Gigi’s Cupcakes Franchisee Review: Emily Goertemoeller

Owner celebrates first anniversary and says franchise exceeds her wildest expectations

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Gigi’s Cupcakes franchise owner Emily Goertemoeller thought she was destined for a “regular” job with “banker’s hours” when she left Florida and a 16-year successful career with Toyota to move back home to Indiana a couple of years ago.

Finding a job as a bank loan officer, though, didn’t happen the way she had anticipated. While Emily wanted an “easy” job, banking executives wanted to make her a branch manager — a position she didn’t want. She put off employment as long as possible until she took the time for soul-searching to discover her true passion: baking.

With a new career in mind, Emily set out to discover how to make money doing what she loved. As she researched bakeries for sale, she saw a Gigi’s Cupcakes food truck in Indianapolis. She was pleasantly surprised to learn Gigi’s Cupcakes was a franchise; she knew their reputation from her time in Florida when clients had given her cupcakes and friends had raved enthusiastically about the product. Her curiosity led her to Internet research and the Gigi’s website.

“I started with Gigi’s story and it made me cry,” Emily says. “I Googled her name and read any interviews and articles I could find. Then, I read every single article on the franchise owners on the website. And I thought, ‘These people are a lot like me and were in similar positions when they started their businesses.” Immediately, Emily felt an emotional connection to the brand, even though she never dreamed of being an entrepreneur or business owner.

Gigi’s Cupcakes bakery franchise ownership is a rewarding career

Emily’s Lafayette, Indiana, Gigi’s Cupcakes franchise, though, is exceeding her wildest expectations, having just celebrated one year in business. The bakery has grown in its inaugural year, bringing more than 100 people into the store for an anniversary celebration. With school back in session, the cupcake customers increased, and Emily added a few new members to her team to manage the uptick in business. “God continues to bless us with a fabulous team of talented and spunky individuals. They all work together and help Gigi’s Lafayette spread love one cupcake at a time here in the bakery and throughout the community.”

For Emily, her Gigi’s Cupcakes business is all about the intangible rewards. She treasures encouraging others and being a blessing. “I have a chalkboard out front. Every morning I write a Bible verse on it and it’s amazing how much positive feedback I get about that chalkboard. So many people will thank me for posting a message that’s uplifting.”

Community service is also important to Emily’s success. She says, “The more I’m in the bakery, the less my bakery will grow. Outside of the store, I’m focused on meeting people and building relationships. I go to Purdue men’s basketball games and sell cupcakes. I sponsor kids’ sports teams and take them cupcakes. The more involved I can be in areas of giving back, the more growth I see. To me, it’s all about the relationships. It’s the relationships that matter in the end.”

And on September 25th, Emily and Gigi’s will host the first Cupcake Run/Walk for Public Education. The event will feature an 8-yard dash, a 5K, and a 10K race with the goal of raising $10,000 for public education in Tippecanoe County. Emily expects more than 500 will participate.

“I really love everything about my business. I could have never dreamed that I would be able to work at a job that I truly love to go to. I love the guest interaction and giving back to the community. It is such an amazing thing — to bring smiles to people’s faces through something as simple as cupcakes. I’m so honored to be part of people’s memories and traditions,” Emily says.

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

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Fall Holidays and Events Fuel Gigi’s Cupcakes Sales

Fall is profitable for Gigi’s, from cupcakes for game day to gourmet treats for school fundraisers

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The gourmet cupcake business is big business year-round and Gigi’s Cupcakes franchisees are especially busy in fall, whether they are making custom creations in team colors for football fans or helping local schools raise money for classroom supplies. The opportunity for creative revenue drivers once school is in session and the weather turns cool is big.

For entrepreneurs with a love for gourmet baked goods and working with the local community, we offer an attractive franchise opportunity that is simple to launch and run. Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those for traditional food franchises. We reported double-digit system sales growth in 2015, and we have prime territories available nationwide. Topped with our signature icing swirl and backed by more than 300 proprietary recipes, each Gigi’s cupcake is a work of art that fans crave.

“A typical trade area for a Gigi’s Cupcakes franchise has 60,000 people, and many of those potential customers are families with kids enrolled in local schools or football fans, whether they are cheering on the neighborhood team or tuning in to watch Monday Night Football. Gigi’s is in the celebration business and fall is an especially busy time of year for our franchisees. The possibilities for community partnerships with local schools alone are numerous,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the busy fall season drives Gigi’s Cupcakes sales:

Schools raise cash with cupcakes

gigis-cupcakes-sales-fallGigi’s Cupcakes franchises offer a fundraising idea that people just can’t resist. While many schools sell fruit or wrapping paper, Gigi’s offers a sweet treat that is a popular alternative.

Many Gigi’s locations offer product certificates, which they will sell to local school organizations, such as PTOs, for a flat amount. Fundraising organizers are then able to turn around and sell them for as much as they like, keeping the difference. Gigi’s has seen the schools they partner with raise several hundred to thousands of dollars, depending upon the prices they set and the duration of the sales. Franchise owners say these fundraising efforts are an easy way to support their local communities.

Football fans love to celebrate

Americans love their football and football season is another perfect inspiration for celebrating with Gigi’s. From local fan boosters to NFL fans, our gourmet cupcakes make the perfect treat at tailgating parties or post-game victory get-togethers. Sixty percent of football fans in 2015-2016 said they would buy sweet snacks to sweeten up the season, according to a study conducted by Field Agent.

Football season also offers months of celebrations typically beginning in August with practices and pre-season football for NFL and running through late fall for high school and junior high level sports and February for the NFL’s ultimate fan event, Super Bowl Sunday. Gigi’s franchisees will work with diehard fans to create freshly baked custom cupcakes in team colors, a much more memorable treat than generic cupcakes sold at the competing local grocery store bakery.

Halloween drives multi-pack Gigi’s Cupcakes sales

Gigi’s creative marketing team works closely with franchisees on a holiday promotion calendar and Halloween is one of our busiest holiday seasons, following Valentine’s Day and Christmas. We offer incredibly creative concoctions that stand out from our competitors. In today’s Pinterest-inspired world, busy consumers want homemade treats that are as fun to look at as they are to eat, but they don’t have time to bake from scratch. That’s where Gigi’s steps in. We create cupcakes that are conversation starters, especially on social media where food photography is such a popular topic.

“Halloween is always a fun time for Gigi’s to flex our creative muscles. Customers rarely just buy one of our holiday-inspired cupcakes; they’ll frequently purchase a dozen or more,” Mickey says.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.