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Gigi’s Cupcakes Franchise Gives Back to Communities

Our corporate culture of giving trickles down to franchise owners who want to make a difference in the lives of others

Most any holiday drives a spike in Gigi’s Cupcakes sales, and Memorial Day was no exception. This year, we wanted to observe the day by recognizing those who have sacrificed for our country.

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Our Gigi’s Corporate stores donated 10% of Thursday and Friday’s Mini Flag Box sales towards Carry the Load Memorial Day March. Carry The Load is a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes — military, law enforcement, firefighters and first responders.

“We were honored to donate to such a worthy and meaningful cause,” says Jack Sibley, Vice President of Franchise Development. “We were pleased to recognize the sacrifices of our nation’s heroes throughout our corporately-owned stores. Gigi’s Cupcakes is a company that cares about helping others and using business to impact communities. For entrepreneurs who want to do work that’s both personally and professionally rewarding, they need not look any further than Gigi’s Cupcakes.”

Our culture of caring begins with the greater organization’s commitment to our Corporate Philanthropy partner, St. Jude Children’s Research Hospital. We encourage our franchisees to extend their stores “outside the four walls” and support local groups, clubs and charities.

“A box of Gigi’s cupcakes makes people smile. We have a great product that is as delicious as it is unique and beautiful. And, what many of our franchisees have found is that in being generous with their communities, they receive more than a return on their investment. They also discover a way to be a part of something bigger than themselves,” Jack says.

Franchise owner Emily Goertemoeller of Lafayette, Indiana , came to the realization that to grow her business, it made sense to step up and become a part of the community she serves.

“The more I’m in the bakery, the less my bakery will grow,” Emily says. “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

For Stephanie Easterling, franchise owner in Madison, Wisconsin, her passion for baking and business is second to her monthly charity events. She pairs cupcakes with several causes, including clothing and food drives and collecting for Smile Train, a charity that gives surgeries to needy children with cleft palate issues in third world countries.

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community,” Stephanie says. “We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Now is the time to give back with your Gigi’s Cupcakes franchise

If you’ve been looking for a business that can be both profitable and purposeful, Gigi’s Cupcakes franchise is the ideal opportunity for you. From our management team and corporately-owned stores to our franchise owners scattered across the country, we are a brand devoted to helping others and making a positive change in our communities.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcakes Franchise

Gigi’s Cupcakes: Driving Sales through convenience ordering

Incorporating cupcake online ordering is good for the bottom line

Gigi’s Cupcakes has made it easier to reach customers via an enhanced cupcake online ordering platform. Now, when customers want to place a cupcake order, big or small, it’s just a few clicks away.

Gigi's Cupcakes Franchise

The Gigi’s Cupcakes brand has partnered with Olo, a New York City-based company at the forefront of cupcake online ordering integration.  “Our team has been working diligently with Olo to create a simple, easy-to-use ordering platform,” says Jack Sibley, Vice President of Franchise Development at Gigi’s Cupcakes. “The enhanced technology delivers the ultimate convenience for a growing number of customer who seek quick, easy delivery or pick-up options by ordering from their smartphones, tablets or computers.”

Online ordering continues to grow in the Food & Beverage industry. Since 2014, an estimated 30 percent of diners age 18-54 have ordered from a restaurant’s website via their phone or tablet, according to Toast Restaurant Management.  As demand builds for online ordering, restaurant analysts say it is only a matter of time before takeout, including online ordering, eclipses dine-in traffic.

This is happening in large part due to convenience rules — particularly among Millennials, as their buying power grows along with their segment of the population. To this point, QSR Magazine reports that digital ordering and delivery have been growing 300% faster than dine-in traffic since 2014.

“With nearly 100 Gigi’s Cupcakes franchises across the U.S., it is mission critical that we provide our customers a multitude of touchpoints to buy Gigi’s products. Olo will help us get there,” Jack says. “Olo enhances our ability to serve customers better, faster and with more personal service. Our customers love Gigi’s Cupcakes, and any way we can get our products to them with convenience and ease is great for the bottom line.” Jack says.

Learn more about owning a Gigi’s Cupcakes Franchise

Gigi’s Cupcakes is on an upward growth trajectory with the goal of adding 30 more franchise locations by the end of 2017. We are looking for entrepreneurs who would like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free franchise information report.

bakery franchise

How to Scale a Gigi’s Cupcakes Franchise Business

Growth opportunity for cupcake franchises is beyond their shop’s four walls

A Gigi’s cupcakes bakery franchise is an affordable investment with high profit potential for the savvy entrepreneur. Our unique business model is flexible and diverse, offering franchisees various opportunities for scaling their businesses quickly. Moving beyond the store is what makes a Gigi’s franchise successful.

bakery franchise

“Gigi’s is a relatively inexpensive franchise that has great unit economics,” says Jack Sibley, Vice President of Franchise Development. “We are able to produce and sell a lot of product without the square footage required for many restaurants or coffee shops. Additionally, we sell a lot of our product outside of what we call the ‘four walls,’ meaning the actual store itself.  Many of our locations have delivery options and are able to sell at community and corporate functions. There is a tremendous amount of opportunity to sell both inside and outside of the store.” 

Augment sales and grow your Gigi’s Cupcakes franchise business

Gigi’s Cupcakes’ most successful franchisees have increased their sales and grown their businesses by taking their products to their customers—not waiting on customers to come to them.

In addition to owning and operating a bakeshop, franchise owners can also explore these opportunities:

gigis cupcakes bakery franchiseOpen a catering business – Cupcakes are a choice dessert at all types of celebrations, from weddings to graduations. Because of their outstanding taste, gorgeous beauty and creative individuality, Gigi’s Cupcakes are always a popular selection, making your franchise’s catering business a healthy revenue source. The typical trade area for a Gigi’s franchise has 60,000 people, and every one of them has to celebrate a birthday. Add to that all the weddings, baby showers, office parties and other celebrations, and the opportunity for franchisees to grow a prosperous business is staggering.

Build business-to-business relationships – Every corporate event needs a snack or dessert for its meeting. Every business needs to show consistent appreciation for both its customers and employees.  When our franchisees intentionally nurture relationships with the local business community, it can pay off big time. Making Gigi’s Cupcakes the gift or dessert of choice with corporate partners means a rather predictable source of income over the length of the relationship.

Use Gigi’s Cupcakes franchises to help others – Many of our franchisees enjoy giving back to their communities as much as they love their cupcakes, and are committed to helping others. “The more I’m in the bakery, the less my bakery will grow,” says Emily Goertemoeller of Lafayette, Indiana.  “Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

Emily partnered with the local Lafayette Public Schools Foundation last year to host a cupcake run/walk. “We formed a council and hired a race coordinator to help with the logistics,” says Emily. “We chose to have the bib pick up the night before the event at the bakery, along with goodie bags and cupcakes available for guests coming in. Final race totals: over 900 participants, 70 volunteers, distributed over 1,000 Gigi’s Cupcakes and raised nearly $20K for the Public Schools Foundation!”

Learn more about growing your Gigi’s Cupcakes bakery franchise

We are focused on continued expansion this year, with plans to open as many as 20 new locations. Find out more by visiting our research pages or downloading our free Franchise Information Report.

See how our bakery franchise is meeting a growing demand

Why now is the time to own a Gigis Cupcake franchise

Gigi’s Cupcakes Franchise Owner Profile: Stephanie Easterling

Madison, Wisconsin, franchisee’s successful bakery is personally and professionally rewarding

For Gigi’s Cupcakes franchise owner, Stephanie Easterling, her memories of childhood and baking are virtually inseparable. Family time meant being together in the kitchen, cooking and eating. Professionally, Stephanie trained as a CPA but wanted an outlet for creative expression and the opportunity to use her sales and marketing skills. When a Gigi’s Cupcakes came on the market in Madison, Wisconsin, almost two years ago, she jumped at the chance to own it.

“I saw Gigi’s being a really good fit for me — with my love of cooking and baking,” Stephanie says. “I knew that franchising with Gigi’s would mean I would have support from the franchisor, but I would also have some ability to be creative with my own business, as well.”

For Stephanie, the love of baking is second only to the love of business, staff development and helping others. It’s deeply gratifying for Stephanie to work closely with her store manager and staff to find creative ways to help others and grow the business. Each month, the store sponsors some type of themed charity event designed to collect donations for worthy recipients.

Stephanie’s Gigi’s Cupcakes franchise has paired cupcakes with several different causes, including warm clothing and non-perishable food drives for the Madison community. The latest was brunch and happy hour events. The happy hour featured cupcakes with drink themes, as the bakery collected donations for Smile Train, a charity that gives surgeries to needy children with cleft palate issues in Third World countries.

“The greatest reward of this business is that I get to sponsor really cool events that help people and make Gigi’s a relevant part of the community,” says Stephanie. “We approach our work by thinking, ‘What can we do to make us part of Madison?’ I feel like whatever we give, we get back tenfold. Seeing the joy on my team members’ faces makes it all worth it.”

Stephanie is also passionate about investing in her team. As owner, she feels a responsibility to help them develop professionally and to guide them to reach their career goals. “That’s fun for me,” she says. “I love working with them, helping them and growing the business, while making coming to work something they love to do.”

What does it take to be a successful a Gigi’s Cupcakes franchise owner?

Success for Stephanie is about far more than a bottom line on a ledger, although she reports her first 18 months in business as financially successful. Stephanie points to the progress she’s made making a difference in the lives of people around her, including her team, community members and strangers near and far who need her help. Pursuing creative ways to use her business to help others is paramount to doing well success, according to Stephanie.

“To be successful as a Gigi’s Cupcakes franchisee, you need to be entrepreneurial, driven and passionate,” she says. “And not just passionate about our product, but passionate about coming up with ideas about how to sell more, how to offer better customer service, how to retain customers and provide a customized experience. You definitely need creativity and the right team around you to be successful.”

Stephanie highly recommends the franchise model — specifically, with Gigi’s Cupcakes — to entrepreneurs. Owning a franchise is the best of both worlds, she says.

“Being a Gigi’s franchisee is really rewarding,” says Stephanie. “The best part is you’re able to run your own business, but it’s within the confines of a support group that can help you in a lot of ways. I knew nothing about food or labor costs when I started, but now, I feel like I understand it.

“I also think there’s enough flexibility that allows you to make your business a success in the way you want it to be a success — meaning setting your own prices and specials and deciding what events you want to do. They are always open to new ideas. It’s a partnership that I have with them that I really treasure.” With no plans to slow down, Stephanie’s future with Gigi’s Cupcakes is bright.

She’s planning to expand her business with a second location that would be a designated space for her wedding cake decorator to work, selling the customized wedding experience to couples. It would also serve as a place for gatherings: birthday parties, cake decorating classes or vendor events.

Now is the time to join Gigi’s Cupcakes franchise

Gigi’s Cupcake franchise is the ideal opportunity for entrepreneurs who are passionate about pursuing a business endeavor that’s personally and professionally rewarding. If you’re like Stephanie Easterling — you love baking, you’re seeking a creative outlet, you love people and you want to help your community — then Gigi’s Cupcakes franchise ownership may be perfect for you.

Learn more by exploring the opportunity on our research pages or requesting a copy of our free Franchise Information Report.

 

Cutting-edge Technology Streamlines Work for Franchisees

Gigi’s Cupcakes introduces new point-of-sale system, helping franchise owners do business more efficiently

Gigi's FranchiseesGigi’s Cupcakes is reducing costs through unified technology systemwide now that the company has introduced Revel Systems, an iPad-based point of sale system. Revel allows franchise owners to conveniently manage transactions, orders, inventory, labor and accounting using an Apple iPad, which has streamlined and revolutionized Gigi’s Cupcakes.

“Incorporating Revel into the way we do business has completely changed Gigi’s Cupcakes,” says Scott Kelly, Vice President of IT for Gigi’s Cupcakes. “Instead of managing our day-to-day sales, inventory and other business from multiple devices, Revel allows us to integrate those systems and manage everything from an iPad, which enables operators to optimize their labor and cost of goods based on daily – or even hourly – consumer demand and sales data.”

Proven technology allows franchise owners to spend less time on admin work and more time on customer service

The partnership with Revel Systems brings a proven technology to the Gigi’s Cupcakes brand. As a Cloud-enabled point-of-sale system, the software provides secure transactions and real-time reporting. As a result, Revel Systems is expected to improve the online ordering process and smartphone app digital presence.

Revel Systems has already received a strong positive reaction from many of the Gigi’s Cupcakes franchise owners. Gigi’s Cupcakes installed the system in several beta stores and saw just how effective Revel is for both single and multi-unit operators. “Installing a single, system-wide point-of-sale system was an essential step forward for us,” Scott says. “In order to ensure our future is even more successful than our past, we have to be able to use data on both the micro and macro level to maximize efficiencies systemwide. Our franchisees receive extensive training, so employees are able hit the ground running.”

Gigi's cupcakes franchise

Revel Systems is a feature-intensive business platform that completely changes how business is done by integrating all operations and customer channels, driven by the point-of-sale, into a single dashboard. The technology is designed to maximize security, stability, ease of use and service delivery for businesses without having to use multiple devices.

“It’s critical for any franchise to evolve along with technology and continually embrace new and better systems that advance your business,” says Judy Renfrow, Gigi’s President and COO “Technology like Revel enable our operators to spend less time on administrative work, and more time focusing on brand strategy and customer service.”

Learn more about owning a Gigi’s Cupcakes franchise

Gigi’s Cupcakes is on an upward trajectory of growth, we plan to add 15-20 new locations by the end of 2017 and are looking for entrepreneurs who’d like to join us as franchise owners. Find out more by visiting our franchise website research pages or request a copy of our free Franchise Information Report.

See how our bakery franchise is meeting a growing demand

Gigi’s Cupcakes Franchise Growth Explodes in 2017

Gigi’s plans to open an additional 15-20 locations this year

It’s been a busy start to 2017 for Gigi’s Cupcakes franchise, as the brand has enjoyed sustained growth, with more on the way. In the first half of 2017, Gigi’s has successfully opened three stores, have six under construction and four more in the site selection process.

Gigi’s Cupcakes plans to open up to 20 additional locations this year in both existing and new markets. It’s an aggressive goal that will grow Gigi’s storefronts by nearly 25% system-wide.

See how our bakery franchise is meeting a growing demand

“We know we have the demand, bandwidth and infrastructure to accommodate the growth, so we are moving forward with an aggressive 3-year strategy” says Jack Sibley, Vice President of Franchise Sales for Gigi’s Cupcakes, “there are a lot of prime markets that still exist for both single-unit and multi-unit franchisees, and with nearly 100 locations open system-wide, we’ve just started to scratch the surface of our opportunity.”

New stores open in Michigan, Pennsylvania and Ohio

This spring, Gigi’s Cupcakes opened new stores in East Lansing, Michigan; McCandless, Pennsylvania; and Mason, Ohio. Each of these markets welcomed our stores with pent-up demand for our delicious and beautiful cupcakes.

While we have been extremely successful in the Southern United States, we are excited to be opening new stores in the Midwest and beyond. We now have 13 stores in Texas and have another 3 in the pipeline. In the past two years, we’ve opened stores in Indiana, Illinois, Kansas, Missouri and Wisconsin, so we are beginning to expand pretty quickly throughout the Midwest.

“We want Gigi’s Cupcakes to be a household name,” says Jack Sibley, Vice President of Franchise Development for Gigi’s Cupcakes. “We know our business model works, and we boast a best-in-class product in both quality and taste. We will continue to provide support to our single-unit and multi-unit entrepreneurs, in order to grow a healthy, profitable system throughout the country. In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022. There are just so many opportunities and communities clamoring for Gigi’s. We believe our future is extremely bright.”

Now is the time to bring Gigi’s Cupcakes to your community

Join Gigi by purchasing your own cupcake franchise for saleGigi’s Cupcakes has relatively low startup and operating costs, meaning it’s an inexpensive franchise with great unit economics. We are able to produce and sell a lot of product with minimal square footage. The typical Gigi’s Cupcakes franchise cost ranged from $237,200 to $427,500, which includes the franchise fee.

“We are laser focused on growing quickly while maintaining sustainable operations,” says Jack. “We are selling single-units and area developments in both existing markets and new markets because the demand for new stores continues to increase. Once customers and professionals get a taste of the brand and its people, many recognize the opportunity to bring it to their community and want to dive in.”

Learn more about Gigi’s Cupcakes franchise

As we expand across the country, we are looking for passionate entrepreneurs in prime markets who want to join us. Find out more by exploring our research pages or downloading our free Franchise Information Report.

The creator of Gigi's Cupcakes franchises

Gigi’s Cupcakes Bakery Franchise Is Poised for Nationwide Expansion

Mason, Ohio, franchise’s grand opening is a successful celebration

The creator of Gigi's Cupcakes franchisesAs Gigi’s Cupcakes continues its franchise growth this year, new bakeries are popping up all across the Midwest. This spring, Gigi’s Cupcakes opened new stores in Michigan, Pennsylvania and Mason, Ohio.

In Mason, our founder, Gigi Butler, was on hand for the Grand Opening. She made an appearance on local television and in the store in early May. The day’s events were a magnet for the community, as families gathered for free cupcakes, prizes, giveaways, live music, face painting, and to meet Gigi.

Mason is like many of our country’s communities: its residents are clamoring for cupcakes. When a Gigi’s opens in any neighborhood, it’s big news because there’s always demand for the high-quality, delicious and beautiful products that Gigi’s Cupcakes offers.

“We will continue to provide our support to our single-unit and multi-unit entrepreneurs, and grow a healthy, profitable system throughout the country,” says Jack Sibley, Vice President for Franchise Development. “In five years we hope to be pushing 300 locations, and we feel we could be well beyond that by 2022.”

Prime markets for Gigi’s Cupcakes franchises are available throughout the United States

Gigi’s Cupcakes is the largest and fastest-growing bakery franchise opportunity in the United States. With more than 100 locations in 23 states, Gigi’s offers significant room for growth domestically, particularly in the Southeast, Midwest and Southwest.

Americans eat 770 million cupcakes a year, and Gigi’s is ready to dominate that market. Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s offers. We also proudly own the rights to more than 300 proprietary recipes, many of which come from founder Gigi Butler’s beloved collection of family favorites. Our attractive, unit-level economics provide franchisees with several revenue streams beyond the bakery’s four walls — from kiosks in busy retail areas, to cupcake trucks and onsite delivery through our revamped website and app.

Gigi's Cupcakes Franchise

The ideal Gigi’s territory has a minimum of 60,000 people within the trade area. An optimum territory offers a general population with discretionary income that can be spent on an indulgent treat, a good mix of residential nighttime population, a median home value of $200,000, and average income level of $60,000+.

“We want Gigi’s Cupcakes to be a household name nationwide,” Jack says. “We know our business model works, and we boast a best-in-class product in both quality and taste. We are laser-focused on growing quickly and sustainably. We are selling single-unit, multi-unit and area developments in both existing and new markets because the demand for new stores continues to increase.”

Now is the time to bring Gigi’s Cupcakes to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. This year, we aim to open at least 30 new locations, and we are looking for passionate entrepreneurs to join us in that goal.

Learn more by exploring our research pages or download a copy of our free Franchise Information Report.

Existing Gigi's Cupcakes Franchise for Sale

Existing Gigi’s Cupcakes Bakery Franchises for Sale

Accelerate business ownership when you buy a Gigi’s that’s available for resale

Existing Gigi's Cupcakes Franchise for SaleGigi’s Cupcakes is looking for motivated and passionate entrepreneurs who are eager to get started with their own franchises. Buying an existing Gigi’s Cupcakes can offer a jump-start to ownership, providing an incredible opportunity to hit the ground running as a new franchisee. A resale buyer benefits from the Gigi’s established brand identity, customer base and, perhaps most importantly, revenue stream.

“Buying an existing Gigi’s Cupcakes franchise can be a smart move for many people,” says Jack Sibley, Vice President of Franchise Development. “All of the heavy lifting has already been done in terms of setting up shop. New owners can come in, focus on growing their businesses and take advantage of brand recognition and customer loyalty that’s already in place. It’s a real fast track to franchise ownership and has the high potential for making a quicker profit.”

We have motivated sellers in five markets. Each of these stores offers a new franchise owner the solid foundation upon which to build their business and scale it quickly:

  • ArizonaScottsdale and Camelback: buy both locations for $150,000 with no franchise fee and owner financing up to 70%
  • FloridaTampa: $63,500 with no franchise fee and owner financing available
  • GeorgiaMarietta and Kennesaw: buy both locations for $150,000; custom cupcake transporter Ford Transit for $15,000
  • GeorgiaBuckhead (Atlanta): $195,000
  • GeorgiaPeachtree City: $125,000

Existing units have established the Gigi’s Cupcakes brand in the local market

When you purchase an existing Gigi’s Cupcakes franchise location, you’re benefiting from a store that has enjoyed a presence in its community. Customers are accustomed to relying on Gigi’s for their sweet treats, while businesses routinely turn to them for their corporate needs. People recognize and embrace Gigi’s as an integral member of their communities, which is invaluable to you as a new franchise owner.

Owning an existing Gigi’s gives new franchisees the springboard they need to scale their businesses quickly “outside the four walls” of their shops. Opening a catering side or mall kiosk and nurturing relationships with other businesses are ways that franchisees can generate multiple revenue streams.

Gigi's Cupcakes Franchise

“Gigi’s Cupcakes’ most successful franchisees have increased their sales and grown their businesses by taking their products to their customers — not waiting on customers to come to them,” Jack says. “Many of our locations have delivery options and are able to sell at community and corporate functions. There is a tremendous amount of opportunity to sell both inside and outside of the store.”

Learn more about buying an existing or new Gigi’s Cupcakes franchise

If you are interested in buying an existing Gigi’s Cupcakes franchise in one of our resale markets, we want to talk to you! Click here to see the markets and fill out the information form or call 1-877-890-0704.

We are also looking to partner with entrepreneurs who want to open new franchises in their communities. For more details about the Gigi’s Cupcakes franchise opportunity, download our free Franchise Information Report or visit our research pages.

Weddings Gigis Cupcake

Modern Weddings Mean More Cupcake Sales for Gigi’s Cupcake Franchise

Gigi’s Cupcakes bakery franchise owners enjoy increased business during wedding season

WeddingsConvenience, variety and unique personal touches are both trademarks of the modern wedding, which means that Gigi’s Cupcakes bakery franchise owners stand to turn a handsome profit when wedding season rolls around.

These days, brides often choose cupcakes in lieu of the traditional tiered wedding cake, which means that Gigi’s Cupcakes are an ideal complement to the dessert table on the Big Day — and a huge sales driver and revenue booster for franchisees.

“The screaming growth market for an owner exists outside the four walls of our retail space,” says Mickey Skelton, Gigi’s Director of Franchise Development. “Our typical trade area has 60,000 people. Think about the thousands of couples who celebrate with engagement parties, bridal showers, weddings and receptions. The opportunity for you to grow a prosperous business is staggering, especially in the spring and summer, which is a popular time for such celebrations. We’re just beginning to tap into this amazing market.”

Gigi’s Cupcakes are a perfect complement to wedding festivities

According to an article published on LABlackPost.com, “anything goes” when it comes to millennial weddings, especially when it comes to food and dessert. While a towering, frilly white cake was once standard for weddings, now colorful and personalized cakes – and often cupcakes – are the norm. Cupcakes are widely recognized in wedding and bridal publications as the “new black” of wedding cakes, which millennial couples prefer for their convenience and wide range of possibilities when it comes to decoration and arrangement. And for a cupcake franchise with locations throughout the U.S., “wedding season” is year-round.

Weddings Gigis CupcakeGigi’s Cupcakes offers more than 300 cupcake flavors and will customize each order down to color, theme and presentation. In an age where customization is key and cupcakes have established themselves as a trend that will stay, Gigi’s Cupcakes has a lot to offer couples tying the knot, and a profitable business opportunity for potential franchise owners.

“Franchise owners can enjoy enormous revenue boosts just by pursuing event catering — especially weddings and related events — in their communities,” says Alan Thompson, Vice-President of Franchise Development for Gigi’s Cupcakes. “Cupcakes are on-trend for modern couples, who are looking for variety, customization and personalization for their guests. Gigi’s Cupcakes delivers in all these categories, and franchise owners across the nation are discovering weddings to be a significant income stream for their businesses.”

The event itself isn’t just a boon to business for Gigi’s; our customers have made the nuptial-inspired flavor a favorite. Of all Gigi’s different cupcake creations, the Wedding Cake cupcake, offered on the daily menu, is one of our most popular and is a top seller.

Since the original Gigi’s Cupcakes was founded near Music Row in 2008, our cupcakes have been a hit at parties and events. Soon after the original store opened, Alan took some of the cupcakes to a church event where they were the talk of the party. We’ve been the centerpiece of celebrations ever since.

Bring Gigi’s Cupcakes Franchise to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. We’re working towards a goal of opening 30 new franchises by the end of 2017. Initial investment starts around $300,000. For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcakes franchise

Gigi’s Cupcakes Bakery Franchise Earns “A” Rating from ‘Franchise Grade’

Prestigious Top 500 list names the nation’s premier gourmet cupcake bakery franchise among the best

franchise grade top 500If you’re looking for a high-rated investment opportunity, you won’t find a sweeter deal than Gigi’s Cupcakes. We have received an “A” grade for 2016 from Franchise Grade, the leader in competitive market research and analysis for the franchise industry, landing a coveted spot on their Top 500 list.

“It’s an honor to achieve an ‘A’ from Franchise Grade,” says Alan Thompson, Vice-President of Franchise Development of Gigi’s Cupcakes. “Gigi’s was built on a simple business model, and franchise owners receive extensive training from the team. Those are at least two of the reasons why Gigi’s ranked high, and why the franchise has seen such tremendous growth over the past 10 years. Our company is strong and healthy, and there’s never been a better time for new entrepreneurs to join us as we move towards our goal of 30 new franchises by the end of 2017.”

FranchiseGrade.com publishes grades for franchises annually, but unlike other franchise ranking systems, the Top 500 is compiled from an analysis of more than 2,300 franchise disclosure documents, using the site’s Franchise Performance Index. Grades are determined by multiple variables pertaining to the franchise system’s performance, including system turnover, franchise relations, franchisee rights, franchise growth, ongoing fees and investment structure. As stated on FranchiseGrade.com, “Our franchise assessment, grading and standardized reporting tools provide industry stakeholders and investors with important data-driven metrics to support the growth of successful franchise systems.”

How ‘Franchise Grade’ evaluated Gigi’s Cupcakes franchise

franchise grade top 500Franchise Grade is a trusted and widely consulted source for not only potential franchise owners, but journalists, government agencies studying the business model and academic institutions exploring the franchise industry. An “A” grade for Gigi’s Cupcakes is easy to quantify: sales have climbed steadily since Gigi’s was founded in 2008, and the average up-front investment is around $300,000 with high potential for return in a nation where 99 percent of its residents eat dessert.

When analyzing Gigi’s Cupcakes, Franchise Grade considered the franchise’s low turnover rate compared to other businesses. Gigi’s Cupcakes also ranked considerably lower than average for royalty fees, which are ongoing expenses paid to the franchisor on top of other costs to operate. In addition, Gigi’s Cupcakes offers computer and technological support, discounts for investors buying more than one franchise location, and both classroom and on-the-job instruction for buyers. Though the franchise has grown and continues to expand, the team is still as hands-on in providing support for new bakers and owners from day one.

“We train our store bakers to not just become bakers, but masters at baking the ‘Gigi’s way,’” says founder and chief brand officer Gigi Butler. “We provide initial training to new franchise owners, and our field training team is always out helping owners, store managers and staff get the business off the ground, teaching best practices and building the business. Our franchise owners and their staff can always expect ongoing training and support. Each of our stores in the franchise system is visited at least once a year.”

Now is the time to join Gigi’s Cupcakes bakery franchise

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

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