From catered events to everyday celebrations, Americans love cupcakes and other baked treats 365 days a year
There has never been a better time to launch a Gigi’s Cupcakes bakery franchise. We are poised for expansion, reporting double-digit system sales growth in 2015, and our new consumer website makes it easier than ever for customers to order their favorite Gigi’s treats.
In today’s fast-paced, Pinterest-loving world, people don’t always have time to bake from scratch — but they still want the celebratory feel that cupcakes bring. Our cupcake and bakery franchise offers the convenience, variety and individual portions that make cupcakes an easy choice, and our signature branding outshines ordinary supermarket baked goods by far. Cupcakes are here to stay; Americans eat more than 770 million of them a year.
It’s the ideal time to get in on the ground floor of the fastest-growing bakery and cupcake franchise in the United States. Our leadership team has many combined years of franchise expertise to help you launch a successful Gigi’s bakery, and the demand for gourmet baked goods is on the rise.
Here are three reasons the market for bakery franchises will continue to grow:
Americans love any reason to celebrate
American consumers love to celebrate, whether it’s at a birthday party or a baby shower. According to a recentU.S. News & World Report article, 70 percent of parents spent at least $300 on their child’s birthday party, while 14 percent spent more than $1,000. Our one-of-a-kind cupcakes with the signature swirl bring happiness and joy to customers at all types of special events — from birthdays to office celebrations to weddings. The improving economy means disposable income is on the rise, so many people will opt for sweet treats more often — whether after school or on the weekends.
“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the weddings, baby showers and office parties being planned year round, and Gigi’s is just beginning to tap into this extensive market,” says Gigi’s Franchise Sales Director, Mickey Skelton.
Couples are spending more on weddings
Event sales, particularly weddings, have the potential to greatly boost potential earnings for a Gigi’s franchise. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015.
A large portion of Gigi’s business is driven by catering sales, and many brides and grooms are opting to serve their guests cupcakes instead of a traditional wedding cake. Gigi’s offers custom cupcakes that add that “wow” factor that discriminating brides want.
B2B sales offer even more revenue potential
On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. Our in-house director of sales at Gigi’s headquarters is charged with providing support and educating franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.