Gigi's Cupcakes Founder Gigi Butler

Gigi’s Cupcakes Founder to Make Special Appearance at Oak Creek Location’s Grand Opening Event on Saturday, May 20

Oak Creek, Wisconsin (May 12, 2017) – A special guest appearance by Gigi Butler, Gigi’s Cupcakes founder who was featured on the hit television show Undercover Boss, will highlight the grand opening celebration for the new Gigi’s Cupcakes in Oak Creek, Saturday, May 20 from 12:00 noon – 6:00 p.m. The event will feature special giveaways including a KitchenAid mixer, free samples of Gigi’s mini cupcakes and raffle prizes from other local businesses. Gigi’s is also donating 20% of sales from grand opening day to Royal Family Kids, an organization that provides volunteer support through camps, clubs and mentors for pre-teen children who have experienced abuse and neglect.

Ms. Butler will make a special appearance in-store from 1- 3 p.m., giving Oak Creek residents a chance to meet the culinary creator behind the popular brand.

The store is owned and operated by Wisconsin natives, Tina and Larry Haase, marking the third Gigi’s Cupcakes location to open in Wisconsin. The grand opening will take place at the store, located in Drexel Town Square at 330 West Town Square Way.

“I’m so excited to introduce Gigi’s Cupcakes to Oak Creek and cannot wait to share how wonderful our cupcakes are at our grand opening celebration,” Tina said. “From the first moment I walked into a Gigi’s Cupcakes location over 4 years ago, I fell in love! Larry and I are truly honored to now be part of the Gigi’s family and have our founder attend the grand opening to share her passion for the Gigi’s brand with our guests.”

Best known for its signature “Gigi’s swirl” and an incredible variety of gourmet, over-the-top cupcakes with icing piled high and exquisite decorations, the bakery offers a variety of gourmet desserts that guests will have the opportunity to try, including 300 rotating cupcake flavors with gluten friendly options, mini cupcakes, custom cakes, cheesecakes and stuffed cookies.

Ms. Butler’s story is the American Dream come true. Moving to Nashville in 1994 from California to pursue a career in music at 15 years old, Gigi supported her dream by cleaning houses during the day and singing late nights at the honky tonks. While she loved music, she also had a
passion for the culinary arts and baking. As years went by, she decided to take a chance on baking. She took a huge risk by opening a cupcake boutique in a high rent area just off of Music Row on Broadway in Nashville on February 21, 2008 – not far from the bars where she sang. 
 
Soon after opening, Gigi’s Cupcakes became Nashville’s delicacy dessert of choice and now nine years later, it has expanded to locations across 24 states – making Gigi’s the largest cupcake franchise in the country.

More information on Gigi’s Cupcakes is available at gigiscupcakesusa.com.

About Gigi’s Cupcakes

Founded in 2008 by Gina “Gigi” Butler as a local boutique bakery in downtown Nashville, Tenn., Gigi’s Cupcakes has grown into America’s largest cupcake franchise with over 100 locations nationwide. In 2016, Gigi’s Cupcakes was acquired by an affiliate of Fort Worth-based FundCorp. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more all made from recipes created by Gigi, whose American Dream story has inspired people across the country.
More information on Gigi’s Cupcakes is available at gigiscupcakesusa.com. Gigi’s franchise information is available at gigiscupcakesfranchise.com.

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Media Contact:
Audra London
BizCom Associates
214-282-5253
audra@bizcompr.com

Weddings Gigis Cupcake

Modern Weddings Mean More Cupcake Sales for Gigi’s Cupcake Franchise

Gigi’s Cupcakes bakery franchise owners enjoy increased business during wedding season

WeddingsConvenience, variety and unique personal touches are both trademarks of the modern wedding, which means that Gigi’s Cupcakes bakery franchise owners stand to turn a handsome profit when wedding season rolls around.

These days, brides often choose cupcakes in lieu of the traditional tiered wedding cake, which means that Gigi’s Cupcakes are an ideal complement to the dessert table on the Big Day — and a huge sales driver and revenue booster for franchisees.

“The screaming growth market for an owner exists outside the four walls of our retail space,” says Mickey Skelton, Gigi’s Director of Franchise Development. “Our typical trade area has 60,000 people. Think about the thousands of couples who celebrate with engagement parties, bridal showers, weddings and receptions. The opportunity for you to grow a prosperous business is staggering, especially in the spring and summer, which is a popular time for such celebrations. We’re just beginning to tap into this amazing market.”

Gigi’s Cupcakes are a perfect complement to wedding festivities

According to an article published on LABlackPost.com, “anything goes” when it comes to millennial weddings, especially when it comes to food and dessert. While a towering, frilly white cake was once standard for weddings, now colorful and personalized cakes – and often cupcakes – are the norm. Cupcakes are widely recognized in wedding and bridal publications as the “new black” of wedding cakes, which millennial couples prefer for their convenience and wide range of possibilities when it comes to decoration and arrangement. And for a cupcake franchise with locations throughout the U.S., “wedding season” is year-round.

Weddings Gigis CupcakeGigi’s Cupcakes offers more than 300 cupcake flavors and will customize each order down to color, theme and presentation. In an age where customization is key and cupcakes have established themselves as a trend that will stay, Gigi’s Cupcakes has a lot to offer couples tying the knot, and a profitable business opportunity for potential franchise owners.

“Franchise owners can enjoy enormous revenue boosts just by pursuing event catering — especially weddings and related events — in their communities,” says Alan Thompson, Vice-President of Franchise Development for Gigi’s Cupcakes. “Cupcakes are on-trend for modern couples, who are looking for variety, customization and personalization for their guests. Gigi’s Cupcakes delivers in all these categories, and franchise owners across the nation are discovering weddings to be a significant income stream for their businesses.”

The event itself isn’t just a boon to business for Gigi’s; our customers have made the nuptial-inspired flavor a favorite. Of all Gigi’s different cupcake creations, the Wedding Cake cupcake, offered on the daily menu, is one of our most popular and is a top seller.

Since the original Gigi’s Cupcakes was founded near Music Row in 2008, our cupcakes have been a hit at parties and events. Soon after the original store opened, Alan took some of the cupcakes to a church event where they were the talk of the party. We’ve been the centerpiece of celebrations ever since.

Bring Gigi’s Cupcakes Franchise to your community

There’s never been a better time to join Gigi’s Cupcakes as a franchise owner. We’re working towards a goal of opening 30 new franchises by the end of 2017. Initial investment starts around $300,000. For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

gigi's cupcakes franchise

Gigi’s Cupcakes Bakery Franchise Earns “A” Rating from ‘Franchise Grade’

Prestigious Top 500 list names the nation’s premier gourmet cupcake bakery franchise among the best

franchise grade top 500If you’re looking for a high-rated investment opportunity, you won’t find a sweeter deal than Gigi’s Cupcakes. We have received an “A” grade for 2016 from Franchise Grade, the leader in competitive market research and analysis for the franchise industry, landing a coveted spot on their Top 500 list.

“It’s an honor to achieve an ‘A’ from Franchise Grade,” says Alan Thompson, Vice-President of Franchise Development of Gigi’s Cupcakes. “Gigi’s was built on a simple business model, and franchise owners receive extensive training from the team. Those are at least two of the reasons why Gigi’s ranked high, and why the franchise has seen such tremendous growth over the past 10 years. Our company is strong and healthy, and there’s never been a better time for new entrepreneurs to join us as we move towards our goal of 30 new franchises by the end of 2017.”

FranchiseGrade.com publishes grades for franchises annually, but unlike other franchise ranking systems, the Top 500 is compiled from an analysis of more than 2,300 franchise disclosure documents, using the site’s Franchise Performance Index. Grades are determined by multiple variables pertaining to the franchise system’s performance, including system turnover, franchise relations, franchisee rights, franchise growth, ongoing fees and investment structure. As stated on FranchiseGrade.com, “Our franchise assessment, grading and standardized reporting tools provide industry stakeholders and investors with important data-driven metrics to support the growth of successful franchise systems.”

How ‘Franchise Grade’ evaluated Gigi’s Cupcakes franchise

franchise grade top 500Franchise Grade is a trusted and widely consulted source for not only potential franchise owners, but journalists, government agencies studying the business model and academic institutions exploring the franchise industry. An “A” grade for Gigi’s Cupcakes is easy to quantify: sales have climbed steadily since Gigi’s was founded in 2008, and the average up-front investment is around $300,000 with high potential for return in a nation where 99 percent of its residents eat dessert.

When analyzing Gigi’s Cupcakes, Franchise Grade considered the franchise’s low turnover rate compared to other businesses. Gigi’s Cupcakes also ranked considerably lower than average for royalty fees, which are ongoing expenses paid to the franchisor on top of other costs to operate. In addition, Gigi’s Cupcakes offers computer and technological support, discounts for investors buying more than one franchise location, and both classroom and on-the-job instruction for buyers. Though the franchise has grown and continues to expand, the team is still as hands-on in providing support for new bakers and owners from day one.

“We train our store bakers to not just become bakers, but masters at baking the ‘Gigi’s way,’” says founder and chief brand officer Gigi Butler. “We provide initial training to new franchise owners, and our field training team is always out helping owners, store managers and staff get the business off the ground, teaching best practices and building the business. Our franchise owners and their staff can always expect ongoing training and support. Each of our stores in the franchise system is visited at least once a year.”

Now is the time to join Gigi’s Cupcakes bakery franchise

Now is a great time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, lower risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Our startup costs average around $300,000 and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.