bakery franchise

Gigi’s Cupcakes Franchise Review: Beth Farrar

Franchisee trades corporate career for cupcakes

Gigi's Cupcake Franchise Review

Gigi’s Cupcakes franchise owner Beth Farrar fell in love with Gigi’s first as a customer and now owns a successful franchise in her hometown of Florence, Kentucky.

Beth’s passion for baking and creating is widely known to her friends and family and she spent the first part of her career in the culinary world as a chef before transitioning into a corporate role in event planning and training. Her brother, David, introduced her to the original Gigi’s Cupcakes on Broadway shortly after he moved to Nashville. She immediately fell in love with our product and shared her obsession with then fiancé Matt. The couple traveled from Gigi’s location to Gigi’s location trying our many delicious flavors.

Shortly after her early retirement from Procter & Gamble, Beth announced to Matt that she was going to bring Gigi’s Cupcakes to Northern Kentucky. And that’s just what she did in December 2012, along with now husband, Matt. Now Beth is known as the “Cupcake Lady” and folks take pictures with Rosie, her colorful branded cupcake car, as they delight in the joy that cake and frosting bring. Her Florence store is also a training and testing store for Gigi’s.

Gigi’s Cupcakes bakery franchisees bless others through baking

The husband and wife franchise team believe in paying it forward and work with a few favorite charities, like the Mary Rose Soup Kitchen and Life Line Ministries. They also share cupcakes as thank you gifts and special treats for area first responders. But the biggest honor by far is their involvement and confectionary donations to the Royal Prom — an event that gives folks of all ages with disabilities the opportunity to attend a prom where they get made over, dress up in formal attire and where everyone is crowned King and Queen for the night.

“Running this business has been a true life-changer. Our connections to our community have really shown us how blessed we are and how we can bless others through cupcakes,” Beth says.

Our baked-fresh quality makes our products stand out

Gigi's Cupcakes Franchise Review

Beth takes pride in the Gigi’s difference that makes her cupcakes stand out. “I love creating something you love and that you are a fan of. A lot of bakeries are not making things from scratch. We bake our products fresh everyday and frost them by hand. We don’t have conveyor machinery. The quality and unique flavors offered by Gigi’s help us stand out,” Beth says.

Beth recently received her Woman Owned Business Certification through the Women’s Business Enterprise National Council and her Gigi’s location has also been approved by the Better Business Bureau. Her Florence, Kentucky, team won 2014’s Best Cupcake by NKY Magazine and was a finalist in 2015 and 2016.

Sharing their love for Gigi’s Cupcakes with their hometown remains a high priority for Beth and Matt just as providing great customer service and fantastic fresh-baked gourmet cupcakes every day. “Owning a Gigi’s Cupcakes franchise has been a rewarding experience. It is hard work, but there are a lot of rewards. Our staff and connection with the community have been treasures to us, and there’s something so special about seeing the joy that cake and frosting bring.”

Beth is also appreciative of Gigi’s founder Gigi Butler’s entrepreneurial vision and spirit. “She exemplifies the true American story and the chance she took has branched out to take a chance on all of us franchisees.”

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcakes bakery franchise

Gigi’s Cupcakes Franchise Stands Out in The Nearly $4 Billion Bakery Industry

Blockbuster branding, stellar product and ease of scalability make our business a smart choice

Gigi's Cupcakes Franchise
Gigi’s Cupcakes franchisees have the advantage of owning a beloved business concept backed by stellar branding and delicious products that outshine our competitors’ sweet treats. We are the largest and fastest-growing bakery franchise opportunity in the United States with low startup fees averaging around $300,000 (including our $35,000 franchise fee) as well as lower typical food and labor costs than what traditional food franchisees incur.

With nearly 100 locations in 23 states, Gigi’s offers significant room for growth nationwide. Americans’ love for cupcakes is strong, eating more than 700 million a year, and Gigi’s is poised to dominate that market. Competitors simply do not offer the high-quality, award-winning gourmet cupcakes and indulgent desserts that Gigi’s creates and customers crave.

“A box of Gigi’s cupcakes makes people smile, and the operating system is a very simple and profitable one for franchisees to run. Our product is over-the-top and unique and easy. You can’t find a comparable cupcake anywhere else,” says Director of Franchise Development Alan Thompson.

Here are three ways Gigi’s stands out in the nearly $4 billion bakery industry:

Our brand recognition is unmatched

Set Gigi’s cupcakes in our signature-branded box next to an ordinary package of cupcakes from your neighborhood big box grocery store and the Gigi’s cupcakes will be immediately devoured. Our brand’s namesake, Gigi Butler, is also a celebrity in her own right, frequently speaking to business groups and organizations nationwide. Her inspiring story of how she went from cleaning houses to cupcakes queen was also widely publicized during her appearance on Undercover Boss.

We have legions of loyal fans, more than 1 million to be precise, thanks to our active social media campaigns, stellar product and fantastic customer service. Loyalty programs are important to today’s busy consumer. Fifty-four percent of consumers would consider increasing their amount of business with a company for a loyalty reward, and 46% said that they already have, according to recent statistics from analytics firm ClickFox.

We offer a wide selection of sweet treats

Although our signature gourmet cupcake will always be the star of the show, our expanded menu includes delicious individual cheesecakes, mini cupcakes, cookies and even seasonal items like gourmet popsicles in the summer. Topped with our signature icing swirl and backed by more than 300 proprietary recipes, each Gigi’s cupcake is a work of art.

“Ninety-nine percent of Americans eat dessert, and 70 percent of Americans eat dessert at least once a week. Gigi’s is a winning business model that meets consumer demand for sweets of all kinds, as well as the year-round party and event business,” says Gigi’s Director of Franchise Development Alan Thompson.

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Gigi’s business model is easy to scale

Once you open a Gigi’s bakery and word spreads about your products it’s easy to expand. We have three expansion models for franchisees to grow their business: satellite stores, kiosks in bustling retail areas and fun branded cupcake trucks. The true revenue potential is outside of our bakeries’ four walls through B2B and catering opportunities and special events, from bachelorette parties to baby showers.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and an assortment of bakery treats. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.