How the Celebration Business Drives Sales

From baby showers to birthday parties, the occasions that warrant celebrating with treats from Gigi’s happen year round

Celebration_BirthdayLineUp_0010-3At Gigi’s Cupcakes, our creative marketing department works with franchise locations to promote our treats year-round, and our revamped consumer website makes it easier than ever for customers to order their favorite Gigi’s treats 365 days a year. People don’t have time to make desserts from scratch in today’s Pinterest-loving world, but they still love the special joy that cupcakes and other indulgent treats bring.

Whether they are helping an office manager plan a corporate celebration or a parent plan a third birthday party, our cupcake and bakery franchisees offer customers the convenience, variety and individual portions that make cupcakes the perfect choice for celebrations. Place our signature box of delectable cupcakes next to a ho-hum box of supermarket baked goods, and we are the winner by far.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the wedding celebrations, office parties planned year round and national holidays such as Valentine’s Day — in which most of our stores do more business than they do in a typical week — and the potential celebration business for Gigi’s is unlimited,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the celebration business drives sales at Gigi’s throughout the calendar year:

Couples say ‘I do’ with Gigi’s

 

Cupcake Box Gigis Cupcake Bakery franchiseThe wedding business is big business in America. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015. Receptions are a big part of that budget, and one of the stars of the menu is the wedding cake.

A large portion of Gigi’s business is driven by catering sales, and many couples are opting to serve cupcakes at their reception instead of a traditional wedding cake. Gigi’s custom cupcakes have that “wow” factor that discriminating couples want. We work to customize the entire dessert menu, whether they opt to serve guests the traditional bride and groom cakes, decide to offer a contemporary cupcake display or want to serve both to their wedding guests. Couples can schedule a tasting with their local Gigi’s location to discuss the full range of custom cakes and cupcakes to help them celebrate their big day, from the engagement party to the wedding reception.

Offices recognize employees, celebrate milestones with Gigi’s

Gigs Cupcakes bakery franchiseThe workplace is another perfect place for celebrating year round with Gigi’s. From Administrative Professionals’ Day in April to National Nurses Week in May, we love giving people a reason to celebrate at work. Our gourmet cupcakes make the perfect treat for office birthday and anniversary recognitions and even for celebrating team victories at work, such as landing a big account.

Gigi’s is the perfect part of any office celebration, and research shows that acknowledging employee contributions builds a sense of community. Approximately 2 million Americans quit their job every month, according to U.S. Bureau of Labor Statistics data, and a study by Accenture reports the largest factor, cited by 43%, is lack of employee recognition.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. The holidays will be here before you know it, and Gigi’s Cupcakes make the perfect client gift. Our full-time director of sales at Gigi’s headquarters is charged with educating franchisees about the unlimited potential to create additional revenue streams by fostering partnerships with other local businesses. The potential for B2B sales for Gigi’s is great as franchisees can make sales for corporate events, such as conferences and annual meetings, as well as sponsorship and fundraising opportunities with area schools.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.