a few benefits to owning a Gigi’s gourmet cupcake bakery franchise

 Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, as well as kiosk opportunities, provide additional revenue streams year round. Our new mobile ordering system will boost sales and bring even more fans into our loyalty club, which is already 1 million members strong.

Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, as well as kiosk opportunities, provide additional revenue streams year round. Our new mobile ordering system will boost sales and bring even more fans into our loyalty club, which is already 1 million members strong.

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

“Gigi’s is a simple but sophisticated business. There is constant demand for cupcakes, and we have just scratched the surface,” Director of Franchise Development Alan Thompson says.

Here are three reasons franchisees enjoy owning a Gigi’s Cupcakes bakery franchise:

B2B and event sales offer unlimited potential

Event sales, particularly the wedding industry, can greatly boost potential earnings for a Gigi’s Cupcakes franchise. Gigi’s corporate office has an in-house director of sales whose sole goal is to provide support and to educate franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.
“Owning a Gigi’s Cupcakes franchise is a lot of fun. It’s a business where you’re always celebrating with someone, so people come in happy. Our job is to make sure they leave happy,” says Cincinnati-area franchisee Amy Jones.

Revamped website and digital orders mean more sales

Our new best-in-class online ordering system is intuitive, quick and easy for customers to navigate. The buyer can apply reward points to purchases, save favorites for re-order and receive reward points for purchase. These technology enhancements make it even easier for customers to order their favorite Gigi’s products, from cupcakes to cookies — which translates into more sales and healthier bottom lines for franchise owners.

Gigi’s is easily scalable with expansion beyond the traditional bakery

Gigi’s gourmet cupcake bakery is an easily scalable concept — it can be expanded into a satellite store, mall kiosk or food truck set-up. Once you have a single bakery, you can add less-expensive satellite operations within your home market and expand your sales potential.
The success of Amy and Chuck Jones’ Gigi’s Cupcakes bakery in the Kenwood area of Cincinnati led to their opening a kiosk in the high-end Kenwood Towne Center. The kiosk, which is across from a Starbucks, makes it convenient for coffee customers to grab a sweet treat at Gigi’s. The kiosk has been a boon to their overall business as it provides a generous display area for products like wedding cakes and specialty items for corporate events and parties — plus many of the stores in the mall have used Gigi’s for events. Amy says they sell lots of Gigi’s signature cupcakes, but they also sell stuffed and iced cookies, cakes and wedding cakes.

Learn more about Gigi’s

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcake Franchise

Why a Gigi’s Cupcake Franchise Is a Smart Buy

Gigi’s is a smart, low-cost business investment backed by seasoned leadership and a strong technology infrastructure

Gigi's Cupake Franchise ChenalPKWY_1_1000px

When you invest in a franchise, it’s important to know that the leadership at the helm is highly experienced. Gigi’s has a seasoned leadership team. From purchasing and logistics to marketing, our executive team and support staff know what it takes to successfully run a national franchise.

Company infrastructure is also a key characteristic of a successful company. At Gigi’s we have made significant investments in technology, including a revamped website that is fully optimized for mobile customers.

Here are three reasons a Gigi’s Cupcakes franchise is a smart, and delicious, business to run:

Our bakery is a low-cost food franchise with growth opportunity

With startup costs averaging around $300,000 (including our $35,000 franchise fee), the average food and labor costs associated with running a Gigi’s bakery are much lower than those at a traditional food franchise. The average unit volume for our cupcake franchises is about $500,000, and Gigi’s leadership continually strategizes to optimize sales growth through store design improvements, technology investments and B2B sales support.

The demand for our gourmet treats is constant

 

At Gigi’s we know that people love to celebrate 365 days a year with our baked-fresh-daily cupcakes and gourmet treats, from mini cheesecakes to cake bites. Our delectable products are popular in spring, summer, winter and fall, and our creative marketing team provides franchisees with a strategic promotional calendar that generates excitement about our products year round. We also introduce seasonal items, such as our fresh fruit gourmet frozen treats in amazing flavors that generate additional revenue.

From weddings to workplace celebrations, our products help people celebrate life’s special occasions, and the potential revenue from our catering business is extremely promising. Our top-of-the-line signature branding sets us significantly ahead of competitor bakeries in supermarket chains, and our loyalty program is more than 1 million fans strong and growing — thanks to our active social media campaigns, stellar product and fantastic customer service. We know how important loyalty programs are to consumers. Fifty-four percent of consumers would consider increasing their amount of business with a company for a loyalty reward, and 46% said that they already have, according to recent statistics from analytics firm ClickFox.

Gigi's Cupcake Franchise Valentines-Day-Cupcakes

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.

Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.