Three Reasons Franchisees Enjoy Owning a Gigi’s Cupcakes Bakery Franchise

B2B and catering sales, mobile enhancements and ease of scalability are just a few benefits to owning a Gigi’s gourmet cupcake bakery franchise

 Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, as well as kiosk opportunities, provide additional revenue streams year round. Our new mobile ordering system will boost sales and bring even more fans into our loyalty club, which is already 1 million members strong.

Now is an ideal time to join the Gigi’s Cupcakes bakery franchise family. The potential for B2B and catering sales, as well as kiosk opportunities, provide additional revenue streams year round. Our new mobile ordering system will boost sales and bring even more fans into our loyalty club, which is already 1 million members strong.

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.. Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

“Gigi’s is a simple but sophisticated business. There is constant demand for cupcakes, and we have just scratched the surface,” Director of Franchise Development Alan Thompson says.

Here are three reasons franchisees enjoy owning a Gigi’s Cupcakes bakery franchise:

B2B and event sales offer unlimited potential

Event sales, particularly the wedding industry, can greatly boost potential earnings for a Gigi’s Cupcakes franchise. Gigi’s corporate office has an in-house director of sales whose sole goal is to provide support and to educate franchisees about how to interact with other businesses to create additional revenue streams. The potential for B2B sales for Gigi’s is unlimited as franchisees work with local businesses to develop partnerships that can lead to sales for corporate and business meetings, client gifts and staff events, as well as sponsorship and fundraising opportunities.
“Owning a Gigi’s Cupcakes franchise is a lot of fun. It’s a business where you’re always celebrating with someone, so people come in happy. Our job is to make sure they leave happy,” says Cincinnati-area franchisee Amy Jones.

Revamped website and digital orders mean more sales

Our new best-in-class online ordering system is intuitive, quick and easy for customers to navigate. The buyer can apply reward points to purchases, save favorites for re-order and receive reward points for purchase. These technology enhancements make it even easier for customers to order their favorite Gigi’s products, from cupcakes to cookies — which translates into more sales and healthier bottom lines for franchise owners.

Gigi’s is easily scalable with expansion beyond the traditional bakery

Gigi’s gourmet cupcake bakery is an easily scalable concept — it can be expanded into a satellite store, mall kiosk or food truck set-up. Once you have a single bakery, you can add less-expensive satellite operations within your home market and expand your sales potential.
The success of Amy and Chuck Jones’ Gigi’s Cupcakes bakery in the Kenwood area of Cincinnati led to their opening a kiosk in the high-end Kenwood Towne Center. The kiosk, which is across from a Starbucks, makes it convenient for coffee customers to grab a sweet treat at Gigi’s. The kiosk has been a boon to their overall business as it provides a generous display area for products like wedding cakes and specialty items for corporate events and parties — plus many of the stores in the mall have used Gigi’s for events. Amy says they sell lots of Gigi’s signature cupcakes, but they also sell stuffed and iced cookies, cakes and wedding cakes.

Learn more about Gigi’s

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Gigi's Cupcake Franchise

Why a Gigi’s Cupcake Franchise Is a Smart Buy

Gigi’s is a smart, low-cost business investment backed by seasoned leadership and a strong technology infrastructure

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When you invest in a franchise, it’s important to know that the leadership at the helm is highly experienced. Gigi’s has a seasoned leadership team. From purchasing and logistics to marketing, our executive team and support staff know what it takes to successfully run a national franchise.

Company infrastructure is also a key characteristic of a successful company. At Gigi’s we have made significant investments in technology, including a revamped website that is fully optimized for mobile customers.

Here are three reasons a Gigi’s Cupcakes franchise is a smart, and delicious, business to run:

Our bakery is a low-cost food franchise with growth opportunity

With startup costs averaging around $300,000 (including our $35,000 franchise fee), the average food and labor costs associated with running a Gigi’s bakery are much lower than those at a traditional food franchise. The average unit volume for our cupcake franchises is about $500,000, and Gigi’s leadership continually strategizes to optimize sales growth through store design improvements, technology investments and B2B sales support.

The demand for our gourmet treats is constant

 

At Gigi’s we know that people love to celebrate 365 days a year with our baked-fresh-daily cupcakes and gourmet treats, from mini cheesecakes to cake bites. Our delectable products are popular in spring, summer, winter and fall, and our creative marketing team provides franchisees with a strategic promotional calendar that generates excitement about our products year round. We also introduce seasonal items, such as our fresh fruit gourmet frozen treats in amazing flavors that generate additional revenue.

From weddings to workplace celebrations, our products help people celebrate life’s special occasions, and the potential revenue from our catering business is extremely promising. Our top-of-the-line signature branding sets us significantly ahead of competitor bakeries in supermarket chains, and our loyalty program is more than 1 million fans strong and growing — thanks to our active social media campaigns, stellar product and fantastic customer service. We know how important loyalty programs are to consumers. Fifty-four percent of consumers would consider increasing their amount of business with a company for a loyalty reward, and 46% said that they already have, according to recent statistics from analytics firm ClickFox.

Gigi's Cupcake Franchise Valentines-Day-Cupcakes

Now is a great time to bring Gigi’s Cupcakes to your community

There has never been a better time to launch a Gigi’s gourmet cupcake bakery franchise.

Gigi’s Cupcakes offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature icing swirl and backed by more than 300 proprietary recipes and flavors, each Gigi’s cupcake is a work of art.

Our startup costs are low, averaging around $300,000 (including our $35,000 franchise fee), and the typical food and labor costs for a Gigi’s gourmet cupcake bakery are less than those at traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion with attractive territories available nationwide for single and multi-unit operators.

Learn more about Gigi’s Cupcakes franchise

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Why now is the time to own a Gigis Cupcake franchise

How the Celebration Business Drives Sales

From baby showers to birthday parties, the occasions that warrant celebrating with treats from Gigi’s happen year round

Celebration_BirthdayLineUp_0010-3At Gigi’s Cupcakes, our creative marketing department works with franchise locations to promote our treats year-round, and our revamped consumer website makes it easier than ever for customers to order their favorite Gigi’s treats 365 days a year. People don’t have time to make desserts from scratch in today’s Pinterest-loving world, but they still love the special joy that cupcakes and other indulgent treats bring.

Whether they are helping an office manager plan a corporate celebration or a parent plan a third birthday party, our cupcake and bakery franchisees offer customers the convenience, variety and individual portions that make cupcakes the perfect choice for celebrations. Place our signature box of delectable cupcakes next to a ho-hum box of supermarket baked goods, and we are the winner by far.

“A typical trade area for a Gigi’s Cupcakes bakery has 60,000 people, and every one of those potential customers has a birthday to celebrate. Add to that all the wedding celebrations, office parties planned year round and national holidays such as Valentine’s Day — in which most of our stores do more business than they do in a typical week — and the potential celebration business for Gigi’s is unlimited,” says Gigi’s Franchise Sales Director Mickey Skelton.

Here are three ways the celebration business drives sales at Gigi’s throughout the calendar year:

Couples say ‘I do’ with Gigi’s

 

Cupcake Box Gigis Cupcake Bakery franchiseThe wedding business is big business in America. The Knot, the No. 1 wedding brand and marketplace, recently released the results of their 2015 Real Weddings Study: The average wedding cost increased by more than $5,500 in the past five years, with couples spending $32,641 in 2015, according to the ninth annual report, which surveyed nearly 18,000 U.S. brides and grooms married in 2015. Receptions are a big part of that budget, and one of the stars of the menu is the wedding cake.

A large portion of Gigi’s business is driven by catering sales, and many couples are opting to serve cupcakes at their reception instead of a traditional wedding cake. Gigi’s custom cupcakes have that “wow” factor that discriminating couples want. We work to customize the entire dessert menu, whether they opt to serve guests the traditional bride and groom cakes, decide to offer a contemporary cupcake display or want to serve both to their wedding guests. Couples can schedule a tasting with their local Gigi’s location to discuss the full range of custom cakes and cupcakes to help them celebrate their big day, from the engagement party to the wedding reception.

Offices recognize employees, celebrate milestones with Gigi’s

Gigs Cupcakes bakery franchiseThe workplace is another perfect place for celebrating year round with Gigi’s. From Administrative Professionals’ Day in April to National Nurses Week in May, we love giving people a reason to celebrate at work. Our gourmet cupcakes make the perfect treat for office birthday and anniversary recognitions and even for celebrating team victories at work, such as landing a big account.

Gigi’s is the perfect part of any office celebration, and research shows that acknowledging employee contributions builds a sense of community. Approximately 2 million Americans quit their job every month, according to U.S. Bureau of Labor Statistics data, and a study by Accenture reports the largest factor, cited by 43%, is lack of employee recognition.

B2B sales offer even more revenue potential

On the B2B side, Gigi’s Cupcakes make perfect client gifts for business owners, as well as fundraisers for local schools and charities. The holidays will be here before you know it, and Gigi’s Cupcakes make the perfect client gift. Our full-time director of sales at Gigi’s headquarters is charged with educating franchisees about the unlimited potential to create additional revenue streams by fostering partnerships with other local businesses. The potential for B2B sales for Gigi’s is great as franchisees can make sales for corporate events, such as conferences and annual meetings, as well as sponsorship and fundraising opportunities with area schools.

Now is the time to bring Gigi’s Cupcakes to your community

Gigi’s Cupcakes franchise offers a low-cost, low-risk and scalable bakery franchise that features gourmet cupcakes and bakery treats. Topped with our signature swirl and backed by more than 300 proprietary recipes and flavors, Gigi’s cupcakes are works of art.

With low startup costs averaging around $300,000 (including our $35,000 franchise fee), Gigi’s typical food and labor costs are much lower than those of traditional food franchises. We reported double-digit system sales growth in 2015, and we are poised for expansion nationwide with attractive territories available for single and multi-unit operators.

For in-depth details about the Gigi’s franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.